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Course Description
This course is designed to discuss the description, analysis and synthesis of environmental
factors that affect the performance of business organizations. These factors are presented in astrategic framework to facilitate responses to the complexity and dynamism in anorganizations environment. The interrelationships among environmental factors, industryforces, and business are highlighted in an effort to provide students with broad perspectiveand sharp vision to the future. Students will be trained to identify and analyze keyenvironmental factors, anticipate trends and directions of those factors, understand thecomplex and continuously changing interrelationships among them, and identify businessopportunities and threats brought by the environmental change.
This course will explore the following environmental factors:
Economic
Demography
Social-Cultural
Political (domestic and international)
Technological (information/communication and processing)
Natural
Governmental
The legal and ethical factors are, of course, very important subsets of business environment,and are discussed in separate courses.
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environment.
4. Develop and formulate better business strategy.
The course aims at preparing students to have broader perspective, to be morevisionary and more environment conscious, and to have better managerial
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The course if of multidisciplinary nature, and accordingly students and lecturersare expected to be broad-minded and have future orientation. Every topic willbe discussed from the visionary perspective of the CEO.
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------------------------------------------------------------------------------------Technological Environment: Processing Technology------------------------------------------------------------------------------------Governmental Environment------------------------------------------------------------------------------------Economic Development------------------------------------------------------------------------------------Regional Economy------------------------------------------------------------------------------------
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the firm. The writing style should strictly follow standards set by the Gadjah Mada International
Journal of Business. Students are seriously warned plagiarism and other forms of academic
dishonesty, and therefore should pay serious attention to proper referencing. It is a good idea to
have a one page executive summary at the beginning of the paper. The basis for evaluating the
written report will be quality of content(quality of research and analysis, meaningful content
and timely information), clarity of expression (including well designed tables and charts) and
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The Firm
Monetary and Fiscal Policies
Governmental
Industry and Sectoral
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Supplier
Analysis
Interest group
Analysis
impact of each of
these trends on the
industry and the firm
being examined
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Key Success Factors
Distinctive Competence
Creation of Strategy Evaluation and Strategic plans
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Key
determinants
Natura
Technological
Governmental
Natura
Technological
Governmental
New competitive
requirements: strategic
flexibility and continuous
learning
New competitive
requirements: strategic
flexibility and continuous
learning
Driving
Forces
Basic
StrategicIssues
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Cost
structure
Supply and demand for
goods and servicesWork PlaceWork Force
Impact on
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beliefs, values, perceptions,
attitudes, opinions, and
lifestyles
and cultural interactions and
conditions
work and leisure, career
dynamics and employee
expectations and composition
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Relation betweengovernment andRelation betweengovernment and Legal and regulatoryparametersLegal and regulatoryparameters NationalplanningNationalplanning Roles ofbusinessRoles ofbusiness
Impacts on
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Other
East and West countries
Impact on
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cost of pollution
control
demands
for environmental
protection
for clean processes
and products
requirement
trade
agreement
technologies
for pollution
prevention
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