1

TheTheEconomic Economic Census Census and Youand You

http://www.census.gov/econ/census02/guide/slides/sp-ec02-mn05.ppt

Laurie Torene

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What Users Need to KnowWhat Users Need to Know

PEconomic CensusOverview and usesHow the data are classified (NAICS)How the data are published Working with the data

Local data from current programs

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Economic surveys

data collected from businesses

Demographic surveys

data collected from households

Census TerminologyCensus Terminology

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• Advance Monthly Retail Sales

• Manufacturing and Trade: Inventories and Sales

• Monthly Wholesale Trade

• Manufactures’ Shipments, Inventories and Orders- Quarterly Services Survey [NEW]

• Housing Starts

• Value of New Construction Put in Place

• Housing Completions

• New Homes Sold and for Sale

• US International Trade in Goods and Services

• Quarterly Financial Report (two releases)

• Housing Vacancies

Principal Economic IndicatorsPrincipal Economic Indicators

Surveys vs CensusSurveys vs Census

Economic Census

•Every 5 years (years ending in 2 & 7)

•Industry/product detail

•Detailed Geography

Economic Surveys

•Annual, quarterly, monthly

•Limited detail

•Mostly national

“The Economic Census is indispensable to understanding America’s economy…”

--Alan Greenspan, Chairman, Federal Reserve Board of Governors

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Public Sector UsesPublic Sector Uses

• Benchmarking• Tracking economic change• Attracting new businesses• Assisting business development

“Sound and timely economic

data are the fuel that powers

business decision making…”

--Thomas J. Donohue, President,

United States Chamber of Commerce

Private Sector UsesPrivate Sector Uses

Study your industryMarket shareProduct trendsStrategic planning

What’s my share?

How does my firm compare?

Private Sector UsesPrivate Sector Uses

Study your industryMarket shareProduct trendsStrategic planning

Study business markets

Site locationsSales territoriesForecasting salesWhere are my

customers? suppliers?

competitors?

Private Sector UsesPrivate Sector Uses

Study your industryMarket shareProduct trendsStrategic planning

Study business marketsSite locationsSales territoriesForecasting sales

Evaluate investmentsEstimate market sizeData for loan applications

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Not covered

Governments

AgricultureConstruction

MiningManufacturing

Transp, Utilities

Wholesale

Retail

Finance, Insurance, Real Estate

Service

Economic Census CoverageEconomic Census Coverage

Sector contribution to GDPEconomic Census – 85%Agriculture and Governments Censuses – 13%Not covered – 2%

Increasing Census CoverageIncreasing Census Coverage

Administrative records – 3 out of 4 businesses3% of output covered by the 19 million businesses that don’t get forms – we use data from other federal agencies for nonemployers and some small employers

Direct collection

Economic Census Economic Census Data CollectionData Collection

97% of output covered by 5 million establishments that get report forms

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IndustrIndustry y

ClassifiClassifi- -

cationcation

Economic Census TableEconomic Census Table

Data classified by industry

Standard Industrial Classification SystemStandard Industrial Classification System

• Developed in 1930's

• Updated every 10-15 years

•Dominated by manufacturing

SICSIC

NAICSNAICS

NorthAmericanIndustryClassificationSystem

Superseded SIC in 1997

NAICSNAICS

North AmericanIndustry Classification System

Joint project of Canada, Mexico, and U.S.

New Numbering SystemNew Numbering System

Example DescriptionCodeLevel

Information51Sector

Broadcasting (except Internet)515Subsector

Radio and Television Broadcasting5151Industry Group

Radio Broadcasting51511Industry

Radio Stations515112U.S. Industry

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NAICS SectorsNAICS Sectors

11 Agriculture, Forestry, Fishing, and Hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale Trade 44-45 Retail Trade 48-49 Transportation and Warehousing 51 Information 52 Finance and Insurance 53 Real Estate and Rental and Leasing

54 Professional, Scientific and Technical Services

55 Management of Companies and Enterprises

56 Administrative and Support and Waste Management and

Remediation Services61 Educational Services 62 Health Care and Social Assistance 71 Arts, Entertainment and Recreation 72 Accommodation and Food Services 81 Other Services (except Public Administration) 92 Public Administration

New SectorsNew SectorsSIC Division NAICS Sector

Transportation, Communications, and Utilities

UtilitiesTransportation and Warehousing

Finance, Insurance, Real Estate

Finance and InsuranceReal Estate and Rental and Leasing

Retail Trade Retail TradeAccommodations and Food Services

Service Industries

Professional, Scientific, and Technical SvcAdministrative & Support and

Waste Management & Remediation SvcsEducational Services

Health Care and Social AssistanceArts, Entertainment, and Recreation

Information

New SectorsNew SectorsSIC Division NAICS Sector

Transportation, Communications, and Utilities

UtilitiesTransportation and Warehousing

Finance, Insurance, Real Estate

Finance and InsuranceReal Estate and Rental and Leasing

Retail Trade Retail TradeAccommodations and Food Services

Service Industries

Professional, Scientific, and Technical SvcAdministrative & Support and

Waste Management & Remediation SvcsEducational Services

Health Care and Social AssistanceArts, Entertainment, and Recreation

Information

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Accommodation and Accommodation and Food Services Food Services

NAICS Sector created from:

Service Industries (SIC)Hotels and other lodging

Retail Trade (SIC)Eating and drinking places

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Retail vs WholesaleRetail vs Wholesale

Wholesale Trade

Sells to business

Office or warehouseAdvertise to tradeDisplay little or no merchandise

Retail Trade

In SICSells to consumers

In NAICSLocation attracts publicAdvertise to publicDisplay merchandise

SIC and NAICS – Same sector name, altered content

Two Views of 1997 Retail TradeTwo Views of 1997 Retail Trade

Two Views of 1997 Retail TradeTwo Views of 1997 Retail Trade

EstablishmentEstablishment

A store, warehouse, factory, etc. at a single physical location

CompanyCompany

One or more establishments under common ownership or control

NAICS ManualNAICS Manual

Definition for each industryDefinition for each industry

Alphabetic indexAlphabetic index

Correspondence tablesCorrespondence tables

2002 Edition

•NAICS02 to NAICS97

•NAICS97 to NAICS02

1997 Edition

•NAICS97 to SIC

•SIC to NAICS97

In print

and

at www.census.gov

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Brie between NAICS and SICBrie between NAICS and SIC

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Assembling Time SeriesAssembling Time Series

SIC 1987 1992 (1997)

NAICS 1997 2002 2007

Changes for NAICS 2002Changes for NAICS 2002

Sector Type of change New industries

Construction Major changes Residential remodelers

Wholesale Trade Separated Agents and Brokers—affects all industries

Wholesale electronic markets

Retail Trade Subdivided 2 industries

Discount dep’t stores

Electronic shopping

Electronic auctions

Information Renumbering

Moved Internet

Internet publishing and broadcasting

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ExerciseExercise

PIn what industry would you find gambling cruises

Economic Economic Census Census ProductsProducts

www.census.gov

Industry SeriesIndustry Series

Goods-producing Construction, Mining, Manufacturing

PSeparate reports for each 6-digit industryPIncl. products and materials PNational, limited state data

Service-producingSectors 22, 42 to 81

New for 2002•Reports for groups of industries•Includes products•National data only

Economic Census GeographyEconomic Census Geography

U.S.

States

Metro areas

Counties

Places of 2,500+ Inhabitants

ZIP Codes

Comparative StatisticsComparative Statistics

PEconomy-widePFor 1997, shows SICs by State PFor 2002, will show NAICS97 by StatePNo substate geography

Bridge between NAICS and SICBridge between NAICS and SIC

P1997: Shows SIC parts within NAICS & v.v.P2002: Bridge between NAICS 02 and NAICS 97PNational dataPBasis for converting other data

Subject ReportsSubject Reports

PSeparate reports for each sectorPIn service-producing sectors

Product linesBstate data for many industriesBMetro data for wholesale, retail, accommodations only

Establishment and firm sizeMiscellaneous subjects

Blimited state data

ZIP Code StatisticsZIP Code Statistics

•Primarily establishment counts by size•Not in print or PDF

ZIP Code StatisticsZIP Code Statistics

Scope:Selected sectors only

Nonemployer StatisticsNonemployer Statistics

PBusinesses w/o paid employees account for70% of all businesses 3.5% of all salesPExcluded from other census reportsPU.S., State, county & metro data PUpdated annually

Other ReportsOther Reports

PCensuses of Island AreasPBusiness ExpensesPSurvey of Business Owners

Business Business ExpensesExpenses

Other ReportsOther Reports

PCensuses of Island AreasPBusiness ExpensesPSurvey of Business Owners

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• Women • Black• Hispanic• American Indians and Alaska Natives• Asians and Pacific Islanders• Company Summary• Characteristics of Business Owners

Survey of Business Survey of Business OwnersOwners

Formerly the surveys ofMinority- and Women-Owned

Business Enterprises

SBO includes NonemployersSBO includes NonemployersP“All Firms”

includes employers and nonemployers

PMost census figures limited to “Firms with paid employees”

New Mexico - 1997

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2002 SBO Report Schedule2002 SBO Report Schedule

••New name: Survey of Business Owners•Race counts will include multi-race•Classification by NAICS•Characteristics of Business Owners report

•Owner characteristics: age, education, hours worked, disability•Business characteristics: home-based, family-owned, franchising, year started, financing

What’s New for SBO in What’s New for SBO in 20022002

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ExerciseExercise

PWhen will ZIP Code Statistics from the 2002 Economic Census be published?

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What’s New for the 2002 What’s New for the 2002 Economic Census?Economic Census?

NAICS –

New industries in 4 sectors

Fewer out-of-scope industries

Industry Series for service sectors

Expanded Survey of Business Owners

American FactFinder & CD-ROM features converge

Micropolitan Statistical Areas

1997Metropolitan Areas

(light green).

2002Metropolitan Areas

(dark green)

www.census.gov/econ2002

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TheTheEconomic Economic Census:Census:Accessing the Accessing the DataData

MediaMedia

ConventionalPrinted reports (only a few)PDFs on the Internet

Drill-down tables on the Internet

DatabasesOn CD-ROM (1997) or DVD-ROM (2002)On Internet--via American Factfinder

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Current PDF Format: A

                

 

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Proposed PDF Format: B

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Proposed PDF Format: C

Row/column dividing lines:

(A) Vertical only

(B) Both Horizontal and Vertical

(C) Horizontal only

Why did you choose that option? _________________________________________________________________________________________________________________________________________________________

Overall Rating of this issue to you:

1=Very important

2= Moderately important

3=Not important

I am unable to respond to this

issue at this time.

www.census.gov

TheTheEconomic Economic Census:Census:Accessing the Accessing the DataData

MediaMedia

ConventionalPrinted reports (only a few)PDFs on the Internet

Drill-down tables on the Internet

DatabasesOn CD-ROM (1997) or DVD-ROM (2002)On Internet--via American Factfinder

www.census.gov

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ExerciseExercise

PWhat was total revenue for Data processing, hosting and related services in Hennepin County in 2002?

P(Hint - look at both employers and nonemployers)

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MediaMedia

ConventionalPrinted reports (only a few)PDFs on the Internet

Drill-down tables on the Internet

DatabasesOn CD-ROM (1997) or DVD-ROM (2002)On Internet--via American Factfinder

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American FactFinder American FactFinder and DVD-ROMand DVD-ROM

PFreePNo waiting for a new

discPNo installationPWorks with UNIX and

Mac, not just Windows

PNo internet hookupPFaster retrieval PExtra functionalityPMore export formats flat ASCII, dbf, 123PNo limits on exportsPIncludes 97 SIC dataPIncludes 97 ZIP data

AFF Advantages CD / DVD Advantages

www.census.gov

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ExerciseExercise

PUse American FactFinder to display 2002 totals for NAICS 54, Professional, scientific and technical services, for all cities (“economic places”) in Minnesota. Show the sector total only.

PExtra credit: Name the top 3 cities in terms of revenue in NAICS 54 among all cities in Minnesota.

www.census.gov

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ExerciseExercise

PWhich state had the highest receipts in legal services in 1997?P P(Hint – use the Industry Statistics Sampler).

Census Economic Datafor Local Areas

5-year intervals–Economic Census–Survey of Business Owners

Annual–County Business Patterns–Nonemployer Statistics–Annual Survey of Manufactures–Statistics of U.S. Business

www.census.gov

Statistics of U.S. BusinessesStatistics of U.S. Businesses

Firms with paid employees

•Firms by employment size by NAICS•allows you to define “small business”

•Geography•US•States•Metropolitan areas

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County Business PatternsCounty Business Patterns

P1998 - 2002 - reported by 1997 NAICSP2003 and future - reported by 2002 NAICS

Establishments, employment and payrollNo sales or receipts

Annual Survey of ManufacturesAnnual Survey of Manufactures

Establishments with paid employees

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ExerciseExercise

PWhat is the most recent year for which ZIP Code data are available from any Census business statistics other than the Economic Census?

156

2002 Economic

Census

Laurie Torene

1-301-763-2547

1-877-790-1876econ@census.gov

http://www.census.gov/econ/census02/guide/slides/sp-ec02-mn05.ppt