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1Travel Market Insights www.travelmi.com
International Visitors – BRIC vs. Traditional
Presented by:
Scott JohnsonTravel Market Insights
UKJapan
GermanyFrance
BrazilP.R.C.India
Russia
2Travel Market Insights www.travelmi.com
Travel Market Insights
CONSUMER
• Inbound International Visitor Market Analysis– 40 plus DMO’s,
Businesses, Associations
– Strategic international visitor market research and planning
– Est. 2000
IN-COUNTRY TRADE
• Travel Trade Barometer– China, Japan, UK,
Germany, Canada, Mexico (Brazil and Australia?)
– Quarterly bookings; plus projected bookings
– Trade Survey– Partner Driven
5Travel Market Insights www.travelmi.com
The BIG Question? BRIC Vs Traditional
• BRIC Countries:– Brazil– Russia– India– China
• Traditional Countries:– United Kingdom– Japan– Germany– France
6Travel Market Insights www.travelmi.com
Arrivals by Volume
Russia
India
P.R.C.
France
Brazil
Germany
Japan
UK
500 1 000 1 500 2 000 2 500 3 000 3 500 4 000 4 500
2011 Arrivals
Traditional
BRIC
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000
8,909
3,482
7Travel Market Insights www.travelmi.com
Arrivals by Volume and CCR
Russia
India
P.R.C.
France
Brazil
Germany
Japan
UK
500 1 0001 5002 0002 5003 0003 5004 0004 500
2011 Arrivals 2011 Arrivals CCR
Cumulative Comparative Ranking
UK
Japan
Germany
France
Brazil
P.R.C.
India
Russia
CCR - 2011 Arrivals
Arrivals
8Travel Market Insights www.travelmi.com
Travel Passenger Total Travel
Receipts Fare ReceiptsOrigin Country 2011(r) Receipts (r) 2011(r)
Top Travel Export Markets2011(r) in $ Billions
Japan $10.1 $4.6 $14.8United Kingdom $9.0 $3.0 $12.0Brazil $5.9 $2.6 $8.5China $5.7 $2.1 $7.7Germany $4.9 $1.4 $6.3France $3.8 $1.2 $5.0India $3.1 $1.3 $4.4
Russia * $1.1*Estimated (not BEA reported)
U.S. TOTAL $116.1 $36.6 $152.7
(r ) = revised
9Travel Market Insights www.travelmi.com
Arrivals + Spending by CCR
UK
Japan
Germany
France
Brazil
P.R.C.
India
Russia
CCR - Total Spending Receipts in U.S.
ArrivalsSpending
10Travel Market Insights www.travelmi.com
Spending/Visitor/Trip 2011 on Travel Within the U.S. Only
UK Germany France Japan India Russia Brazil P.R.C.
USD 2895 3138 3191 3360 4641 4834 4883 5805
$500
$1,500
$2,500
$3,500
$4,500
$5,500
Spending/Visitor/Trip
$U
SD
11Travel Market Insights www.travelmi.com
Arrivals + Spend + Spend/Visitor/Trip
UK
Japan
Germany
France
Brazil
P.R.C.
India
Russia
CCR - Spending/Visitor/Trip
ArrivalsSpendSpend/V/T
Weakest
Strongest
12Travel Market Insights www.travelmi.com
Spending/Visitor/Day 2011
UK Japan Germany France Brazil P.R.C. India Russia*
USD 95 166 85 92 176 98 61 120
$10
$30
$50
$70
$90
$110
$130
$150
$170
Spending/Visitor/Day
$U
SD
13Travel Market Insights www.travelmi.com
Arrivals + Spend + Spend/Visitor/Trip +Spend/Visitor/Day
UK
Japan
Germany
France
Brazil
P.R.C.
India
Russia
CCR - Spending/Visitor/Day
ArrivalsSpendSpend/V/TSpend/V/D
14Travel Market Insights www.travelmi.com
Nights Spent in USA 2011
Japan UK Brazil France Germany Russia P.R.C. India
Nights 8.2 14.6 16.7 19.1 19.6 25.4 38.2 45.9
2.5
7.5
12.5
17.5
22.5
27.5
32.5
37.5
42.5
47.5
Nights Spent in USA in 2011
Nig
hts
Spent
in U
SA
15Travel Market Insights www.travelmi.com
Arrivals + Spend + Spend/V/T + Spend/V/D+
Nights in USA
UK
Japan
Germany
France
Brazil
P.R.C.
India
Russia
CCR - Nights in USA
ArrivalsSpendSpend/V/TSpend/V/DNights
16Travel Market Insights www.travelmi.com
Purpose of Trip - Leisure (multiple Response)
UK Japan Germany France Brazil P.R.C. India Russia
Business 16.9 12.3 19.4 18.7 19.8 32.6 51.1 21.2
Leisure 72.2 79.6 66.6 69.7 79 52.4 20.8 65.9
5
15
25
35
45
55
65
75
Purpose of Trip - Leisure
Perc
ent
Leis
ure
Tra
vele
rs
17Travel Market Insights www.travelmi.com
Arrivals+Spend+Spend/V/T+Spend/V/D+Nights+ Leisure Traveler
UK
Japan
Germany
France
Brazil
P.R.C.
India
Russia
CCR - Leisure Traveler
ArrivalsSpendSpend/V/TSpend/V/DNightsLeisure
18Travel Market Insights www.travelmi.com
Visit Cultural + Ethnic Heritage Sites
UK Japan Germany France Brazil P.R.C. India Russia
Ethnic 5 4.1 4.3 6.6 1.1 5.3 5.5 14.6
Cult. 22.8 11 44.3 38.6 20.6 28.1 12.5 40.4
2.5
7.5
12.5
17.5
22.5
27.5
32.5
37.5
42.5
Cultural + Ethnic Heritage
19Travel Market Insights www.travelmi.com
Base CCR + Visit Cultural + Ethnic Heritage Sites
UK
Japan
Germany
France
Brazil
P.R.C.
India
Russia
CCR - Cultural and Ethnic Heritage
ArrivalsSpendSpend/V/TSpend/V/DNightsLeisureCulturalEthnic
20Travel Market Insights www.travelmi.com
Percent of Visitors that Shopped while in USA
Germany France India UK P.R.C. Japan Brazil Russia
% 83.1 85.4 86.1 86.5 86.7 92.7 94.6 94.7
77.0
79.0
81.0
83.0
85.0
87.0
89.0
91.0
93.0
95.0
Percent Shopped in U.S.
21Travel Market Insights www.travelmi.com
UK Germany France Japan India Russia Brazil P.R.C.
$ 206 253 278 383 390 784 1061 1062
$100
$300
$500
$700
$900
$1,100
Spending on Shopping/Visitor/Trip
Ave. Spending on Shopping/Visitor/Trip
22Travel Market Insights www.travelmi.com
Base + Shopping (%) + Shopping ($)
UK
Japan
Germany
France
Brazil
P.R.C.
India
Russia
Base CCR - Shopping
ArrivalsSpendSpend/V/TSpend/V/DNightsLeisureShopping$hopping
23Travel Market Insights www.travelmi.com
Percent going to Amusement/Theme Park
Japan Germany France India UK P.R.C. Brazil Russia
% 16.2 26 27.2 30.6 31.7 36 47.1 54.2
5.0
15.0
25.0
35.0
45.0
55.0
Amusement/Theme Park
24Travel Market Insights www.travelmi.com
Base + Amusement/Theme Park
UK
Japan
Germany
France
Brazil
P.R.C.
India
Russia
CCR - Amusement/Them Park
ArrivalsSpendSpend/V/TSpend/V/DNightsLeisureAmuse.
25Travel Market Insights www.travelmi.com
Percent Touring Countryside and Visiting Small Towns
UK Japan Germany France Brazil P.R.C. India Russia
Countryside 20 13.9 38.2 16.6 6 16.4 18.2 37.2
Small Towns 26 28.7 32.2 27.4 20.7 23.2 15.7 40.3
2.5
7.5
12.5
17.5
22.5
27.5
32.5
37.5
42.5
Tour Countryside and Visit Small Towns
26Travel Market Insights www.travelmi.com
Percent Rented a Car in 2011
India Russia Japan France UK P.R.C. Brazil Germany
% 15.6 19.1 20.9 28.2 31 32.3 41.2 41.9
2.5
7.5
12.5
17.5
22.5
27.5
32.5
37.5
42.5
Car Rental
27Travel Market Insights www.travelmi.com
CCR BASE + Touring Small Towns and Countryside
UK
Japan
Germany
France
Brazil
P.R.C.
India
Russia
Base CCR – Car Rental+Tour Small Towns/Coun-tryside
ArrivalsSpendSpend/V/TSpend/V/DNightsLeisureCar RentalS. TownCountry
28Travel Market Insights www.travelmi.com
Visit Historical Places + Visit National
Parks
UK Japan Germany France Brazil P.R.C. India Russia
Nat. Parks 20.3 7.9 32.5 29.9 18.8 29.2 16 22
Hist. Places 40.7 15 50.4 55 51 52.8 37.4 65.3
5.0
15.0
25.0
35.0
45.0
55.0
65.0
Visit Historic Places + National Parks
29Travel Market Insights www.travelmi.com
Base CCR + Visit Historical Places + National Parks
UK
Japan
Germany
France
Brazil
P.R.C.
India
Russia
Base CCR - History + Nat. Parks
ArrivalsSpendSpend/V/TSpend/V/DNightsLeisureNat. ParksHist. Place.
30Travel Market Insights www.travelmi.com
Percent Change in Arrivals 2011 to 2017
UK Japan France Germany India Russia Brazil P.R.C.
% 18 20 22 26 47 55 83 259
25.0
75.0
125.0
175.0
225.0
275.0
UK
P.R.C
.
Japa
n
Brazil
Germ
any
Fran
ceIn
dia
Russia
0500
10001500200025003000350040004500
Projected 2017 Arrivals
31Travel Market Insights www.travelmi.com
Base CCR + 2017 Arrivals
UK
Japan
Germany
France
Brazil
P.R.C.
India
Russia
Base CCR + Arrivals 2011 to 2017*2011 and 2017 arrivals wieghted
ArrivalsSpendSpend/V/TSpend/V/DNightsLeisure2017 Arrivals
32Travel Market Insights www.travelmi.com
Share of Total Overseas Arrivals Traditional vs. BRIC
Traditional
BRIC
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000
8,909
3,482
Traditional
BRIC
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000
8,909
3,482
12,580
7,994
201132% vs. 12%
201733% vs. 21%
33Travel Market Insights www.travelmi.com
Conclusions
• Take Away:1. BRIC markets will need to be part of your future portfolio2. Traditional markets are not going away3. Market research is more than just arrivals4. Partner Partner Partner
34Travel Market Insights www.travelmi.com
Questions/Comments?
• Contact:• Scott Johnson, Principal, Travel Market Insights, (518) 668-
2559, or at: [email protected]
http://www.travelmi.com
35Travel Market Insights www.travelmi.com
Chinese visitors that shop – spend more.
U.S. China$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
Spending by Travelers that Shopped
Other
Entertain.
Shopping
Dining
Lodging
Transport.
36Travel Market Insights www.travelmi.com
Chinese Shoppers – pay by credit
Credit Cash Debit Trav. Ch.0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Share of Total Trip Payment Methods by Shoppers
U.S.
China
Based on U.S. Travelers that shopped while in U.S. in 2011.