1 TV Viewing Trends Montreal EM Anglo - Diary Updated Spring 2014 2 Maps & Demographics Market Info 3 Montreal EM Anglo Where is it? BC AB SK MB ON QC NL NB NS PE NL YT NT NU 4 EM Map 5 Montreal EM Anglo Demographics Population Estimates (000) Source: BBM Canada Geographical Reference Guide 6 Reach, Time Spent, Average Quarter Hour Audience People Aged 2+ 7 People 2+ - Weekly Reach % Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV 8 People 2+ - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; Per Capita Hours based on BBM population estimates 9 People 2+ - AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; AQH = Average Quarter Hour Audience 10 People 2+ - Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV 11 People 2+ - Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; Per Capita Hours based on BBM population estimates 12 People 2+ - AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; AQH = Average Quarter Hour Audience 13 Reach, Time Spent, Average Quarter Hour Audience Children Aged 2-11 * Due to a small sample size, data cannot be provided for this audience 14 Reach, Time Spent, Average Quarter Hour Audience Teens Aged * Due to a small sample size, data cannot be provided for this audience 15 Reach, Time Spent, Average Quarter Hour Audience Adults 18+ 16 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV Adults Weekly Reach % Run of Schedule: M-Su 6a-2a 17 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a 18 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Run of Schedule: M-Su 6a-2a 19 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV Adults Weekly Reach % Prime: M-Su 7p-11p 20 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Prime: M-Su 7p-11p 21 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Prime: M-Su 7p-11p 22 Reach, Time Spent, Average Quarter Hour Audience Adults 18-34 23 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV Adults Weekly Reach % Run of Schedule: M-Su 6a-2a 24 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a 25 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Run of Schedule: M-Su 6a-2a 26 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV Adults Weekly Reach % Prime: M-Su 7p-11p 27 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Prime: M-Su 7p-11p 28 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Prime: M-Su 7p-11p 29 Reach, Time Spent, Average Quarter Hour Audience Adults 18-49 30 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV Adults Weekly Reach % Run of Schedule: M-Su 6a-2a 31 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a 32 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Run of Schedule: M-Su 6a-2a 33 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV Adults Weekly Reach % Prime: M-Su 7p-11p 34 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Prime: M-Su 7p-11p 35 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Prime: M-Su 7p-11p 36 Reach, Time Spent, Average Quarter Hour Audience Adults 25-54 37 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV Adults Weekly Reach % Run of Schedule: M-Su 6a-2a 38 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a 39 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Run of Schedule: M-Su 6a-2a 40 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV Adults Weekly Reach % Prime: M-Su 7p-11p 41 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Prime: M-Su 7p-11p 42 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Prime: M-Su 7p-11p 43 Reach, Time Spent, Average Quarter Hour Audience Adults 35-54 44 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV Adults Weekly Reach % Run of Schedule: M-Su 6a-2a 45 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a 46 Adults AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; AQH = Average Quarter Hour Audience 47 Adults Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV 48 Adults Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; Per Capita Hours based on BBM population estimates 49 Adults AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; AQH = Average Quarter Hour Audience 50 Reach, Time Spent, Average Quarter Hour Audience Adults 55+ 51 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV Adults Weekly Reach % Run of Schedule: M-Su 6a-2a 52 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a 53 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Run of Schedule: M-Su 6a-2a 54 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV Adults Weekly Reach % Prime: M-Su 7p-11p 55 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; Per Capita Hours based on BBM population estimates Adults Weekly Time Spent - Hours Prime: M-Su 7p-11p 56 Source: BBM Canada ; InfoSys+TV Diary; Montreal EM Anglo; Total TV; AQH = Average Quarter Hour Audience Adults AQH Audience (000) Prime: M-Su 7p-11p