Date post: | 18-Jan-2016 |
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Iowa Latino Healthy Corner Store Initiative
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Perfect Timing
UNIVERSITY OF IOWA IOWA DEPARTMENT OF PUBLIC HEALTH
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Collaborators
• Evidence Strategies• Evaluation
University of Iowa PRC
• Infrastructure• Human Capital
Iowa Department of Public Health
• Link to store owners and customers
Community Members
• Economic Development• Food Distribution
Iowa State University
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Progress
Implementation
Train Contractors
Economic Development
Food Distribution Collaborators
Conduct first wave of program implementation 2 Counties TA for Contractors Evaluation
Establishing the Partnership Meet with IDPH & Contractors Assessment & Design Program
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Strategies
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Guidelines
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Guidelines
Physical Improvements for Access to Healthier Foods
Promotion and Marketing of Healthier Foods
Accepting Nutrition Assistance Program
Provide Training, Technical Assistance and Education
Financial Incentives, Healthy Corner Stores Initiatives
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Characteristics of Iowa Latino Stores
Intervention Ppoints Lesson Learned
Manager & Employees Bottom line $$$-it is a business (for profit)/Risk adverse
Managers source their own produce
They have not previous business or technical experience
Family run or no employees
Physical Environment Diverse combination of services (store + restaurant)
Poor use of store space
Marketing and POP Too cluttered with other advertising
Catering to other ethnic –minority groups
Latino tailored was positive
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Shop Health Iowa
IDPH has a positive stand in community
Stores vary within town Distribution of healthy
food is limited Marketing unhealthy
food or merchandise Limited/No store
capacity Build capacity at the
local health department level
Collaborations!!!! Questions?