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Web 2.0 Library 2.0 Librarian 2.0
Presented for EINIRAS – 9 October 2007
by
Ran HockOnline Strategies
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Manifestations of Web 2.0
– Wikis– Mashups– Blogs– RSS– Streaming audio/video (really Web 1.0)– Tagging– Instant Messaging (really Web 1.0)– Social Networks– Web-based software– Widgets– Ajax and API’s
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Web 2.0 Is:
Internet communication and productivity tools that are:
• User-Centered• Collaborative• Social • Interactive• Content-rich• Multi-media-rich• De-centralized (control)
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Web 2.0 Is
• Not a fad, not a movement, not a cause
• It is simply a description of what is happening.
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Web 2.0 Also Concerns“The Long Tail”
• Chris Anderson (Wired Magazine) – demand for high-sales items, such as the best-selling books, is far exceeded by the total demand for lower popularity items.
• Web 2.0 allows that long tail to be effectively addressed as never before.
• Libraries have usually had a “long tail” of clients (infrequent and non-users) and “stock”
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Fairly Obvious Web 2.0 Opportunities in the Library
• IM interaction between librarians and users• Personalized OPAC/ILS interface, with suggested
readings (automatic), sharing, bookmarks, user ratings, user recommendations, discussions, etc.
• Taggable databases, content, (including OPACs)• Mashups of multiple databases and media• Interactive, media-rich tutorials• Bibliographic instruction broadened to information
tools instruction
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Fairly Obvious Web 2.0 Opportunities in the Library
• E-content• Library blogs, RSS feeds, wikis• Librarian/user wikis • Organization of Web 2.0 manifestations
(wikis, blogs, mashups, etc.)• Re-birth of “bibliographies” – dynamic,
user-centered, user-generated, user-edited.
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Fairly Obvious Web 2.0 Opportunities in the Library
• Extension of the library’s role of a meeting place – Content-rich virtual spaces
• More interactive library websites
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What It Means for Librarians
• Web 2.0 For Librarians – The Librarian as User
• Web 2.0 For Library Users
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What It Means for Librarians
• Web 2.0 is only a threat if we (librarians and other information workers) ignore and don’t become a part of it.
• Are we to be seen as up-to-date, savvy, and innovative?
• The “2.0” part may be a fad, but the essence is not.
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Librarian 2.0• Web 2.0 brings up issues we should be
addressing anyway:• How “user-centered” are we, how user-
centered do we want to be, how user-centered should we be.
• How collaborative do we want to be, can we be, should we be?
• The librarian as “facilitator”• Web 2.0 (Library 2.0) provides a reason to re-
examine library services!
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The Interesting Intersection of Librarianship and Web 2.0
• User-centered - We like to think so• Collaborative - Emphatically • Social - Most of us• Interactive - basically• Content-rich - Emphatically• Facing Decentralization of Authority/Control
– Yes
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Probably the Most Important Point of All
• A library can become a Web 2.0 Library at virtually no cost, no risk.
• If it is successful, it can indeed take time• It can be done in pieces • There is no long-term commitment –
Throw out or change what doesn’t work, with no embarrassment
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Challenges
• Understanding the technologies
• Understanding our younger and our more progressive users
• Separating fads from substance
• Accepting and participating in change but not change for change’s sake
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Important Question
Providing Web 2.0 for Library / Library users (esp. for blogs, wikis, tagging, etc.)
• Will they use it and participate (do they care and have the time)?
• If it provides relevant, timely “answers” they will come
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The Long Tail of Users
• The new 80-20 rule
• 2.0 tools and approaches are a means of getting to the long tail, reaching new and under-utilizing users
• Blogs, RSS and wikis can address general and niche user groups.
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If You Decide to Web 2.0-ize the Library
• It’s easy – if you have a little time and a little encouragement.
• New skills required are minimal –it’s getting easier by the day
• Some resources for getting started painlessly and quickly are at onstrat.com/web2
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The Collaboration Side
• As librarians and information professionals, we pride ourselves on collaboration and sharing
• Web 2.0 collaboration extends not just to users but to others in organizations (e.g., IT people, archivists) and to vendors.
• Vendors want (or should want) to be Web 2.0-friendly.
• You don’t need to know AJAX, but it may be helpful to know someone who does.
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“Theories” on That
• Americans are used to and don’t mind embarrassing themselves, are more susceptible to fads.
• Americans are more boastful, “evangelical”, and public, while our cousins are more reserved, traditional, and private
• Simply an epidemiological issue • Intrapreneurship and going beyond the “job
description” is encouraged in libraries
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Summary
• There is little reason not to do it
• There are lots of reasons to do it
• It is valuable to users and to us as professionals
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Ran HockOnline StrategiesVienna, VA, USA
Company site: www.onstrat.comBooks site: www.extremesearcher.com