1 WELCOME The lecture of GMS Training Program. 2 Electronic Commerce’s (E-Commerce) Cooperation...

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WELCOME

The lecture of GMS Training Program

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Electronic Commerce’s (E-Commerce) Cooperation Model between China and ASEAN

Xiang Li, Senior Assistant to Xiang Li, Senior Assistant to Dr Xiangdong Yu

General Manager of China-ASEAN Expo International Information Co., Ltd

December 2005

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Outline

Part I: E-commerce’s conception and its applied phasesPart II: E-commerce’s development in China and ASEANPart III: E-commerce opportunities and cooperation model triggered by China-ASEAN Free Trade Area (CAFTA)Part IV: China-ASEAN Expo’s (CAEXPO) impact Part V: A rising e-commerce platform--- www.caexpo.org

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Part II: e-commerce’s development

in China and ASEAN

E-commerce’s development in China

E-commerce’s development in ASEAN countries Electronic ASEAN (E-ASEAN)

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Part II: e-commerce development in China

Started from 1997

Growing rapidly with the average rate of 40% annually

Transaction amount of e-commerce reached US$53 billion in 2004

Had more than 4000 e-commerce website in Had more than 4000 e-commerce website in 20042004

Mainly centralize in eastern and costal cities such as Beijing, Shanghai and Guangzhou

66


Population of internet users (million)

50

100

150

E-commerce infrastructure situation in China

2002 2003 2004

77


E-commerce’s model in China

Some giant enterprises have their advanced Some giant enterprises have their advanced e-commerce websitee-commerce website: Sinopec, CNPC, Sinochem, COFCO and China Minmetalss

The third party network service platforms proThe third party network service platforms provides e-commerce opportunities to small and vides e-commerce opportunities to small and medium enterprise (SMEs): Alibaba.com, Ebamedium enterprise (SMEs): Alibaba.com, Ebay.com.cn, Taobao.com, www.hc360.comy.com.cn, Taobao.com, www.hc360.com

88


US$ billion

20

40

60

The increasing of transaction value of e-commerce (source: China National Network Information Center (CNNIC) )

2000 2002 20042001 2003

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Challenge

Lack of specialized third party logistics distribution system’s support’s support

weakness in payment system

Distempered credit system

1010

Part II: e-commerce development in ASEAN

US$ billion)

2.5

5

7.5

The increasing of e-commerce revenue in ASEAN (source: ASEAN’s annual report)

1998 1999 2003

1111

Part II: e-commerce development in ASEANE-commerce infrastructure in ASEAN countries

Source: IBM’s report in 2004 2002Source: Factbook on the Telecom and IT Industry in Asia, January , IDA, Si

nnnnnnn

Country Population % ofTeledensity(Fixed/ Mobile)

% of PCDensity

% ofInternetPenetration

Myanmar 48.1 M 0.55/0.06 0.1 0.002

Philippines 76.5 M 9.15/11.2 1.2 6

Singapore 4 M 48.5/74.5 47.5 44

Thailand 61.8 M 8.9/5.85 2.4 4

Vietnam 77.8 M 2.57/2.23 0.9 0.12

Country Population % of Teledensity(Fixed/ Mobile)

% of PCsDensity

% ofInternetPenetration

Brunei 328,000 40.2/38.4 61.0 11

Cambodia 12.2 M 0.25/2.6 0.1 0.05

Indonesia 210.5 M 3.1/1.7 1.0 1

Lao PDR 5.2 M 1.2/0.28 0.2 0.08

Malaysia 23.2 M 20.2/23.9 9.5 14

Source: factbook on the telecom and IT industry in ASIA, Jan 2002

1212


E-readiness of different ASEAN countries

Source: IBM’s report in 2004

1313


Different countries’ development status in terms of e-commerce in ASEAN

Source: IBM’s report in 2004

1414

Part II: E-ASEAN

E-ASEAN Agreementsigned by ASEAN Leaders at ASEAN Informal Summit in Singapore in Nov 2000

Initiative: establish a region-wide approach to making comprehensive use of information and communication technology in business, society and government.

Target: develop a broad-based and comprehensive action plan, including physical, legal, logistical, social and economic infrastructure needed to promote an “ASEAN e-space” as part of an ASEAN positioning and branding strategy.

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Part II: E-ASEAN

Coverage scope of e-space

Source: By Rodolfo Noel S. Quimbo

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Part II: E-ASEAN

Five important steps of E-ASEAN

Source: By Rodolfo Noel S. Quimbo

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Part III: E-commerce opportunities and cooperation model triggered by China-ASEAN Free Trade Area (CAFTA)

E-commerce cooperation model between China and ASEANbetween China and ASEAN

Opportunities brought by CAFTA

E-commerce’s future in CAFTA

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Part III: E-commerce cooperation between China and ASEAN

E-commerce Cooperation model

Improve infrastructure jointly

Adopt general standard and international norms

Strengthen communication and trainingStrengthen communication and training

Governments’ pushingGovernments’ pushing

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Part III: E-commerce cooperation model: improve infrastructure jointly

Infrastructure cooperation between China and ASEAN

China-ASEAN Information and communication technology (ICT) seminars

Draft Draft agreementagreement on Mid and Long-Term Co on Mid and Long-Term Cooperation in ICT Sectoroperation in ICT Sector

ICT workshop seriesICT workshop series Telecom Network ManagementTelecom Network Management

Wireless Internet and 3G Mobile CommunicationsWireless Internet and 3G Mobile Communications

IICTCT mmanagement and anagement and ttraining raining ccourseourse

New Technologies of Optical Network & InternetNew Technologies of Optical Network & Internet

Access Network TrainingAccess Network Training

2020

Part III: E-commerce cooperation model

Beijing Declaration on China-ASEAN Information Communication Technology (ICT) Cooperative Partnership for Common Development

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Adopt general standard and international norms

Based on recognized international norms

Mutual recognition of digital signature frameworks, CA system

United regional electronic transactions, payments and settlements

2222


Strengthen communication and training

Opened and clear policy of entering e-commerce field

Clear strategies and market regulations

More dialogue, exchange and training

2323


Government and enterprises’ Government and enterprises’ pushingpushing

Regulate domestic laws and related rules

Provide favorable policies and condition to enterprises who pursue e-commerce

Host seminar, forum, lecture, promotion fair

Establish international e-commerce relationship and strategy

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Part III: Opportunities brought by CAFTA

E-commerce’s opportunities triggered by CAFTA

Introduction of CAFTA

E-commerce opportunities during the construction of CAFTA

2525


Introduction of CAFTA

Eleven members: China and ten ASEAN countries

The third biggest Free Trade Area in the world

- 1.8 billion population, cover 30% people in the world

- US$ 2 trillion GDP, total trade amount over 1.2 trillion

- will be set up in 2010

Fastest growth

- bilateral trade volume increase by 38.9% annually.

- import and export will be expected to increase by 50%.

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Introduction of CAFTAComplementary advantages

- bilateral trade volume reach US$ 105.9 billion

- five ASEAN countries are China’s top 20 trading partners

More convenience for trade and investment

- agreement on dispute settlement mechanism

- agreement on trade in good

- lift most of the commodities’ tariff in 2010- lift most of the commodities’ tariff in 2010

- started “early harvest” in 2004, more than 7000 - started “early harvest” in 2004, more than 7000 commodities’ tariff were abolishedcommodities’ tariff were abolished

2727


E-commerce opportunities triggered by CAFTA

Zero tariff or low tariff to telecommunication products, IT products and Internet products

CAFTA pushes united e-commerce standard

Increasing business transaction in CAFTA enhances transaction value of e-commerce

CAFTA promote the cooperation in e-commerce field

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Part III: E-commerce’s future in CAFTA

E-commerce’s future development in CAFTA

E-commerce’s transaction value in CAFTA is expected to be 1/3 of total transaction value, reach US$ 2.2 trillion in 2010

Important link between China and ASEAN

Have better infrastructure and more favorable development environment

Break current uneven situation and develop faster in some lagged ASEAN countries

2929

Part IV: China-ASEAN Expo’s (CAEXPO) impact

Part IV: Outline

Introduction of China-ASEAN Expo (CAEXPO)

CAEXPO accelerates e-commerce’s popularization in China and ASEAN countries

3030


Introduction of CAEXPO

CAEXPO was proposed to be held annually by China Premier on 8 Oct 2003. The proposal was favorably accepted by leaders of ASEAN countries

The 1st and 2nd CAEXPO were held successfully in Nanning, China in 2004 and 2005

CAEXPO is held by China, ASEAN secretariat and ASEAN countries jointly

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CHINA-ASEAN EXPO

3232


CAEXPO target

Promote the construction of CAFTA

Share opportunities of cooperation and development

Bring and create development opportunities for enterprises of China and ASEAN countries

3333


Five main contents of CAEXPO

Commodity trade

Investment and Cooperation

Trade in service

High-level Forums

Cultural exchanges

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Achievement of CAEXPO

Attracted more than 20, 000 exhibitors and purchasers

More than US$ 1 billion trade volume during the 1st and 2nd CAEXPO

US$ 4.99 billion and 5.29 billion cooperation contractual volume in the 1st and 2nd CAEXPO respectively

Brought country leaders and entrepreneurs of the region together

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CAEXPO’s promotion to e-commerce

Bring famous e-commerce enterprises into the CAEXPO

Hold forum and conference of e-commerce on CAEXPO

e-commerce behavior on CAEXPO

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Bring famous e-commerce enterprises into the CAEXPO

- raise brand and enterprise image

- opportunities of China and ASEAN market and customer resource

- New products, technology and service of e- commerce emerge on CAEXPO

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Forum and conference of e-commerce on CAEXPO

- E-commerce cooperation between enterprises

- E-commerce policies and related law’s release

- The application of e-commerce in different field

- Human resource’s exchange and training

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E-commerce behavior on CAEXPO

- Official website of CAEXPO---www.caexpo.org

- Exhibitors and purchasers’ online application and management

- CAEXPO’s online propaganda and promotion

- Combination of substantial booth and online interactive booth during the CAEXPO

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Part V: Case study: e-commerce platform (www.caexpo.org)

Part V: www.caexpo.org

Introduction of www.caexpo.org

Customers and products

Development steps and target

The competitive advantage and competitive strategy

Cooperative mode and cooperation partners

Blueprint

4040


Introduction of www.caexpo.org

Established in Feb, 2004

The uniquely official website of CAEXPO

Authoritative economic & trade website in CAFTA

Multi-language and non-boundary e-business platform

4141

Multi-language website of www.caexpo.org

4242


Customers and products

Current customers: Expo’s organizers, exhibitors and purchasers

Potential customers: enterprises in China and ASEAN countries

Final customers: all enterprises interested in CAFTA market

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Clients and products

Products:

- online expo

- business matching

- online advertisements

- expo management system

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Online expoCompany slogan

FAQ

Main picture or flash

Company logo

Platform area

Company introduction

Personal picture

Chat with our staff

Chat with visitors

Media centre

gift

Business card

Questionnaire

Information center

Product introduction

Dynamic news

Contact us

E-card

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Business matching

Procedure of business matching

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Online advertisement

Authoritative warrant, possess of numerous clients

The most professional and excellent e-commerce platform in CAFTA

Quintuple-languages websites help grasp business opportunities

Flexible advertisement, unique advantages

4747

CAEXPO information management system

4848


Development steps and target

Phase 1

Phase 2

Phase 3

Official website of CAEXPO

B to B economic & trade website in China and ASEAN

Advanced e-commerce platform in CAFTA

Online propaganda

Expo management

Information release

Technical service

Online transaction

Online payment

Online logistic

“10+1” e-commerce cooperation

Advanced e-commerce

service in CAFTA

4949


Phase 1: official website of CAEXPO

Target: official, unique website

Customer: CAEXPO secretariat

Service content:

- expo management

- expo propaganda

- information collection and processing

- technical service

5050


Phase 2: B to B e-commerce website

Target: authoritative economic & trade website in China and ASEAN

Customer: enterprises in China and ASEAN

Service content:

- online transaction

- online payment

- online logistic

5151


Phase 3: Advanced e-commerce platform in CAFTA

Target: the most influential e-commerce platform in CAFTA

Customer: all enterprises interested in CAFTA market

Service content:

- “10+1” e-commerce cooperation

- online finance and investment

- research and application of new e-commerce fields

5252


The competitive advantages and competitive strategies

Competitive advantage - strong government support

- advanced service network

- good cooperation relationship with chamber of commerce, associations and organizations

- trade and investment of database of China and ASEAN

5353


The competitive advantage and competitive strategy

Market strategies - focus strategy: bilateral trade and investment

between China and ASEAN

- professional strategy: target in demands of customers, provide advanced information and e-commerce service

- reasonable resource utilization: official website of CAEXPO, government support

5454



Cooperative mode - technical cooperation

- market cooperation

- project cooperation

- investment cooperation

“10+1” e-commerce platform

5555



Cooperation partners - government level: CAEXPO secretariat, Chamber

of commerce, counselor office of China and ASEAN countries’ embassies

- market level: Hai-O group, APP, www.sina.com, www.sohu.com, Worldvideobusiness,

- technical level: China Telecom, Siemens, IBM, HP

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BlueprintThe most authoritative “10+1” e-commerce platform in CAFTA

The most comprehensive website in terms of trade & investment in China and ASEAN region

List on stock market in Singapore or Malaysia in 2008

List on NASDAQ in 2010

5757

Conclusion

E-commerce is growing rapidly in China and ASEAN region

B to B is the main mode of e-commerce in CAFTA

Third party e-commerce platform has bright future in CAFTA

The cooperation between China and ASEAN has unlimited potential

5858

Thanks

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