10-09780 Media Kit the Chronicle_07 (s)

8/8/2019 10-09780 Media Kit the Chronicle_07 (s)

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10-09780

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JULY2010JUNE2011


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WELCOME

The Chronicleis Canberras andthe surrounding regions largestand most popular ree communitynewspaper. The Chroniclehasserved this community or 29years and will celebrate its 30thBirthday in September 2011. TheChronicle holds the largest reeweekly reach in the local market

circulating over 129,500 copies,or 85% o homes. This massivecirculation is the second largest oany suburban ree newspaper inAustralia.

The Chronicle is publishedevery Tuesday and deliveredTuesday-Thursday. It ispublished in our editions tocater or the areas o Canberraand Queanbeyan, providinglocal content to recognise thediversity & development o localliestyle alongside cost eectiveadvertising.

EDITION DISTRIBUTION

Northside 41,684+City 22,177+

Southside 52,011+

Queanbeyan 13,822+

Total Circulation 129,577+

Net Readership 178,000**

** Source: Roy Morgan Research, March 2008.+ Source: Audit Bureau o Circulation (CAB), March 2010.

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YOUR WEEKLY CHRONICLE INCLUDES:

DID YOU KNOW?

PLUS!

Community News

Domain Real Estate

Kids Club

House & Garden Advice

Out & About Social Photos

Entertainer Lit-out which includes your ree 7-day TV listings

Community Billboard

Classifeds, and

The largest Trades & Services Directoryin a ree newspaper in Australia.

The Chronicle supports annual events and teams including:

Tuggeranong Community Festival platinum sponsor

Action Busses Nightrider Service

Canberra Moon Festival

Raine & Horne Queanbeyan Charity Gol Day

Were on Facebook!

Add us as a Fan and join in on local discussionboards, notes and view social pictures plus well keepyou up to date with new community news.www.acebook.com.au/thechronicle

INCLUSIONS

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KINGSTON

MITCHELL

WATSONLYNEHAM

HACKETT

AINSLIE

O'CONNOR

DOWNER

DICKSON

CAMPBELL

CITYACTON

PIALLIGO

REID

TURNERBRADDON

RUSSELL

SYMONSTON

FYSHWICK

YARRALUMLA

PARKES

BARTON

DEAKIN

RED HILL NARRABUNDAH

GRIFFITH

FORREST

Lake

Burley Griffin

SOUTH

CANBERRA

NORTH

CANBERRA

Lake

Ginninderra

FLOREY

HIGGINS

HOLT

LATHAM

BRUCE

WEETANGERA

PAGE

SCULLIN

MACQUARIE

KALEEN

DUNLOP

HAWKER

GIRALANG

LAWSON

EVATTMELBA

SPENCE

FRASER

CHARNWOOD

MACGREGOR

BELCONNEN

McKELLAR

COOKARANDA

FLYNN

NICHOLLS

NGUNNAWAL

PALMERSTON

AMAROOHALL

BELCONNEN

GUNGAHLIN

CHIFLEY

WODENWESTON

CREEK

ISABELLA

PLAINS

GILMORE

KAMBAH

WANNIASSA

FADDEN

GOWRIEMONASH

OXLEY

BONYTHON

CHISHOLM

RICHARDSON

MACARTHUR

CALWELL

THEODORE

BANKS

GORDON

GREENWAY

ISABELLA

PLAINS

GILMORE

TUGGERANONG

Lake

Tuggeranong

CURTIN

LYONS

FISHER

HUGHES

CHAPMAN

STIRLINGRIVETTPHILLIP

O'MALLEY

ISAACS

FARRER

MAWSON

TORRENS

PEARCE

DUFFY HOLDER WESTON

CHIFLEY

GARRAN

HUME

QUEANBEYAN

JERRABOMBERRA

MITCHELL

WATSONLYNEHAM

HACKETT

AINSLIE

O'CONNOR

DOWNER

DICKSON

CAMPBELL

CITYACTON

PIALLIGO

REID

TURNERBRADDON

RUSSELL

SYMONSTON

FYSHWICK

YARRALUMLA

PARKES

BARTON

DEAKIN

RED HILL NARRABUNDAH

GRIFFITH

FLOREY

HIGGINS

HOLT

LATHAM

BRUCE

WEETANGERA

PAGE

SCULLIN

MACQUARIE

KALEEN

DUNLOP

HAWKER

GIRALANG

LAWSON

EVATTMELBA

SPENCE

FRASER

CHARNWOOD

MACGREGOR

BELCONNEN

McKELLAR

COOKARANDA

FLYNN

NICHOLLS

NGUNNAWAL

PALMERSTON

AMAROOHALL

KAMBAH

WANNIASSA

FADDEN

GOWRIEMONASH

OXLEY

BONYTHON

CHISHOLM

RICHARDSON

MACARTHUR

CALWELL

THEODORE

BANKS

GORDON

GREENWAY

ISABELLA

PLAINS

GILMORE

CURTIN

LYONS

FISHER

HUGHES

CHAPMAN

STIRLINGRIVETTPHILLIP

O'MALLEY

ISAACS

FARRER

MAWSON

TORRENS

PEARCE

DUFFY HOLDER WESTON

CHIFLEY

GARRAN

HUME

QUEANBEYAN

JERRABOMBERRA

KINGSTONFORREST

WARAMANGAWARAMANGA

CONDERCONDER

READERSHIP

178,000**

**Roy Morgan Research, 14years + March 2008

CANBERRA

BY DISTRICTS

REACHThe Chronicle presents incrediblevalue or money or vendors whenlooking at possible reach. Themight o over 129,500+ weeklycopies proves The Chronicle hasthe largest ree penetration or aprinted product in the local marketo over 129,500+ printed copies,reaching 178,000* readers DELIVERED DIRECT to their HOME.

For eample:I you purchased an

advertisement every week inThe Chronicle or 6 months, youradvertisement has the potentialto be viewed over 4.5 million*times by local residents.

Make that 1 year (50 weeks) andthat fgure doubles to almost9 million* potential views byChronicle readers.

*Source: Roy Morgan Research, March 2008.+Source: Audit Bureau o Circulation (CAB),

March 2010.

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Northside

41,684

Circulation

Total

129,754**Circulation audit based on average

net distribution January 2010.

City

22,177

Southside

52,011

Queanbeyan &

Jerrabomberra

13,822

Editions

10-01940


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NEWSPAPERS

NEWSPAPER QUICK FACTS64% o people look orward to reading their local newspaper.

Newspaper readers are three times as mentally engaged andocused as magazine readers.

90 per cent o people pay ull attention when theyre reading anewspaper, compared with 50 per cent or television.

Local newspapers beat all other media when it came totrustworthiness, balance and honesty.

Newspapers and their websites clearly lead all other main media onthe measures o absorbing, dynamic and reputable almost doublethese measures or ree-to-air TV and radio.

Source: Nielsens global survey on Trust, Value and Engagement in Advertising July 2009

YOUR WEEKLY CHRONICLE IS...

ESSENTIALThe Chronicle is an essential part o any Canberra orQueanbeyan businesses marketing mix. The Chroniclehas a unique mid-week market and a mature readership.

TRUSTWORTHY

The Chronicle is the local voice or all things communitynews. To advertise in a local, trusted, tangible and newsdriven product, you are putting yoursel in ront o amarket that respects these qualities and relates to yourbrand.

SERVICE

As a part o Federal Capital Press o Australia, TheChronicle provides the ollowing services FREE to ouradvertiser:

FREE bonus property reviews

FREE ad design and art advice

FREE and UNLIMITED ad proos

FREE Photography service

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AnnualEpenditure

RateCode

All Editions One Edition Qbyn Only

inc GST ex GST inc GST ex GST inc GST ex GST inc GST

Casual 1 $14.26 $15.69 $10.99 $12.09 $7.31 $8.04

$1,925 2 $13.57 $14.92 $10.44 $11.48 $6.94 $7.63

$3,850 3 $12.86 $14.15 $9.88 $10.86 $6.63 $7.29

$6,600 4 $12.11 $13.32 $9.33 $10.26 $6.20 $6.82

$10,450 5 $11.47 $12.62 $8.84 $9.72 $5.91 $6.50

$15,400 6 $10.72 $11.79 $8.28 $9.11 $5.49 $6.04

$22,000+ 7 $10.04 $11.04 $7.67 $8.43 $5.16 $5.68

Note: Any 2 editions: one edition rate plus 15% loading (Qbyn only rate does not apply)

ADVERTISING RATES - EARLY GENERAL NEWSEective July 1, 2010 and valid to June 30 2011

RATECARD

Page Loadings

Page 1 ......................................... 130%

Page 2 ......................................... 25%

Page 3 5 mono only..................... 50%

Page 7, 9, 11 ............. ................ .. 50%

1st Half, RHP ............................... 25%

Consecutive Pages .............. ....... 25%

Back page ................................... 50%

TV Guide......................................25%

Other............................................ 15%

Colour Loadings

AREA ex gst inc gst

0 - 40 $111.80 $122.98

41 80 $166.40 $183.04

81 - 140 $280.80 $308.88

141 262.5 $390.00 $429.00

ADVERTISING PRICES

Advertisements are charged a total area

(height in centimetres multiplied by width in

columns) multiplied by rate plus colour and

positional loading. Minimum advertisementheight is 4 cm. Rate levels are determined

by your fnancial year annual advertising

spend.

Contact your Chronicle sales

representative or more inormation.

Tabloid ull page sie:375mm H 7col W

1 column 35mm

2 column 72mm

3 column 109mm

4 column 147mm

5 column 184mm

6 column 221mm

7 column 262mm

MEASUREMENTS

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COMMON SIzE

ExAMPLESNo right page loadings

apply to these sizes,

all based on casual

advertising rates

SIzEExAMPLES

FULL375mmH x 262mmW

$4,546.57Inc. gst + colour

HALF200mmH x 262mmW

$2,504.92Inc. gst + colour

QUARTER200mmH x 147mmW

$1437.92Inc. gst + colour

10 x 2100mmH x 72mmW


10 x 3100mmH x 109mmW


10 x 4100mmH x 147mmW



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General News Display

Bookings/Cancellations: 4pm Wednesday

Set/Disc/Copy: 5pm Thursday

Press Ready Copy: Noon Friday

Advertising Features

Bookings/Cancellations: 4pm Wednesday

Set/Disc/Copy: 5pm Thursday

Press Ready Copy: Noon Friday

Editorial Submission: 4pm Thursday

EGN DEADLINES

DEADLINES&CLASSIfIEDS

Classifed Rates

ex gst inc gst

LINEAGE: $6.05 $6.66

DISPLAY: $24.23 $26.65

Minimum size o 3cm x 2 columns

Display Colour Load

Min Charge ex GST ........................$375.00Min Charge inc GST .......................$412.50

DEADLINE:

Lineage: ...............................Noon MondayDisplay .................................... Noon Friday

CONTACT: ...........................02 6280 3055

CHRONICLE CLASSIFIEDS

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Be apart o the LARGEST Trades and Service Directoryin ree press in Australia and receive:

FREE colourFREE design service, including logo and picture placementFREE internet advertisement placement with 6 week package

THE CHRONICLE SERVICE DIRECTORY RATES

Eective July 1, 2010 and valid until June 30, 2011

SERvICEDIRECTORY

Height(xcm 6.3cm)

Per Insertion(2 Wk Min)

6 Week Package

3 $80.92 $404.59

4 $101.70 $508.49

5 $123.54 $617.70

6 $145.34 $726.70

7 $166.16 $830.81

8 $186.94 $934.72

9 $207.60 $1,037.99

10 $229.51 $1,147.57

11 $251.45 $1,257.25

12 $272.08 $1,360.42

Why not try a 6 week package?Pay or fve weeks, receive a oneweek FREE!

DeadlinesBookins/Cnclltions:Noon Thursday

Copy Ddlin:

Noon Friday

CONTACT: [email protected] Phone 02 62802314

$80.92

3x2

(3cmx

6.3cm)

$101.7

0

4x2

(4cmx

6.3cm)

$123.5

4

5x2

(5cmx

6.3cm)

$145.3

4

6x2

(6cmx

6.3cm)

$166.1

6

7x2

(7cmx

6.3cm)

$186.9

4

8x2

(8cmx

6.3cm)

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Is your businesscelebrating a milestone?

We specialise in:Specialanniversaries

Birthdays

GrandOpenings

SignifcantAwards

Talk to us about creatinga corporate businesseature or publication

that is all about your

business. The idea isto collaborate with yoursuppliers and co-und

the eature. A eature onyour business could beall yours with editorialand photographs at noextra charge.

ADVERTISING FEATURES

CO-OPERATIVE

ADVERTISING FEATURES

fEATURES

The Chronicle eaturesare subject driven andvary rom annual, monthlyand quarterly eatures. As

an advertiser you are notonly able to promote yourbusiness but advertorialis oten available uponsubmission at no extra cost.By utilising advertisingin eatures into yourmarketing mix, you andyour consumer receiveextra value or money viainvaluable editorial space,direct to your target market.

Regulars you mayrecognise are AdultEducation and SELFplus eatures on various

subjects like Seniors,Retail Shopping, SchoolHolidays, the Environmentand Industrial Estates,Local Events, Your Home,Christmas Guides plusMUCH more.

For more inormation and anannual eature calendar bymonth, contact the Chronicle

today on 6280 2352.

For more inormationand to discuss youroptions, call theChronicle today on

6280 2352.

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INSERTS

Single Fold

100mm x 135mm

(150 gsm)

Single Sheet

150mm x 210mm

(150 gsm)

Single Sheet

395mm x 275mm

(150 gsm)

Single Fold

395mm x 275mm

(150 gsm)

ACCEPTABLE SIzES

Minimum trim size: 120mm x 150mmMaximum Trim Size: 290mm x 400mm

STOCK WEIGHT

Minimum single sheet weight: 130gsmMinimum book weight: 160gsm

BOOKINGS

Bookings are required a minimum o 6 working days prior to publication.A maximum o 3 inserts allowed per issue.

CANCELLATIONS

Three working days prior to publication.

PRICES

Inserts printed in tabloid ormat must

be quarter-olded, i under 32 pages.

Partial Run (min 8,000)$65.00per 1000

Full Run (129,000) $52.50per

1000

Walked (min 8,000) $71.50per1000

Stock in excess o 180gsm singlesheet weight will need to be submittedor approval prior to inserting.

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ACCEPTAbLEMATERIAL

E-MAIL

FCP accepts e-mail in specifc ormats only. Pleasecontact our Copy Control department or details, on

(02) 6280 2151, prior to transmission. E-mailing oadvertising material can be unreliable and shouldnot be relied upon or deadline critical material.

PRESS-READY MATERIAL

Press-ready material must be supplied either viaISDN transmission via Quickcut Page Store DDAsystem or by supplying a PDF (Portable DocumentFormat) fle.QUICKCUT:inormation about Quickcut can beobtained rom the originating company by calling(02) 9949 0599 as Federal Capital Press has no

direct links with this company. Advertisementsreceived via Quickcut will only be held in archiveor a period o two weeks rom the appearancedate.

PDF:Press-Ready PDF (Portable DocumentFormat) fles must be created with Acrobat Distillerversion 5.0 or above. These fles must adhere to theguidelines outlined be 3DAP (Digital Data Deliveryor Australian Publications). Available or downloadrom website: www.3DAP.com.au. Guidelines or thesupply o PDFs as well as a Distiller joboptionsfle can be obtained by contacting the Copy Controldepartment on (02) 6280 2151. PDF data that ailor all outside the guidelines will be considered outo specifcation and The Federal Capital Press willnot be responsible or the omission or error o PDFsupplied digital output. No alterations will be madeto Press-Ready digitally delivered artwork.

OVER-BLACK ADVERTISEMENTS

The right is reserved to lighten heavy black massesin advertisements, according to productionrequirements, to help minimise show-through rom

areas o solid black. Large, solid black areas mustbe screened back to a range o no more than 90%.

The ollowing guidelines should be observed when supplying advertising material. Material anddigital data ads received ater deadline will be considered out o specifcation and The FederalCapital Press will not be responsible or errors, poor reproduction or ad omissions.

TYPE STYLES AND SIzES

Minimum o 7 point (reverse type minimum 8point bold san seri). It is recommended that

you consider the quality o your advertisementby selecting the type most suitable, especiallywhere address lines and reverse appear.Too fne a type and fne seris will give adisappointing result. screen rulings mono/color100lpi/40lpc print sequence CMYK dot shaperound GCR we recommend that medium GCRbe applied in preparations.* scan resolution 180dpi at same size screen range 5% highlight to90% or haltones shadow *Grey ComponentReduction (GCR) is the procedure used incolour separation to reduce or remove a greycomponent made up o yellow, magenta and

cyan inks and replace it with a correspondingamount o black ink. GCR improves shadowdetail, reduces ink weight carried with less set-o to other pages and gives cleaner colourson newsprint. We recommend that scanneroperators apply GCR when preparing artwork ornewspaper reproduction.

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IMPORTANT: All advertisements containingcolour will be processed as i they were

part o a ull colour process. Spot colour isachieved through a mix o process colourCMYK (Cyan, Magenta, Yellow, Black). PMSColours are not available and must be madeup by combining the various percentages othe CMYK in colour production.


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REPRESENTATION BY STATE:

New South Wales Gulliver Orr Fletcher Burrows T: 02 9922 2677

Queensland The Media Workshop T: 07 3391 6633

South Australia Rural Press Sales T: 08 8372 5255

Victoria Cameron Media Sales T: 03 9822 5188

Western Australia Hogan Media T: 08 9381 3991

Group Advertising Kylie DennisManager

Phone 02 6280 2379Email [email protected]

Sales Manager Tracey MurrayPhone 02 6280 2352Email [email protected]

Editor Nicole RogowskiPhone 02 6280 2156Email [email protected]

Classifeds 02 6280 2355Service Directory 02 6280 2314

Accounts 02 6280 2109News Tips [email protected]

Street address: 9 Pirie Street FyshwickACT 2609

Mailing address: PO Box 7155,Canberra Mail CentreACT 2610

Distribution

enquiries: 02 6280 [email protected]

CONTACTS

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1Federal Capital Press, publishers o TheChronicle (ABN 47 000 010 382) and itssubsidiaries (FCP) reserves the right, at

its absolute discretion, to decline or reject anyadvertisement or any reason whatsoever, including,but not limited to, that the advertising is unlawul,deamatory, oensive, or otherwise unsuitable.

2Where the advertiser, its advertising agent or

representative (in these terms and conditionsjointly reerred to as the Advertiser) lodges

an advertisement or a job (a Job Advertisement)in a FCP publication, that has a prime circulationarea that covers the location o the job, and itis accepted by FCP, FCP may at its absolutediscretion publish the Job Advertisement in MYCAREER and in any other FCP publication it sochooses.

3Where FCP accepts an advertisement orpublication rom the Advertiser, FCP may, at itsabsolute discretion, publish the advertisement

on any or all o the FCP web-sites.

4Where FCP accepts an advertisement or

publication rom the Advertiser, it may, at itsabsolute discretion, place or position the

advertisement anywhere it so chooses unless theAdvertiser has paid or and FCP has acceptedpayment and agreed to the placement o theadvertisement at a particular place or position.

5These terms and conditions do not excludeor limit the application o any provision oany statute (including the Trade Practices

Act 1974) where to do so would: (a) contravenethat statute; or (b) cause any part o these termsand conditions to be void. The liability o FCP, andthe Advertisers sole remedy or breach o statute,will be limited to re-supplying, or paying or there-supply, o the advertisement at the discretion o

FCP.

6Except to the extent that clause 5 applies,FCP will not be liable or any: (a) statutoryliability; (b) tortuous liability (including, but not

limited to, liability or negligence); (c) conditionsand warranties implied by custom, the general lawor statute; and (d) liability or any direct, indirect,economic or consequential losses (including,without limitation, loss o anticipated savings, losso profts, or any other business costs), expenses,damages and costs incurred by the Advertiser,arising out o or in connection with the publication othe advertisement or any ailure to supply or delayin supplying the advertisement.

TERMSANDCONDITIONS

7The Advertiser must indemniy FCPagainst all losses, expenses, damagesand costs (on a solicitor and own client

basis) incurred by or awarded against FCParising out o or in connection with anybreach o these terms and conditions whichis wholly or partly attributable to or arisingout o the acceptance and publication o anyadvertisement.

8The Advertiser warrants to FCP thatany advertisement that is accepted orpublication contains inormation that is

true and correct in all respects, is in no waymisleading or deceptive such that it maycontravene section 52 o the Trade PracticesAct 1974, section 53c o the Trade PracticesAct 1974 or any other provision o any law othe State or Commonwealth, and is otherwiselawul.

9Without limiting FCPs rights underclause 1 o these terms and conditions,advertisements must comply with

FCPs standards o presentation, style and

classifcation in respect o advertisementsplaced with FCP.

10Where complete material is suppliedelectronically it must be provided inPDF ormat with onts embedded.

For all other supplied material FCP reserve theright to amend onts to those licensed to FCP.

11Where any advertisement has theappearance o editorial matter, theAdvertiser must include a border

o a minimum o two point thickness and theword Advertisement must be displayed onthe advertisement in at least size eight-pointont.

12All run o press, classifed displayand classifed semi-displayadvertising sold by FCP will be

sold in whole centimetre and column units.All classifed line advertising sold by FCP willbe sold by the total number o lines used andFCP may, at its absolute discretion, require theAdvertiser to place a minimum number o linesin any advertisement beore it is accepted.

13Adjustments and claims must benotifed within 30 days rom theend o the month in which the

advertisement appears. The publishers willnot consider claims lodged outside the above

period.

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10-09780 Media Kit the Chronicle_07 (s)

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