Date post: | 26-May-2015 |
Category: |
Design |
Upload: | canned-banners |
View: | 8,764 times |
Download: | 0 times |
© 2012 Canned Banners LLC
10 Banner Ad Design Mistakes You Don’tWant to Make
These 10 tips will help you avoid being one of those companies with badly-designed banner ads.
This isn’t just a matter of personal taste: when your banner ads look bad, your whole company looks bad. With bad banner ads, your ad campaign may actually be hurting your company’s reputation!
Follow these tips to make sure your banner ad campaign is helping your company build a positive reputation that attracts & keeps customers.
Tip 1: Don’t use too much text
Keep it short.
Bad Good
Make banner ads in minutes: http://builder.cannedbanners.com
Tip 2: Use clear, simple text
Make sure your ad can be quickly understood. Pick a simple message and focus on it. If you need to advertise multiple messages, use multiple ads.
Unclear Clear
Make banner ads in minutes: http://builder.cannedbanners.com
Tip 3: Is your logo readable?
Logos are an important part of building your brand. But a bad logo can hinder your efforts to build awareness.
Bad logo:-Too small
-Illegible
-Unclear
Good logo:-Large
-Legible
-Easy to tell what company does
Make banner ads in minutes: http://builder.cannedbanners.com
Tip 4: Use professional photos
If you don’t have professional photos, buy stock photos at sites like www.istockphoto.com.
Bad photo:Looks like a cell phone snapshot.
Good photo:Professional photo of flowers.
Make banner ads in minutes: http://builder.cannedbanners.com
Tip 5: Pay attention to design quality
Unprofessional banner ads make your whole company look unprofessional. Design quality is important.
Which one of these companies would you be more likely to order food from?
Make banner ads in minutes at http://builder.cannedbanners.com
Tip 6: Use a clear call-to-action
You need to tell your viewers what you want them to do. The ad on the left does not tell viewers what to do. The ad on the right clearly asks viewers to order pizza.
Bad Good
Make banner ads in minutes: http://builder.cannedbanners.com
Tip 7: Use ads that match your website
As much as possible, your ads should match the look and feel of your website. Which ad matches better?
Make banner ads in minutes: http://builder.cannedbanners.com
Tip 8: Don’t pay too much
Display ads have a short shelf-life. You should be creating a new set of ads every month or so. Paying too much to have ads made will completely destroy your ROI.
Campaign 1Ad space $1,000
Ad design $500
Total cost: $1,500
Total new sales: $1,400
Return: -$100
ROI: -6.7%
Campaign 2Ad space $1,000
Ad design $50
Total cost: $1,050
Total new sales: $1,400
Return: $350
ROI: +33%
Make banner ads in minutes: http://builder.cannedbanners.com
Tip 9: Don’t hire an amateur
If a designer has no experience making banner ads, there is a long list of mistakes they are likely to make, which will end up wasting your time and your ad budget.
Things to consider when designing display ads
(professionals will know these things, amateurs will not)
• Dimensions (width x height must meet standard specs)
• File format (Flash, JPEG, GIF, PNG)
• ClickTAGs (Flash only)
• File size limits (45K is the most common limit)
• Does the ad have an obvious border?
• Etc, etc, etc
Make banner ads in minutes: http://builder.cannedbanners.com
Tip 10: Always be testing
Don’t assume that your first set of banner ads will perform very well. They probably won’t. If you want to master online advertising, be prepared to test, test, test.
Test photo Test text Test color
Winner!
Winner!Winner!
Make banner ads in minutes: http://builder.cannedbanners.com
© 2012 Canned Banners LLC
What is Canned Banners?
• Fast Make ads in minutes.
• Easy No advertising experience needed.
• Affordable Make ads for $25 or less. Only pay for ads you want.
Canned Banners is an easy app that lets you create your own banner ads.
Get started at http://builder.cannedbanners.com
© 2012 Canned Banners LLC
Contact us
Web www.cannedbanners.com
@cannedbanners
facebook.com/cannedbanners