Biggest Business DealsIn

Digital World

Year 2014-2015

According to a report published by Pinsent Masons, in 2014 Global Merger & acquisition in technology sector reached $593.3 billion USD.

Preface

This Shows a 17% increase compare to 2013 & reportedhighest value since 2006.

Merger market said there are total 2863 deals in 2014.

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Interesting StatsWhich segment of technology has been the most active in Merger & Acquisition?

Computer

Software

Internet/e-

commerceComputer

hardware

IT services

Mobile

Semi Cond.

Security Media

Year 2014

25%

9%

11%

Compare to last year, there are more M&A in Media & Mobile segments( in other words digital industry). Internet/ecommerce contribution remains almost same

Computer

Software

Internet/e-

commerce

Computer

hardware

IT services

Mobile

Semi-Cond.

Security

Media

Year 2015

3%

26%5%

10%

25%

23%13%

17%

10%

Conclusion

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Facebook Acquires WhatsAppFebruary 2014

Deal

Social networking site Facebook acquires mobile Messaging service WhatsApp for $22 billion.

Facebook paid $3 billion for WhatsApp’s founder &Employees that will vest over four years from the deal closing

Gist of the deal

By this deal Facebook wants to enhanceuser engagement and provide core internet servicesmore efficiently and affordably.

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Facebook Buys TheFind.ComMarch 2015

Deal

Gist of the deal

Social networking site Facebook acquires shoppingSearch engine Thefind.com.

Deal is first disclosed by USA Today’s reporter JessicaGuynn on twitter. Deal amount is not declared yet.

By this deal Facebook can give moreRelevant experience to users in Facebook ads

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Twitter Acquires ZipdialJanuary 2015

Deal

Gist of the deal

Social networking site Twitter acquires India basedmobile marketing startup Zipdial. Company is knownfor its “missed call” marketing service.

Twitter didn’t disclose the deal price but expertsforecast the price between $30 to $40 million.

By this deal Twitter can reach To the people who don’t have consistence access of mobile data

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Quantcast buys SturqOctober 2014

Deal

Gist of the deal

Real time advertising company Quantcast acquires London based company Sturq that offers ad personalization & crossDevice retargeting.

Quantcast helps businesses to find new customers whileSturq helps businesses to reconnect with potential customers who have shown an interest earlier.

By this deal company (Quantcast) wants to help its clients to reach customers through outThe marketing channel.

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Alibaba buys PaytmFebruary 2015

Deal

Gist of the deal

World’s largest eCommerce company Alibaba buys 25% stack of India’s mobile commerce company Paytm.

The deal price is $575 million Approx.

By this deal Company will expand its servicesFor its 23 million users.

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Google buys Spider.ioFebruary 2014

Deal

Gist of the deal

By this deal Google wants to useSpider.io's technology to detect fraud in Google's video and display ad products

Google Acquires London based startup Spider.ioWho have developed a technology that detectsfraudulent clicks around online ads

Seven employees of the company have also joined Google. Terms of the deal were undisclosed.

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Google Acquires RangespanMay 2014

Deal

Gist of the deal

Google has acquired the London based startupShopping analytics firm Rangespan who have developeda technology to forecast demands of products andservices for retailers.

By this deal Google can take a step in Google shoppingWeb portal & eCommerce

The amount of deal is subject to prediction.

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Google Buys AdometryMay 2014

Deal

Gist of the deal

Google has acquired Austin’s Ad-tracking firm Adometry

Google will improve the performance of Google Analytics Premium by this deal.

Terms of the deal remains private. Company continued serving its existing clients.

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Google Acquires Red Hot LabsFebruary 2015

Deal

Gist of the deal

Google acquires the Facebook app marketingStartup Toro( company was known as Red Hot Labs).

Toro helps mobile app developers to promote theirApp in Facebook. Terms of the deal is still subject toPrediction.

By this deal Google will make its mobile ads Platform more advance

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Google Acquires mdialogJune 2014

Gist of the deal

Deal

Google acquires Mdialog that helps media companiesto manage, deliver and measure video advertising

across IP- connected device.

By this Deal Google will move to a newEdge of video advertising market.

Google will integrate mDialog with Double ClickPlatform providing video advertising for publishers.

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By 3i InfoCom- Digital Marketing & Brand Consultant

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