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insights from Erika Napoletano

GettingUnstuck

This presentation consists of 10 highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Erika NapoletanoErika Napoletano is the Head Redhead at RHW Media, a brand strategy firm that helps people get UNstuck and over those annoy-ing problems that keep them from being awesome. She’s been hailed by Forbes as a “spinless spin doctor” for her BS-free perspec-tives on business, marketing, branding, and life in general. Erika is also a twice-published author, including The Power of Unpopular, The Insider’s Guide to Egg Donation, a columnist for both Entrepreneur Magazine and OPEN Forum, an acclaimed speaker from TEDxBoul-der 2012, and speaks at conferences across the U.S. on the inherent power of truth in business... or as she refers to it, the power of unpopularity.

@RedheadWriting

1

Admired brands distinguish their uniqueness,

not what’s popular - Focus on one thing that makes you memorable.

2

Your personal brand is about who you are at your core -

never pretend to be someone you’re not.

To discover lasting happiness, celebrate your essence.

3

Building a brand around yourself is scary, but the vulnerability will foster a community

of genuine supporters who are eager to share.

4

The essence of a modern brand includes

these five components: - Personality - Approachability-

Share-ability - scalability - profitability.

5

Next time you find yourself stuck,

try the 5 ‘whys.’ Identify the problem you’re trying to solve

and get to the root cause by asking

‘why’ questions five successive times.

6

The best way to join a conversation you’re not allowed to join

is to start your own conversation.

7

Words are what will connect you with people -

still, its closing your mouth, and listening that will allow you to get things done.

8

As an entrepreneur, if you’re unable to answer how a decision serves your business

and the person you want to become,

you need to reevaluate.

9

When hiring, its wise to look beyond a skills fit.

Integrity, energy and values matter more.

10

Next time you want tell a great story, follow this five-point structure:

10

Next time you want tell a great story, follow this five-point structure:

10

Next time you want tell a great story, follow this five-point structure:

The Set up - introduce the story

10

Next time you want tell a great story, follow this five-point structure:

Introduce the conflict - introduce the challenge - what will you help solve?

10

Next time you want tell a great story, follow this five-point structure:

Explore the conflict - introduce everything getting

in the way of the goal

10

Next time you want tell a great story, follow this five-point structure:

Introduce the solution - introduce how we did what we did and why

10

Next time you want tell a great story, follow this five-point structure:

The resolution - align the big question with your big

solution and show how everyone is better off.

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