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10 content marketing dos and donts

Date post: 22-Jan-2017
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Page 1: 10 content marketing dos and donts
Page 2: 10 content marketing dos and donts
Page 3: 10 content marketing dos and donts

Who is my audience?

Read with me: My audience is that group of

people who have a need that I can fill. Or a

problem I can solve.

Page 4: 10 content marketing dos and donts

Your audience has a problem, so how do you solve it?You need to understand the do’s and dont’s

of content marketing.

Page 5: 10 content marketing dos and donts

Do:

Find relevant forums (discussion boards)

in your industry, and read a few

threads.

Better yet, go to Quora and search for

relevant questions from your audience.

Page 6: 10 content marketing dos and donts

Don’t:Reply on Google Keywords Tool alone. Because the tool doesn’t show the questions that your audience is asking.97% of the time, keywords are not questions.

Page 7: 10 content marketing dos and donts

Do:

Create content using the relevant

questions you found on Quora.

For example, say you found the question

“what are the best social media

dashboard tools” – use the question as

it appears in your article headline.

Page 8: 10 content marketing dos and donts

Don’t:Create one type of content. Write articles, create videos and podcasts.

Turn your text-based content into an infographic. 100% of your audience wants variety of content.

Page 9: 10 content marketing dos and donts

Do:

Share your content on Blogging

communities, where like-minded

marketers gather.

Go to Google and do a search with this

string blogging community + “your

keyword”

Page 10: 10 content marketing dos and donts

Don’t:Monetize your site unless you’ve at least 1000 email subscribers, or daily organic visitors.

If you’re yet to hit the 1k milestone, forget about ‘money’ and just focus on building your audience.

Page 11: 10 content marketing dos and donts

Do:

Qualitative analysis on industry blogs,

and pitch your guest post.

In fact, write more guest post than you

contribute to your own blog. That’s

how to grow your audience faster.

Page 12: 10 content marketing dos and donts

Don’t:Outsource content writing to any so-called

writer who doesn’t know your subject in and out.Don’t hire a writer from UpWork or any job

board. Hire through your social media networks, or kindly ask an expert to refer

a knowledgeable writer to you.

Page 13: 10 content marketing dos and donts

Are you ready to drive traffic, and increase revenue with content

marketing?

Visit us:http://contentmarketingup.com


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