Date post: | 17-Feb-2017 |
Category: |
Marketing |
Upload: | suyati-technologies-pvt-ltd |
View: | 294 times |
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Social media is playing a big role in today’s ecommerce industry
But Email marketing too hasn’t lost its touch in prospect and client
engagement
Recent Statistics
i.e., 40 times more customers than Facebook and Twitter combined
3 xEmails prompt purchases Social media
According to a study by Custora in 2013, within a period of 4 years customer acquisition via email quadrupled
More Statistics Cost-per-click (10%)
Organic Search (16%)
Email Marketing ~ (7%)
10 Tips To Drive Product Sales In
Ecommerce Email Marketing
Incentivize buyers to review your product
1
Argos found that products with reviews had a 10% higher conversion rate compared to the products without reviews
Incentivizing via email can be best done using an automated personalized email that schedules the mail within a few days after the product is received.
A/B Testing for click-through rates2
A/B testing in email marketing is testing two or more versions of the same email to determine the one with highest conversion rate or engagement
In ecommerce, experimenting with different upsells and cross-sells in the transactional emails provide scope for A/B testing
Set-up Cart Abandonment Emails3
Setting up cart and checkout abandonment is greatly helpful in conversion rate optimization
Ecommerce sites can make use of automation software that lets them know how many people abandoned their cart
Reward the most loyal customers4
Applying the 80/20 principle, a large proportion of revenue is usually attained through a small number of faithful customers
Rewarding them with gift cards and similar incentives can pay off
Reactivate your dormant customers5
Segmenting your customers by loyalty and targeting each group with a campaign that suits their level of activeness can enhance the active customer base as well as the revenue of the company
Create and Maintain a Newsletter Calendar
6
Maintaining a newsletter calendar can help you to know in advance about the upcoming events and special occasions so that you have time to work on campaigns and stay ahead in market competition
Free Store Credit Surprises7
Offering free store credit that lasts only about 24 hours or so to the customers can create a loss aversion scenario that will act as a powerful motivator forcing them to make purchases
Experiment on Your Transactional Email
8
Use transactional email as an opportunity to engage customers through techniques like upselling
Targeting Birthdays and Anniversaries
9
You can target your customers at a personal level by setting up milestone campaigns for birthdays and anniversaries that are important to them
Taking Email Marketing Beyond the Inbox
10
Email marketing offers numerous possibilities and combining email marketing campaigns with social marketing can be a good start
That’s not all, feel free to share this information
Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.