10 Google+ Tips for Every Small Business Owner

Jesse Stay - http://profiles.google.com/jessestayhttp://stay.am/gplusdummies

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Why Google+?The future of Google+ is

Google!

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Tip 1Business Starts With People!

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Image credit: Robert Scoble

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Business Starts With People!

Open the covers!

Use your CEO, Community Manager to show the “inside story”

Be the news

Hangouts

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Michael DellCEO, Dell, Inc.(c) 2011 - Stay N’ Alive Productions, LLC

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Business Starts With People!

Create circles for your notable employees

Build up and promote your employees

Use rel=”author” tags on your company blog - link back to employee Google+ Profiles

Encourage employees to circle each other, create their own lists

Use Google Apps for Business

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Tip 2Google+ Pages - Your Secret Weapon in Search

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Image credit: DIYLOL - http://diylol.com/meme-generator/business-cat/memes/the-internetz-my-secret-weapon

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Google+ PagesYour Secret Weapon in Search

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Google+ PagesYour Secret Weapon in Search

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Tip 3Give Your Website Authority!

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Image credit: South Park

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Google+ Badgeshttp://google.com/+/business

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Author Tags(c) 2011 - Stay N’ Alive Productions, LLC

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Link Your +1 Buttons(c) 2011 - Stay N’ Alive Productions, LLC

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Tip 4People are the New SEO!

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People are the New SEO(c) 2011 - Stay N’ Alive Productions, LLC

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People are the New SEO(c) 2011 - Stay N’ Alive Productions, LLC

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Tip 5Developers! Developers! Developers!

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Image credit: Business Insider

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Developers! Developers! Developers!

Integrate Badges, +1s,Good SEO technique

Use Google+ APIs tobuild social experiences

Bring social connectionsinto website experiences

Good

Fast

Cheap

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Social ExperienceWashington Post Social Reader

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Tip 6Bringing Home the Bacon

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Bringing Home the BaconAsk questions

Know your audience

Use calls to action!

Pictures, videos, animated gifs bring attention (the bacon)

Measure, Measure, Measure!

Circle people! Build Relationships.

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Tip 7“Hang Out” With Customers

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“Hang Out” With Customers

Show off your skillz

Open the covers

Bring influentials together

Join other Hangouts!

24/7 Hangouts

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Tip 8Know Your Audience!

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Image credit: Yukihiro Fukuda, National Geographic

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Know Your Audience!

Art forms like photographers, artists, programming, creative people

Not typically “your mom”

Opportunities for new audiences

Your existing audience will discover through search

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Tip 9Build Your Audience

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Build Your Audience

Circle others

Relationships! Relationships! Relationships!

Write interesting content

Engage!

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Tip 10Sell! Sell! Sell!

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HashtagsOrganizing the Community

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Contests(c) 2011 - Stay N’ Alive Productions, LLC

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Social Ads(c) 2011 - Stay N’ Alive Productions, LLC

Social Extensions and Social Display Ads

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Social CRM(c) 2011 - Stay N’ Alive Productions, LLC

Building Relationships Through Google+

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Any Questions?

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