10 Ideas para un espacio creativo independiente

8/9/2019 10 Ideas para un espacio creativo independiente

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espacio creativo independiente

10 Ideas para un

en Crdoba

una iniciativa de:

Versin 1.0


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colaborativa.euin [email protected]

colaborativa la forman:

J Bu G M g l S h z MCu C G

U w k um u ul :A wiki version of this document can be found at:

h ://www. . l b . u/w k /

E b j l b j l l C C mm R -m -C m b j l m m l 3.0 E . P u

l , : h :// mm . g/l /by- /3.0/ /This work is licensed under the Creative Commons Attribution-Share Alike 3.0Spain License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/es/ or send a letter to Creative Commons, 171 Second Street,Suite 300, San Francisco, California, 94105, USA.

h m l g l u


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L E C I l bj m l Cb u lug qu z b j m . D mu l y m u g m ul u l qu

buy l m j u u b .Para lograr este objetivo es necesario disponer de un espacio que cumpla con las 10 ideaslu um , u u g l z b l

internacionales similares. La iniciativa Espacio Creativo Independiente actuar como interlocutora l g bl y u m .

U u m lu l l m m l E C I - m u g bl y .

El Espacio Creativo Independiente ayudar a incrementar el protagonismo de las industriascreativas en el modelo productivo de la ciudad y representar una oportunidad para la regeneracin

m y l l g u bl m .Espacio Creativo Independiente es una iniciativa impulsada por Colaborativa, empresa que

ll h m l g l u . L b qum ll u lqu qu l b h l l bj qu gu .

Espacio Creativo Independiente de CrdobaIndependent Creative Center in Cordoba

The Independent Creative Space initiative arises with the objective o promoting a center in Crdobao ering workspaces suitable or the creative entrepreneurs. This space will have common spaces toencourage people coming across each other, and will promote an associated cultural program to help

improving its urban environment.In order to achieve this objective, a space is needed that carries out the 10 ideas described in this do-

cument, these ideas are the result rom a research o several national and international similar initiatives.The Independent Creative Space initiative will act as a mediator between the di erent public and privateagents that are able to meet this demand.

A non-proft oundation will take care o maintaining the Independent Creative Space through atransparent and responsible project management.

The Independent Creative Space will help increasing the role o creative industries in the economicand productive city model, and will represent an opportunity or social and economic regeneration othe place selected or its location.

The Independent Creative Space o Crdoba is an initiative promoted by Colaborativa, company thatdevelops tools or a participative management o the City. The initiative is open to anyone wishing tocollaborate in making these objectives a reality


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Eres lo que compartes. 1 La creatividad es errneamente

u u l u l, u qu mreciente se ha demostrado que se trata de una actividadinherentemente social, en la que gente con distintashabilidades y puntos de vista comparte y desarrolla

ju m .Nadie duda del papel undamental que tiene la crea-

m l m g b l.E qu ll h m dcadas, ha sido al fnal reconocida ofcialmente porl U 2004 l l C u C .

P l U u l u marcos polticos y normativos avorables, adems es

undamental la colaboracin concreta entre la iniciativapblica y privada que impulse la creacin y consolidacin

qu m .2

A pesar de que las nuevas tecnologas de comunica-cin permiten la colaboracin sin limitaciones geogrf-cas, es necesario promover lugares sicos que permitanl l y l b j x m

l .

You are what you share.1Creativity is incorrectly associated

as an individual quality even though it has been recentlyproven to be an inherently social activity in which people with di erent abilities and visions share and develop ideastogether.

Nobody doubts about the role o creativity as a generatoro social wel are. This idea has been in practice since twodecades ago and o cially recognized by Unesco rom 2004through the creation o the creative cities network.

The introduction o encouraging political and legalrameworks by the Unesco is not enough. Additionally, it

is o great importance that public and private initiativescollaborate together in order to encourage the creation andconsolidation o small companies networks. 2

The new communication technologies allow unlimitedgeographical collaborations. However it is undamental topromote physical places allowing di erent creative discipli-nes to work together and to have unplanned interactions.

Ciudad CreativaCreative City

01

L y l l g m u m m qu mul l .

Entrepreneurs working and dialoguing together is a stimulating mechanism or creativity.


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Distintos indicadores sitan a la Universidad de Crdoba

entre las mejores de Espaa. 3 No obstante slo un 2,44% l ul b l u

empresa una vez fnalizados sus estudios, siendo la tasamedia de la actividad emprendedora en Espaa del 5,1%. 4 El u u u u m C b qusus jvenes emprendedores encuentren ventajas paraquedarse, desarrollar sus iniciativas y colaborar con otras

m , buy l g l u .L C b C l Cul u l Eu-

ropea en 2016 se ha traducido en una admirable proli e- ul u l (F l l

Gu , C m , Eu , F l P ).Para hacer de Crdoba una autntica ciudad culturalse necesita adems apostar de manera decidida porh l u u m

g l u .5

El Espacio Creativo Independiente nace como unum l m l u

C b y uy m m u l j m ll u m x l u .6

The indicators place the University o Crdoba within the

best o Spain.3 However only 2.44% o graduates rom Cr-doba choose to create a company once they fnish theirstudies, being the average rate o entrepreneur activities inSpain o 5.1%.4 The uture o a city like Crdoba dependson i people fnd reasons to stay, develop their initiatives,collaborate with other companies and contribute to theprogress o Crdoba City.

The aspiration o Crdoba to become European Capitalo Culture in 2016 has been translated into an admirableproli eration o all kinds o cultural events (Festival de laGuitarra, Cosmopotica, Eutopa, Festival de Patios,etc.). The creative industries have to be decisively encoura-ged in order or Crdoba to become an authentic culturalcity, so they will become a strategic sector in Crdoba City.5

The Independent Creative Space arises as an instru-ment or encouraging the creative industry in Cordoba andrepresents a clear example o the entrepreneurship spiritexisting in the City.6

Crdoba emprendedoraEntrepeneurial Cordoba

02

L m l u l l l ul u l C b .Initiatives promoting the creative industry do not go in parallel with the rich cultural agenda o Crdoba.


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En barrios que requieren una regeneracin social y

econmica, las grandes inversiones deben hacerse enla implantacin y mantenimiento de los centros queproveen asistencia bsica (centros de salud, bibliotecas,instalaciones deportivas...), indispensables para que cual-quier proceso de regeneracin tenga xito. A la vez estasreas necesitan iniciativas complementarias que ayuden

g l u y m medio plazo. La implantacin de un Espacio CreativoI u m

qu g .7

L g um h u l u l l m 15 b

l b m m b l y ul qu m l z l -

res sociales ms des avorecidos. Como alternativa, elE C I u ll b l l l , se plantea con voluntad de colaborar en la revitalizacin

l m u b y l l qu l m qu u .8

In neighborhoods that requires a social and economic re-

generation big investments need to be done in the creationand maintenance o basic care centers (such as medical care,libraries and sports acilities...). These centers are essentialin order or the regeneration process to be a success. At thesame time, these neighborhoods need additional initiativesto help in a medium-term regeneration o the economic andproductive activities. The introduction o an independentcreative space would satis y this immediate need withoutrequiring big investments. 7

The regeneration o numerous historic centers in Spa-nish cities during the past 15 years was associated with thereal state bubble and responded to speculative interestthat ended displacing the poorest social sectors. As analternative, the Independent Creative Space is not intendedto replace the caring responsibility o a civic center but tocollaborate in the revitalization o urban and social environ-ments through generating economic activity. 8

Regeneracin econmica y socialSocial and economic regeneration

03

L l m l y lm l l .The presence o creative people regenerates socially and commercially the surroundings.


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Recuperacin de Espacios AbandonadosRecovering abandoned Spaces in the CityTodas las ciudades suelen poseer edifcios singulares

u qu u h b ul bl . L u

espacios se vincula a lo establecido por el planeamientou b u l m -

u l m m . El u l L yl H l M l l j m l m y

u C b .La realizacin de estos proyectos est condicionada

l x , l qudetermina que los proyectos puedan llevarse a cabo. En

u qu x lrehabilitacin sica de los edifcios, no la hay para elm m u u u ( m l Tde los Perdigones, la Caseta del Circulo de la Amistad o

l Mu R g ). E u uconsiderar modelos de colaboracin pblico-privadoque a travs de acuerdos de cesin temporal permitan alos Ayuntamientos la recuperacin y el mantenimiento

l ul , lul l b l -

gul l u .

Many cities requently have unique buildings in disuse or

various reasons that have come to be publicly owned. Therecovery o these buildings is linked to what is provided inurban planning or an answer to current citizen requests orcomplaints. The headquarters o Lepanto and the MilitaryHospital are the most outstanding examples o this kind oprojects in Crdoba.

These projects achievement is dependent on the avai-lability o unding, which is the decisive actor or someprojects to be carried out. Sometimes even though thereis unding available or the rehabilitation o the buildings,there is not or the building maintenance over time (such asTorre de los Perdigones, Caseta del Crculo de la Amis-tad or Museo Regina). Under these circumstances, it isappropriate to consider models o public-private partnershipthrough management agreements. This will allow that localauthorities can recover and maintain these buildings withoutlosing ownership, and will also give individuals the chanceo having unique venues in the city.

04

R u b l u l l u .Recovering abandoned spaces or the use in creative activities is to give back those spaces to the City.


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El E C I u -

cios el apoyo pblico que le permita obtener la cesin deu u m l . U z m l ,el modelo ms adecuado para su gestin es el de la

undacin sin nimo de lucro. 9 Como se ha indicado pre-viamente, este modelo requiere de una escasa inversin

l y m u u m h . El x l l g l g l

recursos pblicos cedidos a los usuarios, omentandou u m bl . A m m , m -

bl u m l m l b ul y l m l l .

El Espacio Creativo Independiente se sustentareconmicamente a travs del alquiler de sus espacios de

b j . L lu l g l lqu l u m m y l u g m

cultural asociado que de orma continua aporte un valoraadido al barrio en el que se ubique. El Espacio Creati-

I bl l b otras instituciones pblicas o privadas ya existentes quecompartan con l los mismos intereses en la promocin

l u l y l

An independent creative space needs public support at

its early stage to be implemented. Once established, themost appropriate management model is the non-proft

oundation.9 As mentioned be ore, this management modelrequires a low initial investment and allows or a quick start-up. The initiatives success is bounded with an appropriatemanagement o the public resources assigned to users, which encourages a more responsible attitude rom them.Also, it helps to build a more transparent collaborationmodel between individuals and local authorities.

The Independent Creative Space will draw unds onrenting their workspaces. The proft obtained rom leasingthe workspaces will be used in its maintenance and also increating an associated cultural program, which will conti-nuously bene t the nearby neighborhood. The IndependentCreative Space will build partnerships with those existingpublic or private institutions that share the same interest inpromoting industry development and innovation.

Modelo de colaboracin Pblico-PrivadoPublic-Private colaboration Model

05

El u g bl y m m , g m j l u .

The agreement between the public and private agents can meet demands, making improvements in the City.


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Al gu l qu l qu l

y cultural, los integrantes de las industrias creativascomparten un estilo de vida que incluye la participacinactiva y el compromiso con la experiencia autntica y elcarcter propio de los lugares. Preferen ser participantes

l qu l , uvinculo especial con su entorno ms prximo, comopuede observarse en multitud de ciudades a lo largo

l gl XX (M m P , l S h NuY k l D kl L ). S mb g l qu

y gul z l u u g l

m l l.Dentro de las industrias creativas se engloban las

agencias de publicidad, estudios de arquitectura, in-terioristas, diseadores industriales, galeras de arte,anticuarios, talleres de artesana, estudios de diseo gr-

, m , u y ,productoras audiovisuales de televisin y radio, estudiosde otogra a, empresas de desarrollo de videojuegos,estudios de grabacin y edicin musical, productoras deeventos culturales, artes grfcas e impresin, editoriales,

ll w y l m .10

Same way as those who engage to artistic activity and cul-

ture, members o the creative industries share a li estylethat includes active participation and commitment with theauthentic experience and character o the place. They ratherbe active participants than spectators o what is aroundthem by creating a special link to their closest environment.This behavior has been experienced in many cities alongthe 20th century. However, what really makes the creativeindustries di erent and exceptional is its ability to becomekey participants o the local economic activity.

Within the creative industries encompass advertisingagencies, architectural frms, interior designers, industrialdesigners, art galleries, antique shops, cra t workshops,graphic design studios, ashion designers, flm and videoproduction, audiovisual production companies o televi-sion and radio, photography studios, game developmentcompanies, sound recording and editing studios, culturalevent management, graphic arts and printing, publisherand so tware development.10

La industria creativaThe Creative Industry

06

L u g u u g g l .

The creative industry brings together a great variety o activities that are able to produce add value.


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Las industrias creativas, a di erencias de otras activi-

m l , u xa la calidad de las terminaciones de sus espacios de

b j . T qu b m l , lum ,x bl y muy u l . E y h

l qu m g u g m l b jdistintos. Su versatilidad posibilita que sean acilmente

bl l mb l m l u .Estas caractersticas estn presentes en antiguos

m l j h l , u , m l u -triales. Recintos que presentan distribuciones muy claras,

l m b ll l b . L b ll l g l u l h muy l y u m l .

E mu h u h u muy h b u ll u l z h l -gularidades de su arquitectura. 11 La escasa tradicinindustrial de Crdoba difculta encontrar este tipo de

y l x h u m y u m , l -

.

Creative Industries, unlike other business activities, do not

pay special attention to the fnishing quality o their works-paces. Overall, they have to be spacious, bright, fexible andhighly unctional. Open spaces and high ceilings enable a wide range o di erent activities to be hosted. Its versatilityalso allows to be easily adapted to suit the creative industriesneeds, which are continuously changing over time.

These eatures are present in older hospital, educational,military and industrial complexes. These kind o placespresent clear distributions and combine block buildings with open space areas. Generally, the block buildings havehigh ceilings and they are never more than two storeys high.In many cities, it has been a very common practice to reusethese places and to take advantage o their singular archi-tecture. 11The little industrial tradition in Crdoba makesthese places small in number and hard to fnd; the onlyexisting ones have been mostly adapted or an unsuitableadministrative use.

Espacios adecuados para las actividades creativasPlaces suitable or Creative Activities

07

L u , b j , g m u l l l g u l The creative activities, in comparison with other kinds o tasks, are naturally integrated into the old industry typologies.


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Cualquier iniciativa particular con vocacin pblica

u b qu l y qulo conecte con la calle y los ciudadanos. El EspacioCreativo Independiente aprovechara este espacio decomunicacin con los ciudadanos para organizar activi-

ul u l l l b g mal barrio. Adems el espacio servira para acoger loseventos que organizaran las asociaciones ciudadanas

l ul .E u u j l l

permeabilidad de este espacio de transicin sino tambinen el carcter de la gestin del centro a travs de jornadas

b y ll . A qu mul u l l z , l u l -

u g l b , m lu l x l u l -

y l m l b j qu ll l z .

Any initiative with public vocation needs o an open space

to introduce and connect to the neighborhood and citizens.The Independent Creative Space would use this welcomingspace to organize open-air cultural activities pre erablytargeted to the neighborhood nearby. Additionally, thisspace would be use ul or hosting events organized by civicassociations or individuals.

This open spirit is shown not only by the permeabilityo this transition space but also in the way in which themanagement o the center is done through open days and workshops. Unlike other specialized cultural acilities, thecenter has a clear attitude or an active integration with theneighborhood, encouraging curiosity and inviting neighborsboth to explore the acilities and to fnd out what kind o works are done inside.

Espacio de BienvenidaWelcoming Space

08

El l b b b y h bl l b j l l u .The welcoming space opens up and makes accessible the creatives work to the whole City.


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El E C I u

variedada de espacios de trabajo, tanto para aquelloscreativos que acaban de iniciar la actividad y slo necesi-tan un puesto de trabajo, como para empresas de mayortrayectoria o que necesiten ms superfcie por el tipo de

qu ll . M l ub empresas han presentado tradicionalmente una o erta de

m h m g , x lu lempresas en su inicio, el Espacio Creativo Independientepermite la convivencia de empresas en distintos periodosde su actividad, unas empezando, otras ya consolidadas.E l mb y

x , ul h mb .

The Independent Creative Space will o er a wide variety

o workspaces, both or those start-up creative companiesthat only need a desktop workspace, and or those maturecompanies that need more space or the kind o activity thatthey develop. While company incubators have traditionallyhad a more homogeneous o er o workspaces exclusivelytargeted or start-up companies, the Independent Creati- ve Space allows coexistence o companies with di erentmaturity levels, some o them starting and other alreadyconsolidated. This coexistence will help the interchange oideas and experiences, which will result in a great advantage

or both parts.

Desde una mesa a un tallerFrom a desk to a whole workspace

09

L mb g l y g l m m l qu u .The need o spaces changes according to the kind o activity and the li e stage o the company.


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El dilogo y la comunicacin entre los creativos del

u l m b qu gu l -puesta del Espacio Creativo Independiente. De estam l l u

l m . P ll u m lque existan zonas comunes para la convivencia, quesirvan como espacios de encuentro y como soporte paral ul u l .

L ul u l g z l u - qu g l E y m

del alquiler de los distintos espacios de trabajo. Esteg m ul u l u b l u -

y l bu l E CI l g m ul u l C b .

The dialogue and communication between creative people

is one o the basic premises o the Independent CreativeSpaces proposal. In this way, they di er completely rom thetypical o ce buildings. Due to that, it is undamental to haveareas or gathering, use ul as meeting and cultural spaces.

The cultural activities will be organized by the ounda-tion who manages the Space and will be unded through theleasing o the available workspaces. This continuing culturalprogram is open to citizenship and represents the contri-bution o the Independent Creative Space to Crdobascultural agenda.

Espacios comunes para la convivencia y la culturaCommon Spaces or coexistence and culture

10

L mu lug u y l m y l ul u .

Common spaces are use ul or gathering and living together with people and culture.


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1 L b , Ch.We-Think: Mass innovation, not mass production . B k (2009)

2 UNESCO. Ciudades Creativas: fomentar el desarrollo social y econmico a travs de las industrias culturales (2004)

3 IAIF. L l l u E (2009)

4 D lg , C.No es un fracasado, es ms sabio . El P (2010) "E E l m ( lj bl mb u y m l m y m

l 5,1%"

5 Expsito, F. La industria cultural de Crdoba crea una asociacin empresarial. Diario Crdoba (2007) "Con el reto l m ul l b l l y ul u l l , u g u 16 m

C b h u l I u Cul u l C A luz (I ul )"

6 C j I Ju A lu .La Junta impulsa la creacin de 144 empresas de base creativa ycultural que generan casi 300 nuevos empleos . Direccin General de Economa Social y Emprendedores (2009) "En

u u m , P y Lu , g A lu Em , h m ul l 144 m , qu h g 293 m l . P , m l

l z C z; 17 C b ; 20 G ; 15 Hu l ; 31 Ml g y 59 S ll ."

7 D l m T u A .East End Fair Finance (2010) . 1-2 "A 28, Au w u u g l -k g u , bu ul ' f L , h h ugh bu l g h w u m y l

m l, lly h h u g u g g bu l f bl u u l L . H g m l w h L U g u

hu u h , h w f u g 25 h."

8 F z H y .The Ambivalence of Participation and Situational Urbanism (2007) Pg.330: "I h ,h hy u u g h C C y m ly h h g u g g l u b m. I

bu l g h l , u l h u g, y mu l l winstallation o lo ts, galleries and creative industries enterpreneurs is promoted. (...) Baugruppen projects, which are

y mu h w u l w h , l l m h l gh ly - y m - h h u g u h y m k w g u . Th m y b qu lf m u b m, wh h ly l ubl u h ."

9 Palo Alto Barcelona se ubica en un antiguo complejo abril abandonado de Poble Nou gracias al acuerdo de cesinl u l Ayu m B l . A m m l l u b

u bl l u l b j l m .

10 U .Comprender las Industrias Creativas (2006) "E um y l l u - m : (1) ubl , (2) qu u , (3) y m g , (4)

(5) diseo, (6) diseo de moda, (7) cine y video, (8) so twares interactivos de entreten- imiento, (9) msica, (10) artes u , (11) , (12) w y - m u , (13) l y ."

11C l ym , A la bsqueda de los espacios de creacin (2009). A l y x Crdoba, que se encuentran en la actualidad abandonados, sin uso claro o por debajo de su capacidad y que pueden

u lug l mul lhttp://espaciosdecreacion.dosymedio.org

Notas


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E C I C b m l gu

l l l m y m l u :

Palo Alto , Fu P C P u A y Cul u l P l Al . B l , E http://www.paloaltobcn.org

The Media Centre . Hu l y Y k h , I glhttp://www.the-media-centre.co.uk

Village Underground. L , I glhttp://www.villageunderground.co.uk

Trongate 103 , A h y. Gl g w, I glhttp://www.trongate103.com

Art Scape Community . T , Chttp://www.torontoartscape.on.ca

QUT Creative Enterprise Australia : CEA. Au lhttp://www.creativeenterprise.com.au

P l um mb h u l gu :

La Nau Ivanow , ul u l l u , Fu S g . B l , E

Hangar , Fu A A V u l C lu y . B l , E

Citilab Cornell , B l , E Studio Banana . M , E

La Cartoucherie . P -V , F

Leicester Creative Bussiness Center Depot . L , I gl

Round Foundry Media Centre . L , I gl

Brighton Media Centre . B gh , I gl

GasWorks , Exh b , I l R & S u . L , I gl

ACME Studios , u g A & A 1972. L , I gl

The Digital Hub , I l D g l E . Dubl , I lExchange Dublin , C ll A C . Dubl , I l

Village Underground - Berlin . B l , Al m

Kulturwerk . B l , Al m

KunstFabrik . B l , Al m

CLAYSPACE . A h ll , Nu Y k, E U

Thinktank , W k C M . P bu gh, E U

Creative Wokspace . R , E U

The NetWorkHub , S u L u h P . V u , C

Bamboo Curtain Studio . T , T w

Referencias:


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Espacio Creativo Independiente de CrdobaIndependent Creative Center in Cordoba

colaborativa.euin [email protected]

colaborativa la forman:

J Bu G M g l S h z MCu C G

U w k um u ul :A wiki version of this document can be found at:

h ://www. . l b . u/w k /

E b j l b j l l C C mm R m -C m b j lm m l 3.0 E . P u l , : h :// mm . g/l /by- /3.0/ /This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Spain License. To view acopy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/es/ or send a letter to CreativeCommons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

h m l g l u

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10 Ideas para un espacio creativo independiente

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