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FOR THE NUMBERPHOBIC

This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Dawn Fotopulos is the associate professor at The King’s College and founder founder of www.bestsmallbizhelp.com, an award-winning blog dedicated to helping struggling

solopreneurs. As an experienced entrepreneur and small-business turnaround expert, Dawn has rescued hundreds of small business from financial disaster. Dawn has led an accomplished 20-year career in business, working as a serial entrepreneur, vice-presi-dent at Citigroup and Wall Street trader. Dawn is a certified facilitator in the Kauffman

FastTrac Program, and is a CEO leader for the Job Creators Network. An expert in her field, Dawn has been featured on MSNBC’s “Your Business,” at the New York Times

Small Business Summit and in Forbes.

Dawn Fotopulos@Dfotopulos

Small Business Guru

To determine the health of your evolving business, ask these three questions:

Insight #1

To determine the health of your evolving business, ask these three questions:

Are we showing a profit?

Insight #1

To determine the health of your evolving business, ask these three questions:

Do we have enough cash to run our business?

Insight #1

To determine the health of your evolving business, ask these three questions:

Is our business building or destroying wealth?

Insight #1

Insight #2

Never settle for having less than three month of operating capital at any one time -

aim at six month instead.

Insight #3

If your gross margin isn’t at least 30% of revenue, reconsider your pricing strategy.

Insight #4

“The first rule of any technology used in a business is that automation applied to an

efficient operation will magnify the efficiency. The second is that automation applied to an

inefficient operation will magnify the inefficiency.”

- Bill Gates on operational efficiency

Insight #5

As a growing business, opt not to compete on scale - instead, harness the one thing that

only your business can do.

Insight #6

It’s often the marketing and distribution expenses that are a significant drain on your break-even margin. Crystalize your client acquisition cost.

Insight #7

“The primary asset of any business is its organization.”

- William Feather on organization

Insight #8

You don’t have a business until the marketplace tells you so. Consider it a

good sign if your customer:

Insight #8

You don’t have a business until the marketplace tells you so. Consider it a

good sign if your customer:

Buys from you three times

Insight #8

You don’t have a business until the marketplace tells you so. Consider it a

good sign if your customer:

Uses your product for three months

Insight #8

You don’t have a business until the marketplace tells you so. Consider it a

good sign if your customer:

Tells three people about it

Insight #9

If you put a small value on yourself, rest assured that the world will not raise your price.

Insight #10

Those who sell the most, say the least - they listen and ask diagnostic questions instead.

How well do you Know Your Numbers? In 2-minutes, this will tell you -

http://www.bestsmallbizhelp.com/know-your-numbers/

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Presentation created by Chase Jennings