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This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Peter Hubbell is the founder and CEO of BoomAgers, an industry-leading advertising agency dedicated to the aging consumer. In this role, Peter has become one of the preeminent communications experts in the global aging space and is a

sought-after speaker. With over thirty years of experience as a top ad agency executive, Peter’s career led him to the global board of Saatchi & Saatchi, where he

was responsible for one of its largest global clients. Peter honed his marketing acumen and creative business skills as a long-standing partner with blue-chip

clients including Procter & Gamble, Pillsbury, and General Mills.

Peter Hubbell@boomagers

CEO at BoomAgers

While millennials may represent the future of a brand, it’s the boomers who will

carry that brand to the future.

Insight #1

Insight #2

“The ability to reimagine one’s self is a capability that only comes with maturity.”

- Jane Pauley on aging

Insight #3

Think of the greatest generation as one that’s not getting old; rather one

that’s gracefully growing old.

Insight #4

Aging is in the eye of the beholder.Those who see it as the future

of living strengthen their:

Insight #4

Aging is in the eye of the beholder.Those who see it as the future

of living strengthen their:

Wellbeing - personally, physically, psychologically, mentally and spiritually

Insight #4

Aging is in the eye of the beholder.Those who see it as the future

of living strengthen their:

Joy - being happy

Insight #4

Aging is in the eye of the beholder.Those who see it as the future

of living strengthen their:

Growth - always learning

Insight #5

Each day for next seventeen years, 10,000 boomers will be retiring - identify

them, connect with them, and capture their brainpower.

Insight #6

“You can live to be a hundred if you give up all the things that make you want to

live to be a hundred.”

- Woody Allen on aging

Insight #7

Boomers are more spectators than they are creators - as such, design your information to

be relevant, shareable and above all, sociable.

Insight #8

Don’t expect boomers to be early adaptors, but do anticipate their sheer size to

create an amplification effect.

Insight #9

“The secret is that there is no secret. Do all the stuff we know: Don’t smoke,

get enough sleep, drink plenty of water, find what makes you happy.”

- Cindy Crawford on aging

Insight #10

Above all, Boomers stand for optimism.

How are you aging gracefully?

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Presentation created by Chase Jennings

Insights by Moe Abdou