The 10 Biggest Mistakes Marketers

Make In Tough Times

1. The BIGGEST mistake marketers make during tough times is adopting a bunker mentality.

Myth: It’s a waste of time and money to continue spending on marketing during an economic downturn.

2. During tough times, marketers make a mistake when they continue their current message as if nothing has changed.

Myth: If I act as if nothing has changed, nothing will.

3. During tough times, marketers make a mistake when they don’t closely track results with the expectation of making changes based on the findings.Myth: During a recession all bets are off and trying to track marketing is an exercise in futility.

4. During tough times, marketers make a mistake when they don’t meet their customers where they are.

Myth: Even in recessionary times, my customers are right where they’ve always been.

5. During tough times, marketers make a mistake when they market what they want to sell rather than what their customers want to buy.Myth: I know what my customers want because they have a buying history with me.

6. During tough times, marketers make a mistake when they don’t recognize an opportunity that presents itself.

Myth: In a recession, opportunities are hard to come by.

7. During tough times, marketers make a mistake when they let their expectations outgrow their budgets.

Myth: I can safely cut back on marketing resources during tough times without doing long-term damage to sales.

8. During tough times, marketers make a mistake when all their efforts and resources are directed at acquisition to the exclusion of retention.Myth: When times are tough, I need to concentrate on acquiring new customers to have any chance of surviving, let alone growing.

9. During tough times, marketers make a mistake when they don’t listen carefully to the counsel of the advisors they are paying for.

Myth: I need to be on a high level of alertness, ready to react to the changing market.

10. During tough times, marketers make a mistake when they don’t make public relations a bigger part of their marketing effort.

Myth: To prosper in a recession, I need to put all of my marketing resources into advertising and promotion.

Thank You.

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