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Double Your Income Information Marketing System
“What Millionaire Experts Do To Get Started –10 Must-Have Steps To Be Successful with
Information Marketing”
Linda L. Keefe“The Execute Your
Vision Maven”
Agenda
• Announcements
– Bootcamp In A Box launches
– B-Box Buyers – Complimentary Orientation Webinar
• The “10 Steps for Success”
– My story – and what it means to you– My story – and what it means to you
– Why was the Core Sales Circle developed (“how to”)
– Core Sales Circle (tied together)
• Preview of “Bootcamp In A Box”
– TABLE OF CONTENTS: LEARN -- 22 modules (graphics, web, ezine, offer, product …)
– LISTS of elements with specific titles for each: 20 checklists, 14 scripts,
20 forms, 77 video snippets, 27 step-by-step guides
www.DoubleYourIncomeInformationMarketing.com
Three Steps to Success
• Knowing what to do.
• Knowing how to do it.• Knowing how to do it.
• Then doing it – taking action!
My Story - How It Benefits You
• Background
– Music – flutist (creative, artistic)
– Elementary Teacher
– MBA– MBA
– Publisher: TECH TALK for Non Techies (12 years)
– Xerox: Communications Manager
• Shared Results International, 1995
– Execute Your Vision
o Organizationally
o Individually
Why Develop the “The Circle”
• Strategic Shift in Business
– Gained expertise
– Wanted less in-class training
– Desired to help worldwide
• Struggled and tried all the “things” we were supposed to do
• Attended Ali Brown “Online Success Blueprint Workshop”
– Took a list – most technical questions
– Talked to others – previous attendees
– Returned home – didn’t know where to start
– Knew others in the same boat!
“Core Sales Circle”
aka: The TechnologyMap
“10 Must-Have Steps”
Core Sales Circle: #1 Market
Micro Target Market
Micro Target Market
– Who can you reach easily in large numbers?
– Who typically wants what you have?
– How can you create a subset – narrow it down?
BestWomen (age 35-65)
who want to live healthy
forever and are willing
to work for it through
alternative means.
BetterMen and women who
don’t want to be in pain.
BadPeople of all ages who
want to be healthy.
Moniker - Branding
Moniker
– Establish your expertise
– Become trusted, believed, liked
– Watch for them
Best• The Relationship
Marketing Coach
• The Productivity Guru
• The Writer’s
SuperHeroine
Better• A name
• One formal photo
• A Jack of All Trades
Bad• No Name
• No photo
• No personal
presence
SAMPLE: www.DoubleYourIncomeInformationMarketing.com
Core Sales Circle: #2 OptIn
Free Offer / Special Report
Offer
– What digital something do you have that can become an e-report?
– What topic could you quickly write about: 3 secrets . . / 3 mistakes that entrepreneurs make . . . ? Top Ten . . . .
– Not your full knowledge of tips, but high quality ones
– What compelling need could you write about?– What compelling need could you write about?
Best“Three Secrets To Living
Healthy Forever”
or
“The Three Deadly
Mistakes Smart Women
Make To Achieve Optimal
Health and How To Avoid
Them”
Better15 Ways to Be Healthy
BadCorrecting Subluxations
For Your Benefit
Offer / Special Report Titles
• Your title needs to say it all
• Make it exciting
• Start with a number (a list) or “How To. . .”
– “3 Simple Secrets to Publishing an Ezine that Makes You – “3 Simple Secrets to Publishing an Ezine that Makes You
Money” (A. Brown)
– “10 Biggest Sales Mistakes Most Women Make”
– “7 Ways to Double Your Savings This Year” (B. Losey)
– “How to Get Your Kids to Behave – Finally!” (Mom’s on Purpose)
– “How to Start Your Own Personal Assistant Business”
Create Graphics & Web Pages
SnagIt and ColorPic – Software
• Use SnagIt to create graphics
– Picture of your ezine
– Picture of your special report– Picture of your special report
– Create your banner for web page
– Create your banner for your ezine
– Create different effects with your photo
• Use ColorPic to match colors – exactly
www.TheMavenRecommends.com
Core Sales Circle: #3 Thanks
Core Sales Circle: #4 Cart
Shopping Carts
• Which cart to use – Information Marketing
• What level of service do you need
• Three main areas
– Email & Marketing– Email & Marketing
o Custom Forms – Opt in Sign Up
o AutoResponders – Lists and Messages
o Broadcasting – Solo Emails
– Clients – paid and non-paid
– Products
o One time purchase
o Recurring purchase
o Commissions
Core Sales Circle: #5 Responder
AutoResponders
• AutoResponder – Categories
– Who joins your ezine
– Who signs up for a specific class
– Who buys a particular product
– Who is in your advanced group
• AutoResponder – Messages
– Responds to signing up on your OptIn page
– Responds to signing up for classes
– Responds to buying a product
• Techniques
– How to create one
– What to say
– How to connect them to the trigger
Core Sales Circle: #6 Delivery
Core Sales Circle: #7 Product
Product
Product
– Maps to the market need
– Presents a large $$$ return
– Is easy to get out
BestLeadership Coaching
Package …
with 3 CDs,
a private session with you,
a monthly call on a topic of
interest,
two special reports.
BetterAn ebook, or
One Teleseminar
BadAn hour of your
consulting time.
Look at Examples
www.ExecuteYourVision.com
Core Sales Circle: #8 Ezine
Ezine Article Topics
Ezine
– What 3 – 5 types of things does your market want to know
about?
– What thought, image or category would describe or
summarize this list?summarize this list?
Best• Eating to boost
energy.
• Moving to feel
younger.
• Sleeping like a baby
Better• How to eat well.
• How to move well
• How to sleep better
Bad• The science of eating
• How to flex your
joints
• The three types of
sleeping
Tie The Tools Together
Techniques: Moving Your List
Shopping Cart Auto
Responder List
of people who want the
ezine
Constant
Contact List
to receive
ezine
ezine
Clean up the
Excel Exported
spreadsheet to
import into
Constant
Contact
Core Sales Circle: #9 Articles
Core Sales Circle: #10 Emails
For This System, You’ll…
Develop:1. Killer Offer
2. Opt In /Squeeze Page
3. Landing Pages
4. Long Letter to sell
5. Solo email / broadcast
Learn how to:
• Write convincing copy
• Design marketing items
• Create autoresponders
• Develop sales letter formula5. Solo email / broadcast
6. Ezine – build relationship
Decide:1. Micro target market
2. Positioning for market
3. Product
4. Color scheme / branding
• Develop sales letter formula
• Categorize clients
• Use shopping carts
• Create web pages
• Link your opt-in on web page to
shopping cart’s auto-responder
• Position your product
• Create your own graphics
Your Tool Investment
Monthly Fees
• Shopping Cart ($59/mo)
• Credit Card Service ($26/mo)
• Web page design / hosting ($19 / mo)
Optional and Free
• Audio Recording Web Tool ($19 / mo)
• Email Formatting Web Tool (free)
• Ezine service ($20 - $35/mo)
One Time / Annual Fees
• Graphics grabbing tool ($29 one time)
• Domain names (@ $10 / year)
• Color Matcher Software (free)
• Hyperlink Coding Web Tool (free)
• Document Sharing Web Tool (free)
Henry Ford
You can’t build a reputation
on what you are going to do.
Bootcamp In A Box
• 300+ pages of instruction
• 22 Modules of Content
• Quick Start Guide
• Detailed Road Map for Program
• Tutorial Accessories Guide– 20 Forms and Templates
• Examples for You to Model– What to say
– How to format
• Maven’s Resources
• Maven’s Glossary
• 12 Weeks of Assignments– 20 Forms and Templates
– 27 Step-By-Step Guides
– 14 Scripts and Models
– 20 Process Checklists
– 77 Video Snippets
• 6 DVDs - Videos
• An Info. Mktg. Audio CD
• A Data CD – forms, templates
• 12 Weeks of Assignments
• Launch Review by Linda
PLUS
• 3 Mo Double Income Mastermind
• Paradigm Mindset Shift – CD
• 6 Mo Access to Virtual Library
• Oct 10th – B-Box Orientation
www.DoubleYourIncomeInformationMarketing.com
No Risk!!!
• Bootcamp In A Box
– No Risk - one year guarantee, full refund
– http://www.DoubleYourIncomeInformationMarketing.com
“Double Your Income Information Marketing System,
What Millionaire Experts Do To Get Started”
Linda L. Keefe“The Execute Your
Vision Maven”
Questions & Comments
Do To Get Started”
http://www.DoubleYourIncomeInformationMarketing.com