Date post: | 31-Oct-2014 |
Category: |
Travel |
Upload: | visual-data-systems |
View: | 322 times |
Download: | 1 times |
Mark Randle
Who am I? Mark Randle Online Marketing Manager at Visual Data
Systems Hospitality Industry for 7 years (Marriott
International before VDS) 3rd Time Speaking at a National VRMA
Conference Fun Fact: Getting married in 3 weeks.
10 Tools
1. Connecting with Your Target Market through Facebook Ads
2. Facebook Contests that Pay You Back Many Times Over
3. Harnessing the Power of Pinterest4. Stay in Front of Your Visitors with Google
AdWords Remarketing Ads5. Improve Your Website Usability with Feedback
Analytics6. Simple Ways to Build Your Twitter Following7. Dominate Your Competition with Microsoft
AdCenter RAIS8. Link Building in a Post Panda Update World9. How to Better Understand and Utilize the
Changing World of Local Search10. Track Results in Google Analytics
Effective Ad Tips
Give them the “why?” Keep them on Facebook, no external
urls. Use an image that grabs the
attention. Narrow your market as much as you
can. Follow the proper metricsBad Ad Good Ad
POWER EDITOR
Google Chrome extension – Facebook Power Editior Upload your email list Find what your users share in common
Facebook Contests
Multiple goals Capture, capture,
capture Don’t forget the FAQ Watch for fraud Promote everywhere Follow up with
winners
www.wildfireapp.com
www.buddymedia.com
Remarketing Uses
Keep your brand in front of your visitors
Market deals and promotions
Attract new owners Highlight new
properties Test imagery
Tracking Results
View- Through Conversions happen when a customer views (but does not click) an ad before converting.
What it means: Some customer might see, but not click your ad. If these customers later convert (by making a purchase or signing up for a newsletter, for example), this metric counts them as view-through conversions.
Build Your Followers
Create Relationships Become a Reliable
Source Retweets Replies
Tweets Short Photos
Successful Hashtags
Use One or a Few Short, Obvious Use Existing Hashtags Hashtags to Try
Fill in the blank Ask questions
Promote Your Hashtag
Announce a Hashtag before your event
Promote the most active tweets Outside of Twitter
Rich Ads in Search (RAIS)
Deep links similar to Google sitelinks Increased CTR by 30-40% According to
MSN Exclusivity for branded terms
MSN ADCENTER (RAIS) VS GOOGLE ADWORDS
-Search Partner Exclusion
-Branded Search Terms
-Customer Service
Link Building in a Post Panda/Penguin Update World
Link Building in a Post Panda/Penguin Update
World
Link Building Now
Panda Update – This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.
Penguin Update – Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, we believe they are engaging in webspam tactics to manipulate search engine rankings.
Link Building Tips
Mix-up your Anchor Text Comment Socially (ex. Blogs, Travel
Forums) Partner with Local Businesses/Sites Get a Blog – Guest Post Give Stuff Away Get a Webcam Use your Brain
Local Search Now
Local search results chosen almost 2 to 1 over organic results
Trusted over paid advertising 58% or consumers trust a business with
positive reviews 72% of consumers trust online reviews as
much as personal recommendations
Bing Local
Verification - Post mail Yelp reviews and content heavily
integrated Pulls in reviews from other local search
sites
Top 5 Best Practices
Verify every listing Keep information
accurate and uniform
Fill out all categories
Do not list with a P.O. Box address
Be active with review responses