How KITKAT “won the internet” How KITKAT “won the internet” The hard yards, highlights and adventures of digital transformation September 22 nd , 2015 Orlando Hooper-Greenhill Creative Strategist J Walter Thompson Company
Transcript
How KITKAT “won the internet”How KITKAT “won the internet”The hard yards, highlights and adventures of digital transformation
September 22nd, 2015
Orlando Hooper-GreenhillCreative StrategistJ Walter Thompson Company
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
Do you remember the Panda advert?
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
We have to do another Panda!
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THE MARKETING NATIONTM
“Don’t worry, I’ve got this one cracked…”
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
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THE MARKETING NATIONTM
H O W D O P E O P L E T A K E B R E A K S T H E S E D A Y S ?