1. What does “wants” and “buying power” results into?

a. Needb. Satisfactionc. Necessityd. Demande. Require

Core Marketing Concepts

• Needs, wants, and demands

• Target markets, positioning, segmentation

• Offerings and brands

• Value and satisfaction

• Marketing Channels

• Supply Chain

• Competition

• Marketing Environment

Demand

• This is the wants for specific product backed by an ability to pay

1. What does “wants” and “buying power” results into?

a. Needb. Satisfactionc. Necessityd. Demande. Require

2. ______ is the art and science of choosing target markets and getting,

keeping, and growing customers.

a. Brand Management

b. Marketing Management

c. Financial Management

d. Supply Chain Management

e. None of the above

Marketing Management

• Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

2. ______ is the art and science of choosing target

markets and getting, keeping, and growing

customers.a. Brand Management

b. Marketing Management

c. Financial Management

d. Supply Chain Management

e. None of the above

3. Sales force is part of what Marketing Mix?

a. Place

b. Product

c. Price

d. Promotion

e. None of the above

To acquire the right people in promoting or selling of your product is part of Promotion.

3. Sales force is part of what Marketing Mix?

a. Place

b. Product

c. Price

d. Promotion

e. None of the above

4. Extending warranties for goods is part of what Marketing Mix?

a. Place

b. Price

c. Product

d. Promotion

e. None of the above

Warranties is under Product

4. Extending warranties for goods is part of what Marketing Mix?

a. Place

b. Price

c. Product

d. Promotion

e. None of the above

5. What type of marketing does a Human Resource Department execute

in company?

a. Relationship Marketing

b. Social Responsible Marketing

c. Internal Marketing

d. Integrated Marketing

e. Integral Marketing

Internal Marketing is the task of hiring, training, and motivating able employees who want to serve

customers well

5. The task of hiring, training, and motivating able employees who want to

serve customers well

a. Relationship Marketing

b. Social Responsible Marketing

c. Internal Marketing

d. Integrated Marketing

e. Integral Marketing

6. What is not included in 5 types of needs?

a. Secret needs

b. Delight needs

c. Real needs

d. Custom needs

e. Unstated needs

5 types of needs

a. Stated needs

b. Real needs

c. Unstated needs

d. Delight needs

e. Secret needs

6. What is not included in 5 types of needs?

a. Secret needs

b. Delight needs

c. Real needs

d. Custom needs

e. Unstated needs

7. What is not a part of the Marketing Management Tasks?

a. Build strong brands

b. Shape market offerings

c. Develop market strategies and plans

d. Increase customer’s buying power

e. Shape market offerings

Marketing Management Tasks

• Develop market strategies and plans

• Capture marketing insights

• Connect with customers

• Build strong brands

• Shape market offerings

• Deliver value

• Communicate value

• Create long term growth

7. What is not a part of the Marketing Management Tasks?

a. Build strong brands

b. Shape market offerings

c. Develop market strategies and plans

d. Increase customer’s buying power

e. Shape market offerings

8. Where does goods and services from a manufacturer market goes before the consumer market based on the

Structure of Flows in Modern Exchange Economy?

a. Government Market

b. Resource Market

c. Intermediary Market

d. Middle Market

e. None of above

8. Where does goods and services from a manufacturer market goes before the consumer market based on the

Structure of Flows in Modern Exchange Economy?

a. Government Market

b. Resource Market

c. Intermediary Market

d. Middle Market

e. None of above

9. All are company orientations except for?

a. Distribution

b. Production

c. Product

d. Selling

e. Marketing

Types of Company Orientation

• Production

• Selling

• Product

• Marketing

9. All are company orientations except for?

a. Distribution

b. Production

c. Product

d. Selling

e. Marketing

10. An amplified voice to influence public opinion is a part of ______?

a. Functions of CMOs

b. New consumer capabilities

c. Improving CMOs success

d. Demand states

e. Marketing Management tasks

New Consumer Capabilities

• A substantial increase in buying power

• A greater variety of available goods and services

• A great amount of information about practically anything

• Greater ease in interacting and placing and receiving orders

• An ability to compare notes on products and services

• An amplified voice to influence public opinion

10. An amplified voice to influence public opinion is a part of ______?

a. Functions of CMOs

b. New consumer capabilities

c. Improving CMOs success

d. Demand states

e. Marketing Management tasks