Maciej Ossowski, Director of CEE Business Development
GetResponse
The beginning of GetResponse.com (one of world’s first email
marketing platforms)
Anti-spam rules
Today: 300.000 Clients, 185 countries, 210 employees
*DMA study, 2013
Emails in the US are opened on a mobile device
*GetResponse study, August 2013
Emails without mobile optimization are deleted
*GetResponse study, August 2013
Internet users made an online purchase after they opened an email on mobile
*GetResponse study, August 2013
55% of 300 senior marketing executives
surveyed by Return Path and The Relevancy Group in 2012
DO NOT SEGMENT LISTS
Segmentation: why bother?
Reactivation emails
• “you haven’t logged in since …”
• “you didn’t order for …”
• “we haven’t heard from you …”
• “is this email address correct?”
74% of consumers expect to receive
a Welcome Message when they sign up to an email program
*2013 Consumer Views of Email Marketing
Welcome emails
• 4 times more OPENS than newsletters
• 5 times more CLICKS than newsletters
• Building relationships with leads
• Managing subscribers’ expectations
Birthday emails
Email remarketing (abandoned cart)
GetResponse Autoresponders
! free trial cycle: 30 days!! Autoresponder cycle: 15 emails, days 0 - 32!! unique open rate: 30.82%!! unique click-thru rate: 7.20%!! conversions: enough☺ !