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10 Quick Wins in Email Marketing - Maciej Ossowski - GetResponse

Date post: 20-Aug-2015
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Maciej Ossowski, Director of CEE Business Development GetResponse
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Page 1: 10 Quick Wins in Email Marketing - Maciej Ossowski - GetResponse

Maciej Ossowski, Director of CEE Business Development

GetResponse

Page 2: 10 Quick Wins in Email Marketing - Maciej Ossowski - GetResponse
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The beginning of GetResponse.com (one of world’s first email

marketing platforms)

Anti-spam rules

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Today: 300.000 Clients, 185 countries, 210 employees

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*DMA study, 2013

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Emails in the US are opened on a mobile device

*GetResponse study, August 2013

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Emails without mobile optimization are deleted

*GetResponse study, August 2013

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Internet users made an online purchase after they opened an email on mobile

*GetResponse study, August 2013

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55% of 300 senior marketing executives

surveyed by Return Path and The Relevancy Group in 2012

DO NOT SEGMENT LISTS

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Segmentation: why bother?

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Reactivation emails

•  “you haven’t logged in since …”

•  “you didn’t order for …”

•  “we haven’t heard from you …”

•  “is this email address correct?”

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74% of consumers expect to receive

a Welcome Message when they sign up to an email program

*2013 Consumer Views of Email Marketing

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Welcome emails

•  4 times more OPENS than newsletters

•  5 times more CLICKS than newsletters

•  Building relationships with leads

•  Managing subscribers’ expectations

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Birthday emails

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Email remarketing (abandoned cart)

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GetResponse  Autoresponders  

!  free trial cycle: 30 days!! Autoresponder cycle: 15 emails, days 0 - 32!!  unique open rate: 30.82%!!  unique click-thru rate: 7.20%!!  conversions: enough☺ !

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