10 Reasons to Migrate to EPUB3 & HTML5

John Wheeler SVP Strategy and Emerging Technologies Content Solutions

1!The Times…They’re A-Changing

Nothing is Simple Anymore

A Rapidly Changing Part of Our Business

A Rapidly Changing Part of Our Business

A Rapidly Changing Part of Our Business

CREATION

CONVERSION

MARKUP

ENHANCEMENT

MANAGEMENT

DISTRIBUTION

2!The Market is Huge

E-Consumption of Content is Only Going to Increase

60% MOBILE INTERNET TRAFFIC

3% OF THE WORLD’S INTERNET T R A F F I C COMES FROM A MOBILE DEVICE

M O N E T I Z A T I O N

129% OF THE MOBILE SECTOR IS GROWING.

ANNUAL GROWTH RATE OVER THE PAST 4 YEARS

OF ADULTS IN THE U.S. OWNS A TABLET OR E-READER

1.7 billion units in 2015

Mobile and Tablet Usage is Skyrocketing

96% OF SMARTPHONE CONTENT CONSUMERS DOWNLOAD A N A V E R A G E O F 36 APPS, 14% OF WHICH ARE PAID

Mobile and Tablet Usage is Skyrocketing

ANDROID

OTHER O

PERATING

SYSTEMS

Mobile and Tablet Usage is Skyrocketing

Video 22%

Entertainment Content 21%

Books 21%

Weather Content 19%

Today’s Smartphone User

54% O F M U LT I P L E MOBILE DEVICE O W N E R S PREFER USING T H E I R S M A R T P H O N E

Today’s Smartphone User

Today’s Smartphone User

Today’s Tablet User

74% U S E T H E I R TABLETS DAILY

Mobile and Tablet Usage is Skyrocketing

92% O F V I D E O S W A T C H E D I S S H O R T - F O R M N E W S A N D ENTERTAINMENT

Mobile and Tablet Usage is Skyrocketing

P A I D A P P S ACCOUNT FOR

OF ALL TABLET A P P S D O W N -LOADED IN THE P A S T Y E A R

23%

IN APPS SOLD IN 2012 $2.6B

Mobile and Tablet Usage is Skyrocketing

3!Creeping Up on the Promise of Author Once, Deliver to Multiple

Multiple Device Formats Multiple Output Formats

A Step Towards Sorting Out Competing Formats and Displays

ePUB2 ePUB3 .mobi .prc

enhanced ePUB

PDF HTML5

Some Support on All of the Important Platforms

4!Leverage the Media Capabilities of the Delivery Platforms

§  Animation §  Video §  Audio §  Interactive Exercises §  End-of-Chapter Quizzes §  Citations §  Links §  Footnotes §  Maps & Geo-location §  RSS Feeds

Up the Ante with Media Enhancements

§  Production cycles §  Programming needs §  QA requirements §  Applicability to specific

delivery device(s) or player(s)

All with their own

§  Production? §  Integration?

§  Imbedded §  Downloaded from system

§  QA? §  Graceful degradation on limited devices?

Who owns the

5!Simplify Production Activities

Tools and Processes Easily Adapted

Media and Enhanced Content Content Production

Simplified conversion (If required)

Typesetting/Layout includes markup ¶

Templated designs

Re-flowable text

Tests, quizzes, and reporting

Graceful degradation on limited devices

Defined rules for media and enhanced content

HTML5-based interactivities

Well-defined content types

6!Reuse/Repurpose Existing Content

Leveraging Mature Procedures and Processes

Paper

Image

PDF

XML

Word

App Files

XHTML ePUB Output

Scanning

OCR

Text/Image Extraction, Structuring

Text/Image Extraction, Structuring

Rendering QA

7!Alternate Language Support

CSS Enables Typography for Many Different Languages and Cultures

§  Support for vertical writing §  Attribute for alternate script renditions

of language-specific metadata §  Page-progression-direction attribute

allows content flow to be globally specified §  EPUB3 supports imbedding of fonts

8!Accessibility

Built-in Support

§  Aural renditions of content §  Media Overlays provide the ability

to synchronize the text and audio content §  EPUB3 provides a number

of text-to-speech (TTS) facilities §  Easily Defined Reading Order

9!HTML 5

HTML 5: The Basis for EPUB3

§  Base Language of EPUB3 §  Most HTML5 Features = EPUB3 Features §  EPUB3 is composed of HTML5, CSS, and JavaScript §  Dedicated e-Readers need to catch up

AS EPUB3 PROLIFERATES, THERE’S NO REASON FOR EPUB3 SUPPORT TO CONTINUE SUBSTANTIALLY L A G B R O W S E R S U P P O R T

10!Structured and Complete Feature Set in Place

Defined Features Available to Drive Content Production

§ Publication Resource § Foreign Resource § Core Media Type Resource § EPUB Content Document § XHTML Content Document § SVG Content Document § EPUB Navigation Document § Scripted Content Document § Top-level Content Document § Core Media Type § Package Document § Manifestation

§ Unique Identifier § Package Identifier § Manifest § Spine § Media Overlay Document § Text-to-Speech (TTS) § EPUB Style Sheet (or Style Sheet) § Viewport § CSS Viewport § EPUB Container (or Container) § EPUB Reading System (or Reading System)

You have thousands of smart people working for you

Tremendous Support for EPUB3 Activities

John Wheeler SVP Strategy and Emerging Technologies Content Solutions john.wheeler@spi-global.com www.spi-global.com