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10 reasons why your e-commerce website isn't generating sales

Date post: 15-Apr-2017
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10 reasons your e-commerce website isn't generating sales why
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Page 1: 10 reasons why your e-commerce website isn't generating sales

10 reasonsyour e-commerce website

isn't generating sales

why

Page 2: 10 reasons why your e-commerce website isn't generating sales

You have worked hard on your website...

Page 3: 10 reasons why your e-commerce website isn't generating sales

...but nobody's buying?

Page 4: 10 reasons why your e-commerce website isn't generating sales

watch out

There may be

BARRIERSthat scare

customers off

Page 5: 10 reasons why your e-commerce website isn't generating sales

#1Unappealing

content

Page 6: 10 reasons why your e-commerce website isn't generating sales

act on it

Create content that is visually appealing,

and convincing. It should speak to your

target audience and create emotions

Page 7: 10 reasons why your e-commerce website isn't generating sales

#2Poor web design

and

complicated navigation

Page 8: 10 reasons why your e-commerce website isn't generating sales

act on it

Create a simple and functional website.

Make it easy and enjoyable

for visitors to browse the site

Page 9: 10 reasons why your e-commerce website isn't generating sales

#3Unfriendly

checkout process

Page 10: 10 reasons why your e-commerce website isn't generating sales

act on it

Limit the number of clicks to reach the

purchase page. Keep the process

relatively quick and painless for customers

Page 11: 10 reasons why your e-commerce website isn't generating sales

#4Unclear

value proposition

Page 12: 10 reasons why your e-commerce website isn't generating sales

act on it

Clearly present reasons

why prospects should buy from you.

Encourage them to make a purchase

by adding clear calls-to-action

Page 13: 10 reasons why your e-commerce website isn't generating sales

#5Mobile-unfriendly

Page 14: 10 reasons why your e-commerce website isn't generating sales

act on it

Make your website fully functional on

mobile devices. Consider site's loading

time, limited and one-direction scrolling

and quick access to information

Page 15: 10 reasons why your e-commerce website isn't generating sales

#6Slow pageload time

Page 16: 10 reasons why your e-commerce website isn't generating sales

act on it

How much time does

your website take to load?

Analyze and improve the results

Page 17: 10 reasons why your e-commerce website isn't generating sales

#7Lack of social proof

and

social media integration

Page 18: 10 reasons why your e-commerce website isn't generating sales

act on it

Showcase customer testimonials

and integrate social media widgets

to inspire trust and engage users

Page 19: 10 reasons why your e-commerce website isn't generating sales

#8Lack of trust

and security indicators

Page 20: 10 reasons why your e-commerce website isn't generating sales

act on it

Display trust seals in a prominent place

and install an SSL certificate – it will give

you credibility and inspire user trust

Page 21: 10 reasons why your e-commerce website isn't generating sales

#9Bad SEO

Page 22: 10 reasons why your e-commerce website isn't generating sales

act on it

Scan your website for keyword stuffing,

links irrelevant to the website's theme

or links to irrelevant websites

Page 23: 10 reasons why your e-commerce website isn't generating sales

#10Inadequate on-site

search engine

Page 24: 10 reasons why your e-commerce website isn't generating sales

act on it

Do not neglect your search bar. Provide

users with filter options that will let them

find exactly what they are looking for


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