10 reasonsyour e-commerce website
isn't generating sales
why
You have worked hard on your website...
...but nobody's buying?
watch out
There may be
BARRIERSthat scare
customers off
#1Unappealing
content
act on it
Create content that is visually appealing,
and convincing. It should speak to your
target audience and create emotions
#2Poor web design
and
complicated navigation
act on it
Create a simple and functional website.
Make it easy and enjoyable
for visitors to browse the site
#3Unfriendly
checkout process
act on it
Limit the number of clicks to reach the
purchase page. Keep the process
relatively quick and painless for customers
#4Unclear
value proposition
act on it
Clearly present reasons
why prospects should buy from you.
Encourage them to make a purchase
by adding clear calls-to-action
#5Mobile-unfriendly
act on it
Make your website fully functional on
mobile devices. Consider site's loading
time, limited and one-direction scrolling
and quick access to information
#6Slow pageload time
act on it
How much time does
your website take to load?
Analyze and improve the results
#7Lack of social proof
and
social media integration
act on it
Showcase customer testimonials
and integrate social media widgets
to inspire trust and engage users
#8Lack of trust
and security indicators
act on it
Display trust seals in a prominent place
and install an SSL certificate – it will give
you credibility and inspire user trust
#9Bad SEO
act on it
Scan your website for keyword stuffing,
links irrelevant to the website's theme
or links to irrelevant websites
#10Inadequate on-site
search engine
act on it
Do not neglect your search bar. Provide
users with filter options that will let them
find exactly what they are looking for
Want more?
Read the fullpost here in
http://dotinum.com/