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“We see nothing truly
until we understand it.”
John Constable, the major English landscape
painter of the 19th century, lived and worked
at 76 Charlotte Street, Fitzrovia.
Quote from The History of Landscape Painting,third lecture, Royal Institution, 1836.
10FITZROY PLACE
2 3
WHERE CREATIVITY LIVES
Fitzroy Place is the most significant new development in Fitzrovia
for more than half a century. Located five minutes’ walk from
Oxford Circus and Regent Street, it encompasses some of the
most desirable residences London has ever seen.
Surrounded by Soho, Mayfair, Marylebone and Regent’s Park,
Fitzrovia presents London life, both work and play, at its very best.
This unique neighbourhood is founded on its rich cultural history
and its list of former residents reads like a roll call of London’s
creativity: John Constable, Virginia Woolf, James Whistler,
George Bernard Shaw and Walter Sickert. Today the spirit is
embodied by a thriving creative community including writers,
artists, designers and filmmakers.
Fitzroy Place, with its collection of prestigious apartments,
complements this unique creative spirit perfectly.
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Fitzroy Place is located in the heart of central London. Many famous streets
are on your doorstep including Oxford Street and Bond Street, whilst the
wide open spaces of Regent’s Park are just a seven minute walk away.
REGENT’S PARK
HYDE PARK
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CLASSIC AND CONTEMPORARY
The heritage façade stretches from the corner of Nassau Street
and Mortimer Street, to the junction with Riding House Street.
An iconic reminder of Fitzrovia’s classic architecture, the façade
is being restored to its former glory and will revive its
original character.
Behind this elegant frontage is a striking new building. Its
glassfronted aspect, coupled with white-fluted masonry and
balconies, overlooks the stunning, landscaped square. There is no
shortage of artistry and craftsmanship at Fitzroy Place. Each
property is designed to an exceptionally high standard, crafted to
reflect residents’ expectations of uncompromising quality and
originality, where authentic materials blend seamlessly with
state-of-the-art design.
Residences range from generously appointed suites and
apartments to stylish duplexes and a select number of
prestigious penthouses.
The Edwardian brick façade is being
restored to its former glory.
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The kitchens, bespoke to Fitzroy Place, fit seamlessly within the main living
areas of the apartments. The premium quality appliances are complemented
by the use of natural materials, including stone and oak.
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The design dovetails elegant simplicity with classical style.
Among each apartment’s generous spaces, you’ll have the
freedom to express your own character.
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H O L B O R N
B L O O M S B U R Y
S O H O
H I G H H O L B O R N
VI C
TO
R I A EM B A N K M E N T
T HE M
AL L
ST R A N D
CH
AR
I NG
CR
OS
S R
OA
D
Tottenham Court Road
St James’s Park
Westminster
WaterlooCharing Cross
WALKING TIMES FROM FITZROY PLACE
Oxford Circus 5 mins
Regent Street 5 mins
University College London 7 mins
Regent’s Park 7 mins
Bond Street 10 mins
British Museum 10 mins
Selfridges 12 mins
Royal Opera House 15 mins
SH
AF
TE
SB
UR
Y A
VE
.
W E S T M I N S T E R
M AY FA I R
F I T Z R O V I A
M A R Y L E B O N E
K N I G H T S B R I D G E
B E L G R AV I A
R E G E N T ’ S P A R K
V I C T O R I A S T R E E T
C O N S T I T U T I O N H I L L
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K N I G H T S B R I D G E
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B R O M P T O N R OA
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Euston
Euston Square
Oxford CircusPaddington
Bond Street
Piccadilly Circus
Green ParkHyde Park
Corner
Knightsbridge
Sloane SquareVictoria
H Y D E P A R K
CH
AR
LO
TT
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T.
CL
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AN
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T.
M A R Y L EB ON E HIG
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TR
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E U S TO N ROA D
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Designed to exceed expectations, the interior architecture at Fitzroy Place
is calm, understated and authentic — a sanctuary in an urban village.
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Residential 5, 6, 7, 8, 10
Offices/Retail 1, 2
1
2
5a
10
5b
6
7
8Entra
nce
to car park
CL
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AN
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M O R T I M E R ST R E E T
Ground Floor
RI D
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HO
US E S
TR
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FITZROY PLACE MASTERPLAN
The architecture of Fitzroy Place draws its inspiration from the
rich traditions of Fitzrovia. From the generous proportions and
high ceilings of the area’s beautiful Edwardian mansions, to the
simple lines and fresh thinking of modern design, Fitzroy Place
has been conceived to integrate effortlessly with this stylish
central London district.
The project’s award-winning architects, Lifschutz Davidson
Sandilands and Sheppard Robson, have worked together to
produce a masterplan that grows naturally from its surroundings.
Centred around the first new square in London W1 for over
100 years, the development comprises over 230 luxury apartments.
By bringing together a 21st century city living experience with
Fitzrovia’s history and creative heritage, Fitzroy Place will sit
perfectly within the area’s famous streetscape.
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5b
Nassau St
Courtyard
5b 5a 10
10 5a
Mor
timer
St
Mortimer S
t
10FITZROY PLACEBLOCK PLAN
HERITAGE FAÇADE
10 Fitzroy Place is a four storey, Grade ll listed building on the corner of Mortimer Street and Nassau Street. Built in stone and brick, the restored façade revives the block’s original Edwardian character.
10FITZROY PLACE
LOWER GROUND
GROUND FLOOR ENTRY LEVEL
10 FITZROY PLACE
Duplex G.01 3 BedUpper Level Internal Area 29.5sqm / 318sqftLower Level Internal Area 122.9sqm / 1323sqftTotal Internal Area 152.4sqm / 1641sqftExternal Area 44.5sqm / 479sqftLiving / Kitchen 4.4 x 9.9m / 14 x 32ftBedroom 1 4.5 x 5.8m / 15 x 19ftBedroom 2 3.5 x 4.0m / 11 x 13ftBedroom 3 4.4 x 2.5m / 14 x 8ft
Apartment G.02 2 BedInternal Area 76.6sqm / 825sqftLiving / Kitchen 4.9 x 5.1m / 16 x 17ftBedroom 1 2.8 x 7.1m / 9 x 23ftBedroom 2 2.4 x 3.6m / 8 x 12ft
5b 5a 10
LG/G
G.01
G.01
G.02
2
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1
1
10 FITZROY PLACE
10 FITZROY PLACE
Apartment 2.01 1 BedInternal Area 60.5sqm / 651sqftLiving / Kitchen 5.0 x 6.6m / 16 x 22ftBedroom 1 3.9 x 3.3m / 13 x 11ft
Apartment 2.02 2 BedInternal Area 75.6sqm / 814sqftLiving / Kitchen 4.5 x 5.1m / 15 x 17ftBedroom 1 2.8 x 7.3m / 9 x 24ftBedroom 2 2.4 x 3.7m / 8 x 12ft
10 FITZROY PLACE
2.01 2.02
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5b 5a 10
10 FITZROY PLACE
Apartment 1.01 1 BedInternal Area 61.2sqm / 659sqftLiving / Kitchen 5.0 x 6.6m / 16 x 22ftBedroom 1 3.9 x 3.3m / 13 x 11ft
Apartment 1.02 2 BedInternal Area 75.1sqm / 809sqftLiving / Kitchen 4.5 x 5.1m / 15 x 17ftBedroom 1 2.8 x 7.1m / 9 x 23ftBedroom 2 2.4 x 3.6m / 8 x 12ft
1.01 1.02
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10 FITZROY PLACE
5b 5a 10
4.011
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10 FITZROY PLACE
10 FITZROY PLACE
Apartment 4.01 3 BedInternal Area 112.4sqm / 1210sqftLiving / Kitchen 5.5 x 10.0m / 18 x 33ftBedroom 1 4.0 x 3.3m / 13 x 11ftBedroom 2 3.9 x 3.5m / 13 x 11ftBedroom 3 3.3 x 3.0m / 11 x 10ft
5b 5a 10
3.01 3.02
10 FITZROY PLACE
3rd
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10 FITZROY PLACE
Apartment 3.01 1 BedInternal Area 60.4sqm / 650sqftLiving / Kitchen 4.7 x 6.6m / 15 x 22ftBedroom 1 4.0 x 3.4m / 13 x 11ft
Apartment 3.02 1 BedInternal Area 74.1sqm / 798sqftLiving / Kitchen 6.4 x 4.7m / 21 x 15ftBedroom 1 3.4 x 7.3m / 11 x 24ft
5b 5a 10
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Kitchen— Bespoke kitchen cabinets finished in a
combination of solid acrylic in a light or dark palette and natural timber veneer.
— Wall units in a lacquer finish to cabinet doors and feature colour display dresser, with integrated down lighting to the work surface.
— Solid surface worktop and splash back in technical stone or similar with undermounted stainless steel sink and single lever mixer tap (Vola or similar).
— Feature stone wall panel to complement selected colour palette.
Integrated appliances (all Miele or similar):— Fridge/freezer.— Wine cooler.— Multi-function electric oven and
separate built-in microwave.— 4-burner electric induction hob.— Dishwash drawers.— Extractor fan with integrated lighting.— Compartmentalised waste storage.— Combined washer/dryer situated within
hall cupboard or utility room.
Note: variances occur between apartment types. Please refer to the sales team for individual apartment bathroom schedule.
From the top, left to right: Dark — stone, acrylic. Light — stone, acrylic. Natural timber veneer complements both palettes.
YOUR NEW HOME IN DETAIL
Your kitchen is available in a choice of dark or light colour palettes.
Dark colour palette.
Light colour palette.
30 31
Bathrooms— Continuously formed white glazed
ceramic basin. — Bespoke wall mounted fully mirrored
cabinet with integrated lighting, shaver socket and de-mist feature.
— White vitrified enamel wall mounted WC with soft close seat and dual push button flush.
— Walls finished in panels of full height large format natural stone tiles, back painted glass and porcelain tiles in either a light or dark palette.
— Large format natural stone tiles to floors in a honed finish.
— Baths are enamelled steel.— Bath panels will be in natural stone.— Thermostatically controlled shower.— Solid surface flush shower trays. — Frameless glazed shower screens.— High quality satin chrome finish
brassware (Vola or similar).— Electric heated wall for towel
and bathrobe warming.— Satin brass finish rail for towel
and bathrobe.— Underfloor heating.— Night light function.
Note: variances occur between apartment types. Please refer to the sales team for individual apartment bathroom schedule.
Dark – porcelain.Light – porcelain.
Bathroom shown in dark colour palette.
Natural stone.
32 33
The Club Room is an exclusive extension of your home.
The sumptuous surroundings and comfortable sofas make
this an ideal setting for a relaxing afternoon or evening.
Floors— High quality engineered timber floor
finish to all rooms, except bathrooms. Doors— Full height entrance door in
veneered hardwood solid core with hardwood frames and high quality door furniture, including cylinder night latch and spy hole.
— Painted factory finish full height internal doors with painted softwood frames and high quality handles.
Wardrobes— Wardrobes will have bespoke timber
veneer or lacquered doors, with internal fittings to include a high level shelf, hanging rail and internal lighting.
Heating and cooling— The building is served by the wider
development’s district heating and chilled water network, providing metered hot water and cooling to all apartments.
— Underfloor heating throughout.— Comfort cooling provided by fan coil
units to reception rooms and bedrooms in all apartments.
Electrical — 5 amp lighting and 13 amp
power circuits.— Lighting switch plates and socket
outlets finished in satin stainless steel or similar high quality finish.
Lighting — Lighting will generally comprise low
voltage LED luminaires throughout.— Programmable mood lighting providing
dimming and scene set function. — Feature ceiling trough detail with
concealed lighting in selected locations.— Provision for table and floor lamps
to be connected to a 5 amp lighting circuit in reception rooms and master bedrooms.
AV, telephone and data systems— Fitzroy Place will be served by
a network providing a high speed internet connection*.
— Television (terrestrial and SkyHD) points to reception rooms and all bedrooms.
— Telephone and data points to all reception rooms and bedrooms.
— Fully terminated cabling backbone provided to enable the installation of a wide range of audiovisual and integrated control solutions.
— Pre-wired for multi room audio allowing for connection of speakers into backbone wiring for future AV systems. Discreet flush mounted speakers fitted as standard in living rooms.
— DAB aerial connection.— Windows in living spaces and
principal bedrooms pre-wired with power and control cabling to allow for motorised blind and curtain options.
* Connection to the communications infrastructure to be arranged by the purchaser via a service provider in the normal manner.
Floor to ceiling heights — Entrance halls: 2.4m.— Reception rooms and bedrooms: 2.6m.— Bathrooms and kitchens: 2.4m.
Note: the above figures are approximate and relate to the general height within each room.
Balconies and Juliette balconies— All balconies accessed via opening
or sliding glazed doors.— Hardwood decking or similar floor
finish with level threshold. — Frameless structural glass balustrade
or bespoke powder coated metal finish with stainless steel or timber hand-rail.
— Enclosed glazed balcony or ‘winter garden’ with temperate semi-external environment adjoining living space where applicable.
Security— 24/7 on-site security team.— CCTV surveillance to all public areas.— Security fob access control to all
building entrances and car park.— Video entry phone to all apartments
with direct link to concierge.— Mains supply smoke or heat detectors
and sprinkler fire protection system.— Apartment entrance doors are
pre-wired for installation of an intruder alarm system.
Residents’ amenitiesThe residents at Fitzroy Place will benefit from a full range of lifestyle services and amenities including:— Five star 24/7 concierge service.— 20-seat private cinema.— Business lounge.— Residents’ lounge and Club Room.— Private dining room/meeting room
and kitchen.— Personal training room and fully
equipped gym.
Lifts— Two passenger lifts serve each core,
all residential floors and the basement car park.
Car parking and storage— Car parking spaces and self-contained
storage accommodation are available for purchase by separate negotiation.
— Secure cycle storage.— Wash down facility. — Charging points for electric vehicles.
General— All apartments benefit from a 10-year
NHBC warranty.— Each apartment will be sold on
a 990-year lease.— A Service Charge will be payable to
cover the costs of estate and building management, building maintenance and insurance.
— Residents’ intranet.
Please note that the apartment specification is subject to change.
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PARTNERS IN QUALITY
Fitzroy Place is being developed by multi award-winning developers
Exemplar, with the financial backing of Aviva Investors, the global
asset management business of Aviva plc.
A compelling partnership of proven development expertise and
one of Europe’s largest real estate investment managers.
EXEMPLAR
Exemplar is well-recognised as one of London’s leading property
developers, responsible for more than four million square feet of
projects over the past eight years. Exemplar’s goal is to deliver
developments that are finely crafted, where proportion and the
use of authentic materials are constant, and where considered
thought and quality of finish shine through from inception
to completion.
exemplar.co.uk
AVIVA INVESTORS
Aviva Investors is the global asset management business of
Aviva plc, the UK’s largest insurer and one of Europe’s leading
providers of life and general insurance. Aviva Investors operates
in 17 countries with total assets under management of over
£274 billion (at 30 June 2012). Aviva Investors are active investors/
developers within the central London market. As long-term
owners and developers of real estate, Aviva Investors has an
established track record in award-winning and best in class real
estate projects.
avivainvestors.com
36 37
Typical 1 bed apartment
Typical 3 bed duplex
Typical 2 bed apartment
Typical 3 bed apartment
(92 plus)
(81–91)
(69–80)
(55–68)
(39–54)
(21–38)
(1–20)
Energy Efficiency Rating
Very energy efficient – lower running costs
Not energy efficient – higher running costs
England & Wales EU Directive2002/91/EC
(92 plus)
(81–91)
(69–80)
(55–68)
(39–54)
(21–38)
(1–20)
AB 82CDEFG
Environmental Impact (CO²) Rating
Very environmentally friendly lower CO² emissions
Not environmentally friendly higher CO² emissions
England & Wales EU Directive2002/91/EC
ABCDEFG
91
(92 plus)
(81–91)
(69–80)
(55–68)
(39–54)
(21–38)
(1–20)
Energy Efficiency Rating
Very energy efficient – lower running costs
Not energy efficient – higher running costs
England & Wales EU Directive2002/91/EC
(92 plus)
(81–91)
(69–80)
(55–68)
(39–54)
(21–38)
(1–20)
AB 82CDEFG
Environmental Impact (CO²) Rating
Very environmentally friendly lower CO² emissions
Not environmentally friendly higher CO² emissions
England & Wales EU Directive2002/91/EC
ABCDEFG
89
(92 plus)
(81–91)
(69–80)
(55–68)
(39–54)
(21–38)
(1–20)
Energy Efficiency Rating
Very energy efficient – lower running costs
Not energy efficient – higher running costs
England & Wales EU Directive2002/91/EC
(92 plus)
(81–91)
(69–80)
(55–68)
(39–54)
(21–38)
(1–20)
AB 84CDEFG
Environmental Impact (CO²) Rating
Very environmentally friendly lower CO² emissions
Not environmentally friendly higher CO² emissions
England & Wales EU Directive2002/91/EC
ABCDEFG
92
(92 plus)
(81–91)
(69–80)
(55–68)
(39–54)
(21–38)
(1–20)
Energy Efficiency Rating
Very energy efficient – lower running costs
Not energy efficient – higher running costs
England & Wales EU Directive2002/91/EC
(92 plus)
(81–91)
(69–80)
(55–68)
(39–54)
(21–38)
(1–20)
AB 83CDEFG
Environmental Impact (CO²) Rating
Very environmentally friendly lower CO² emissions
Not environmentally friendly higher CO² emissions
England & Wales EU Directive2002/91/EC
ABCDEFG
91
FITZROY PLACE PREDICTED ENERGY ASSESSMENTS
These are Predicted Energy Assessments for properties which are
not yet complete. They include predicted energy ratings which
might not represent the final energy ratings of the properties on
completion. Once the properties are completed, Energy
Performance Certificates will be supplied providing information
about the energy performance of each completed property. Energy
performances have been assessed using the SAP 2009 methodology
and are rated in terms of the energy use per square metre of floor
area, energy efficiency based on fuel costs and environmental
impact based on carbon dioxide / CO2 emissions.
ENERGY EFFICIENCY RATING
The energy efficiency rating is a measure of the overall efficiency
of a home. The higher the rating the more energy efficient the home
is and the lower the fuel bills are likely to be.
ENVIRONMENTAL IMPACT / CO2 RATING
The environmental impact rating is a measure of a home’s impact
on the environment in terms of carbon dioxide / CO2 emissions.
The higher the rating, the less impact it has on the environment.
For further information please contact:
Fitzroy Place Marketing Suite19/21 Mortimer StreetLondon W1T 3JE
T +44 (0)20 7323 1077E [email protected]
IMPORTANT NOTICE
Savills and CBRE, their clients and any joint agents give notice that:
1. They are not authorised to make or give any representations or warranties in relation to the property either here or elsewhere, either on their own behalf or on behalf of their client or otherwise. They assume no responsibility for any statement that may be made in these particulars. These particulars do not form part of any offer or contract and must not be relied upon as statements or representations of fact.
2. Any areas, measurements or distances are approximate. The text, images and plans are for guidance only and are not necessarily comprehensive. It should not be assumed that the property has all necessary planning, building regulation or other consents and Savills and CBRE have not tested any services, equipment or facilities. Purchasers must satisfy themselves by inspection or otherwise.
3. These particulars were prepared from preliminary plans and specifications before the completion of the properties. These particulars, together with any images that they contain, are intended only as a guide. They may have been changed during construction and final finishes could vary. Prospective purchasers should not rely on this information but must obtain independent legal advice from a properly qualified solicitor regarding the plans and specifications for the property.
4. The reference to any mechanical or electrical equipment or other facilities at the property shall not constitute a representation (unless otherwise stated) as to its state or condition or that it is capable of fulfilling its intended function and prospective purchasers/tenants should satisfy themselves as to the fitness of such equipment for their requirements.
5. Any references to travel times and distances are for guidance only and have been sourced from walkit.com and tfl.gov.uk.
6. Nothing in this publication should be deemed to imply any affiliation with or endorsement, sponsorship or support of Fitzroy Place by any person or company, including those mentioned or shown within this publication.
fitzroyplace.com