10 Clever Online and Offline Lead Generation

StrategiesFor Small Business

Kim G. “The Chic Geek” Owner and Founder

small-bizsense.com

Interesting Facts AboutLead Generation

• Lead Generation is the most rapid form of marketing growth for businesses. (Simplycast)

• Online Leads cost 61% less than Offline Leads. (Hubspot)

• With lead generation you can use various marketing channels to generate leads and attract new prospects in your business.

What is a Lead?

“A lead is a person who has in some way, shape, or form indicated interest in your company's product or service” - Hubspot

What is Lead Generation?

“Strategies used to attract and gather information from qualified prospects interested in your company’s products or services”

Why Do You Need Lead Generation in Your

Business?• To attract leads and prospects to your business.

• To build additional marketing funnels in your business.

• To ultimately convert prospects into paying customers.

10 Clever Online and Offline Lead Generation Strategies

for Small Business

Lead Generation Method #1

Your Website

• Your website is the most powerful marketing resource and lead generation tool there is.

Hubspot Lead Generation Page Example

Lead Generation Method#1 cont.,Your Website

• “89 percent of consumers turn to Google, Bing or another search engine to find information on products, services or businesses prior to making purchases.” – Fleishman-Hillard

• Majority of Leads tie into your website

•Ways To Generate Leads from Your Website

• Whitepapers• Tip Sheets• Mini Guides

Note: Add Optin-Forms to yourFreebies!

Lead Generation Method #2

Back of Business Card• Business cards are the least expensive and effective

marketing methods used. (Add offers to the back of your cards)

Lead Generation Method #3

Email Signature

• Email signatures are one of the most overlooked places for marketing and lead generation.

• Use Wisestamp to create your signature. (Add a freebie for leads)

Lead Generation Method #4

Social Media

• “Since 2010, Social Media has been the leading emerging channel for lead generation” - QuickSprout

• Share great content (Social Sharing Tools)• Connect with and Follow influencers in your industry• Share promotions, events, helpful info

Lead Generation Method #5

Blogging

• Blogging • Helps Drive Traffic to your website• Generate Leads • Marketing your business

Blogging Tips• Write Great Content• Use Attention Grabbing Headlines• Share your content (Digg Digg, Hootsuite)

Lead Generation Method #6 Video

(Introductory or Explainer w/free Offer)

• Videos are more engaging, memorable and shareable.• Tell what you do and who you do it for• Add to your Homepage and Video Sharing Sites

Call to Action

Lead Generation Method #7

eBooks

• eBooks are excellent Lead Generation and Marketing Tools• Add them as a Bonus with your products or services• Give them away as a Prize at events• Add them as freebies via your Blog or Website

• Note: Add Optin-Forms to your Freebies!

Lead Generation Method #8Direct Mail Advertisements

• Direct Mail Marketing is still a great option for lead generation

• Every Door Direct Mail Retail Program (postcards and flyers)• Great program for businesses• Send to Local Zip Codes in your area • Up to 5,000 mail pieces a day

Note: Read more here about EDDM Retail

Lead Generation Method #9Content Marketing

• “Content Marketing is used to attract and retain customers by creating/sharing relevant and valuable content” - Content Marketing Institute

• 3 Ways to Generate Leads via Content Marketing• Website• Blogging• Social Media

Lead Generation Method #10

Referral Programs

• Add a referral program form to your website• Back of business cards • Add to your invoices

Examples

“Here at XYZ Company, it PAYS to refer your friends, family, co-workers and colleagues. For each XYZ customer that you refer that purchases one our website packages, you will receive a 10% off of your purchase with us.”

• “Know a Business with <Marketing/Computer> Problems? <$10> Can Be Yours for each referral that becomes my/our client.”

RESOURCES 1. Wisestamp 2. Hootsuite (Social Automation Tool) 3. Shareaholic (Social Sharing Tool)4. Digg Digg (Social Sharing Tool)5. The Definitive Guide to Copywriting - Neil Patel6. Every Door Direct Mail Retail Program

Check us out on the webfor more Small Business Tips, Resources and Information

www.small-bizsense.com

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