Social Media Campaigns in Indonesia (April 2013)Fajar Arianto (2B1003)Marketing Strategy - 2013

*Background

Statistics: from 240 M total population, 50 M are internet users.Around 80% from there are using Social Media. It is a huge network.

*1. Starbucks and BCAPlatform: Twitter

What to do? : Tweet picture with hash tag #KKBCATreatAFriend, mention @SbuxIndonesia, @GoodLifeBCA

What to get? : Starbucks Vouchers

PS: BCA is Top 5 Banks in Indonesia in term of assets

*2. Garuda Indonesia (GA)Platform: Twitter

What to do? : Tweet experience of flying with GA in a hash tag #GA_Value

What to get? : Discount 50% of domestic routes

PS: Garuda Indonesia is national air-carrier of the country.

*3. CarrefourPlatform: Twitter

What to do? : Tweet picture of cook with ingredient bought from Carrefour in hash tag #C4FoodVaganza

What to get? :Cooking set

PS: Carrefour Indonesia is private retailer with 100% controlled by domestic conglomerate since 2012.

*4. UniqloPlatform: Twitter

What to do? : guess who the brand ambassadors for Uniqlo Indonesia by using hash tag #UNIQLO_WHO

What to get? : Mobile Handset with the brand ambassador’s signature

PS: Uniqlo first store in Indonesia will open in June 2013

*5. TelkomselPlatform: Twitter

What to do? : guess the last three digit of new Telkomsel’s number by using hash tag #TselBB10Sensation

What to get? : Blackberry 10 new mobile handset

PS: Telkomsel is the largest telecommunication provider in the country.

*6. Samsung and LUXPlatform: Twitter

What to do? : edit a picture align with la fleur campaign, tweet edited picture in hash tag #LUXSamsungLaFleur

What to get? : limited Samsung Galaxy SIII in la fleur design and other ladies stuff.

PS: LUX is soap brand by Unilever.

*7. KFCPlatform: Facebook

What to do? : To Like KFC page in facebook, and answer the questions.

What to get? : KFC Ice Coffee and Banana Muffin package.

*8. Senayan City Platform: Twitter

What to do? :answer the question given by mention @senayancity and hash tag #FN2013

What to get? : Invitation to Fashion Show 2013 in Senayan City with guest star from Asia’s Next Top Model.

PS: Senayan City is an upscale shopping mall in south Jakarta.

*9. Pop Up MarketPlatform: Twitter

What to do? : Follow and Mention @PopUp_Market

What to get? : Invitation to Pop Up Market 2013 in Grand Indonesia shopping mall.

PS: Pop Up Market is an annual event with aspiring independence designers and retailers showcasing their products.

*10. NokiaPlatform: Twitter and Facebook

What to do? : upload picture/tweet picture taken with Lumia series with hash tag #TantanganLumia

What to get? : cash and Xbox 360

PS: Nokia is the biggest player in mobile phone market in Indonesia, but its market share continuously declined by Samsung and Blackberry since the last three years.