Date post: | 03-Jul-2015 |
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Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
Facebook Google Email LinkedIN Pay-Per-Click Blog
Google Twitter Email LinkedIN Pay-Per-Click Website
Twitter Google Email LinkedIN Pay-Per-Click Blog
Blog Model Mayham Email LinkedIN Pay-Pe Pay-Per Click
LinkedIN Google Email LinkedIN Pay-Per-Click Blog
Facebook Google Email LinkedIN Pay-Per-Click Blog
Google Twitter Email LinkedIN Pay-Per-Click Website
10 Viral Video Building Blocks
Finding Success on Camera
Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
Why Bother with Video?
Interest
Engagement
AwarenessIf a picture is worth a thousand words, video isworth 1.8 million words. Statistically.
Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
Most Successful Videos
Number of peoplethat said a video helped them makea purchasedecision.
The number of seconds you haveto capture interestin your video.
The increase in email conversionrates when videosare included in campaigns.
90% 51% 10
Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
Building Block #1 - Music
• Including music
increases
engagement.
– Background
– Overlay
Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
Building Block #2 - Surprise
• People love the
element of surprise.
– Shock
– Awe
– Scare
– Sensation
Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
Building Block #3 - Cute
• People love warm
and fuzzies.
– Kittens & Puppies
– Kids
– Rainbows
Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
Building Block #4 - Sex
• Sex sells. Use the
motivation of sex
appeal.
– Pretty people
– Provocative content
– Viewer sex appeal
Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
Building Block #5 - Humor
• Humor is one of the
easiest ways to
create virality.
– Parody
– Slapstick
– Conceptual
Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
Building Block #6 - Celebrity
• Including celebrities in
your strategy adds
some viral juice.
– Cast
– Subject
– Cameo
– Parody
Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
Building Block #6 - Celebrity
Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
Building Block #7 - Meaningful
• People respond to
emotional content.
– Touching
– Moving
– Sad
– Inspiring
Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
Building Block #7 - Meaningful
Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
Building Block #8 - Current
• Ride the wave of
other current events.
– Politics
– Community Events
– Pop Culture
Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
Building Block #9 – Build Influence
• Invest time in
relationships.
– Find similar channels
– Contact popular
authors
– Build lots of content
Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
Building Block #9 – Build Influence
Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
Building Block #10 – Keep it Short
• Attention spans are
close to nil, even if
you are interesting.
– Education: 3 to 5
– Promo: 30 to 90
seconds
Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
10 Building Blocks of a Viral Video
1. Music
2. Surprise
3. Cute
4. Sex
5. Humor
6. Celebrity
7. Meaningful
8. Current
9. Influence
10.Brevity
Facebook.com/linkupmarketing www.linkupmarketing.com [email protected]
Contact us
Facebook.com/linkupmarketing
@linkupmarketing
Linkup Marketing
Phone: +1 562 366 3539
e-mail: [email protected]