10

Steps To

Make your

Email marketing

a

According to StrongMail Industry Survey, 56% of the marketers

plan to increase their email marketing budget in 2013. Doesn’t it

become important to get the best out of these spends?

Here’s how we can help you get it right!

This presentation

’10 steps to make

Your email marketing

a success’

is an Effort by

Social Squared

Define a

Goal

clear

1

Revisiting the goal throughout the email campaign

can help you stay on track

Segment

Audience

your

2

Results????39% higher open rates , 28% lower unsubscribe rates, 24% better

deliverability & Revenue

Geographic Location I Past Purchases I

Email Engagement I Site Usage I

Form Abandonment I Age I Gender

Ideate a

Headline

Compelling

3

MailChimp found that emails with subject line between

28 – 39 characters in length had the highest click

rates

Create a snappy headline that answers the question

“What’s in it for me?”

What Matters is

4

Timing

To best understand what works for you is to

run tests

“When” you send the emails is very crucial & it depends on your

segmentation.

Optimizeyour

5

Brand

Make it clear who the email is from

Optimize: Brand Name, Brand Logo, Brand Colors, Design of

your website

Payattention to

6

Design & Compatibility

Ensure your mail design is compatible across all

mail clients by testing on each

Design should givethe message

Clearly to the audience

& also encouragean action

Have a clear

7

Call to action

Use huge prominent button that easily grab

your audience’s attention

Create an effective

8

Landing page

Companies with 30+ landing pages generate 7X more leads than

those with fewer than 10.

48%of the marketers create a new landing

page for each new campaign

Set - up

9

Tracking

Keep a close watch

at your

customers

Tag the links in your email and monitor

them using your analytics software.

Keep

10

Testing

Test, test &

test again!“People who test their email campaigns get 11% better open

rates and 17% more clicks.” - MailChimp

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Social Squared is a full service digital media agency

from Mumbai, India.

Founded in 2010 by IIM Alumni, we are a young team of

digital media enthusiasts, hackers & marketers.

022-42645743 | 9619197705 | 9819022035

contact@socialsquared.in

Thank You