1. 10 Steps to Winning Buy-In for Social Media at Your Company
Eric Schwartzman
@ericschwartzman
http://socialmediatoday.com/hands-on-training
June 26, 2011
2 to 3pm ET

2. Efficiency Gains of Social Media
Phone
Social Networks
dead
Land Fill
Digital Breadcrumbs: Discoverable and Shareable
Earned
Blogs
Brochures
2
Hear Say
Paid
3. Productivity Gains of Social Media
Case Study: http://ontherecordpodcast.com/chatter
4. Collecting Evidence
Its not information overload, its filter failure.
Clay Shirky, author, Here Comes Everybody
5. Step 1: Research BuyerKeywords
6. Step 2: Validate Keywords
7. Step 3: Build a Coalition

Look for early adopters on Linkedin

8. Evaluate their sophistication by checking group memberships and recommendations 9. Search Google for influencers at your company using Twitter