10things you should

graphic design know about

10"'talk to me"'

One of the most important elements in design is that it must get a

message across to an audience. consider the tone of voice to direct

you into the style of your design and make sure it's clear.

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primary colour: colours that can't be mixed by any other colour.

secondary colour:

colours that are mixed by primary colours.

terchiary colour: colours that are mixed by secondary + primary

complementary colour: colours that shoudn't be used together in design.

As a designer it's important to know some basic colour theory.

understanding these terms will help you determine what colours

to use and what not to use when designing.

9'colour me bad'

8'LINE ME UP'

COLU

MNS

GRIDS

MARGINS

A grid is a 2 dimensional structure made of

intersecting horizontal + vertical axes used

to structure content. grids serves as a guide-

line which helps designers organise their

content in a aesthetically pleasing way.

Margins can have a influence on the overall

feel of a page. TheY ARE THE edge or border of

A PAGE SET UP used to guide the content.

Columns run vertically down the page to

break up large bodies of text that can't fit in

a single box WHICH improvES readability.

SIGN: a add icon.+SIGNifier: possitive, mathmatical, good, mutliply.

Symbol: a multiplication sign.

semiotics is the understanding of what something symbolises. the

sign below is a simple plus sign but the sign, symbol and signifers

represent all different things depending on what context it is put

into.

'SHOW ME A SIGN'7

'TYPE VS. FONT'6

typeface: A collection of characters, letters, numbers, sym-

bols, punctuation, which have the same distinct design. like the "design" of a

alphabet, the shape of the letters that make up the typestyle.

hello hello

font: A font is a complete character set of a single style of particular

typeface. -e.g italic, regular and bold.

hello hello

as a designer it's important to know the difference between a type-

face and a font. although they seem the same they are completely

different.

Legibility and readability are fundamental to successful typo-

graphic design. Often the terms are used interchangeably. Yet, there

is a difference between them.

L E G I B I L I T Yis concerned with how easy it is to distinguish individual

letters. line lengths, point size , leading, spacing and type

alignment all contribute to this.

READABILITYrefers to the ease with which a reader can

scan over paragraphs of type. it's about how

the type is placed in order for it to be read

clearly.

'READ ME'5

'IN THE MODE'4

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red, green and blue is a 3 colour process wich works

best with screen based and web designs. the colours

are also know as additive because when they are mixed

they make white. this is because they absorb light.

cyan, magenta, yellow and key (also known as black)

is a 4 colour process. these colours work best with

printed designs. the colours are known as subtractive

because when they are mixed they make black.

Metric Name

A5

A4

A3

A2

A1

A0

a4

a2a3

a0a1

a5

Metric Size

148 x 210 mm

210 x 297 mm

297 x 420 mm

420 x 594 mm

594 x 841 mm

841 x 1189 mm

'ARE WE ON THE SAME PAGE'

3

'SIMPLY DIVINE'2

divine proportions also know as 'the golden section' is a way

you can divide your page equally in a design if you are working

by hand.

1.62..

..

x

+=

1 2

if you mesaure the size of you paper and continually divide it

by 1.62 and round it up if it's reccuring, you will eventually

get an even layout.

6

""Design is not your job. Design is about

people + your personality. the ability to

make relationships work is a massive

factor in your employability. ""

-Craig Oldham

'IT'S ALL ABOUT YOU'

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