Date post: | 16-Apr-2017 |
Category: |
Marketing |
Upload: | the-house-of-marketing |
View: | 426 times |
Download: | 0 times |
“10 things not to say to your CMO”
From the Marketing Nation Summit (Las Vegas)
May 11th, 2016
Based on Bryan Semples’ talk
2
+ 7500 attendees
+ 100 latest marketing trends talks
Will Smith, Alison Levine,
Gary Briggs,…
1 2 3
3
# 1
“Happy Friday”
What the CMO hears:
I don’t like working here and I can’t wait for the weekend
4
# 2
“The event was great”
What the CMO hears:
I ordered chairs, sat behind a table and took badge swipes
handing out $10 goodies
5
# 3
“Happy Monday
(sarcastic)”
What the CMO hears:
My happy weekend is gone and now I am back working for
you L
6
# 4
“Let’s brainstorm on
that”
What the CMO hears:I don’t want to work on this, so I am going to lock you in a room for an hour and make you do it
for me.
7
# 5
“Don’t worry”
What the CMO hears:
You should worry
8
# 6
“I am in charge of strategy”
What the CMO hears:
I don’t do anything.
9
# 7
“I am the support for
project ___”
What the CMO hears:
See #6
10
# 8
“In my opinion ___”
What the CMO hears:
I hope that for once I will see the data that supports this
opinion
11
# 9
“I will put something on
your calendar”
What the CMO hears:
You just lost an hour
12
# 10
“Sales isn’t ___”
What the CMO hears:
I have a poor relationship with the people at sales
13
Want to know more?#THoMinVegas
&
@THoM_news
The House of MarketingCulliganlaan, 2cB-1831 Diegem
Belgium
Office +32 (0)2 704 91 61www.thehouseofmarketing.be
Join us on LinkedInFollow us on Twitter