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@MagnetVideo 10 Things To Know About Online Video Marketing @MagnetVideo
@MagnetVideo
10 Things To Know About Online Video Marketing
@MagnetVideo
@MagnetVideo
75% of C-Suite Executives surveyed said they watch work-related online video on business-related websites at least weekly.
24 Million US Smartphone users are currently watching online videos on their mobile device at least monthly.
On Google, an indexed video stands a 50X greater chance of ranking on the first results page than any textual page.
183 million U.S. Internet users watched online video content in December 2011 for an average of 20 hours per viewer.
Video Statistics
@MagnetVideo
Multi Channel Marketing
@MagnetVideo
Video Marketing Strategy
Messaging Design Video Streaming Video Analytics
• Main Idea • Audience• Call To Action
• Branding• Voice / Music• Production Style
• Web• Mobile• Social
• Engagement• Plays• Traffic Sources
Marketing Solutions
• Campaign Design• Email / Landing Pages• SEO
A Complete Approach
@MagnetVideo
1. Messaging
Audience Main Idea Key Details
Think CTA Questions
60 Second Video = 145 Words
@MagnetVideo
2. Design Elements
Branding
Imagery
Style Guide
Voice
Music
Mobile
@MagnetVideo
3. Production
Onsite Shoots
Actors
Motion Graphics
Repurpose Existing Assets
@MagnetVideo
4. Video Streaming
@MagnetVideo
5. AnalyticsMeasure Viewer Engagement
@MagnetVideo
6. Landing Pages
@MagnetVideo
7. Email
@MagnetVideo
8. Search Engine Optimization (SEO)
@MagnetVideo
9. Example: Event Marketing
Invitation Email / Landing Page
Event SEO
Promotional Banner w/ QR code
Tradeshow Booth
Thank you Email / Landing Page
@MagnetVideo
10. YouTube
Google SEO
YouTube #2 In Search
Easy Self Publishing
The Good
The Marketing Limitations
Corporate Blocking
No Clickable External Links
Limited Branding – Thumb Images
Questionable Streaming Performance
@MagnetVideo
White Papers
Product Launches
Lead Generation
Lead Nurturing
Win-Back Campaigns
Corporate Branding Content Marketing
Events
Online Video
Video Marketing Applications
@MagnetVideo
In Summary
Take a Complete Approach
Messaging Process is Critical
Shoots Not Required
Measure EngagementMobile Viewers -> Video is Ideal
@MagnetVideo
Thank You!
David RoseChief Operating Officer
Phone: 919-883-9055Email: [email protected]
Twitter: @dbrose67
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