#1: BEGIN WITH A PLAN BUT REACT TO YOUR MEMBERS BASED ON THEIR ACTIONS

Use your content calendar as a guide – and be prepared to change course based on member engagement.

#2: TELL A STORY WITH YOUR GROUP TITLE AND IMAGERY

Choose a Group name, logo and masthead that informs members on the benefits they get from the Group.

#3: DEVELOP A UNIQUE VOICE AND EXPERIENCE THAT MEMBERS CAN’T GET ELSEWHERE

There are thousands of Groups on LinkedIn. Create a value exchange so members know why your group matters.

#4: CREATE HEROES AND ADVOCATES IN YOUR MEMBER BASE

A Group is about the community. Encourage members to start fresh, new discussions. Your influencers should be members, not moderators.

#5: STAY TOP OF MIND WITHEMAIL COMMUNICATION

Welcome members with auto-alerts and drive repeat traffic writing weekly highlights for existing members.

#6: DECIDE WHETHER TO OPEN YOUR GROUP TO SEARCH TRAFFIC

Open Groups gain more traffic than closed Groups. Closed Groups mean only members can see content. What’s best for your community?

#7: ACCELERATE MEMBERSHIP WITH INMAIL INVITATIONS AND ADS

Target the right people to join your Group using rich profile data.

#8: INCLUDE THE GROUP IN YOUR CONTENT STRATEGY

Groups can be used to create new or distribute existing content, so plug Groups into your off LinkedIn strategy.

#9: MENTION THE GROUP ACROSS ALL BRAND TOUCH-POINTS ON LINKEDIN

Groups can be mentioned on the Company Page in multiple places to drive awareness.

#10: SPEAK IN THE MEMBER’S LANGUAGE

Don’t intimidate with jargon. Don’t annoy members with fluffy content or anything overly self-promotional.

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