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10 Trends in Holiday Shopping

Date post:01-Nov-2014
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  • 2. This year, Moms say they dont plan to increase their holiday spend from last year 44% say they will 11 spend as much as last year, while 43% will spend less. 1 Beyond the Holiday Splurge
  • 3. With the holidays looming, families plan to turn a critical eye to their household budgets. More than 60% of families plan to curtail eating out, 50% will trim gift-giving costs, and 43% will cut holiday travel costs. And just 13% will pay full price for the perfect gift. 2 Scaling Back for the Holidays
  • 4. Moms rely on research & WOM recommendations when shopping for the holidays, with 75% checking online for price comparisons & reviews, and 45% turning to friends & family for input. 3 Research + WOM = Decision to Purchase
  • 5. With the holiday shopping season just around the corner, new research from Mom Central Consulting shows that nearly 30% of Moms will shop for gifts from their phone this holiday season. 4 Seasonal Shopping Trends
  • 6. Personal recommendations top TV and online ads as Moms look for inspiration for holiday gifts. Nearly 60% of Moms will seek a personal offline recommendation for a gift idea, while 50% will turn to blog posts. 5 Recommendations Trump Traditional Ads
  • 7. More than 70% of Moms actively search social media sites for promotions and deals to save money during the holiday shopping season. 6 Searching for Deals and Steals
  • 8. This holiday season, 98% of Moms shop online for holiday gifts, with 35% agreeing they always shop online. 7 Find Them Online
  • 9. Nearly 70% of Moms say they are more likely to purchase a product if it receives a high star rating on ecommerce reviews. 8 The Rise of Online Influence
  • 10. Remember the holiday newsletter? Today, 78% of Moms connect with friends and family members during the holidays via Facebook. 9 Social Media Fosters Holiday Connections
  • 11. Nearly 70% of Moms say they are more likely to purchase a product if its recommended by someone they follow on social networking sites. 10 Social Recommendations Drive Purchase
  • 12. We Know Women We help companies develop meaningful conversations, connections, and communities with Moms As social media strategists, we help guide your initiatives to communicate effectively with Mom within the space We reach Moms and activate them in powerful word-of-mouth programs Connect With Us! Stacy DeBroff CEO 617.244.3002 [email protected] MomCentralConsulting.com We engage inuential Moms to take action and recommend your brand fueling brand awareness, engagement, product trial, and sales We provide a breadth of consulting services including trendspotting, research, and social media strategies, including blog tours and Twitter parties We work with over 300 national brands We also offer capabilities with Dads, Canada and Millennials
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