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10 Ways to Think Like a Political Strategist to Drive Institutional Change - UX Camp DC 2017 -...

Date post: 13-Apr-2017
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10 Ways to Think Like a Political Strategist to Drive Institutional Change UX Camp DC 2017 #UXCampDC @anthonydpaul
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10 Ways to Think Like a Political Strategist to Drive Institutional Change

UX Camp DC 2017 • #UXCampDC • @anthonydpaul

Better trains, better devices

Better data about network, environment

100+ years of the same management

http://ww2.kqed.org/lowdown/2013/11/12/traffic-waves/

Undesirable outcomes

Anthony D PaulUX Political Party Nominee at GE Transportation (GETUX)

@anthonydpaul

Create a Roadmap to Victory

1/10

#UXCampDC • @anthonydpaul

Long-term vs near-term (MVP)

Critical business AND user needs

Quantifiable and measurable

Methods of measurement

Refocus throughout

Define success

Start with what you know

Start in the Rural Communities

2/10

#UXCampDC • @anthonydpaul

Interviews

On-site observation

Google “filetype:pdf” reports and training

Braindumps with existing team members

Talk to actual employees/users

Jeff Patton journey mapping exercise

Don't Forget the Minorities

3/10

#UXCampDC • @anthonydpaul

Identify un or underserved audiences

Champion these new wins

Find unsolved stress cases

Inform AI of common occurences

Exploit Your "Joe the Plumber" Stories

4/10

#UXCampDC • @anthonydpaul

Quote representative user sessions

Create journey, persona, story documents

Create digestible deliverables

Supporting a decision tree

Know Your Swing States

5/10

#UXCampDC • @anthonydpaul

Champions users, but frame in decision-maker’s terms

Tailor presentations for audience

Listen more than you talk

Let them speak for you

Identify people with persuasive pull

Identify people with persuasive pull

So often a project fails because we fail to see the perspective of the [decision makers] who hold the keys to our success.Tom Greever, author of Articulating Design Decisions

Measure Before Spending

6/10

#UXCampDC • @anthonydpaul

Timebox all the things

Talk to many people (avoid swoopers)

Isolate layers of research (Treejack, iconography)

Rapid ideation and testing (sketching)

Measure (aka, poll, poll, poll)

Many directions

Realizing a wrong turn

Isolating “fails” safely

Iconography survey vs in context

Ask Your Celebrity Friends for Help

7/10

#UXCampDC • @anthonydpaul

Outsource/Crowdsource ideas (important people and externals with klout)

Trusted partnerships (e.g., TopCoder)

Subject matter authorities

Internal and external partners

TopCoder

EightShapes

Create Very Public, Near-Term Wins

8/10

#UXCampDC • @anthonydpaul

Don’t insult your incumbents

Everything is “an opportunity”

Partial solutions to serious problems

Communicate stages

MVPs and incremental support

Current product sprints

“Dark UI”

Be First to Rake Your Muck

9/10

#UXCampDC • @anthonydpaul

Deadlines, things you are working on next

Apologize without excuses; discuss remedies/changes

Know what you’ll get called out on

Multiple agencies, indexed beta server

Graceful handling

Keep the Fact-Checkers Nearby

10/10

#UXCampDC • @anthonydpaul

Meeting notes with names, quotes, and assignments

Follow-up emails

Transparent review/decision systems

Let others be the “bad guy”

Be your own PM

Maintain a Healthy Dose of Irrational Optimism

11/10

#UXCampDC • @anthonydpaul

Sleep

Take vacations

Trust your team

Realize you won’t die

Regroup

Imagine the win

Maybe you’ll be elected President

Closing

#UXCampDC • @anthonydpaul

Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.Sun Tzu, The Art of War

my internetting http://adp.rocks or http:// .ws or http:// .ws

Thank you

@anthonydpaul


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