+ All Categories
Home > Documents > 10 YEARS AT NUMBER ONE - digital...

10 YEARS AT NUMBER ONE - digital...

Date post: 21-Apr-2018
Category:
Upload: trinhthuan
View: 220 times
Download: 5 times
Share this document with a friend
13
10 YEARS AT NUMBER ONE
Transcript
Page 1: 10 YEARS AT NUMBER ONE - digital …digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/... · MEDIA INFORMATION GLAMOUR ... Autumn 2011 as voted by UK internet users

10 YEARS AT NUMBER ONE

Page 2: 10 YEARS AT NUMBER ONE - digital …digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/... · MEDIA INFORMATION GLAMOUR ... Autumn 2011 as voted by UK internet users

10 YEARS AT NUMBER ONE

MEDIA INFORMATION

GLAMOUR

OVERVIEW GLAMOUR magazine is the fastest selling women‟s magazine in the UK. Launched in 2001 it was hailed as a „21st century magazine‟ and within six

months was selling more copies at UK newsstand than any other monthly magazine in its sector. A year after its launch it took the number one spot in sales

terms; a position it‟s maintained ever since. GLAMOUR‟S unique premise is a high quality fashion, beauty, celebrity and lifestyle magazine published in a

compact format, at an accessible price.

GLAMOUR.com provides readers with exclusive access into the glittering world of

celebrity, fashion and beauty. With breaking news, exclusive celebrity interviews, behind-the-scenes videos, fashion tips, and expert hair and beauty advice,

GLAMOUR.com gets a glimpse into the world of everything that is stylish.

Four iPhone Apps have been released since April 2011: Inside GLAMOUR, Fast

Beauty, Take me to the Hairdresser, Celebrity News

GLAMOUR: 10 YEARS AT NUMBER ONE

GLAMOUR.COM awarded

„Top 10 favourite women‟s website‟ Autumn 2011 as voted by UK internet users

Page 3: 10 YEARS AT NUMBER ONE - digital …digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/... · MEDIA INFORMATION GLAMOUR ... Autumn 2011 as voted by UK internet users

10 YEARS AT NUMBER ONE

MEDIA INFORMATION

THE BEST IN

THE INDUSTRY Jo Elvin heads a talented team…

Who work only with the best…

Page 4: 10 YEARS AT NUMBER ONE - digital …digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/... · MEDIA INFORMATION GLAMOUR ... Autumn 2011 as voted by UK internet users

10 YEARS AT NUMBER ONE

MEDIA INFORMATION

BRAND POWER GLAMOUR BRAND POWER

18% of GLAMOUR readers use GLAMOUR.com

49% of GLAMOUR.com users read GLAMOUR

15% of those who have a touch point with the GLAMOUR brand, do so in print AND

online. This audience is referred to as GLAMOUR²

58,000 GLAMOUR Facebook „likes‟

75,000 GLAMOUR Twitter followers

4 GLAMOUR iPhone Apps have been released since April 2011, with a combined

download total of 107,000

Source: Ipsos MediaCT (14,908 online GB adults)/iPhone, latest month to date Feb 2012

Page 5: 10 YEARS AT NUMBER ONE - digital …digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/... · MEDIA INFORMATION GLAMOUR ... Autumn 2011 as voted by UK internet users

10 YEARS AT NUMBER ONE

Source: ABC Jan – Jun 12/NRS Jan – Jun 12/ Google Analytics Jan-Jun 2012

MEDIA INFORMATION

READER

PROFILE

CIRCULATION: 470,138

UK Actively Purchased: 428,514

UK Subscriptions: 58,130

READERSHIP: 1,064,000

Average age: 30

Female: 94%

AB: 29%

ABC1: 65%

PRINT ONLINE

SITE TRAFFIC:

Page impressions: 27,468,700

Unique users: 1,062,275

USER PROFILE:

Average age: 31

Female: 94%

ABC1: 73%

Page 6: 10 YEARS AT NUMBER ONE - digital …digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/... · MEDIA INFORMATION GLAMOUR ... Autumn 2011 as voted by UK internet users

10 YEARS AT NUMBER ONE

MEDIA INFORMATION

FASHION “GLAMOUR seamlessly combines fashion at all levels, whether its source be

designer or high street, making it both aspirational and accessible to its

readers. GLAMOUR is the ultimate shopping guide”

Charlotte-Anne Fidler, Creative & Fashion Director

Source: NMR Mar 11-Feb 12/TGI Jul 10-Jun 11/TGI NET Jul 10-Jun 11/GLAMOUR 21st Century Woman 2010 (conducted by YouGov)

GLAMOUR featured 545pp of fashion editorial in the past year

GLAMOUR readers collectively spend £1.3 billion and GLAMOUR.com users

collectively spend £1.1 billion on fashion per year

67% of GLAMOUR readers and GLAMOUR.com users like to invest in good quality

fashion items

73% of GLAMOUR readers and 62% of GLAMOUR.com users agree it is important to

look well dressed

66% of GLAMOUR readers have bought a fashion item or an accessory as a direct result

of seeing it in GLAMOUR

Page 7: 10 YEARS AT NUMBER ONE - digital …digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/... · MEDIA INFORMATION GLAMOUR ... Autumn 2011 as voted by UK internet users

10 YEARS AT NUMBER ONE

MEDIA INFORMATION

BEAUTY “GLAMOUR is the expert in beauty – we devote more pages to beauty than any other

magazine and that is because our readers are as passionate about beauty as we are.

Every issue is jam-packed with the latest product innovations, insider tips and real „can-

do‟ practical advice. Beauty is incredibly democratic – everyone can feel the

excitement of a new lipstick or a great perfume and we love nothing more than to share

our secrets with our readers”

Alessandra Steinherr, Beauty Director

GLAMOUR featured 338pp of beauty editorial in the past year

GLAMOUR readers collectively spend £1.2 billion* beauty products per year

82% of GLAMOUR readers and 81% ofGLAMOUR.com users agree that beauty is an

essential part of the whole fashion look

80% of GLAMOUR readers and 79% of GLAMOUR.com users agree that investing in

skincare is an investment in their skin

88% of GLAMOUR readers and 87% of GLAMOUR.com users agree that wearing

make-up boosts their confidence

Source: NMR Mar 11-Feb 12/TGI Jul 10-Jun 11/TGI NET Jul 10-Jun 11/GLAMOUR 21st Century Woman 2010 (conducted by YouGov)/

*based on readership of 1,401,000,

Page 8: 10 YEARS AT NUMBER ONE - digital …digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/... · MEDIA INFORMATION GLAMOUR ... Autumn 2011 as voted by UK internet users

10 YEARS AT NUMBER ONE

MEDIA INFORMATION

WATCHES &

JEWELLERY

Source: TGI Jul 10-Jun 11/TGI NET Jul 10-Jun 11/GLAMOUR 21st Century Woman 2010 (conducted by YouGov)

67% of GLAMOUR readers and 69% of GLAMOUR.com users agree that it‟s important to

complete their look with a great watch or a beautiful piece of jewellery

42% of GLAMOUR readers and GLAMOUR.com users often ask for a watch or jewellery as

a gift. Of those 73% of GLAMOUR readers and 72% of GLAMOUR.com users are very

specific about what they ask for

Glamour readers collectively spent

£75 million on jewellery in the past 12 months

Glamour readers collectively spent

£27 million on watches in the past 12 months

35% of GLAMOUR readers and

30% of GLAMOUR.com users own diamond jewellery

Page 9: 10 YEARS AT NUMBER ONE - digital …digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/... · MEDIA INFORMATION GLAMOUR ... Autumn 2011 as voted by UK internet users

10 YEARS AT NUMBER ONE

MEDIA INFORMATION

INFLUENTIAL

INFLUENCE OF GLAMOUR

67% of GLAMOUR readers agree GLAMOUR has the best balance of beauty, fashion

and celebrity

82% of GLAMOUR readers have bought something as a result of seeing it in GLAMOUR

58% of GLAMOUR readers and 56% of GLAMOUR.com users are often asked by their

friends and family for advice on what products and brands to buy

When GLAMOUR readers and GLAMOUR.com users last recommended a product to

their friends, this resulted in a purchase in 50% of cases

Source: GLAMOUR 21st Century Woman 2010 (conducted by YouGov)/The Condé Nast Word of Mouth Survey 2010

Page 10: 10 YEARS AT NUMBER ONE - digital …digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/... · MEDIA INFORMATION GLAMOUR ... Autumn 2011 as voted by UK internet users

10 YEARS AT NUMBER ONE

MEDIA INFORMATION

PRINT

RATECARD

SIZE/ POSITION RATE

Pages

Run of Paper £23,949

Facing Matter £27,939

Specified or First Half £30,610

First Third £33,258

Editor‟s Letter/ Contents/ Masthead £39,908

Inside Back Cover £35,930

Outside Back Cover £45,239

Double Page Spreads

Run of Paper £47,897

Front of Book £55,878

Specified or First Half £61,196

First Third £66,528

Inside Front Cover £82,498

Inserts

Loose Inserts/ Tip-Ons (Machine) per „000 £105

Single Scent Strips/ Bound-In Inserts per „000 £146

Page 11: 10 YEARS AT NUMBER ONE - digital …digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/... · MEDIA INFORMATION GLAMOUR ... Autumn 2011 as voted by UK internet users

10 YEARS AT NUMBER ONE

MEDIA INFORMATION

DEADLINES

Cover Date On Sale Inserts Copy Deadline Booking Deadline

Feb-12 5th January 12th December 29th November 25th November

Mar-12 2nd February 10th January 20th December 16th December

Apr-12 1st March 7th February 25th January 20th January

May-12 2nd April 13th March 29th February 24th February

Jun-12 3rd May 10th April 26th March 23rd March

Jul-12 31st May 8th May 23rd April 20th April

Aug-12 5th July 12th June 28th May 25th May

Sep-12 9th August 17th July 4th July 29th June

Oct-12 6th September 14th August 1st August 27th July

Nov-12 4th October 11th September 29th August 24th August

Dec-12 1st November 9th October 26th September 21st September

Jan-13 6th December 13th November 31st October 26th October

Page 12: 10 YEARS AT NUMBER ONE - digital …digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/... · MEDIA INFORMATION GLAMOUR ... Autumn 2011 as voted by UK internet users

10 YEARS AT NUMBER ONE

MEDIA INFORMATION

ONLINE

RATECARD

RATE

Leaderboards £30 cpm

Expandable leaderboard £32 cpm

MPUs £45 cpm

Expandable MPU £47 cpm

Double Sky £95 cpm

Overlay £50 cpm

Pre-roll £70 cpm

Email Sponsorship £65 cpm

Email List Purchase £250 cpm

Custom Solutions Sponsorship

POA POA

Page 13: 10 YEARS AT NUMBER ONE - digital …digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/... · MEDIA INFORMATION GLAMOUR ... Autumn 2011 as voted by UK internet users

10 YEARS AT NUMBER ONE

MEDIA INFORMATION

CONTACTS LONDON OFFICE

SIMON KIPPIN – PUBLISHING DIRECTOR

SALLIE BERKEREY – ASSOCIATE PUBLISHER

The Condé Nast Publications Ltd, Vogue House,

Hanover Square, London. W1S 1JU

Tel: 020 7152 3415

REGIONAL REPRESENTATION

NORTH & MIDLANDS

KAREN ALLGOOD – REGIONAL SALES DIRECTOR

The Conde Nast Publications Ltd, Suite 1 Ground Floor,

Block A Barons Court, Manchester Road

Wilmslow, Cheshire SK9 1BQ

Tel: 0207 152 3276

Email: karen. [email protected]

DIGITAL LONDON OFFICE

For all advertising enquiries, please

contact: [email protected]

or call 020 7152 3230


Recommended