10.0 Card branding and contactless requirements · 10.0 Card branding and contactless requirements....

This section outlines the positioning and design guidelines for the eftpos brand across all applications.

10.0 Card branding and contactless requirements

64 eftpos Brand Guidelines © 2010 – 2015 eftpos Payments Australia Limited

Compliance and approvals 10.1Introduction Compliance and approvals

The eftpos brand expresses our values, personality and aspirations. It is how we see ourselves and how we want to be seen and understood.

Approval process and compliance

Members must comply with these requirements and are responsible for ensuring the compliance of:

• The merchants for which they acquire; and• The issuers or acquirers they clear on behalf of.

Part H of the Scheme Rules, the eftpos Technical, Operational and Security Rules and the eftpos Chip and Contactless Issuer Personalisation Manual for ACe contain related provisions and requirements. Members should familiarise themselves with these provisions and requirements and contact the company if clarification is required.

Approval before use

Card designs and all other uses of the eftpos brandmark or the corporate logo, apart from acceptance decals that comply with the requirements set out in section 4, must be approved by eftpos before they are used.

Please email [email protected] to obtain electronic versions of the brandmark.

Approval process

Please complete an application form at www.eftposaustralia.com.au/corporate/resources for all artwork approvals. Ensure you attach a finished scale, colour sample of the card (front and back) or other material as it is intended to be produced.

Submissions

Applications for approval should be emailed to: [email protected] You will receive a response within five business days.

Brand relationship to ePAL

eftpos is the key product/service owned and managed by eftpos Payments Australia Limited (ePAL). However, in all instances we lead with our brandmark ‘eftpos’ and simply write our business name. There is no logo for ePAL.

Disclosure

This document is not for the public domain and should not be disclosed without the company’s written consent. Members may disclose this document to the issuers and acquirers for which they clear.

Members must require their merchants to submit any materials with the corporate brandmark for approval through that member.

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65eftpos Brand Guidelines© 2010 – 2015 eftpos Payments Australia Limited

Licensing 10.2Contactless brandmark Licensing

Definitions

Contactless Marks means these trademarks* which may be changed with 15 days prior notice, including notice by email.

Contactless Mark Usage Guidelines means the guidelines for use of Contactless Marks published from time to time by Head Licensor on its website www.emvco.com including Contactless Indicator Reproduction Standards for Cards and Payment Devices and Contactless Symbol at Point of Sale Reproduction Specifications.

Contactless Product means a product that has been certified by eftpos and that has been approved by Head Licensor as complying with a specification relevant to the product owned, adopted or required by Head Licensor and any application forms, collateral or marketing materials associated with that product.

Head Licensor means EMVCo, LLC.

Interpretation

This document is interpreted in accordance with the eftpos Scheme Rules. Clauses 1.6, 1.7, 31, 32 and 33 (as supplemented by these terms and conditions) and 38, 39 and Schedules 1 and 2 of the eftpos Scheme Rules apply to this sublicence. Any permissions to use the Contactless Marks are subject to this section 2.1.

Sublicence

1. eftpos is a Licensee from Head Licensor of the Contactless Marks. For good and valuable consideration (which does not include any royalty associated with the use of the Contactless Marks) and through submission by the Member to eftpos for approval or certification of a Contactless Product, eftpos grants to Members a personal, non-transferrable, non-exclusive, royalty free, worldwide licence for Members to use the Contactless Marks in accordance with this licence on Contactless Products for the period from 1 March 2013 through to 15 April 2022 (unless terminated earlier in accordance with these terms) and thereafter on one year increments (unless terminated earlier in accordance with these terms).

2. Save as expressly stated in this sublicence, this sublicence does not grant any right, title or interest in the Contactless Marks or in any intellectual property rights or goodwill associated with use of the Contactless Marks.

3. Through use of the Contactless Marks, the Member agrees to:

(a) not register or seek to register any mark or trade name or other registrable right that refers to or incorporates or includes or is confusingly similar to or dilutes the distinctiveness of the Contactless Marks;

(b) not challenge the validity or ownership of the Contactless Marks or take any action that would jeopardise the rights of Head Licensor in the Contactless Marks;

(c) not take any actions that are intended or could have the effect of invalidating any registration of the Contactless Marks;

(d) not make public statements to disparage the Head Licensor, the Contactless Marks or any specifications of the Head Licensor;

(e) not use the Contactless Marks in a manner that would tend to make such marks generic or merely descriptive;*


Licensing continued 10.2Contactless brandmark Licensing

(f) not do anything that would bring any of the Contactless Marks into ill-repute or do anything that is inconsistent with the Licensor’s ownership of any of the Contactless Marks.

4. When a Member uses a Contactless Mark, it must comply with the Contactless Mark Usage Guidelines and this Brand and Style Guide. Any use of the Contactless Marks must include attribution that the Contactless Mark is owned by the Head Licensor.

5. If the Member’s management or in-house legal counsel becomes aware of any potential infringement of this sublicence, the Member must take reasonable steps to notify eftpos of such potential infringement (understanding that eftpos has responsibility to notify the Head Licensor of any potential infringement and that the Head Licensor has the sole right to take action on any infringement up to and including terminating the licence to use

the Contactless Marks from Head Licensor to eftpos). The Member must cooperate with the Head Licensor and eftpos in respect of any potential infringement, but agrees not to instigate its own action in respect of any potential infringement.

6. The Contactless Marks are provided on an ‘as is’, ‘where is’ basis ‘with all faults’ known and unknown. To the maximum extent permitted by law, eftpos disclaims all warranties, express or implied, in connection with the Contactless Marks, including any implied warranty or merchantability, fitness for a particular purpose and non-infringement. Where such warranties cannot be excluded at law, eftpos liability is limited to: (i) in the case of goods, resupply of the goods; or (ii) in the case of services, resupply of the services. eftpos makes no representations or warranties whatsoever with respect to the Contactless Marks, including but not limited to any representation or warranty that it

has any right, title or interest in the Contactless Marks or the power or authority to grant the rights granted in this sublicence. The Member agrees to take no action whatsoever against eftpos and unconditionally releases eftpos from any and all losses, damages or other liabilities which the Member may suffer as a result of use of the Contactless Marks, including any such as may arise from third party claims or actions as may arise from use of the Contactless Marks. Neither party (including its officers, employees, members, related bodies corporate and contractors) is liable to the other for any special, consequential, incidental or punitive damages, including without limitation, for loss of business opportunity, loss of profits, interruption or loss of business information or other monetary loss whether or not that party has been advised of the possibility of such damages or is on a class of possible parties that could suffer such loss.

7. The Member may terminate this sublicence without cause on 120 days’ notice to eftpos. eftpos may terminate this sublicence without cause on 90 days’ notice to the Member.

8. eftpos may terminate this sublicence:

(a) on 30 days’ notice if the Member materially breaches the terms of this sublicence and fails to cure such breach within the 30 days’ notice period; or

(b) if the Member ceases to be a Member of the eftpos Scheme; or

(c) on 14 days’ notice if the licence from the Head Licensor to eftpos is terminated.

9. If this sublicence is terminated or expires, the Member will have a reasonable time, not exceeding 30 days from the date of termination, to cease using the Contactless Marks.

Promotional or corporate material

This brandmark must be used at all times on corporate or promotional material associated with eftpos Chip and Contactless products. It should also be used on other form factors e.g. stickers.

The contactless symbol is a trademark of EMVCo LLC. Permission for use of logo is required on each use according to our licence.


Contactless brandmark 10.2Contactless brandmark Licensing

1. Mono

The mono contactless brandmark must be used on all eftpos dual interface cards.

PMS Black 7 C + PMS Black 7 C (50% tint)

2. Mono reverse

Members may seek an exemption to use the reverse brandmark on front of cards that may have a darker colour or complex pattern where the mono logo is illegible.

Please email [email protected] to seek guidance and approval.

White + PMS Black 7 C (50% tint)

Cards

Two colour

PMS 1955 C + PMS Black 7 C (50% tint)

Multi-branded POS device

The contactless symbol is used in conjunction with the eftpos corporate brandmark on any multi-branded POS device. The eftpos red corporate brandmark (PMS 1955 C) must be used in parity with other network logos.


Minimum size and clear space 10.2Contactless brandmark Minimum size and clear space

Y = full height of the second arc

Z = 2mm

45.5mm

14.5mmY

Y

Y

Y

Promotional or corporate material

The combined eftpos and contactless brandmark must appear at a height no smaller than 14.5mm. At this size Y = 9.2mm

Clear space exemptions

On physical cards, mobile devices, or equivalent form factors where space may be severely limited, the clear space requirements may be reduced to 2mm on all four sides of the contactless indicator.

The eftpos brandmark must adhere to minimum size requirements set in eftpos Brand Guidelines section 3.2, i.e. The minimum size of the eftpos brandmark is 20.75mm in width. And clearance is 2x where x equals the x-height of the ‘f’ and ‘t’.

Please email [email protected] to seek guidance and approval.

9.2mm

20.75mm

7mm

Z

Z

2x

x

2x

!


Appearance on cards 10.3Card and device branding Appearance on cards

Multi-network cards

Multi-network debit/eftpos cards

The eftpos brandmark must appear on the back of all cards enabled with cheque (CHQ) or savings (SAV) access at the point of sale.

Multi-network credit/eftpos cards

The eftpos brandmark must appear on the back of all cards enabled with cheque (CHQ) or savings (SAV) access at the point of sale.

Multi-network eftpos dual interface cards

The eftpos contactless brandmark must appear on the back of all multi-network cards enabled with eftpos contactless functionality.

Chip personalisation

Requirements for Chip and Contactless personalisation are detailed in the eftpos Chip and Contactless Issuer Personalisation Manual for ACe.

Card Verification Value (CVV)

A CVV is optional on eftpos cards. Where it is applied, it needs to be printed on the signature panel.

Approval process

Please complete the application form at www.eftposaustralia.com.au/corporate/resources for all artwork approvals. Ensure you attach a finished scale, colour sample of the card (front and back) or other material as it is intended to be produced.

Submissions

Applications for approval should be emailed to: [email protected] You will receive a response within five business days.

eftpos only cards (proprietary)

eftpos only debit cards

The eftpos brandmark must appear on the front of all cards enabled with cheque (CHQ) or savings (SAV) access.

eftpos only dual interface cards

The eftpos brandmark and the combined eftpos and contactless brandmark must appear on the front of all contactless cards enabled with cheque (CHQ) or savings (SAV) access.

eftpos prepaid cards

The eftpos brandmark must appear on the front of all cards enabled with cheque (CHQ) or savings (SAV) access.



Personalisation

Card personalisation details are applied using ‘hot stamping’/ thermal printing. Embossing of the card PAN is not permitted on eftpos Chip and Contactless cards.

Card Verification Value (CVV)

A CVV is optional on eftpos cards. Where it is applied, it needs to be printed on the signature panel.

eftpos signature panel

A signature panel is optional on eftpos cards. Where a signature panel is applied, the eftpos branded signature panel must be used. For details or artwork specifications, please contact [email protected]

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eftpos brandmark colour

The eftpos brandmark must appear in its correct colour.

eftpos red

Coated Pantone© 1955 C C8 M100 Y47 K39

RGB R141 G27 B61

MARY CITIZEN

MARY CITIZEN

09/11 08/15

09/11 08/15

VALIDTHRU

VALIDTHRU

Figure 1

54mm

x

19mm

10mm

xx

85mm

18mm

x

x

85mm

54mm


eftpos only cards (proprietary) 10.3Card and device branding eftpos only cards (proprietary)

Reverse of card

Signature panel

A signature panel is optional. Where it is applied, it must incorporate the eftpos security pattern on the face of the panel. Where it’s applied:

Minimum width – 45mm Maximum width – 57mm Minimum height – 8mm

x = 3.2mm

X is equal to the x-height of the lower case ‘f’ and ‘t’ in the eftpos brandmark.

Card personalisation

Card personalisation details are applied using ‘hot stamping’/thermal printing. Embossing of the card PAN is not permitted on eftpos Chip and Contactless cards.



Position of eftpos brandmark

The primary position of the eftpos brandmark is at the top right hand corner. Top left hand corner and bottom right hand corner is also an acceptable location. Brandmarks in the top left hand corner or top right hand corner must also meet the clear space requirements (shown here in Figure 1)

The eftpos brandmark must appear on eftpos cards.

!

Front of card

Minimum width 18mm.

Acceptable brandmark positions

Top left hand corner

Bottom right hand corner

x


eftpos only dual interface cards (proprietary) 10.3Card and device branding eftpos only dual interface cards (proprietary)

Y

Y Y

YY

7mmY

Y

Y

Y

Y

Y = full height of the second arcAt this size on cards Y = 4.5mm

Front of card

Minimum width 18mm.

Reverse of card

Signature panel

A signature panel is optional. Where it is applied, it must incorporate the eftpos security pattern on the face of the panel. Where it’s applied:

Minimum width – 45mm Maximum width – 57mm Minimum height – 8mm

x

x = 3.2mm


Card personalisation

Card personalisation details are applied using ‘hot stamping’/thermal printing. Embossing of the card PAN is not permitted on eftpos Chip and Contactless cards.



MARY CITIZEN

MARY CITIZEN

09/11 08/15

09/11 08/15

VALIDTHRU

VALIDTHRU




!




Figure 1

54mm

x

xx

85mm

18mm

54mm

85mm

x


eftpos mag stripe cards (proprietary) 10.3Card and device branding eftpos mag stripe cards (proprietary)

x = 3.2mm


Front of card

Minimum width 18mm.




!



MARY CITIZEN

MARY CITIZEN

09/11 08/15

09/11 08/15

VALIDTHRU

VALIDTHRU


Figure 1

54mm

x

xx

85mm

18mm

x

54mm

85mm

Reverse of card

Signature panel

A signature panel is optional.

x


eftpos prepaid cards 10.3Card and device branding eftpos prepaid cards

x = 3.2mm


Front of card

Minimum width 18mm.

Figure 1

54mm

x

xx

85mm

18mm

x

54mm

85mm

electronic use only


Multi-network cards 10.3Card and device branding Multi-network cards

x

xx

54mm

x x

13.25mm

x

Multi-network cards

Reverse of card

Minimum width 13.25mm.

x = 2mm



The primary position of the eftpos brandmark is at the bottom right-hand corner of the back of the card. Card designs must be approved before they are used.

In the case of multi-network credit cards there is no requirement for a contactless brandmark on the back. However, the eftpos brandmark must appear.

20.75mm

7mm

Multi-network dual interface debit cards

Reverse of card

Minimum width 20.75mm.

Z = minimum 2mm

Z = 2mm

20.75mm

7mm

Z

Z

2x

x

2x

Z

Z

2x

x

2x

!


Terminal device 10.3Card and device branding Terminal device

The combined eftpos and contactless brandmark must appear on all multi-branded POS terminals. Parity between all network logos must be maintained.

Submissions

Applications for Soft Screen approvals should be emailed to: [email protected]

You will receive a response within five business days.

Note – screens shown are illustrations only

2. Touch screen POS terminalIdle screen

1. Non-touch screen POS terminal

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Multi-network dual interfaceChipNon-chip

MARY CITIZEN09/11 08/15

VALIDTHRU


Card examples 10.3Card and device branding Card examples

The brandmark must always appear in the corporate colour, unless it is not suitable due to the base colour. In this instance, a reverse logo may be used (subject to approval from eftpos).

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Multi-network debitDual interface

eftpos cards (proprietary) Multi-network card


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BRAND

BRANDMARY CITIZEN

09/11 08/15

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Acceptance decals guide 10.4Acceptance decals Acceptance decals guide

BRAND BRAND

BRAND

x x x

When the eftpos brandmark appears with other payment logos, parity must be maintained between them. The eftpos brandmark must appear directly above a bank identifier logo, or, if this is not possible, directly to the left of a bank identifier logo. Whenever possible, the eftpos brandmark should appear first in logo groupings at the top, or first as you read left to right.

No other brandmarks other than those in this guide may be used.

BRAND

x

1.5 x

x

1.5 x

Range to base of clear space

Range to top of clear space

Horizontal relationship

Vertical relationship


Acceptance decals examples 10.4Acceptance decals Acceptance decals examples

The background for acceptance decals is always white. Where other brands dominate or are equal in scale to the eftpos brandmark, then the secondary brandmark is used. The width of the eftpos brandmark should always be at least equal to the width of other network logos.

Minimum size

The minimum size of the eftpos brandmark is 13.25mm in width – the size it appears on the reverse of cards in circulation. The brandmark is not to be reproduced any smaller than this.

We also recommend using 2x clear space in order to maintain the integrity of the brandmark. The brandmark is not to be reproduced smaller than shown here.

Equal

Equal

Equal

Equal

Bank details

Vertical relationship example

Equal

Equal

Equal

Equal

Bank details

Vertical relationship using secondary brandmark example

Horizontal relationship example

Equal Equal Equal

Bank details

Standard size

13.25mm

2x2x

2x

x2x

20mm

2x2x

2x

x

2x

Minimum size

Head OfficeSuite 1, Level 9, 60 Carrington StreetSydney NSW 2000Telephone 02 8270 [email protected]

eftpos Payments Australia Limited ABN 37 136 180 366

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10.0 Card branding and contactless requirements · 10.0 Card branding and contactless requirements....

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