100 Years of Rotary in Ireland District Assembly 11th May 2013

100 Years of Rotary in Ireland District Assembly 11th May 2013

Membership session outline

1. The challenges 2. How to present Rotary to attract and retain3. Refreshing clubs for a sustainable future4. New ways to new clubs and members5. Roundup – planning for action

100 Years of Rotary in Ireland District Assembly 11th May 2013

Japanese Proverb

For the want of a nail, the horseshoe was lostFor the want of a horseshoe, the steed was lostFor the want of a steed, the message was lostFor the want of the message, the war was

lost!

100 Years of Rotary in Ireland District Assembly 11th May 2013

An effective Rotary Club:

1. Increases and Sustains Membership 2. Delivers effective Community Service Projects3. Supports the Rotary Foundation4. Promotes Leaders beyond the Club Level

100 Years of Rotary in Ireland District Assembly 11th May 2013

A situation we all know about

Members lost

new members

Membership Growth?

100 Years of Rotary in Ireland District Assembly – 11th May 2013

Year 2006 2007 2008 2009 2010 2012

Members 2519 2524 2472 2419 2312 2169

Variance   +5 -52 -45 -107 -44

Clubs   76 76 74 74 74

2013

2209

+4074

100 Years of Rotary in Ireland District Assembly 11th May 2013

Has the concept of service died

1980 1985 1990 1995 20000

200

400

600

800

1000

1200

1400

Membership of environmental bodiesVoluntary contributions to

international aid NGOs

100 Years of Rotary in Ireland District Assembly 11th May 2013

What does this mean for Rotary

Today’s growing associations have:

Mass membershipLow interaction

100 Years of Rotary in Ireland District Assembly 11th May 2013

Improving the productto create a vibrant club

100 Years of Rotary in Ireland District Assembly 11th May 2013

The Vibrant Club – RI Vision

The membership perspective

Composition of membership

Style and imageQuality of club

programmes

100 Years of Rotary in Ireland District Assembly 11th May 2013

How to Change the Image?

New members paint a very clear vision of the typical Rotarian:

MaleMiddle-classRetired Professional70+Been a member for 20+ yearsWell established within the local area

“It’s a bit of a post-retirement club”

100 Years of Rotary in Ireland District Assembly 11th May 2013

Take a Closer look at your club

Cannot afford it anymore!

Bored with the club and their programme

Meeting times no longer suit

Rotary was not for them

Aging profile

100 Years of Rotary in Ireland District Assembly 11th May 2013

Diversity

100 Years of Rotary in Ireland District Assembly 11th May 2013

Mentoring Members

100 Years of Rotary in Ireland District Assembly 11th May 2013

Mentoring MembersAgree a set of activities, e.g.

Meet and talk to all the members – before and during and after the meal, and at social events

Visit neighbouring clubs

Attend Club Council/Board

Attend District Council Etc, etc, etc ………

After each – review and reflectAsk ‘open’ questions and listen

100 Years of Rotary in Ireland District Assembly 11th May 2013

What is Rotary?

100 Years of Rotary in Ireland District Assembly 11th May 2013

Be Inspired

The people are inspirational and the work is inspirational

BUT at times the meetings themselves lack that sense of ‘inspiration’,

passion and excitement

100 Years of Rotary in Ireland District Assembly 11th May 2013

What is your Rotary Moment

100 Years of Rotary in Ireland District Assembly 11th May 2013

Can Meet at multiple times of the week in multiple locations

One meeting a month should be ‘regular’ business meeting

Members are Rotarians of ‘senior’ clubMax 3 satellites per club, each must meet weeklyMay be formed from a merger of a struggling club

SATELLITE CLUB

100 Years of Rotary in Ireland District Assembly 11th May 2013

Associate Members

Club allowed to determine requirements

Allows variation relating to attendance and qualifications requirements

Eventually leading to full membership of club

100 Years of Rotary in Ireland District Assembly 11th May 2013

Corporate Members

Business membership option

Up to 4 representatives may attend club meetings

Terms determined by the club

Serve of projectsParticipate in other ways

100 Years of Rotary in Ireland District Assembly 11th May 2013

100 Years of Rotary in Ireland District Assembly 11th May 2013

Net 1 new member, set your goals higher

Regular Club Assessment (MOT) Increase Diversity

WomenYounger Age GroupReflect your community

Be Flexible and Innovative in attracting new members (RI Pilots)

Set up mentoring scheme to increase retention

Identify the sales people in your club

100 Years of Rotary in Ireland District Assembly 11th May 2013

Workshop Discussion1. What are your ideas to attract new

members to Rotary

2. What are your plans to Sustain you membership

3. Is the club as a building block a strength or a hindrance?

4. What are Rotary’s Unique Selling Points (USPs)?

5. Ideas on Extension (E Club)

100 Years of Rotary in Ireland District Assembly 11th May 2013