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1000 Block E Washington Avenue July 24, 2014
1000 Block E Washington Avenue July 24, 2014
Agenda • About Frank Productions
• Project Basics
• Design Inspirations
• Logistics
• Neighborhood Impacts
• Other Ways of Getting There
• Q&A
Frank Productions Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Founded in 1965
Family-owned and –operated business Headquartered in Madison with an office Nashville,
TN
Full-service concert promotion company Provides a variety of live entertainment events in
every type of venue throughout the United States Target market is 18 to 54 year olds
Frank Productions Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Camp Randall Stadium
Coliseum at the Alliant Energy Center
Overture Center
Orpheum Theater
Union Theater
Capitol Theater
Barrymore Theater
Majestic Theater
High Noon Saloon
Freakfest on State Street
Revelry Festival at the Memorial Union
Yum Yum Fest at Central Park
Band Camp at Willow Island
(Alliant Energy Center)
Shows FP books in Madison: FP managed events:
Project Basics Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Central Park
N
1000 Block E Washington Avenue
Project Basics Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
45,000 square feet on main floor and balcony
2,000 – 2,500 capacity
Approximately 45 feet high (equivalent to 4 stories)
Flexible wall system
Roughly 2-3 shows per week
February to April and September to November are busiest months
Majority of shows will end between 11 and midnight. Bar stays open to ease congestion on street (wall pulled to create smaller space).
Other events will include corporate meetings, weddings, bar/bat mitzvhas, neighborhood gatherings, school performances etc.
Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Entertainment Project Basics First Floor Space Plan
Entertainment Project Basics Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Second Floor Space Plan
Design Inspirations Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Lifestyle Community Pavilion, Columbus, OH (2,200 capacity)
Design Inspirations Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Lifestyle Community Pavilion, Columbus, OH (2,200 capacity)
Design Inspirations Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Lifestyle Community Pavilion, Columbus, OH (2,200 capacity)
Design Inspirations Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Lifestyle Community Pavilion, Columbus, OH (2,200 capacity)
Design Inspirations Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Lifestyle Community Pavilion, Columbus, OH (2,200 capacity)
Design Inspirations Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Stage AE, Pittsburgh, PA (2,400 capacity)
Design Inspirations Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Stage AE, Pittsburgh, PA (2,400 capacity)
Design Inspirations Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Stage AE, Pittsburgh, PA (2,400 capacity)
Design Inspirations Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Stage AE, Pittsburgh, PA (2,400 capacity)
Design Inspirations Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Stage AE, Pittsburgh, PA (2,400 capacity)
Design Inspirations Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Pageant, Saint Louis, Mo (2,300 capacity)
Design Inspirations Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Pageant, Saint Louis, Mo (2,300 capacity)
Logistics Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Management Key to a successful entertainment venue is: Experience Strong management
plan that addresses safety of participants and the community
Tailor operations to type of music and crowd
On-site management
Experienced staff
Logistics Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Advertising
Target market is Dane County
Methods include:
Leaflets
Radio
TV
Newspapers (e.g. The Isthmus)
Social Media
Billboards
Logistics Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Tickets Purchases 70% to 80% purchased online Majority of customers print tickets at home
Print-at-home tickets will include maps indicating available
parking and directions
Parking can be paid for at the time of ticket purchase
Venue will have its own website. Will include directions to venue and parking maps
Logistics Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Events Average show size – 1,200 attendees
Capacity events (2,000 – 2,500) occur occasionally
Will contract additional parking
During capacity events, Frank Productions staff will be on the street directing traffic to additional parking spots, if necessary
Door staff will direct pedestrians out onto East Washington and towards other evening venues (High Noon, Star Bar, Avenue Bar etc.)
For all shows, cars exiting the ramp will be directed towards East Washington – to Ingersoll if going east and Brearly if going west
Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Crowd Management
Logistics
West
East
Signalized Intersection
Logistics Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Frank Productions will work with the City of Madison on existing street parking designations.
Logistics Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Capitol Square North 613 spaces
0.9 mile distance
Brayton Lot 247 spaces
0.8 mile distance
Public Parking
N
BUILD Plan potential shared parking
Logistics Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Local Example: The Barrymore
Have a parking deal with United Way Approximately a five minute walk from the Barrymore Approximately 50-60 parking spaces
Do not advertise parking options
Do not provide parking instructions on their website
See a lot of people walking to shows, mostly residents of the
neighborhood
Have bike parking racks on both sides of the building
See more bikers at “bike-friendly shows.” For example, shows put on by bands with a significant bike culture.
Neighborhood Impacts Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A
Neighborhood Impacts Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A
N
Neighborhood Impacts Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A
East Washington Avenue BUILD – Capital Gateway Corridor Plan “Create an inviting, vibrant boulevard along East Washington Avenue” Willy Wash “Willy Wash is a movement of people who stand behind the idea that the area from the Yahara River to the Capitol, from Willy Street to E. Washington, be re-developed with the consideration of music, a musical Yahara, if you will...”
Neighborhood Impacts Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A
Other Ways of Getting There
Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A
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Weekday Bus Routes
2
3
4
5 6
15
10
14
All Day Service Off-Peak Service (9AM – 3PM
and 7 PM-Midnight 2 3 4 5 6 10 14 15
Other Ways of Getting There Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A
Weekend/Holiday Bus Routes
6
2
5
7
4
2 4 5 6 7
Other Ways of Getting There Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A
Adjacent Bus Stops
Other Ways of Getting There
Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A
Other Ways of Getting There Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A
La Fete de Marquette Bike Parking
Other Ways of Getting There Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting there Q&A
Concerts on the Square Bike Parking
Conclusions Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
75 – 100 shows per year
Venue can be used for other events on other nights or it will be dark
250 parking spots on site which meets needs of average size show (1,200)
400 + spots of street parking available. Committed to renting additional parking for capacity events from neighboring businesses and managing the parking process
Conclusions Frank Productions Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Frank Productions is an experienced and respected,
locally-owned company
Committed to working with the neighborhood on an ongoing basis to address issues as well as plan neighborhood, school, and community events Convene neighborhood committee to facilitate
ongoing communication regarding operations and neighborhood concerns
Work with the committee to plan an annual neighborhood event to be held at the venue
Project will enhance the local music scene, enliven
the Cap East District, and be a legacy for Frank Productions (3rd generations to date)
Q&A Frank Productions Entertainment Project Basics Design Inspirations Logistics Neighborhood Impacts Other Ways of Getting There Q&A
Thank you!
