101 Getting to Know the Basics

Presented by

Gerald Tang, Columbia University

EACE Technology Committee

About Me

Assistant Director, Center for Career Education, Columbia University

Director of Technology and Information Management, EACE

Board of Directors, Career Counselor Technology Forum

Follow Me: @geraldtang

Linkedin.com/in/geraldtang

About.me/gerald.tang

Pinterest.com/geraldtang/

Tout.com/u/geraldtang

Google+

Facebook

Group of people all tweet about the same topic using a specific hashtag (#EACE)

Follow the conversation:

Go to Tweetchat.com

Type in #EACE Hashtag

Join the conversation using #EACE

Monday, April 29, 2013

12:00-1:00pm EST

Topic: Innovative ways to market your career programs with students

Twitter Chat

What is Twitter?

Account Setting

Twitter Lingo

Twitter Usage

Twitter Chat

Agenda Today

Information Network made up of 140-character messages called Tweets

Follow people

Discover breaking news and latest trends

What is Twitter?

https://twitter.com/signup

Enter your full name, email address, and a password

Click Sign up for Twitter

Select a username (be consistent with your social media brand - Bio)

Click Create my account

Check your confirmation email

Setting up a Twitter account

Tweet: A 140-character message

Retweet (RT): Take a twitter message from someone else and rebroadcasts that same message to your followers. Gives credit to original posters and helps generate an engaged following

Direct Message (DM): a direct messaging service within Twitter allows you to send those that you follow personal messages that are 140-characters

Feed: The stream of tweets you see on your homepage. It includes updates from users you follow

Handle: Your username (e.g. @geraldtang)

Hashtag: A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #EACE). A hashtag helps others to discover your Tweets and aggregates all Tweets that include that hashtag

Twitter Basics

Advertise your account to your audience through email, your website, other social networks, print pieces, etc

Follow other relevant Twitter accounts so that others can start following your account

Respond to and engage with your followers

Check your “@ replies” and Direct Messages (DM) so that you can respond to those that Tweet you

Images: You can Tweet images directly through Twitter

Share articles, event information and news regularly

Follow & engage in conversations using #Hashtags

Tweeting 101

# Hashtag

@ Call out usernames (@EACEPR)

#FF Stands for "Follow Friday.

Twitter users often suggest who others should follow on Fridays by tweeting with the hashtag #FF

DM Direct Message

These Tweets are private between the sender and recipient.

Full List:

https://support.twitter.com/articles/166337

Twitter Glossary

LMK Let me know

OMG Oh my god

LOL Laugh out loud

RT Retweet

MT Modified Tweet

FTW For the win

BTW By the way

IMHO In my humble opinion

<3 Express my affection

Twitter Lingo

Tweets

Retweet

Modified Tweet (MT)

Mentions

Tweeting for real?

URL Shortener

Goo.gl

Bitly.com

Increase Your Followers – Twitter Directories

Twiends

WeFollow

Twellow

Social Media Management Tools

Hootsuite, TweetDeck

http://dashburst.com/best-social-media-management-tools/

Analytics and Boost your followers

http://twittertoolsbook.com/10-awesome-twitter-analytics-visualization-tools/

Useful Tools for Twitter

Group of people all tweet about the same topic using a specific Hashtag (#EACE)

Follow the conversation:

Go to Tweetchat.com

Type in #EACE Hashtag

Join the conversation using #EACE

Monday, April 29, 2013

12:00-1:00pm EST

Topic: Innovative ways to market your career programs with students

Twitter Chat

Questions?

Feel free to type your questions in the chat box

Follow Us on Twitter:

EACE: @EACEPR, #EACE

@geraldtang

Email me at gt2257@columbia.edu

Q & A