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Web 101: Going Online for Small Organizations Phillip Djwa Agentic Communications October 6th, 2008
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Web 101: Going Online forSmall Organizations
Phillip DjwaAgentic Communications
October 6th, 2008
• Agentic Communications Incorporated has the skills, tools, experience, and service excellence to assist progressive organizations to better serve their communities, constituents, and customers online.
• Services include web development and strategic planning
Phillip Djwa• Phillip, as a career-long social
entrepreneur, has more than 15 years experience in the high-technology industry.
• Worked on a wide range of technology and web-integrated communications projects for Fortune 500, high-tech start-up, and not-for-profit organizations.
• Phillip has a BA from Simon Fraser University in Fine Arts with a concentration in electronic music, and an MFA in Electronic Arts from Rensselaer Polytechnic Institute
Some things to cover
1. What is happening online? 2. Why should you be online? 3. What can you do online?
QUESTION
Why are you here?
Internet Stats• 72 per cent of Ontario
households used internet for personal non-business reasons (Statscan 2006)
• 2/3 of Canadians used it every day
• Overall, 35% of all Internet users have posted content to the internet. (PEW Broadband Trends 2006)
Social Networking• 83 per cent of teens have visited a social networking
site like Facebook or MySpace and 74 per cent of those 18 to 29 have done the same.
• Facebook growth has been astronomical
– 800,000 people in Vancouver network on Facebook (Oct 08)
– 1.2M in Toronto (Apr 08)
– 598,000 in Montreal (Apr 08)
– 25% of Canadians are on Facebook
• Awareness and usage of blogs by Canadians online (TNS)
– Under 50 years old: 59% and Over 50 years old: 38%
• Ten per cent of Canadians have a blog, with a high of 31 per cent among the 13 to 17-year-old age group
QUESTION
What is the main communication challenge your website could help you with?
Why should you be online?1. Important to acknowledge that people have
turned to the World Wide Web as the fundamental place for information
2. Methods of engagement - "light" touch vs "heavy" from perspective of organization
3. Able to leverage ecology of social change (aka partners)
4. Scale through "catalysts" not doing it yourself5. Cost of transactions can be lower6. Address the call to imagination
Some priorities1. Educate stakeholders in timely and relevant way
2. Stakeholders take specific action (automate workflow, referrals)
3. Increase Audiences (expand and engage existing audience)
4. You can organize (events, workshops)
5. Develop communication campaigns
Web Trends
• Web 2.0 is the idea that the Internet is a complex web of people that can interact and connect to each other easily and quickly.– Rise of Open Source– User Generated Media -
Consumer to Producer
QUESTION
What is the main challenge preventing you from acting on your website?
Observations• Effective websites are a communication
paradigm shift – from momentary to ongoing
• Requires staff time to update• Requires staff training to effectively update• Must have executive champions• Must operate in multi-stakeholder
environment• Require resources
Who makes a website work?• Someone who understands partnership
(Cross departmental ability)• Socially aware and “connector” • Persistent, dedicated and consistent• Person has this as a part of their job • Adequately resourced by organization• Tech-savvy and unafraid to try new things• i.e. a communications person, campaign
organizer, not necessarily office manager
Why not to have too much faith1. Doesn't replace traditional methods - online
should complement offline
2. Not everyone is online (seniors, Aboriginal communities, rural)
3. Be aware of limitations
4. Technology has other impacts (landfill/recycling)
Tools you can use• Blogger.com• Ning.com• Care2• CanadaHelps• Google Apps/Alerts• Delicious• Feedreader• Read/Comment on blogs• Start a Facebook Group
CASE STUDY
Why are you here?What is your communication opportunity?What is your challenge?What are your next steps?
FINAL THOUGHTS
What is one thing you’ve learned today? What is still unclear? What are you going to put into practice?
