101WaysToThinkLikeaBusinessPerson

ThinkingwithPurpose

CindyBahadur-Ramkumar(B.A.,PgIIR,LeadAuditorHSEQ)

Copyright©2015byCindyBahadur-Ramkumar

Allrightsreserved.Thisbookoranyportionthereofmaynotbereproducedorusedinanymannerwhatsoeverwithouttheexpresswrittenpermissionoftheauthorandpublisher,exceptfortheuseofbriefquotationsinabookreviewor

scholarlyjournal.

FirstPrinting:2015

ISBN-10:1503263673

ISBN-13:978-1503263673

DEDICATION

ThisbookisdedicatedtoEntrepreneurswho:

DaretoDREAMBIG

NotafraidtoFAIL

DeterminedwithoutFEAR

and

CONQUERtheworldonestepataTIME.

Tomyfamily,myhusbandNealandmythree(3)kidsOnalin,MilanoandAlezandro,whodaredtobelievewithmeandsupportedmeinthisendeavour.ThankYou.

Withoutyoursupportandpatience,Iwouldneverhavebeenabletoachieveallofmydreams.

Letthisbookbeaninspirationtothosewhohaveideasimprintedintheirbrain,butFEARFULtoactionit,andafraidofitsoutcome.

THINKLIKEABUSINESSPERSON.BEABUSINESSPERSON.

ACKNOWLEDGMENTS

Iamalwaysgratefulandalwaysblessedtohavethesupportofmyfamilyandfriends.

MymomAngelaBahadurismyinspirationforthisbook,shewasalwaysproudofme.Shespokeeloquentlyaboutmetoeveryoneshemet.Onlyasamothermyself,Inowfullyunderstandhermeaningofamom’sunconditionallove,

supportandsacrifice.Momthisbookisforyou.

Dad,RamchandBahadur,youhavealwaysbeenmybestfriendonlevelsthatnodaughtercanevercomprehend,yourcontinuedlove,thoughmilesaway,pushedmetocompletethisbook.

MybabygirlwhocomplainsIshouldhavehadanotherdaughtersoIdonothavetoworryabouther,Onalin,Isaythankyou,foryourkindwordsandsmilesmixedwithteenageshame.

Myboysyouaremylife,everydayIliveforbothofyou,thankyouMilanoandAlezandro,foryourunconditionalcompanionshipofinnocenceandlove.

Neal,mybestbestbestfriend,soul-mateandhusband,yourcontinuedsupport,driveandcommitmenttopushmetofinishthisbookisunwavering.Iloveyouthen,loveyounow,andwillloveyoualways.Likeyousaidtome,ifyouhadtochooseapartnerinyournextlife,youwillchoseme,becauseIallowedandsupportedyouinyourdream,Iwill

surelychooseyou,becauseIknowyouwoulddothesameforme.

Thebookwascreatedforsimpleandpleasurablereading.Itisverystraightforwardandthoughtprovoking.

Thebookisdesignedinlistingscalledrules.Therulesorwaysofthinkingallowthereadertoquicklyidentifyandassociatepersonawiththerule.Therulesarealsomotivatingaseachruleencouragesthereadertoself-reflectattheend.

Whenthereaderreadsthebook,thereaderestablishesapersonalconnectionwiththebook,thebookwilldrawthereaderintoitsworldofrulesandwaysofthinking,astherulesandwaysofthinkingarepersonalandtalktothereaderinanintimatemanner.

EnjoyReading!!!!

BOOKFORMAT

TABLEOFCONTENTS

101WAYSTOTHINKLIKEABUSINESSPERSON

1. IAmABusinessPerson2. DressForYourBusiness3. ControlYourMind

4. DoNotProcrastinate5. FollowYourHeart6. ChallengeYourMind7. Eat,SleepandBreathe8. IAmMyBusiness9. CashFlow10. Don’tBeAfraidOfMoney11. TrustNoOneButYourself12. BePositive13. Focus!Focus!Focus!14. ChooseYourNetwork15. AddingValue16. PushForward17. TakeSomeTimeForYourself18. PlanYourDaystoAvoidChaos19. EducateYourselfAboutYourIndustry20. Don’tBeADoormat21. ThinkLikeaCEO,ActlikeaCEO22. EnsureYourCustomersAreHappy23. ConflictResolution-KeyToSuccess24. CustomerExperience25. MakeYourselfRelevant26. PeopleRememberConstant27. ThisIsAllIHave28. MakeYourselfKnown29. TreatOthersWithRespect30. AcknowledgeOthers-SayThankYou31. Organise!Organise!Organise!32. BeTrueAndRealToYourself33. SwimwiththeSharks34. DelegateWithFinesse35. HaveAVisionForYourBusiness36. BeAnExpertInYourField37. KnowingWhenToSayNO38. HavingCouragetoStandUpToOthers39. TrustYourGutFeeling40. BeCreative41. Don’tBeAfraidToFail42. HaveCommonSense43. BeAQuickDecisionMaker44. IAmARiskTaker45. EliminateInefficiency46. ManageYourTime47. Brainstorm

48. SeeTheBigPicture49. HavingTheRightConnections50. Don’tOverthink51. Integrate,Correct,Prevent,Improve52. PowerofPositiveReinforcement53. FailingtoPlanisPlanningtoFail54. SafeSpace55. NarrowYourInnerCircle56. BorrowANewDimension57. ThinkAboutYourself58. ProjectPlanIt59. BeAssertiveNotAggressive60. PowerofPositiveUpwardPosture61. EarnYourFortuneByWorking62. ChooseYourNetworks63. TakeCareOfYou64. BeAProblemSolver65. BelieveInTheFuture66. ThinkOutsideOfTheBox67. PlaygroundtoInvest&Re-invest68. GetOffTheComplacencyBoat69. Professional,Purpose&Passion(3P’S)70. Fear-YourBiggestObstacle71. PutYourThoughtsOnPaper72. Don’tWasteTimeonCustomersWhoDon’t

ValueYourWork

73. ManageYourBusiness,ItIsYours74. Macro-Manage,notMicro-Manage75. BeResults-Driven76. WalkAway77. PeopleBelieveWhatTheySee78. BeingRuthlessIsGood79. AskAndYouShallReceive80. GetRidOfThem81. SeekOutTheBestAlignments82. BeMoneyConscious83. Re-alignYourThoughts84. ThePlan85. OpportunitiesForImprovement86. Invest,Invest,Invest87. BeWillingToChange88. IAmTheBreadwinner89. BeingReady

90. BeYourOwnBrandAmbassador91. TheNeed92. IAmTheDriver93. SystemAndProcessEverything94. ThePerfectClient95. Customer’sPain96. AssessTheCompetition97. HaveAPlan98. Don’tGiveUp99. VisualiseYourFinishLineDaily

100.YourSocialResponsibility101.Dream,NeverStopDreaming

101WAYSTOTHINKLIKEABUSINESSPERSON

RULE#1

IAmABusinessPersonThebasicandmostimportantfoundationofthinkinglikeabusinesspersonisactuallyvisualizingyourselfasabusinessperson.Onmostoccasionsyouforgetyouareabusinesspersonwithsomethingtooffer,thatsomeoneelsewants.Youarealwayssowrappedupinyourmultitasking,withyourover-consuming,demandinglifethatyouforgetyouareofferinganintangibleserviceoratangibleproductformoney,andyouacceptwhateveryourcustomersorclientswanttopayyou.Youmustnotacceptwhatcustomersfeeltheycanpayyou,youneedtodemandthattheypayyouforyourvalueandthepriceyouquotedforthejob,serviceorproduct.Alwaysrememberyouareabusinesspersonfirst,friendandfamilymemberafter.Yourbusinesscomesfirstandyouareabusinessperson.

SAYTOYOURSELF:IAMABUSINESSPERSONANDSHOULDBETREATEDASSUCH.

RULE#2

DressForYourBusiness

Veryoftenthemannerinwhichyoudressdictatesthewayyoufeel,thinkandbelieveinyourselfandvalueyourself-worth.Yourdresscodesetsthetonefortheday.Ifyouwearprofessionalclothingrelatedtoyourprofession,youwillfeelconfident,incontrolandfeelasifyouarereadytoconquertheworld.Eventhoughyouarecategorizedasaprofessionalinyourrespectivedisciplineoraconsultantwithaservicetooffer,andyouareoperatingahome-basedbusiness,youneedtoremembertoleavethet-shirtsandsandalsforthebeach,thehouse-robesforthebedroom,thepersonalcallsforbreak-time,andconductyourbusinessworkathomeasifyouwereworkingforsomeoneelse,wherethepersonintheofficecubiclenexttoyouiswatchingyouconstantly.Tothinklikeabusinesspersonyouneedtodresslikeabusinessperson.

SAYTOYOURSELF:IDRESSLIKEABUSINESSPERSONBECAUSEIAMABUSINESSPERSON,IAMARESPECTEDPROFESSIONALINMYFIELD.

RULE#3

ControlYourMindAlmostallthetime,yourmindplaysgameswithyou.Yousetoutdaily,withthebestofintentionstobecompletelyproductive,andendthedaytotallywastedofuselessnon-moneymaking,non-businesstasks.Themindisoftencomparedtoamonkeyswingingonatree,justenvisionamonkeyswingingfrombranchtobranch,treetotreefortheentiredaywithoutstopping.Allthemonkeydoesisswingfrombranchtobranchcontinuously,sotoo,yourmindisracingwithamillionthoughtsandscenarios,racingfrombranchtobranchwithoutarestingspot.Ifyoucontrolyourmind,youcancontrolyourdailybusinessactionsandyoucanfocusclearlyonyourdailybusinessactivities.

SAYTOYOURSELF:TODAYIWILLBEGINTOCONTROLMYMIND.

RULE#4

DoNotProcrastinateYourbiggestenemyisyourself.Youhavethetendencytoputoffyourdailytasksaslongyoucan,onlybecauseyoucanandareableto.Youneedsetarealisticbeginningdateandanenddateforthetask,getthetaskcompletedandmoveontothenexttaskandsoforth.Setachievabletargetsandrewardyourselfwhentargetshavebeenachieved.Donotprocrastinate.Getitdone.

SAYTOYOURSELF:PROCRASTINATIONISMYENEMY,IDONOTWANTTOBEMYOWNENEMY.

RULE#5

FollowYourHeartFollowingyourheartisimperativeandamust,asabusinessowner.Abusinessownerwhodoesnothavehisheartentwinedandentangledinhisbusinessoperationswillsoonhaveafailedbusiness.Mostbusinessownerswhofollowtheirheartarepassionateaboutwhattheyaredoingandarebetterabletomakevaluablebusinessdecisions.Havingthatinnateburningpassioninsideofyouwillneverleadyoutodefeat,foryouwilltoildailyasabusinessownertoensureyourbusiness’success.Managingabusinesswithoutpassionwillsoonleaveyouexhausted.

SAYTOYOURSELF:IAMPASSIONATEABOUTMYBUSINESS.

RULE#6

ChallengeYourMindChallengeyourmindoutsidetherealmofyoureverydaythinkingandthoughtprocesses.Thinkofdifferentpossibilities,andwaysofdoingtasks,pushyourthoughtprocessestooutsideyourboundariesandkeepyourmindactive.Adormantorinactivemindwillsoonleadtoyourbusinessdemise.Abusinesspersonalwayscreateschallenges,therebybreakingboundariesandcreatingnewones.

SAYTOYOURSELF:ICOMMITTOCHALLENGINGMYSELFDAILY.

RULE#7

Eat,SleepandBreatheYoumusteat,sleep,andbreatheyourbusiness.Thisisafigurativetermandnotmeanttobetakenliterally.Howeveryouneedtounderstandtheterminologyasitrelatestoyourbusiness.Yourbusinessmustbecometheessenceofyourbeing.Allyourwakingandsleepingthoughtsmustbeonyourbusiness.Theremustneverbeadowntimeinadaywhenyoustopthinkingaboutyourbusiness.Asyouawakeyourfirstthoughtsmustbeonhowtomakeyourbusinessevenmoreprofitable,whileyoueat,yourbrainmustbeconditionedtothinkofyourtasksahead,andwhileyoucomfortyourselfwithsleep,yourlastthoughtsbeforebedshouldbesayingthankyoutogodforwhatyouareblessedwithandyourbusinessnextsteps.

SAYTOYOURSELF:IEAT,SLEEP,ANDBREATHEMYBUSINESSDAILY,MYBUSINESSCONSUMESMYENTIREBEING.

RULE#8

IAmMyBusinessYouneedtounderstand“yourbusinessisnothingwithoutyou”.Youneedtoconditionyourmindtoacceptthatyouarethefoundationofyourbusiness,andwithoutitsfoundation,thebusinesswillfallapart.Youareyourbusiness,thesuccessofyourbusinessdependsonyouracceptanceofthephrase“Iammybusiness”.

SAYTOYOURSELF:IAMMYBUSINESSANDMYBUSINESSISME.

RULE#9

CashFlowPrettysimpleconcept,eventheyoungestentrepreneurwilltellyou,withoutacash-flowthereisnobusiness.Moneyneedstocomeintothebusinessintheformofrevenue(i.e.moneyobtainedfromsalesminusoperatingexpenses),andmoneyneedstoleavethebusinessintheformofitemspurchasedforthebusiness.Maintainingasteadycash-flowisdetrimentaltothesuccessofabusiness.

SAYTOYOURSELF:IAMACCOUNTABLEFORMYBUSINESSCASHFLOW.

RULE#10

Don’tBeAfraidOfMoneyFartoomanybusinessownersareafraidofthemathematicalaspectsofmoney,itsapplications,itsspreadsheets,itsconceptsanditsterminologies.Don’tbeafraidofmoney,embraceit,understandit,loveit,andbecomefamiliarwithit.Youdonotneedtobeanexpertonfinancials,howeveryouneedtodemonstratesomeleveloffinancialunderstanding,thatyouarecompetentinmanagingthefinancialaspectsofyourbusiness.

SAYTOYOURSELF:IWILLCHECKEVERYPENNYANDDOLLARTHATCOMESINTOMYBUSINESS.

RULE#11

TrustNoOneButYourselfThesooneryourealizethatthereisnooneelseoutthereintheuniversewhowillloveandcareforyourbusinessasmuchasyoudo,thesooneryouwillbetterbeabletoenjoyandgrowyourbusiness.Trustnooneexceptyourself,nooneelsehastheinterestofyourbusinessatheartasmuchasyoudo.Secretly,alotofpeoplewillwishthatyoufail,astheyareenviousofyouraccomplishmentsandsuccessesandwilljumpateveryopportunitytodemonstrateandsupportyourfailuresratherthanyoursuccesses.

SAYTOYOURSELF:ITRUSTNOONEBUTMYSELF,THESUCCESSOFMYBUSINESSDEPENDSONME.

RULE#12

BePositiveAsyourbusinessgrowsandestablishesitself,youwillsoonrealizeyourcircleoffriendswouldstarttodwindle,shrink,andfalloffonebyone,andpossiblydisappear.Similartoaflowerlosingitspetalsonebyone,youwillbelosingyourfriendsonebyone.Somefriendsmaynotunderstandwhyyouareengrossedinyourbusinessandwhyyoucannotaffordthetimetobeawayfromthebusiness,basedonitsoperatingstructure.Otherfriendsmaydespiseyouandyournewfounddrivetoachieve,andsomemaysecretlywishyoufail.Donotletthebehaviorfromyourcircleoffriendsdauntyouandbringyoudownandmakeyoufeeldepressed.Youhavetokeepapositivementalityandnevertakeyoureyesofthefinishline.Therewillbedayswhenyouwouldwanttogiveup,butkeeponsowingtheseedsofbusinessgrowthandsoonyouwillreapthefruitsofyourlabour.

SAYTOYOURSELF:EACHDAYMYFINISHLINEISGETTINGCLOSER,INEEDNOTWORRYMYSELFORSPARETHOUGHTTOMATTERSTHATDONOTADDVALUETOMYBUSINESSANDMYSELF.

RULE#13

Focus!Focus!Focus!Therearedaysyourmindwillworkandtherearedaysyourmindwillfeellazy,burntoutandexhausted.Onsomedaysyouwillfeelcompletelyoutofenergy,andyourmoodandpersonalitywillchange,youwillbecomeagitated,angry,overwhelmedandextremelylostduetoexhaustionandfrustration.Butyoucannotgiveuporfeelsorryforyourself,youneedtodivorceyourselffromyourenvironment,findasafespace,spendafewminutesre-evaluatingyoursituation,andthenapproachyourbusinesswiththeabilitytoundertakeonetaskatatimeandseeituntilcompletion.Focusyourmindandyourthoughtsonyourbusinessanditsbusinessgrowth,themoreyouhoneyourabilitiestofocusonyourbusinesstasks,thelesslikelyyouaretostrayfromyourbusiness,andlesslikelytocreateyourownfrustrations.

SAYTOYOURSELF:IWILLFOCUS!FOCUS!FOCUS!ONTHETASKATHAND.

RULE#14

ChooseYourNetworkThesooneryougrasptheconceptthatalotofthesenetworkingeventsareawasteofyourvaluabletimeandresources,thesooneryouwillbeabletounderstandthatyouneedtochooseyournetworkswisely.Sadlymanybusinessownershaveneverquantifiedindollarsthebilledcosttoattendanetworkingevent,beitaluncheon,adinnerorbreakfastmeeting.Asabusinessownerweneedtoassignadollarvalue(labour,transportation,attire,parking,stationerycost)forattendingtheseworkshopsandassessitsvaluetoourbusinessgrowth.Findthateventthatwillbringyouvalue.Definewhatvalueyouanticipatetoreceiveforattendingthateventandhaveaplannedoutcomebeforeyouattendthatnetworkingevent.Youneedtoattendthenetworkingeventyouchoosewhichwillprovidethemostvaluetoyou.Noteverynetworkingthatyouareinvitedto,meansyouhavetoattend.

SAYTOYOURSELF:INEEDTOCHOOSEMYNETWORKSCAREFULLY.IWILLSENSIBLYNETWORK.

RULE#15

AddingValue

Alwaysaskyourself“IsthetaskIamdoingtodayvalueadded,meaningisthistaskaddingvalueformybusinessandforme”.Ifthetaskisnotaddingvaluethenyoushouldstopimmediatelyandnotproceedwiththetask.Eachoccasionyouspendtimeonyourbusinessyoushouldalwaysensurethatthetimespentisaddingsomesortofvalueforandvaluetoyourbusiness.Wastingtimeonnon-valueaddedtasksdiminishesyourmorale,andattheendofthedayyoustillhavealistofuncompletedtasksawaitingtobeactioned.

SAYTOYOURSELF:EVERYTASKIDOMUSTADDVALUETOMYBUSINESS.IWILLNOTWASTETIMEONNON-VALUEADDEDTASKS.

RULE#16

PushForwardThereare,andwillbesomedayswhenyouarebeginningtosecondguessyourbusiness,itsgrowth,itssuccessoritsultimatefailure.Notalldaysarethesame,andnoteverydayspentinthebusinessisthesame.Somedaysyoufeelperkyandarereadytoconquertheworld,andotherdaysyousitinyourbusiness,staringatthewalls,questioningyourabilities,whilesecretlyhopingyougetawalkincustomertoincreaseyoursales.Youcannotallowyourselftobedauntedbynegativethoughtsandfeelings.Youshouldjustshrugitoff,andkeeppushingforward.

SAYTOYOURSELF:ONDAYSWHENIDON’TFEELFORMYBUSINESSIHAVETOPUSHFORWARD.

RULE#17

TakeSomeTimeForYourselfSometimesasabusinesspersonyouwillfeelthatyouareridingwaves,withlotsofhighsandlows.Yourdayswillzippastyoulikearollercoaster,andyouwillwishyouhadmoretimeinadaytocompleteyourbusinessrelatedandpersonaltasks.Atsomepointduringthisuproarandpandemoniumyouwillbecomeburntoutmentallyandphysically.YouneedtoSTOPandtakesometimeoutforyourself,tore-invigorateyoursoul,mindandthoughts.Divorceyourselffromthepressuresofyourenvironment,takeawalkoutside,getsomefreshair,butmostimportantlytakesometimeforyourself.

SAYTOYOURSELF:TODAYIWILLTAKESOMETIMEOUTFORMYSELFTORE-ENERGISEMYSOUL.

RULE#18

PlanYourDaystoAvoidChaosThebestandmostsuccessfulbusinesspeoplealwayshavetheirdaysplannedproperly.Inadvance,theyknowwhattheyaredoing,theyknowtheirappointmentswiththeirclients,andtheyhavescheduledtheirownmeetingsweeks,sotheybecomefamiliarwiththeirplannedactivities.Themainreasontheyscheduleandplaneveryactivityistoavoidchaosandconfusionintheirdailylife,astheycannotaffordchaos.Chaosbreedsconfusionandmisunderstandings.Chaosandchaoticenvironmentsarecostlymistakeswhenoperatingabusiness.Theseshouldbeavoidedatallcosts.

SAYTOYOURSELF:ICANNOTAFFORDCHOAS,HENCEIWILLSCHEDULEANDPLANMYDAYS.CHAOSISCOSTLYTOMEASABUSINESSPERSON.

RULE#19

EducateYourselfAboutYourIndustryMostbusinessownersareverylearntandknowledgeableabouttheirindustry.Theyarealsoself-educatedastheytakethetimetoreadandlearnabouttheindustrywithinwhichtheyoperate.Thekeytogainingknowledgeandbeingsuccessfulisself-educationandawarenessingatheringinformationaboutindustrychanges,andbeingabletobetteradaptyourbusinesstothechangeswithintheindustry.Asabusinesspersonyouneedtoexpandyourmentalhorizonandcapitalizeonindustryknow-howsbystayinginformedandbeinginformed.

SAYTOYOURSELF:ICOMMITTTOEDUCATINGMYSELFABOUTMYINDUSTRYSOTHATICANBEONESTEAPAHEADALWAYS.

RULE#20

Don’tBeADoormatAdoormat,isamatplacedinfrontofadoorwherepeoplestandonitandwipetheirfeetbeforetheyenterintothebuilding.Sometimesrunningabusinesscanbeoverwhelmingandyousuccumbtothepressuresofthebusinessandbecomedoormatsforotherstowalkon.Youforgethowtonegotiatebusinessdeals,youendupwiththejobsunderquoted.Youstruggledailytofindyourplaceasabusinessperson.Asabusinesspersonyouneed

tostandfirmforyourbeliefs,quantifyyourworth,anddemandthebestfromandoutofyourcustomersandemployees.Donotbeadoormatforotherstotrampleandwalkon.

SAYTOYOURSELF:IWILLNOTBEYOURDOORMATTOWALKON.

RULE#21

ThinkLikeaCEO,ActlikeaCEOIt’sallaboutyourmindset.Yourminddictatesthemannerwithwhichyoucarryoutyourdailybusiness.IfyouaretheownerandCEOofabusiness,youneedtoactlikeaCEOandanowner.Youwillonlygainrespectfromyouremployees,customersandcolleagueswhenyoubegintothinklikeaCEO.ACEOisastrategicplanner,positionedatthehelmofabusiness,justlikethecaptainistheleaderofhisship,andsteershisshipawayfromtumultuouswaterstocalmwaters,youalsoneedtostartstaringyourshipontherightcourse,awayfromtorrentsandundercurrents.Askyourself,canIsteertheshipontherightcourseifIassumetheroleofaworker?Theanswerisclearlyno,sostartthinkinglikeaCEO,astrategicbusinessplannerandplanthepathoutforthisbusinesstotravel.

SAYTOYOURSELF:IAMTHECEO.IWILLSTOPTHINKINGLIKEAWORKERANDSTARTTHINKINGLIKETHECEOIAM.

RULE#22

EnsureYourCustomersAreHappyUnderstandthatyourcustomerscomesfirst,andwithoutyourcustomersyoudonothaveabusiness.Alwaysensureyourcustomersarehappyandsatisfied.Setyourownbenchmarksofsatisfactionandensurethatyouadheretoitwhenservingyourcustomers.Resolveyourcustomersproblemsasbestasyoucan,customersloveresolutionsandfindingsolutionstotheirproblems.Onceyoubegintoshowthatyouaredefinitelylookingafteryourcustomerneeds,youwillimmediatelyconvertyourcustomersfromiratetohappycustomersandcreateanincreaseinyourcustomerbase.Gotheextramiletoensureyourcustomersneedshavebeenfulfilled.Happycustomersmeansmorereferralsforyou.Referralsforyoumeansmorebusiness.Morebusinessisalwaysgood.

SAYTOYOURSELF:INEEDMYCUSTOMERSASMUCHASTHEYNEEDME.MYCUSTOMERSSATISFACTIONISOFUTMOSTPRIORITYTOME.

RULE#23

ConflictResolution–KeyToSuccessAsabusinessperson,managingconflictisasparamountasensuringyourcustomersaresatisfied.Youwilloftenencounterunpleasantcircumstanceswhereyouremployeeswillnotadheretoyourvision,missionandvalues,andwhereyourcustomerswillsometimescreateunpleasantanduncomfortablesituationstodealwith.Youneedtolearntheartofmanagingconflict,beable,readyandwillingtodiffuseanuncomfortablesituationforthebettermentofyourbusiness.Beingabletomanageuncomfortablesituationsisthekeytomanagingconflictandresolvinganyprobableorpotentialissues.

SAYTOYOURSELF:IWILLBEGINTOUNDERSTANDTHEARTOFMANAGINGCONFLICT.KNOWINGTHISISKEYTOMAKINGMYBUSINESSASUCCESS.

RULE#24

CustomerExperienceThisisatopicthatIammostfondofspeakingabout,atbusinessconferencesandevents.Thecustomerexperience,myexperienceandhowasabusinesspersonIwouldliketobetreated.Asabusinessperson,yoursolepurposeistorealizethatwithoutyourcustomers,youcannolongerremaininexistence.Youneedtoprovideeverycustomerwithanexperience.Providingacustomerexperiencesimplymeanseachandeverytimeacustomerwalksintoyourbusinessplace,oreachandeverytimeyoumeetwithyourcustomers,youareprovidingaparticularexperienceyouwantyourcustomerstoremember.Onceacustomerwalksintoyourbusinesslocation,orinitiatescontactwithyourfirstlineofdefense,yourcustomerservicestaff,youwanttomakesurethattheimpressionprovidedisrelevant,valueadded,pleasantandareflectionofyourbusinessvaluesandgoals.Everyday,youcontinuallyneedtoself-assessandaskyourselfifyouareprovidingthatcustomerexperience.Youneedtoconstantlyre-evaluateandaskyourself“ifthisistheexperienceIwantmycustomerstohave,andifitisn’t,whatistheexperienceIwantmycustomerstohave”.Icannotover-emphasizehowimportanthavingtherightcustomerexperienceistoyourbusiness.Youmighthaveamilliondollarcustomerwalkintoyourbusiness,acustomerwhoiswillingtopayforyourservice,andbecauseoftheexperienceprovidedtothatcustomer,youwilleitherloosethatcustomerandallhiscontactsandreferrals,oryouwouldgainacustomerwhowouldfreelyreferyoutohisotherbusinessassociateswhomayneedyourserviceorproduct.Alwaysensureyouareprovidingthecustomerexperienceyouwouldwantwhenyouwalkintoyourownbusiness.AlwayskeepaskingyourselfwhatistheexperienceIwantmycustomerstohaveanddoIprovidethatexperienceforeachofmycustomers?WhatdoIwantmycustomerstoexperience?WhatfeelingsdoIwantmycustomerstohave?WhatdoIwanttoigniteinmycustomersmindaboutmybusiness?

SAYTOYOURSELF:MYCUSTOMERSSHOULDHAVETHESAMEEXPERIENCEEACHANDEVERYTIME,ANEXPERIENCETHATINCITESTHEMTORETURNFORMORE.

RULE#25

MakeYourselfRelevantMostsuccessfulbusinesspersonsstriveandaresuccessfulbecauseofbeingrelevant.Youneedtomakeyourselfrelevant.Youneedtobeabletokeepupwiththeindustry,becurrentandup-to-datewithtrends,statistics,needs,nichesetc.Youneedtobeabletoridethewavesofsuccesswhentheyareflowingtowardsyouandjumpoffthewaveswhenyouneedto.Beingrelevantmeansbeingcurrentandnotbeingoutdated.Beingrelevantmeansmaximizingtheuseoftechnologieswhichmakesyourbusinessefficient,currentandup-to-date.Beingrelevantalsomeanshavingavestedinterestinthegrowthandsuccessofyourbusiness.

SAYTOYOURSELF:BEINGRELEVANTISIMPORTANTANDDETRIMENTALTOTHESUCCESSOFMYBUSINESS.

RULE#26

PeopleRememberConstantUnfortunatelyyouliveinaworldwheretechnologyisalwayschangingandtheworldisprogressingatafasterratethanisexpected.Communicationsandcommunicationtechniquesareforcingbusinessestocloseitsdoorsbecausetheyarenotabletocompetewithtechnologyandtechnologicaladvances,howeverifyouareconstantinyourbusinesspractices,anddailyyouarekeepingupwiththeworldanditsadvancesyourbusinesswillsurvive.Customersrememberconstant.Customersrememberthesamegoodserviceoverandover,customersrememberyouraboveandbeyondmentalitytosatisfytheirneeds.Stayingconstantallowsyouasabusinesspersontothriveandsucceedinaworldofadvancements,conglomerates,mergers,andbusinessventures.

SAYTOYOURSELF:PEOPLEREMEMBERCONSTANT,IWILLREMIANCONSTANT.

RULE#27

ThisIsAllIHaveYourthoughtis,toeithermakeitorbreakit,meaning,youaremanagingyourbusinessto

succeedoryouareinittofail.Everypersonwhostartsabusinessgoesintothebusinesswiththeintentiontosucceed.Thisisagoodthoughtaslongasyoufollowthroughwiththisthought.Oftentimes,youbecomecomplacentandignoretheneedsofthebusiness.Also,youbecomeoverwhelmedbythedemandsofthebusinessandgiveup,becausethebusinessisnotstructuredandplannedproperly,thereforemanagingitbecomesexhaustive.Butifyouareinit,tosucceed,thenallyouneedtotellyourselfis,thisisallIhaveandIhavenothingelsetofallbackon.IhavenootherchoicebuttosucceedbecausethisisallIknow.Iamnotskilledorversedinanythingelse,thisisallIhaveandallIknow.Onceyouhavechoices,youwillbeinyourbusinesswithoneleginandonelegout,inthiscaseyouarenotbalancedandyouwilltumbleover.Ifthereisnochoice,bothlegswillbepositionedfirmlyinyourbusinessandyouhaveastrongsolidpostandfoundationtostandon.

SAYTOYOURSELF:THISISALLIHAVEANDIDONOTHAVEANYOTHEROPTIONBUTTOSUCCEEDINIT.

RULE#28

MakeYourselfKnownMakeyourselfknown.Unknownpeoplenevergetbusinessdeals,contractsandsales.Youneedtomakeyournameandyourbrandlikeastapleinpeople’severydayconversation.Themorepeopletalkaboutyouandyourbusinessthemorevisibleyourbusinessbecomes.Sometimesnoteveryconversationaboutyoumaybeagoodbusinessconversation,howeveritgeneratesthebusinessinterestandbuzzthatyouneed.Makingyourselfknownmeansthatyouneedtobepresent,upandabout,andnetworkinglikethetagline;here,thereandeverywhere.Peopledonotbuyservicesorproductsfromtheunknown,theybuyfromtheknown,becausetheknownreputation,productsandserviceshasastoryofitsowntotell.Ensurethatyouhavesomethinguniqueaboutyouthatpeoplewillrememberyoubyandyouareknownforit.Whenreferencesaremade,conversationsarespokenaboutyouoryourproduct,yournamewillsurfaceasthenameandimagetothereference.

SAYTOYOURSELF:INEEDTOBEKNOWN,UNKNOWNPEOPLEDONOTGETBUSINESS.

RULE#29

TreatOthersWithRespectThesooneryourealizethattheworldaroundyouisfuellingyourpassionandyourdesireforyourbusiness,thesooneryouwillrealizethatyouneedeverypartofthatworldtohelpyourunyourbusinessandmakeitasuccess.Youneedtoacceptthatyourbusinessisnotasoleentitybutisinter-dependentoneverythingelse.Youneedtohaverespectfor,andagoodworkingrelationshipwith,yourworkerswhoworkforyou.Youalsoneedtounderstandthatthedeliverydriverandthecleanerbothplaycrucialrolestothesuccessofyourbusiness.Onceyouconceptualizeyourbusinessasanentity,reliantonotherstosustainandsupportit,youwilltreatotherpartieswithrespectandlove.

SAYTOYOURSELF:RESPECTFOROTHERSISVERYIMPORTANT.

RULE#30

AcknowledgeOthers-SayThankYouItisagoodbusinessskilltoacknowledgeothersandsaythankyou.EventhoughyouaretheCEOofyourbusiness,thereisnoreasonorharminacknowledgingothersfortheirpositivecontributionstoyourbusinessandsimplysayingthankyou.Itisveryeasytoreprimandanemployeeandpointouttheirflawsandincompetencywithtasks.Ashumanbeingsyouareoftengoodathighlightingsomeone’swrongdoingasit’sasignofstrengthtopointoutsomeone’sflaws,howeveryouneedtomoveawayandmakeaparadigmshiftinmindset,thatallowsyoucommend,praiseandsupportsomeone’sstrengthsinyourbusiness.Themoreyoupraiseandrecognizeaperson’spositivecontributionstoyoursuccess,themorethepersonandothersaroundthemarelikelyandwillingtopositivelycontributetoyoursuccess.Afterall,isn’tthiswhatyouwant,tobeasuccessatyourbusiness,andhaveasuccessfulbusiness.

SAYTOYOURSELF:SAYINGTHANKYOUISNOTTHATDIFFICULT.

RULE#31

Organise!Organise!Organise!Businesspeoplearegenerallyveryorganized.Eventhoughtheythriveinchaosandloveahectic,fastpacedenvironmenttoworkin,theyarealwaysorganized.Theyknowtheirfirststepstheywilltakeatthebeginningofthedayandtheyknowtheirlaststepsattheendoftheday.Youneedtoorganizeyourthoughtsdaily,revisittheminyourhead,andiftheydon’tmakesensethrowthemout.Youneedtobeextremelyorganized,somuchso

thattheprocessesflowmentallyfromyourbraintoreallifeactions.Dailyyouractionsmustbeorganized,soastoavoidanychaoticenvironmentsandsituations,andifyoudoencounterachaoticsituationyouarebetterableandpositionedtodealwithit,becauseyourthoughtsarestreamlinedandorganized.Youapproachthechaoswithanendresultalreadyinmind.

SAYTOYOURSELF:THEKEYTOMYSUCCESSISORGANISATIONANDIWILLORGANISEMYSELFFORSUCCESSDAILY.

RULE#32

BeTrueAndRealToYourselfAlwaysbetruetoyourself.Arealandtruebusinesspersonisalwayshonestwiththemselves,andknowwhattheyareabout(theirlimitationsandtheirstrengths).Ifyouarenottruetoyourheartandpassion,youwillnotbesuccessful.Oneofthebestrulesofrunningabusinessisbeingrealandtruetoyourself.Ifyourheartisnotinit,yourbusinessyouwillfail.Ifyoudonotreallyexploreyourbusinesspossibilitiesyouwillfail.Beingtruetoyourself,meansyouknowwhentoquitandwhentomoveforwardwithdeals.Beingtruealsomeans,ifthebusinessendeavoryoumayundertakeisnotfeelingrightinside,youwillstopandrethinkotherpossibilities.Alwaysbetrueandrealwithyourself,yourheartwillneverleadyouastray,andyouaretheonlypersonwhowillknowifadealorpurchaseismeantforyou.

SAYTOYOURSELF:IWILLALWAYSBETRUEANDREALTOMYSELF.

RULE#33

SwimwiththeSharksEventhoughyouarenotashark,orabigplayerinthebusinessenvironment,thisdoesnotmeanyoucannotswimwithsharksinsharkinfestedwaters.Youneedtolearntheartofswimmingwithsharks,andnotbeingafraidtodealwiththesharksonadailybasis.Theoceanisbigenoughforsharksandotherfishestoco-exist.Soto,theworldisbigenoughforbigbusinessesandsmallbusinessestooperateandco-exist.However,youneedtobeabletogrowandsustainyourbusinessgrowthcontinuously,sothatyouarenotconsumedbybiggerbusinesses.Sharkshaveatendencytoeatanddigestlesspowerfulfishes,similarly,bigbusinesshaveatendencytoconsumelesspowerful,redundantandlessapplicablebusinessesinthemarketplace.

SAYTOYOURSELF:IAMAGUPPYSWIMMINGWITHSHARKS,HOWEVERWECANCO-EXISTIFIGROWANDSUSTAINMYBUSINESSGROWTH.

RULE#34

DelegateWithFinesseItisveryimportantthatyouunderstand,youcannotdoitallonyourown,andthatyouneedotherskilledpersonstoworkwithyou.Youneedtodelegateyourassignedbusinesstaskstostaffandemployeesyoutrustandhaveconfidencein,thattheywillcompletetheassignedtaskswithinthespecifiedtimeframe.Delegationisthekeytoyoursurvival,delegateandmanageaccordingly.Holdstaffaccountablefordelegatedtasksandensureresultsareachieved.Delegationsimplymeanspassingontasksandjobrelateddutiestootherstaffmemberstoensurecompletion,whilemanagingfromabove.Delegationalsomeansbeingabletoletgowhileplacingyourtrustinothers.

SAYTOYOURSELF:IWILLDELEGATEANDTRUSTBECAUSEITWORKSFORMYBUSINESSCONTINUOUSGROWTH.

RULE#35

HaveAVisionForYourBusinessAlotoftimes,mostsmallbusinessownersstartupandopenbusinessbecausetheyhaveaparticularskillandrealizethatthisskillcanmakethemwealthy,beanassetandaninstrumentofgrowthforthemiftheycapitalizeonit.Sadlymostsmallbusinessownersfailwithinthefirstthree(3)yearsofoperation,becausetheydonothaveadefinedvisionfortheirbusiness.Theyarenotabletoformalizetheirthoughtsontopaperandneglectfocusingonlongtermgrowthandsustainability.Nothavingavisionmeanstheydonothaveadirectionwithwhichtogrowtheirbusiness,neitherdotheyhaveadefinedgrowthpattern.Theyhavenotvisualizedthelongtermgoalandgrowthoftheirbusiness.Avisionislikeamap,it’saroadmapofyourbusiness,aguidedtourofwhereyouwouldliketovisitandyourdestinationstopsalongtheway.

SAYTOYOURSELF:MYVISIONISMYROADMAPFORMYBUSINESSGROWTHANDSUSTAINABILITY.

RULE#36

BeAnExpertInYourFieldAlwaysmakesurethatyouareknowledgeableinyourfieldofexpertise.Beanexpertinyourfield,learn,study,read,andexpandyourmentalcapacities.Knowledgeispower,andhavingsuchavastarrayofknowledgeinyourfieldisaverypowerfultoolandassetfor

youintheworldofbusiness.Assumethepositionofaspongeplacedinwater,justasaspongesoaksupallthewateraroundit,sotooabrainisthirstyforknowledgeandwillsoakupalltheknowledgearoundit.Havingavastarrayofknowledgeandexpertisewillbetterassistyouincarryingoutyourbusinessanddaytodaybusinessoperations,transactionsandnegotiations.

SAYTOYOURSELF:IAMANEXPERTINMYFIELDBECAUSEIAMKNOWLEDGEABLEABOUTMYFIELD.

RULE#37

KnowingWhenToSayNOAlotoftimes,asabusinesspersonyouareofteninundatedwithsalespeople,overbearingstaff,businessandbusinessobligations.Youfeellikeyouarebeingpulledinamilliondirectionsallatonce.ItisanessentialbusinessskilltoacquiretheartofsayingNO.Knowingwhentosayno,isanimportantskill.Youwillsoonrealizethatnoteverysalespersonwhoiscontactwithyou,needsyoursale,andnoteverydisgruntledemployeeneedsammunitiontofueltheirdisgruntlement.Sometimesyoujustneedtosayenoughisenough,andnototherequest.It’sanarttosayNO,andnoteveryoneiscomfortablewithit,howevertheguaranteeis,themoretimesyousayit,themoretimesyouwillgetaccustomedtosayingit,andyouwillbebetterabletoserveyourbusinessanditssustainedgrowthontherightpath.

SAYTOYOURSELF:SOMETIMESSAYINGNOFEELSGOOD,INEEDTOSAYITMOREOFTEN.

RULE#38

HavingCouragetoStandUpToOthersAsyouproceedthroughyourbusinessday,youwouldfindoutthatpeopleandsituationswillexhaustyou.Youwilloftenfeelthattheentireworlddynamicsisagainstyou,asifpositioningyoutofailateachendeavor.Howeveryouneedtohavethecouragetostanduptoothersandfightforwhatyoubelievein,whichisyourmissionandvision.Youwillneedcouragetochallengeideasputforthbyotherkeyteamplayersinyourbusiness,sometimesyouwillneedtostanduptoeveryone,eventhoughyouaretheonlyonestanding.Mostimportantly,youwillneedcouragetomakethebestbusinessdecisionsintheinterestofyourbusiness,whichsometimesothersmaynotbetoofondoff.

SAYTOYOURSELF:IHAVEAFIRMBELIEFINMYSLEFANDMYVALUESANDIHAVETHECOURAGETOSTANDUPTOOTHERS.

RULE#39

TrustYourGutFeelingThereisafeelinginsideofusall,whereby,onmostoccasionswefindourselvessaying,hadItrustedmyinnerselfthoughtsIwouldhavemadetherightdecision.Thisisoftencalledourgutfeeling,andourgutfeelingneverleadsuswrong.Youneedtotrustthatgutfeelinginsideofyouwhenyouarefacedwithadecision.Normallyyouareledbyyourmindanditsthoughts,whichpushesyoutomakelogicaldecisionsbythinkingouttheprosandconsofasituation,makingthedecisionbasedonyouranalysisoftheprosandcons.Youneedsometimestoforgetlogic,andtrustyourgutfeelinginsideofyou,tomakethatdecision.Bytrustingyourgutfeeling,yousaveyourselffrommakingcostlybusinessdecisionswhichcouldin-turndestroyyourbusinessgrowth.

SAYTOYOURSELF:INEEDTOTRUSTMYGUTFEELINGMORE,ASTHISINATEFEELINGNEVERLEADSMEWRONG.

RULE#40

BeCreativeAlotofusareverycreativeorhavesomeaspectofcreativityembeddedwithinus,howeverweseldomtapintothatcreativepoolwhichwearebornwith.Asabusinessowneryouneedtotapintoyourcreativeinnerbeing,stimulateyourcreativethoughtprocessesandletyourcreativejuicesflow,allowingyoutobringcreativityandaddingacreativeflaretoyourbusiness.Makeyourbusinessstandoutbyputtingyourselfouttheretotheuniverse,asabusinesswithapersonaltouch,withsomelevelofcreativity,andyouwillbeguaranteedcustomers,ascustomerslikeingenuityandcreativitywiththeirservice.

SAYTOYOURSELF:TODAYIAMBRINGINGOUTMYCREATIVEFLARETOMYBUSINESS.

RULE#41

Don’tBeAfraidToFailOurbiggestobstacleinlifeisourmindpresetandpredeterminedabilitytofail,henceussufferingfromthefailureparadigm.Societyhasconditionedandbrainwashedusintobelievingthatfailureistheultimatedoomanddeathoflife.Asasocietyweneedtoredefineandreconditionourthinkingoffailureasnotwrong,butratherasteppingstonetosomethingbetter.Soto,youneedtounderstandthatfailingissometimesgood,asitgivesyoutheabilitytorethink,re-engineer,redesignyourthoughtsandactionsintoa

moresuitableandappropriateoutcome.Afterall,youreallydidn’tfail,youjustdidnotachievethedesiredoutcomeyousetouttoachieve.Sowhatifyousetanotherrealisticoutcome,definitelyachievableandwithinreason,youwouldbeabletoachieveitnow,thenyouwouldnothavefailed.Thepointhere,isthatfailureornon-failureofataskisalldependentontherangeandmagnitudeofthetaskassignedtobecompleted.Setreasonabletasksandyouwillnotfailasyourtaskswillbecomeachievable.Setunrealistictasksandyouwillfail.Evenfailingwithunrealistictasksisgoodasyouarebetterabletoanalyzeandmoveforwardunderstandingyourshortcomings.

SAYTOYOURSELF:IAMNOTAFRAIDTOFAIL,FAILINGSOMETIMESISAGOODTHING.

RULE#42

HaveCommonSenseAscommonasthewords“commonsense”areandisoftenused,itisnotsomethingthatalotofpeopleactuallyhaveorpossess.Commonsenseisoftenusedasacolloquialwordordialectineverydaylanguageindifferentcountriesaroundtheworld.Itmeansbeingabletounderstandsomethingwithoutmuchthoughtputintoit.Fartoooftenmostofusoverthinksituationsandscenarioscausingconfusionandsometimesourbusinessdemiseintheend.Sometimesasabusinesspersonyouneedtobeabletonotoverthinkideas,suggestions,orrecommendations,youjustneedtounderstanditslogicandthoughtprocessandbeabletoimplementit.Havingcommonsenseisnotoftenacommonthingwithmostpeople,howeveritisanartthatcanbelearntandacquired,justbyunderstandingtheconceptofde-simplifyingyourthoughtsandprocessesandnotmakingeverytaskyouencounteradifficultprocess.

SAYTOYOURSELF:IWILLMASTERTHEARTOFHAVINGCOMMONSENSE.

RULE#43

BeAQuickDecisionMakerMostwealthybusinesspersonsareextremelyastutebecausetheyareabletomakethebestbusinessdecisionsveryquicklyandonthespurofthemoment.Someofthebestandmosteffectivedecisionsaremadeinthemoment.Beingaquickdecisionmaker,meanshavingtheabilitytothinkonthespurofthemoment,theabilitytomakethemostconcise

businessorienteddecisionwiththeinterestofyourbusinessatheart.Intheworldofbusinessyoufeellikeyouhavetomakedecisionseveryminuteoftheday.Youneedtobeamasterofdecisionmaking,youneedtobeabletomakedecisionsonthespotforthebettermentofyourbusiness.Yourcustomers,dependonyourabilitytomakeadecisionswiftandquicklytocloseasaleorabusinessdeal.Alwayshavethebestinterestofyourbusinessinyourheartandonyourfingertips,sowhencalledupontomakeabusinessdecision,youarebetterabletomakeaquickinformedbusinessdecision.

SAYTOYOURSELF:IAMABLETOMAKEQUICKINFORMEDBUSINESSDECISIONSINTHEINTERESTOFMYBUSINESS.

RULE#44

IAmARiskTakerTheoldadageof“withoutriskthereisnoreward”isoftentrueandappliestoanybusinesspersonundertakingabusinessventure.Thefactthatyouhaveassumedtheroleofabusinesspersonmeansthatyouarewillingtoriskyourcurrentfinancialsecurityfortheunknown.Sadly,mostofusdonotrealizethatweareassumingtheroleofrisktakerseveryminuteofeveryday.Wetakeriskseveryday,weriskourlivesontheroadduringourdailycommute,weriskconsumingnon-ediblefood,andsometimesweriskpurchasingstocksandsharesandinvestmentstogrowourfinancialportfolio.Asabusinesspersonyouhavealreadytakenthefirststepwithoutrealizingthatyouarearisktaker,soassumetheroleofarisktaker,capitalizeontherisk,takecalculatedriskwhichwillpropelyourbusinessintotherealmofsuccesses.Youneedtounderstandthatbeinginbusinessisarisk.Thefactthatyoudecidedtoopenabusinessisarisk,thefactthatyouinvestedmoneyintoanewbusinessisarisk,andthefactthatyoubaseyourlivelihoodonexpectingcustomerstobuyyourproductorserviceisarisk.Youneedtoacknowledgethatyouarearisktakerandcontinuetotakeinformedandcalculatedriskswithyourbusinesstotakeittothenextlevel.Afterallyouareinbusinesstogrowyourbusinessandmakeitsuccessful.

SAYTOYOURSELF:IAMARISKTAKERANDHAVETAKENRISKALLMYLIFE.IWILLCONTINUETOTAKECALCULATEDANDINFORMEDBUSINESSRISKTOGROWMYBUSINESS.

RULE#45

EliminateInefficiencyFartoooftenabusinessperson’sdayisplaguedwithinefficiencies;fromuselesscold

calls,tosolvingemployee’sproblems,tofixinginfrastructureandattendingtonon-valueaddedtasks.Oneofthebiggestreasonsmostbusinessescloseitsdoorsforgoodisitslackofbeingabletoeliminateinefficiency.Verymanyhaveneverquantifiedthecosttocarryoutthebusinessinanefficientstateversusthecosttocarryoutthebusinessinitscurrentinefficientstate.Mostbusinessownersarejusthappyopeningandclosingtheirbusinessandmakingmoney.Asabusinessowneryouneedtoeliminateinefficienciesasinefficienciescostsmoney,itisawasteoftimeandprolongstheinevitable.Youneedtounderstandthatyoumayhaveinefficientprocesses,whichcanbestreamlinedtobemoreefficient,henceeliminatingwasteandultimatelyextracosts.Creatingefficienciesandstructureinyourbusinessreducesthegrowthofinefficientprocesses.Eliminatinginefficiencyisgood,youjustneedtounderstandhowtodoit,andapplicablemethodstousetogetthejobdone.

SAYTOYOURSELF:IWILLWORKTOELIMINATEINEFFICIENCY.

RULE#46

ManageYourTimeTimeisoneofthemostvaluableresourcesinabusiness.Timecanneverbereturned,timecanneverbequantifiedandthereisacosttotimewhichmostofusnevernotice.Everysecondandeveryminute,soonbecomesthepast,andpasttimecannotberecapturedneithercanitbereturned.Beingatimejugglerisasimportantasbeingarisktaker.Businesspersonsoftenquantifyandallocateadollarvalueontime.Theoldsaying;Time=Money(timeequalsmoney),ishugelyimportantandrelevantinconductingbusinessoperations,aswastingtimemeansmoneyisnotbeingearnedandthebusinessisnotgrowing.Timemanagementiscrucialineveryaspectoflife,includingstartingandgrowingabusiness.Asabusinessowner,youneedtorealizetheimportanceofyourtime,youneedtounderstandthattimewastedcannotbereturned,butmoreimportantly,thereisacostassociatedwithyourtime.Yourtimehasavalue,ithasanhourlyrateandyoushouldnotallowyourtimetobewastedinnon-paidhours,becauseyouarelosingtimeandmoneyassociatedwithnon-payment.Notallocatingtimeproperlyandwiselytoyourbusinesswillultimatelyleadtoitsdemise.SAYTOYOURSELF:ISEETHEVALUEINTIME=EQUALSMONEYANDIWILLDEVOTEMYSELFTOUSINGMYTIMEINTHEWISESTPOSSIBLEMANNER.

RULE#47

BrainstormBrainstormingmeansthecollectivepitchingofandnotatingonprint,randomideasthat

populatesintothemind,andmakingsomesenseoutoftheseideas.Whilebrainstorminghasalwaysbeeninuseandused,thisconceptisgainingtremendousappealasmoreandmorecompaniesandorganizationsareplacingenormousvalueoncreativebrainstormingorbreak-outsessions.Companiesareseeingthevalueinandofbrainstormingevents,ascreativejuicesareflowingfromtheiremployee’sbrainswhichcouldultimatelyleadtobettermoreefficientwaysofdoingtasks.Brainstormingisanexcellentwayofgettingyourideasflowing,puttingyourthoughtsonpaper,eventhoughtheydon’tnecessarilymakesenseatthatpointintime,theseideasarewrittenonpaper,soastoreflectandimplementwhennecessary,inordertoenhanceyourbusinessoperations.Asabusinessowneritisbettertoutilizepersonswhohavedirecthandsonexperiencewithprocessesastheyaretheforefrontprocessowners,andwillhavevaluableinsightsduringbrainstormingsessions,assistingineliminationofwasteandincreasingefficiencieswithinyourbusinessprocesses.

SAYTOYOURSELF:BRAINSTORMINGISGOODANDIWILLDEDICATESOMETIMETOBRAINSTORMINGEVERYDAY.

RULE#48

SeeTheBigPictureSometimes,themindisoftencaughtupindaytodaydetailsandtrivialities,thatyouquicklylosesyourfocusonyourpurposeandintendedpath.Veryseldomdobusinessownerseverexpandtheirthoughtstothinkoutsideoftherealmoftheirbusiness.Alotofattentionandfocusispaidtosmallminutedetails,andmorefrequentthannot,timeandenergyisspentondamagecontrolofdaytodayissues.Sometimesbusinessownersneedtocollatetheirthoughtsandthinkinperspective,suchthattheirthoughtsareforwardandoutwardthinking.Businessownersneedtothinkaboutthefuture,andnotgetcaughtupinthedaytodayrunningofthebusinessoperations.Asabusinessowner,youshouldbeabletotaketimeoffyourscheduletolookatthebigpicture,lookatyourbusinessasifyouarewatchingitfromtheoutside,lookatthebiggoalsandthevisionyouhadforyourbusiness,andensureyouareleadingthebusinesstowardsthesegoalsandvisions.Asabusinesspersonyouneedtotakeafewminutesforyourselfeachday,re-calculate,re-focus,andre-energiseyourselfsothatyouareabletoseethebigpictureandtherealreasonyouareinbusinessandworkstowardsachievingyourgoaldaily.

SAYTOYOURSELF:SEEINGTHEBIGPICTUREEVERYDAYALLOWSMETOFOCUSONTHEREALREASONIAMINBUSINESS.

RULE#49

HavingTheRightConnectionsLet’sfaceit,inthebusinessworldandeverydaylife,nothinghappenswithoutconnections.Abusiness’success,almostifnotinallcasesdependsonitsinteractionwithotherlikedmindedandnon-likedmindedminds.Onlyanaïvebusinesspersonwouldassumethattheycanoperateandthriveindependentoftheworldaroundthem.Businesspersonsgooutthereandmakethemselvesconnectedwiththeworld,viaallvarioustypesofnetworking.Businesspersonsrealizeandunderstandinter-dependenceinthebusinessworld.Inordertobeasuccess,businessconnectionsneedtobeestablished.Besidesbeingestablished,connectionsshouldberight.Connectionswhicharenotright,sometimesbecomesaburden,aheavyweight,andisverydifficulttogetridof,asnon-rightconnectionsbringnegativeenergyintoyourbusiness.Havingtherightconnectionsandorcontactsinthebusinessworldwilleitherdriveyourbusinesstobeasuccessorbeastruggleandapenultimatefailure.Yourlevelofsuccessalsodependsonthetypeandqualityoftheconnectionsyoumake.Establishedrightconnections,areabletoopentherightdoorsforyoutogrowyourbusinessalongtheintendedpath.Rightconnectionsmakeyourbusinessvisionseemattainable,andrelievesdailyfrustrations.Asabusinessowner,youneedtoestablishtherightconnections,connectionsthathaveavestedinterestinyourbusinessandyoursuccess.Stayawayfromthewrongconnections,aswrongconnectionsfeedsnegativeenergyintoyourbusinessandexhaustyourtime.Youneedtoplaceyourselfinstrategicsituationswherethereisbenefittoyouandyourbusiness.Yournetworkingattemptsshouldbestrategicinnature.Thisapproachisclassifiedas“strategicnetworking”,whichmeansplacingyourselfinafavourablepositiontoserveyourgoal.

SAYTOYOURSELF:INEEDTOALIGNMYSELFWITHTHERIGHTCONNECTIONS.

RULE#50

Don’tOverthinkSometimestheanswersorsolutionstothemostdifficultsituationsandcircumstancescanbefoundinthesimplestofscenarios.Businessownersspendagreatdealoftimeintryingtoanalyze,rationalize,andfindsolutionstoproblemswhichareminuteindetailandnature.Thequickestresolveistoacknowledgetheproblem,findashorttermandlongtermsolution,applythesolutionfoundtotheproblemandmoveon.Over-thinkingleadstofrustrationsandunresolvedproblems.Solvetheissueorproblemandmoveon,therearemanymoreproblemsandissueswaitingtobesolvedandmanymoredollarswaitingtobeearned.

SAYTOYOURSELF:IWILLNOTOVERTHINKEVERYTHING.IWILLFINDSOLUTIONSQUICKLYANDEASILY.

RULE#51

Integrate,Correct,Prevent,ImprovePartofthejobofcarryingonasuccessfulbusinessisbeingabletocontinuouslyapplytheprinciplesofintegration,prevention,correctionandimprovement.Thesefour(4)principlesareinterwovenandco-dependentoneachother.Asaperson,youshouldbeapplyingthesetoyourdailylifetasksinordertocontinuallyimproveyourself,personaandpersonality,allowingyoutogrowandenhanceyourselfbeing.Whenappliedtobusinessoperations,asabusinessperson,youneedtocontinuouslylooksforareasofopportunityandimprovementswithinyourorganization.Youneedtobeconstantlylookingforwaystoimproveandtosavemoney,toenhanceyouroperationsandmaintainacosteffectivebusinessstructure.Youneedtointegratebusinessprocessesandprocessimprovementswithinyourbusiness.Youalsoneedtoensurefailedprocessesarecorrected.Oncecorrected,youneedtoputmeasuresinplacetoensurethattheprocessneverfailagain,that’scalledpreventativeaction.Finallyyouneedtoensureyouareimprovingyouroperationsdaily.

SAYTOYOURSELF:IWILLCONTINUALLYUTILIZEPROCESSIMPROVEMENTSINMYDAILYBUSINESSOPERATIONS.

RULE#52

PowerofPositiveReinforcementIfyouwanttogeneratemorefromyouremployees,youneedtopayattentiontothelong-termadvantageyougainfrompositivereinforcement.Itissometimesdifficulttoacknowledgeandcommendsomeoneontheirefforts,becausewefeelitispartoftheirjob,sotheydonotneedtobethankedfordoingajobtheyarealreadybeingpaidtodo.However,thepowerofpositivereinforcementistremendousandthegainsaremultitude,convertingintoprofitforyou.Positivereinforcementmakesanemployeefeelhappy,italsoliftstheself-esteemoftheemployee,allowingthemtofeelvaluedandworthy.Asabusinessowner,youneedtoseekoutopportunitiesforpositiveconversationswithyouremployees,enablethemtoproducemoreandcommendthemwhentheydo.Afterall,everyoneenjoysacompliment.

SAYTOYOURSELF:INEEDTOSEEKOUTTHEPOSITIVEANDREINFORCEIT.

RULE#53

FailingtoPlanisPlanningtoFailEverytaskundertakeninlifeshouldgenerallybeplanned.Tasksnormallyhaveabeginning,amiddleandanend.Followingthatplanningformat,tasksarenormallycompletedwithinaspecifiedtimeframe,withachievableresults,andwithmostpartiesbeingsatisfied.Whenappliedtoyourbusiness,similarprocessshouldbefollowed.Inbusinesseverytaskshouldbelookedatasaprocess.Iftheprocessisnotfollowed,thenfailuretoachievewilldominate.Asyoubeginyourworkprocesses,andyouhavefailedtoplaninadvance,expectthatyouhavesetyourselfupforfailure.

SAYTOYOURSELF:IWILLPLAN,ANDNOTFAILTOPLAN.

RULE#54

SafeSpaceIfyouwantyouremployeestosucceedandexcelwiththeworkthattheyarehiredtodo,youneedtocreateatsafespaceforthem.Youcanalsocreatethatsafespaceforyourself.Asafespace,isaplacewhereemployeesfeeltheyaremostcomfortable,mosttrustedandmostlikelywillnotwanttoleave.Generally,employeesbelievetheyowntheircubicleordeskoroffice,orwhateverpartofthecompanytheyperformtheirworkin.Oncetheemployeesbegintofeelcomfortableinthatspace,itbecomestheirsafespace.Havingasafespaceforemployees,transcendintohappy,productiveemployees.Asabusinessowneryouneedtocreateasafespaceforyouremployees.Ifyouvalueyouremployees,andtheworththateachpersonbringsforth,youwillensureyouremployeesarehappyandcontented,andinreturn,itisguaranteedyouwillhaveproductiveemployees.

SAYTOYOURSELF:IWILLCREATESAFESPACESFORMYEMPLOYEES.

RULE#55

NarrowYourInnerCircleAbusinesspersoncircleoffriends,acquaintances,businesscolleagues,associatesandemployeesarenormallyquitelarge.Thecirclebecomeslargeoveraperiodoftime,bytheacquisitionofdeals,contracts,andbusinessservices.Mosttimes,peopleinthiscircleareone-offacquaintances,andarenotneededfurtherthantherequiredtimeofmeeting.Mostsuccessfulbusinesspeople,keeptheirinnercircleoffriends,smallandminute.Thesearethecolleaguesthattheycandependon,wheninneed.Havingahugecircleofcolleaguesandfriendsdoesnotaddanymorevaluethanasmallercircleoffriends.Knowyourcolleaguesin-detail,andkeepyourinnercirclesmall.Smallinnercirclesarereliable,

dependent,andalwaysavailable.

SAYTOYOURSELF:IWILLKEEPMYINNERCIRCLESMALL.

RULE#56

BorrowANewDimensionMostofthenon-businesspeoplearedimensionalthinkers,theythinkwithinacertainframework,seethingsasbeingeitherblackorwhite,possiblysomeshadesofgrey.Theyholdontocertainwaysormethodsofdoingthings,andaresometimesuncomfortablewhenanewmethodorapproachisofferedupasanalternatetoanexistingsituation.Asabusinessperson,youneedtobeabletoexperiencethatlevelofcomfortwhichallowsyoutoborrowanewdimension,andvisualizeyourtasksinanewdimensionalrealm.Newdimensionsornewmethodsofviewingthesameolditem,isn’tabadidea,andcanpossiblyeliminatewastageandotherextracostsassociatedwithdoingatask,asetspecificway.Youneedtoborrowthatnewdimension,testitout,playwithit,andallowyourselfasabusinesspersontoexploreotherpossibilities.

SAYTOYOURSELF:IWILLBORROWNEWDIMENSIONSTOENHANCEMYUNDERSTANDINGOFLOOKINGATANEWMETHODOFDOINGANOLDTASK.

RULE#57

ThinkAboutYourselfBeingabusinesspersoncanbecomeoverwhelmingonsomedays,andonotherdaysyoumaywishyouhadafulltime8am-4pmtypeofjob.Youhavetoalwaysremember,youareinbusinessforyourself,youarebeingabusinesspersonforyourself,becauseyouwanttoandyoudelightinworkingflexiblehours,withahugerushofadrenalinewithinyou,pumpingbloodfeverishlythroughoutyourbody,andgivingyouthezealtomoveforwardeveryday.Asabusinessperson,againstalltheheartachesthatcomewithcarryingonabusiness,addedontothelackoftime,youwouldratherbeworkingforyourself,followingyourpassion,allowingyourcreativejuicestoflow,onyourowntime,ratherthanworkingforsomeoneelse,whomakesyouunhappyinternally.Thinkaboutyourselfeveryday,thinkaboutwhatmakesyouclickdaily,whatdrivesyoutogetupeverydaymoreenthusiasticthanthedaybefore,whatchallengesyou,andwhatyourequirefromlife.BeSELFISHandthinkaboutyourself,yourneeds,yourdreams,yourgoalsandyourambitions.

SAYTOYOURSELF:IWILLBESELFISHANDTHINKABOUTMYSELF

EVERYDAY.

RULE#58

ProjectPlanItProjectplanit,thisisafavoritephraseusedintheconsultingandmanufacturingindustry.Thisphrasecanbeappliedtotheallaspectsoflifeandbusiness.Ineveryaspectofrunningandmanagingabusinessyouneedtoplanandstrategizeyournextmove,sotoineveryaspectofplanningyouneedtoputatimeframetomeetingyourachievablerequirements.Simplyputthismeansthatyouneedtolookatalltasksasprojects,eitherasasmallproject,amediumprojectoralargeproject.Onceyoudefinethatyouhaveaprojecttobeworkedon,youthendecidethetimeframewithinwhichyouwouldliketocompletetheprojectandassignspecifictimelinestotasksidentifiedintheproject.Therearenumeroussoftwareandcomputerapplicationsavailableinthemarketplace,whichmakesitveryeasyandsimpletoplanprojectsandconductfollowupswithprojects,toensurecompletiontospecifiedtimelines.Projectplanningisanawesometooltouse,andasabusinessperson,youneedtoembracethistool,anduseittothebestofyourability,asitwillmakemanagingandcompletingyourtaskssimplerandeasier.

SAYTOYOURSELF:ILOOKATALLTASKSASPROJECTS.

RULE#59

BeAssertiveNotAggressiveAssertivenessandaggressivenessaresometimesusedinterchangeablyinthebusinessworldasadefinitionofaperson’scharacter.Thisshouldnotbe,asbothwordshaveitsownmeaningandthedifferencesarequitedistinct.Aggressiveisassociatedwithatypeofbehaviororbehaviortraitthatisrougharoundtheedges,toughtodealwith,andsometimesscaryasintentionalconflictemerges.Assertivemeansbeingbold,daringandpersistent.Beingassertivemeanscommunicatingyourmessagewithacommandofauthorityandconfidence,howevernotcrossingthelinesofaggressivewherecontactisinvolved.Asabusinessowneryoushouldadopttheattitudeofbeingassertivebutnotaggressiveinordertopropelyourselfandmakeyourselfknownintheworldofbusiness.Beingassertivespeakstoyourstyle,thatyouknowwhatyouaredoingandyouknowhowtoachievewhatyousetyourmindto.

SAYTOYOURSELF:IAMASSERTIVE.

RULE#60

PowerofPositiveUpwardPostureFormany,manyyears,ancientphilosophers,gurus,teachersandpeopleingeneralhaveunderstoodthephilosophyofpositiveupwardposture.Simplyput,themoreerectandupwardyourbodyposture,themoreairandenergyflowsintoandoutofyourbody,causingyourbloodtocirculateatafasterrate,gettingridofimpuritiesinthebloodasitcirculates.Thepowerofpositiveupwardpostureisnottobetakenlightly,aserectandupwardposturegeneratespositiveionsintheblood,negativeslouchingposture,putstensiononthemusclesandbody,forcingslowdownofbloodflow,therebykeepingimpuritiesinthebloodandbody.Asabusinessowner,youneedtograsptheancientconceptasithasbeentried,istrueandhasbeenaccepted.Acceptthatpositiveupwardposturecanworkforyou,enhanceyourthoughtprocessesandincreaseyourlevelsofadrenalineinthebodyandblood,therebyallowingyoutopushforwardinyourbusinessagainstallphysicalsetbacksfromyourbody.

SAYTOYOURSELF:INEEDTOMAINTAINGOODPOSTURE.

RULE#61

EarnYourFortuneByWorkingUnlessyouare“bornwithagoldspoon”,whichmeansyouarebornintowealth,wealthfollowsyouaround,andmoneyaccumulationisnotproblem,thenmostlikelyyouhavetoearnyourfortunebyworking.Earningyourfortunebyworkingisaprettysimplyconcept,itjustmeansthatyouapplyyourselfdiligentlytoanymoneyrelatedtaskensuringyourgoalisattainable.Earnyourfortunebyworkingalsomeansthatyoumusthaveenoughself-disciplinetoconditionyourmindtothink,doandactasabusinesspersonatalltimes.Asabusinesspersonyoualsoneedtoseeyourbusinessaswork,andnotaplacetosocializeandwastetime.Alwaysremember,workbringsmoney,moneymeansincome,incometranslatesintorevenue,whichpropelsyourbusinesstoanotherlevel.

SAYTOYOURSELF:IWILLAPPLYMYSELFDILIGENTLYTOMYBUSINESS.

RULE#62

ChooseYourNetworksAlotsofbusinessfailuresoccurbecausethebusinessesareestablishedwithinthewrong

networksandniches.Abusinesswillneversurviveifitscustomerbaseisnotaffiliatedwiththerightnetworkandrightniche.Nicheswereestablishedasspecificcommunitieswithinwhichabusinesscanfunctionandsurvivewhileprovidingaserviceorproduct.Iftheproductorserviceisofnouseornon-essentialtothatnicheornetwork,thentheproductwillsoonhaveatimelydeath.Asabusinessowneryouneedchooseyournetworkcorrectly,putsomethoughtintothetypeofcustomersyouwouldwantforyourbusinessaswellastheamountofmoneyyouwouldlikeeachcustomertospendinyourbusiness.Createandestablishyournetworks,andbuildyourownniches,togrowyourbusinesssuccessfully.

SAYTOYOURSELF:IWILLCHOOSEMYNETWORKSCORRECTLY.

RULE#63

TakeCareOfYouAlotoftimes,youarecaughtupinthedaytodaybusinessoperations,daytodaylifescenariosanddaytodayemergencieswhichpopupthroughouttheday.These“lifehappens”scenarios,totallymessupyourpsyche,removeyourfocusfromyourbusiness,andthrowyourlifeintoawhirlwindofunpredictables.Itoftenseemslikeyoucannotcopeanymoreandlifehasbeenoneobstacleafteranother.Youneedtotakecareofyou.Youneedtomakesureyouarehappy.Youneedtorealizeyoucomefirst.Ifyoucannottakecareofyouthenyoucannottakecareofothers,letaloneyourbusiness.Youareofnobenefittoothersifyouarenotwhoyoutrulyaspiretobe.Asabusinesspersonyouneedtotakecareofyoubeforeyoucantakecareofyourbusiness.Youneedtorealizeyouarenogoodtoyourbusiness,ratheryoubecometoxictoyourbusinessandthebusinessenvironment,ifyouhavenottakencareofyourself.

SAYTOYOURSELF:TODAYIAMTAKINGCAREOFME.

RULE#64

BeAProblemSolverProblemsemergeconstantlyinbusiness,problemsthatcanberectifiedimmediately,calledshorttermproblems,orproblemswhichneedsaperiodoftimetoberesolved,mostlikelyinvolvingsometypeofchange,thesearecalledlongtermproblems.Eitherway,problemsdoexistandwillcontinuetoexistinanybusiness.Thekeytoresolutionistobeaproblemsolver.Acknowledgetheproblem,andprovidearemedyeitherintheshorttermtoclosetheproblemforalittlewhile,orlongtermtoclosethemattercompletely.Asabusinessowner,youneedtowearaproblemsolverhatdaily,diagnoseproblems,provide

solutionsandmoveon.Thelongertheproblemsexist,themoreinfestiveanddelay-tensivemattersremainopen.Solveproblemsandmoveon,thereismoneytobemade,notimetowasteonproblemsthatdonotgeneratemoney.

SAYTOYOURSELF:IAMAPROBLEMSOLVER.

RULE#65

BelieveInTheFutureOnceyourealizethatyoucannotreturntothepast,neithercanyouchangethepast,youwillbeginbelievinginthefuture.Ittakesalotoffaith,strengthanddisciplinetobelieveinthefuture,asmanytimes,youtendtoholdontothepast,itsaccomplishmentsandfailures.Manytimesyoutendtonotwanttoletgoofthepast,asyoumayfeelitistheonlythingormomentyouhaveinthislife.However,youneedtostepawayphysicallyandmentallyfromthisworld,observeyourselffromtheoutside,andtakeacloserlookatwhatyouhaveaccomplished,whatyouhavefailedatandwhatyouneedtoaccomplish.Onceyouhavevisualizedwhatyoudesireandhowyoucanaccomplishit,youthenneedtobelieveinthefutureandbelievethat,whatyoudesireisachievable.Learnfrompastmistakes,pastisgonenevertobereturned,solearnfromit,andmoveontobiggerbrighterdreamsandpossibilities.Asabusinessowneryouneedtodoexactlythesamething,acceptthepast,devoidyourselffromthepast,acknowledgeyourfailedgoalsandsuccessesandapplyfuturevisionstoyourbusinessandfuture.

SAYTOYOURSELF:THEFUTUREISALLIHAVE.

RULE#66

ThinkOutsideOfTheBoxInthislifeyoulive,youhavealwaysforcedonyourselflimitsandboundaries.Youhaveforcedyourselftolivewithinabox-typedenvironmentthatyouhavecreated.Inordertoexistandsustainyourself,youlivewithintherealmofyourself-imposedboundariesandrestrictions.Youareabletoachieveyourpotentialandgoalsset.However,youhavenotrealizedyourtruepotential,andneverwill,unlessyouremoveyourselffromyourboxed-inenvironmentandthinkoutsidethebox,thinkofthepossibilitiesandprogress,possibilitiesofmakingmoneyandmakingaprofit.Asabusinessperson,donotbox-inyourthoughtprocesses,allowyourmindtoflowfreely,allowyourmindtobelieveinpossibilities,andfindcreativesolutionsandavenuestogrowyourbusiness.Thinkoutsidetheboxandenjoytheprofitsthatawaityou.

SAYTOYOURSELF:IAMWIDENINGMYMINDTOTHINKOUTSIDETHE

BOX.

RULE#67

PlaygroundtoInvest&Re-investDon’tbeafraidorintimidatedbythestockmarket,thefrequency,thenumbersanditstransactions.Oftenitissaid,thestockmarketisa“bigboy’s”playground,aplacewhere“bigboys”communicate,dance,play,trade,takerisk,laugh,smile,throwtantrumsandcelebrate.Thisplaygroundshouldnotberunby“bigboys”only,inthismodernage,ithasbecomealevelplayingfieldwheretradersarebothmaleandfemale,theonlydistinguishingcharacteristicbetweenmaleandfemaletraders,istheageoldconceptof“money”.Themarketdoesnotcareifyouaremaleorfemale,black,whiteorgreen,bornineast,west,northorsouth,liveinahutoramansion,rideabicycleordriveaFerrari,allthemarketcaresaboutisyourmoneyandyourabilitytomakesensibleinvestmentdecisions.Yourinvestmentdecisionscouldbelongtermorshortterm,andmadeinthebestinterestofyourbusinessandpersonalgoals.Asabusinessperson,youshouldbeabletoinvestandre-investyourmoney,makesensiblemoneydecisions,recuperateprofitsandinterests,andneverbeafraidofthemarket.Alwayskeepyourselfinformedofthemarket.Read!Read!Read!

SAYTOYOURSELF:ILIKESTOCKSANDTRADES,IT’SMYPLAYGROUND.

RULE#68

GetOffTheComplacencyBoatThesooneryourealizethatyouneedtogetoffthecomplacencyboatandridethewaveofprogressandprocesses,youwillbetterbeabletounderstandlifeandmoney.Understandingthatmoneyopendoors,thatmoneymakesyouhappy,thatmoneyeliminatespoverty,moneyconvertsneedsintowantsandthatmoneymakesyousmile,thenyoucanunderstandthevalueofmoneyandtheneedtoaccumulateandworkformoneyinsuchahastethatyoudonothavetimefornon-valuemoneyrelatedassociationsandtasks.Onceyouunderstandthatmoneysolvesproblems,andmoneybecomesanecessityinlife,youwillnolongeracceptcomplacencyandyouwillbegintorespect,thatwhichgivesyoulifeandgivesyouasenseoffulfilment.Asabusinessowneryouneedtoacceptthatmoneyisthefoundationofyourbusiness,withoutit,yourbusinessexistenceisshortlived,yourbusinessdoorswillcloseandyouremployeeswillbewithoutanincome.Stopmakingexcusesforyourself,stopbeingcomplacentandgetoffthecomplacencyboat,asyoudonotbelongonthatboatifyouareabusinessowner.

SAYTOYOURSELF:IAMNOTGOINGTOBECOMPLACENT.

RULE#69

The3P’sProfessional,Purpose&Passion

IntheworldofMarketing,referenceisalwaysmadetothe4P’s,whicharePrice,Product,Place,Promotion.WhenIreference,inthisbook,the3P’s,itisreferencedtowhatIbelieveasthemostimportantbusinesscharacteristicsortraitstohave;Professionalism,PurposeandPassion.Beingprofessionalandupholdingprofessionalism,findingyourpurpose,andlivinglifewithpassion.Beingprofessionalandupholdingprofessionalismisoneoftheunderlyingfacetsofbeinginbusiness.Professionalismisagiveninanybusinesstransactionyouundertake.Quiteoftenasabusinesspersonyouarejudgedbyyourbehaviorandthemannerinwhichyoucarryoutyourself.Sometimeswhenyouleastexpectit,peopleareassociatingyouwithyourbusiness,theyrecognizeyou,theyknowyou,youarebecomingknown.Mostfrequentlythisoccursonyourownpersonaltime,inflights,inthecoffeeshoporeveninthegrocery.Alwaysmaintainyourselfwithprofessionalismandinaprofessionalmannerastheworldiswatchingyouatalltimes.

Findingyourpurposeseemslikealong,longroad,aroadwithoutanyend.Itbecomesfrustrating,tiringandexhaustingwhenyoucannotfindyourpurposeandunderstandwhatyourlifewasmeanttobeandwhyyouareplacedonthisearth.Findingyourpurposetakestime,butoncefound,lifebecomesveryenjoyableandachievable.Asabusinessowner,onceyoufindyourpurposeandfindouttherealreasonyouareinbusiness,youarebetterabletotakethebusinessandmakeitasuccess.

Livinglifewithpassionisneverexhausting,neitherisitlostandempty.Lifewithpassionisfilledwithjoyandhappiness,asyoubecomesopassionateaboutlifethatyouuseitwisely,youvalueyourtimeandenjoylivingeveryday.Passionbecomesyourreasonforliving,passionenhancesyourpurposeandpassiontranscendsintoyourprofessionallife.Asabusinessperson,youmustbepassionateaboutyourbusiness,thatyouaredeterminedtosucceedallthetime.Notjustdeterminedtosucceedbutdeterminedtomakeeveryfacetofyourbusinessasuccess.

SAYTOYOURSELF:IWILLPRACTICETHE3P’S.

RULE#70

Fear-YourBiggestObstacleYourbiggestobstacleinlifeisfear.Fearkeepsyoufromachievingyourtruepotential,

feardisablesyourmindfromtheworld,fearbreaksyouasaperson,fearstopsyoufrommovingforwardinlife.Fearisdefinitelyyourbiggestobstacleinlife.Ashumans,youareafraidoffailure,soyoubecomeparalyzedbyyourfearoffailurethatyounevergettoexperienceyourtruepotentialandrealizewhoyoucouldbecomeinthislife.Asabusinessperson,youneedtoletgoofyourfearoftheworldofbusiness,letgoofanyfearsthatareholdingyouback,andmoveforwardwithyourbusiness.Asabusinesspersonlivinginfearoffailure,youforceyourselftosettleformediocrity,andyouallowmediocreworktobecomethenorm.Letgoofthefearholdingyoudownfromsucceedingandsoarhighabovetheclouds,takeyourbusinesstotheplaceitbelongs,ontopoftheworld.

SAYTOYOURSELF:INOLONGERHAVEFEAR.

RULE#71

PutYourThoughtsOnPaperMostofthebestideasarekeptinthemind.Theseideassometimesdiewiththeowners.Lovelycreativeideasnevergettobeborntofruition,sincetheownersoftheseideasconstantlystoretheseideasinthe“mind-bank”.Asapersonandabusinessowner,youneedtostartputtingyourthoughtsonpaper.Thesayingof“seeingisbelieving”,or“visualizingbecomesreality”isverytrue,asoncetheseideasareonpaper,youcanrevisittheideasdailyandfrequently,youcanhoneandmassageyourideas,addordeleteasneededuntilyourideabecometangibleandreal.Asabusinessowneryouneedtotakethefirststeptomakingyourbusinessreal,youneedtoputyourthoughtsonpaper.Sitandstareatyourthoughtsbecausethethoughtsareyours,andtheyareasrealasyouwouldlikeittobe.

SAYTOYOURSELF:TODAYMYTHOUGHTSAREWRITTENONPAPER.

RULE#72

Don’tWasteTimeonCustomersWhoDon’tValueYourWork

Don’twastetimeandenergyoncustomerswhodon’tvalueyourwork.Iftheydon’tvalue

yourwork,theywillnevervalueyourtime.Customersalwayswantsomethingfornothing.Customerswillcometoyourequiringyourproductorservice,howevertheycometoyourbusinesswiththemindsetthattheywillpaythepricetheywant,notthepricethatyouhaverequestedofthem.Customerswhoundervalueyourwork,anddonotwanttopayforyourproductorservice,arenotworthyourtimeandeffort.Itisbettertowalkawayfromacustomerwhorefusestoacknowledgeyourworkandvalue,thantoprovideyourproductorserviceatalowerreducedprice,asinbothcasesyouhaveundersoldyourselfandareoperatingatalossratherthanaprofitorbreakevenposition.Asabusinessowner,standfirm,believeinyourproductorservice,andnevereverletanyofyourcustomerssetavalueandpriceforyourwork.Sayingnoisbetterthanworkingforfree.

SAYTOYOURSELF:IAMNOTWASTINGTIMEONFALSECUSTOMERS.

RULE#73

ManageYourBusiness,ItIsYoursEveryaspectofabusinessmustbemanageddaily,fromthereceptionistwhogreetspersons,tothedeliveryguydeliveringyourproducts,tothejanitorialstaffandexecutivemanagement.Thereceptionistprovidesthefirstimpressiontoanyonewalkingintoyourbusiness,ifyourreceptionistpersonascreamsdisorganizationandunprofessionalism,mostlikelyyourbusinessisareflectionofyourmainlineperson.Soto,ifyourdeliverydriver,deliveringyourproducts,doesnottakeprideinthedeliveryaspect,thedeliverydriverisconveyinganimagetoyourcustomers,whichsaysyoulackprideinwhatyoustandforandbelievein.Asabusinessowneryouneedtomanageyourbusinessinthemannerwhichyourequireandensurethatyourstaffrecruitedareareflectionofyou,yourgoalsandyourvision.Ifyourstaffdonotreflectyourvalues,theywillnotbeaddingtoyourbusiness,neitherwilltheyprovideanyvaluetoyourbusinessgrowth.Sadly,youneedtogetridofthestaffwhoarenotalignedwithyourcorevaluesandemploystaffwillingtoadoptyourcorevalues,andridethehightidewithyoutosuccess.Ifyouaresuccessful,yourstaffwillalsoreapyoursuccess.

SAYTOYOURSELF:THISISMYBUSINESS,IWILLMANAGEITMYWAY

RULE#74

Macro-Manage,notMicro-ManageBeingamanagerisquitetricky,asyouaredealingwithdifferentpersonalities,differentlevelsofbelonging,dedicationandcommitment.Someofyourstaffareworkingbecauseyourbusinessisasteppingstonetotheircareerdreams,someareworkingbecausetheyneedthemoney,andotherareworkingforyoubecausetheyhaveavestedinterestinseeingyousucceed.Whateverreasonyourstaffworksforyou,youneedtolearntheartofmacro-managingratherthanmicro-managing.Micro-managingbreaksyourstaffmorale,limitstheircreativity,makesthemcomplacent,andyouwillhaveahighturnover,plentyofhourstrainingandcrosstrainingstafftofillinreplacements.Amicro-manager,isinvolvedinthedaytodaymanagingofeverysingleandspecificaspectofthebusinessandstafftasks.Micro-managersneedstobeinvolvedineverytask,tofeelneededandwanted.Micro-managingisbad,thereisneveranygoodthatcanemergefromhavingyourhandsineveryaspectofyourbusiness.Macro-managersarethebesttypeofmanagers,astheyallowtheiremployeestobecreative,andprovethemselves,theyallowtheiremployeestosettheirgoalsashighastheywant,Employeesworkingwithmacro-managersalwayshavesomethingtoprovetothemselvesandwillworktoachieveit.Micro-managerscostyourbusinesslossrevenue,macro-managershavetheabilitytobringoutthebestinanemployee,hencethebottomlineisalwaysincreasedasemployeesworkingformacro-managersarealwayslookingandseekingforbetterwaystoimproveandreducecosts.Asabusinessowner,youneedtobeamacro-managerandallowyouremployeestoprovetheirworth,givethemenoughspacetosucceed,howevertightenthereinswhenneeded.Youremployeeswillloveyouforit.

SAYTOYOURSELF:IAMAMACRO-MANAGER

RULE#75

BeResults-DrivenAdoptingtheresults-drivenpath,takesyourbusinesstoawholenewdifferentlevel.Asyoubecomemoreresults-drivenandresults-focused,youwillnoticeyouhavelesswastage,moreallocatedresourcesandyouaremoregoalfocused.Beingresults-drivenallowsyouasabusinessownertoquantifyandhighlighttaskswhichneedtobeachievedandyoucannowdecidemethodsinwhichyoucanachieveyourtasks.Themoreyouareabletoitemizeyourtasksandachieveit,themoreresults-drivenyoubecome,asyounowhaveanattainabletargettoachieve.Allbusinessownersstrivetohaveattainabletargets,howeverthisisnotaneasygoal,asyouneedtofocus,honeinonyourthoughtsand

dictateyourtaskstopaper.Onceyoubegintoseeresults,youarebetterabletoitemizetasks,achieveitandcontinueonyourresults-drivenpath.Asabusinessowner,createthatresultsdrivenpathforyourself,makeyourgoalsattainableandachievable.

SAYTOYOURSELF:IWILLCREATEMYRESULTSDRIVENPATH.

RULE#76

WalkAwaySometimes,sometypesofbusinessdealswegetintoarenotalwaysinourbestinterest,takestoomuchtime,becomesexhaustiveandnotworththemoneyintheend.Somebusinesspeoplehaveill-fatedintentions,andmaynothaveyourbestinterestatheart.Youneedtobeabletostandfirm,andwalkawayfromabusinessdealifyoufeeluncomfortable.Youneedtoassessandreassessthesituation,lookattheprosandcons,andmentallyconditionyourmindtowalkaway,withoutponderingandwastinganothersecondofyourtime,wonderingifthedecisionyoumadeisrightorwrong.

SAYTOYOURSELF:ONE,TWO,THREE,IAMWALKINGAWAY.

RULE#77

PeopleBelieveWhatTheySeeInmostcasesandscenariosinlife,peoplearejudgedbytheirappearanceandphysicalattributes.Sometimesappearancesdonotreflectaperson’strueabilities,howeveritisoftenusedasameasureofapersoncompetenciesandabilities.Physicalattributesandlimitationsshouldneverbeusedasameasureofapersonabilities.However,andasunfortunateasitis,physicalattributesandappearancesdictatethetype,quantityanddollarvalueofthebusinessacquisitionsanddealsyouwillsecure.Asabusinessowner,youneedtowalkwithyourheadheldhigh,withacertaindegreeofconfidence,asiftheworldisyourplaygroundandyoucameouttoplay.Youcanplaywithanemptybankaccount,buttheworlddoesn’tneedtoknowyourbankaccountisempty.Peoplebelievewhattheysee,andwhatyouwantyourcustomerstoseeisaveryconfident,incontrol,successfulbusinessperson.

SAYTOYOURSELF:WATCHMENOW,IAMINCONTROL,CONFIDENTANDSUCCESSFUL.

RULE#78

BeingRuthlessIsGoodIntheworldofbusinessbeingruthlessalwaysseemslikeabadact,seemslikeatyrantistakingover,andliketheleaderisself-serving.Inmostcases,ruthlessnessissynonymouswithsuccessinbusiness,asit’saself-defining,selfishacquisitionofpower.Beingruthlessisacceptableandisagoodthinginthebusinessworld.Mostbusinessleadersareruthlessinmakingthebestdecisionsintheinterestoftheircompany.Noleaderinbusinesswantstofail,failureisnotanoption,hencecoiningtheterminologyruthlessnessandequatingittobusinesssuccess.Asabusinessleader,youneedtoberuthlesstotheextentthatyougainyourcustomer’strustandrespect.Asabusinessleaderyoualsowanttoknowthatyourcustomersarealigningwithyoubecauseofwhoyouareasabusinessperson,whatyoubelieveandwhatyoustandfor.Youcannotgrowyourbusinessandbeasuccessifyouarekindheartedandgenerous,youmightaswellopenawalk-in,freeforallcharityandforgetyouownabusiness,Yourgoalistomakeaprofitandbeself-sustaining.Youneedtoberuthlessandmakebusinessdecisionsinthebestinterestofthecompany.

SAYTOYOURSELF:INEEDTOBERUTHLESSFORTHEBENEFITOFMYBUSINESS.

RULE#79

AskAndYouShallReceivePhilosophers,coaches,speakersandleadersarealwaysasking.Ifeveryouhavetime,observetheiractionsandstudytheirpersonaandyouwillnoticethattheuniverseistheirplayground.Theirplaygroundisbig,it’shuge,it’smassiveandtherearenoboundariestoholdthemin.Thesegreatmindsandthinkersareforwardthinking.Afterstudyingtheirthoughtprocessesandactions,youwillnoticethateachoneofthemlivesbythephilosophyof“askingandyoushallreceive”.Asabusinessperson,youneedtoputitouttheretotheuniversewhatyourequire,spellitouttotheuniverseasiftheuniverseisunderstandingandacceptingofyouandgrantingyourrequests.Asktheuniverseformoney,forsuccessfulpaths,foradesiretosucceedandlettheuniverseunfoldyourdreamswithinyourreachandyoureyes.Ifyouasktheuniverseforsmallfavors,smallquantifiableamounts,itwillrepayyouinsmallfavorsandquantifiableamounts,ifyouaskinbigincrements,bepreparedtohaveandacceptyourrequestspaidinbigincrements.Askbigandtheuniversewillpayyoubig.Don’tbeafraidtoask.

SAYTOYOURSELF:IAMNOTAFRAIDTOASK.

RULE#80

GetRidOfThemIt’sawasteoftime,effortandmoneytotrailandcarryemployeeswhoarenon-contributingtoyoursuccessandyourbusinesssuccess.Theseemployeesaredeadweightandarenon-valueaddedtoyourbusiness.Sometimes,thesenon-contributingemployeesaremoreinterestedinthepaycheckattheendoftheweekorpaycycle,andareconsideredas“countinghoursemployees”.Asabusinesspersonyouneedtogetridoftheseemployees,inthemostlegalmannerofcourse,avoidingpossiblelitigation,butgetridofthem,theyaresometimessynonymoustoleechesonanimals,orfleasondogs,theywillsuckthelastonceofsanityfromyou,makeyouwastecountlesshoursattendingtotheirwasteddemands,andmentallytireandexhaustyou.Ifyouremployeesdonothaveyourbusinessvisionandgoalsatheart,itisverysafetosaythattheydonotbelonginyourbusinessandhavenointerestinworkingwithyou.Youneedtogetridofthem,andrecruitthebestwhowillcarryforthyourvisionandmissionandensureyouareasuccessandyourbusinessisasuccess.

SAYTOYOURSELF:TODAYIWILL“CLEANHOUSE”ANDGETRIDOFNON-VALUEADDINGEMPLOYEES.

RULE#81

SeekOutTheBestAlignmentsThebusinessworldismadeupofnewbies,existingandsuper-successfuls.Thenewbiesarethosenewcomerswhoareestablishingthemselvesaslegitimatebusinessesandbuildingcredibilityinthemarketplace.Theexistingareconsideredasalreadyestablishedbusinesses,beenthroughtheteethingprocessandaregrowingatasteadypace.Thesuper-successfuls,arethosewhohavethe“beentheredonethat”mentality,theyhaveexperiencedthebestofthebest,theworstoftheworst,surviveditall,grewexponentiallyandareatastagewheregrowthandsuccessaretheonlytwopossibleoutcomes.Asabusinessperson,regardlessofthesizeandyearsinbusiness,youneedtoalignyourselfwithbusinesspartnerswhosharesimilarinterestsandcansteeryouandyourbusinessintherightpath.Thesebusinesspartnersthatyoualignyourselfwith,willmostlikely,moreoftenthananyotherbusinesspartner,providethemostvaluablebusinessadviceintermsofgrowthandstability.Choosewiselyandalignwiththosewhowillprovidethebest

businessadvicetoyou,andthosewhodelightinyoursuccesses.

SAYTOYOURSELF:IWILLCHOOSEWISELYTOALIGNMYSELF

RULE#82

BeMoneyConsciousFromasimplesurveyof100persons,nospecificethnicity,gender,classorage,almost85%ofthesurveyhadnoideaoftheirfinancialstatusorfinancialstanding.Mostinterviewedwereafraidoffinancials,andnotinterestedinmoneyasanentity,butratherinterestedinmoneyasaresourcetopurchaseconsumables.Inthebusinessworld,ifthiseverydaytheoryisapplied,whichidentifiesmostpeoplegenerallybeingafraidofmoneyandarenotmoneyconscious,asbusinessesandbusinessowners,thebusinessesaresettofailfromthebeginning.Asabusinessowner,youneedtounderstandyourfinancials,youneedtounderstandyourmoney,yourpurchases,yourexpenses,yourrevenuereceived,yoursalesandeveryaspectofyourbusinesspertainingtomoney.Furthermoreasabusinessowneryouneedtofullygrasptheconceptthatwithoutmoney,yourbusinesswillfailimmediatelyastherearenogroundsforthebusinesstosustainitself.Asabusinessowneryouneedtobeextremelymoneyconscious,youneedtoensureeverydayyouarespeakingthefinanciallingoofmoney,balancingyourfinancialtransactions,andthatyouaretreatingyourmoneyasanassetthesamewayyouwouldtreatyourvehicle.Beingmoneyconsciouswillsaveyoufromunforeseencircumstancesandpossiblefailures.

SAYTOYOURSELF:IWILLBEMORECONSCIOUSABOUTMONEYANDMYBUSINESS.

RULE#83

Re-alignYourThoughtsSometimesinthemidstofsuccesstherearepossibleroadblocks,somefailuresandobstacleswhichmayoccur.Mosttimesthepathtosuccessisladenwithroses,andit’saneasywalkoncethepathisfound.However,inthemidstofsuccess,obstacleslie,unforeseenobstacleswhichareplacedtheretopropelyoutoanewpathandnewwayof

thinking.Asabusinessperson,youneedtorecognizethefailingpathsandre-organizeyourselfforsuccess.Youneedtore-alignyourthoughtsforsuccessandremovetheunsuccessfulendeavorsfromyourto-dolists.Asabusinesspersonyouneedtoconcentrateyoureffortsontaskswhichgeneratesmoney,andallowfortheobstaclesandnegativitysurroundingyoutofalloffthebandwagon,asyouthreadthroughtheobstaclepathonyourwaytothepaththatbringsyouleastresistanceandsuccess.

SAYTOYOURSELF:INEEDTOFINDMYPATHSFORSUCCESS.

RULE#84

ThePlanItissafetosaythateverysmallbusinessowner,entrepreneur,businessperson,oranypersonwhodabbledinbusinesshadagreatideaatonepointintime.Afterall,greatideasmakegreatbusinesses.Let’srephrase,greatideasmakegreatbusinessiftheyarefullyactionedandimplemented.Asabusinessowner,youbecomeoverwhelmedwithbusinessideas,businessplans,businessthoughtsandmoneymakingideas.Guaranteed,almost95%ofyourideasareneverimplemented,becauseyouarebusychasingthenextgreatideainyourhead.Youdidnothavetimetofinishthefirstthoughtprocessfurthermoretheimplementationprocessforyourexistingideaandyouareontothenext.Asabusinesspersonyouneedtovisualizeyourinitialidea,convertyourideaintoaplan,implementyourplan,andtakespecificdecisivedecisionstogrowyourideaandbusinessintoasuccess.Oncethatideahasbeencompleted,youcanmovealongtothenextbigideainyourheadandbringittofruitionandimplementation,ensuringsuccessofeveryidea.

SAYTOYOURSELF:IKNOWTHEPLAN,IHAVETHEPLAN.

RULE#85

OpportunitiesForImprovementIneverypartlifetherearealwaysopportunitiesforimprovementsandmakinglifebetterandmoreenjoyable.Similarly,ineveryaspectofbusinessthereareopportunitiesforimprovement,opportunitiesforbusinessgrowth,toenhanceprocesses,tosupersedecustomerexpectationsandtodeliverexceptionalresultsrepeatedly.Asabusinessperson,yourmindsetneedstobekeenandsharp,sothatyouareabletograspandidentifytheseopportunitiesforimprovement,andtakeadvantageofitasitunfolds.Youneedtobeabletoexamineallaspectsofyourbusinessinadetailedmanner,identifyopportunitiesforimprovementandinitiateimplementationplans,tocapitalizeontheseopportunitiesforimprovements.Don’tlettheseopportunitiespassyouby,astheyseldomeverreturn.

SAYTOYOURSELF:ICAN’TLETTHESEOPPORTUNITIESPASSMEBY.

RULE#86

Invest,Invest,InvestSmartbusinesspeoplearealwayslookingforwaysandmeansofinvestingtheirmoney,sothattheycanacquireadditionalmoniestocarryouttheirbusinessgoals.Partofrunningasuccessfulandsustainablebusinessisinvesting.Investingallowsyourmoneytodouble,tripleandsometimesquadrupleinvalue.Asabusinesspersonyouhavetodecideifyouareriskaversiveorenjoyrisk.Ifyouareasmartinvestor,youwouldnormallyinvestinlowriskitemstoensurethatattheendoftheinvestmenttimeframe,youhaveyourmoniesback(principal)plusadditionalmoniespaidouttoyou(interest).Ifyouenjoyrisk,youwouldinvestinhighriskoptions,withquickyields,payingcloseattentiontoyourmoney,andknowingwhentocloseaninvestmentandwalkawaywithyourmoneyinhandplusinterest.Somebusinessownerslikemediumrisk,alittlebitofexcitementwatchingtheirmoneygrow,howeverthesearecalculatedinvestors,whoenjoythethrill,butareriskaversiveatthesametime.Regardlessofwhattypeofinvestoryouare,itiswisetoinvestsomeofyourmonies,asthereturnsoninvestmentbecomesagoodinjectionofmoniesintoyourbusinesstoexpandandcatapultitfurther.

SAYTOYOURSELF:IWILLINVEST,INEEDTOINVEST.

RULE#87

BeWillingToChangeChangeistheonlyconstant,itisaninterestingdynamictothinkabout.Asbothwords,changeandconstant,seemstobecompletelyoppositeofeachother.Changeisreferredtoasdynamicandeverevolving,andconstantmeanssteadyandregular.Thisphrase“changeistheonlyconstant”isusedoverandoverinthebusinessworldofterminologies.Simplyput,itmeansthattheonlythingconstantintheworldofbusinessischange.Italsomeansthatasabusinesspersonyouneedtobewillingandabletochangeyourbusinessparadigmanddynamicswiththemovementofthemarket.Anothermeaningpertainstoyourabilityasabusinesspersontoletgoofthepast,itsfailures,successes,truths,prejudices,friendsandenemiesandnotletyourpastinterfereanddictatethefutureofyourbusinessanditsviabilityinthemarketplace.Beingwillingtochangefromapersonalperspectiveandabusinessperspective,allowsyouasabusinesspersontoembracethebusinessworldwithopenarmsandbeingready,willingandabletoconquertheworld.

SAYTOYOURSELF:IAMWILLINGTOCHANGEANDMOVEFORWARD.

RULE#88

IAmTheBreadwinnerBeingthebreadwinnerofafamilycomeswithtremendousresponsibilitiesandburdens,thebreadwinneristhesoleprovideroftheirfamily,themselvesandtheirdependents.Eachmemberinafamilyisreliantonthebreadwinnertoprovidefortheirsurvivalandmereexistence.Migratethatconceptofahomebreadwinnertoabreadwinnerofabusiness.Asabreadwinnerofabusiness,youaretheonlypersonresponsibleforthebusinessexistenceandsurvival.Youaresolelyresponsibleforthebusinessfailureorsuccess.Abreadwinnerbusinesspersonworksdiligentlyforthebusiness,sacrificingpersonalenjoymentandpleasures,inexchangeforfameandfortune,businessgrowthandsuccess.Asabreadwinner,youhavetobeabletosurviveagainstallodds,swimintheturbulentbusinesswaters,sealdealswithsharks,andconstantlyprovideforyourbusinessanditsgrowth.

SAYTOYOURSELF:IAMTHEBREADWINNEROFMYBUSINESSANDMYBUSINESSISMYRESPONSIBILITY.

RULE#89

BeingReadyIntheworldofbusiness,andeverydaybusinesstransactions,likemindedbusinesspersonsarealwaysready,available,accessibleandpresent.Beingreadyandpresentispartofthepackageofbeingabusinessperson.Readinessisoftenreferredtoasmakingdecisionsonthespurofthemoment,beingabletoattendbusinessmeetingswithoutnotice,beingabletosignsdealswithoutforethought,andbeingabletostandfirmandmakeaconcertedbusinesschoice.Eventhoughbusinesspersonsarealwaysreadyandpresent,don’tbefooled,theyarenotmakingerraticbusinessdecisions,thesedecisionsarewellthoughtof,calculatedandstrategicinnature.Whentheopportunitiesarise,businesspersonsarereadyandpresent.Asabusinessperson,youneedtobereadyandpresent,youneedtoconditionyourmindtobeconstantlyinthepresent,alwaysstrategizingandbeingonestepaheadofyourbusinessthoughts.

SAYTOYOURSELF:IAMALWAYSREADYANDPRESENTTOMAKEBUSINESSDECISIONSONTHESPUROFTHEMOMENT.

RULE#90

BeYourOwnBrandAmbassadorBrand!Brand!Brand!Everybusinessprofessor,magnateandleader,teachesbrandrecognition,brandidentityandbrandloyalty.Mostofthesebrandcoursesandbrandsessionshardlyeverfocusonbrandingof“You”.Asabusinessperson,runningyourownbusiness,workingnightanddaytomakeitsuccessful,toilinglonghourswhentheworldisasleep,seldomdoyourealizethatthereisnooneelsewhoknowsyourbusinessbetterthanyou.YourbestbrandisYou!Repeatedagain,YourbestbrandisYou!Onlyyoucansellyourbusiness,onlyyouknowyourbusinessinsideout,onlyyoucanwineanddineandtalkaboutyourbusinesswithpassionanddedication.Youareyourbusiness,yourbusinessisyou,andyouareyourownbrandambassador.Gooutthereandsellyourbusinessasyouarethebestsalesrepresentative,andcommandrespect,forwhenyourbusinessnameismentioned,thenextwordsmentionedshouldbeyourname.Youandyourbusinessnameshouldbeinterchangeableandsynonymous.

SAYTOYOURSELF:MYBESTBRANDISME!

RULE#91

TheNeedEveryideaisconceivedfirstlyasathought.It’slikeaseedimplantedinthethoughtprocessesthatfestersandgrows,neverdissipating.Thisseedsoongrowsbeyondcontrol,beingphysicallyactionedandputintoeffect.Thiswholeprocessofseedcreation,togermination,togrowthisequatedtohavinganeedandhavingtheneedfulfilled.Most,ifnotallbusinessideasarebornoutofaneedtobefulfilled.Greatthinkersenvisionneedsinsociety,andenvisionthecreationofproductsandservicestosolvespecificproblemsemergingoutofneed.Asabusinesspersonyoumustrealizethatyourbusinessisfulfillinganeedthatexist.Thesooneryourealizeyouarefulfillingthatneedinthemarket,thefasteryouareabletoconceptualizetheserviceandproductyoumustcreatetofillthegapinthemarketplace.

SAYTOYOURSELF:MYBUSINESSWILLFULFILLITSINTENDEDNEEDINTHEMARKET.

RULE#92

IAmTheDriverDrive,explore,learn,andgrow.Asdriversofyourowndestiny,youareresponsibleforyoursuccessesandyourownpersonalgrowth.Youcansetyourlimitsasachievabletargetsorunreachabletargets.Oncetargetsareset,theythenbecomerealisticandachievable.Asadriverofyourowndestinyyouarenowsteeringthebusintheright

direction.Youaresteeringyourlifeandbusinessinthepathwhichyourequireittotake.Asabusinessperson,yougrabthesteeringwheelanddriveyourbusinesstosuccess.Thesamemanneryousteeryourlife,yousteeryourbusiness.Youneedtorealizethattherearenolimitstoyourabilities,soto,therearenolimitstothenumberofstopsyoumakealongthewaytoyoursuccesses.Drive,explore,learn,capitalizeandgrowyourbusiness.

SAYTOYOURSELF:IAMTHEDRIVER,DRIVINGTHISBUSINESS.

RULE#93

SystemAndProcessEverythingLookingaroundattheworld,youwouldrealizethattheworldisdrivenbysystemsandprocesses.Justthinkaboutit,everact,everytask,everyproductorservicecomesfromsomething.Thissomethingismadeupofsystemsandprocesses.Everyproductorservicehasabeginningandanend,italsohadamiddleground.Thisbeginning,end,andmiddleareallpartofsystemsandprocesses.Systemsandprocessesaresequentialstepsofcompletingatask.Thestepsaresosequencedthattheoutcomeisobviousandexpected.Deviationfromthesystemandprocesswillproduceabnormalresultsandinmostcasesnon-conformingproductsandservices.Asabusinessperson,onceyougetintothehabitandmakeitaritual,ofusingasystemandapplyingprocessestoeverytaskyouundertake,youareonyourwaytobecomingasuccess,asyouhavedefinedapathwayandaprocesstoensureyouroutcomeandendresultisachievable.Focusonmanagingtheprocessesefficientlyandeffectivelytoachievethesystemsthatyouputinplace.Realizethevalueinimplementingsystemsandprocessesasthishelpsstreamlineyourbusinessandreducewasteandinefficiencies.

SAYTOYOURSELF:ISEEVALUEINSYSTEMSANDPROCESSES.

RULE#94

ThePerfectClientThefallacyintheideaoftheperfectclient,isthateveryspeaker,coachandbusinessadvisor,advisesyoutogoaftertheperfectclient.Howeverintheworldofbusinessthereisnothingliketheperfectclient.Clientsandcustomersarenotperfect,rathertheyarefarfrombeingperfect.Goingaftertheperfectclientinthebusinessworldsimplyput,meansstrategizingyourbusinessmindsettobelievethereisaclientoutthere,thatyouwouldliketohaveandbeabletoconductbusinesswith.Asabusinessperson,youneedtocreatethisperfectclient,aclientthatonlyyoucanimaginewouldbeaperfectfitforyourbusiness,aperfectmasterpieceofyourbusinesspuzzlethatwouldallowyoutogrowyourbusiness

exponentially.Oncethatperfectclientiscreated,youthenneedtoproceedtogoinsearchofthatperfectclient.Onceyoubegintosearchforthatperfectclientthatyouwanttostrategizeandgrowwith,youwouldsoonrealizethatnon-valueaddedclientsandclientswhoarenotworthyoureffortandtimewillsoonfallbythewayside,asyouhaveagoalandapurposeandissetonachievingyourgoalandpurpose.

SAYTOYOURSELF:MYPERFECTCLIENTAWAITSMYINTRODUCTION.

RULE#95

Customer’sPainAsuccessfulbusinesspersonisalwaystakingthetimetounderstandtheircustomers.Businessesoftenspendthousandsofdollarsoncustomerinsightprograms,tryingtounderstandtheircustomers.Thereasontheytrytounderstandtheircustomers,isthereasontheyremaininbusiness.Understandingthecustomersandtheirpainorneedisthesurestwayofaguaranteedbusinessexistence.Asabusinessowner,youneedtounderstandyourcustomer’spain,youneedtounderstandthewaytheyfeel,andthesolutiontheyareseeking.Onceyouunderstandtheirpainandthesolutionsought,youarebetterabletoobtain,holdandretain,andsecureagreatercustomerbase.Thewhysofacustomerexistenceandthewhysofacustomerneedforyourservicewillbetterassistyouinyourquesttounderstandingyourcustomer’spain.

SAYTOYOURSELF:IUNDERSTANDMYCUSTOMER’SPAIN,ANDIWILLRESOLVETHEIRPAIN.

RULE#96

AssessTheCompetitionEverybusinessowner,CEO,generalmanager,managingdirectorandpersoninauthorityalwaystakestimetoassessthecompetition.Someevengototheextremewheretheyspyon,stalk,copyandstealfromthecompetition.Theworldofbusinessisacut-throattypeofworld,it’san“everymanforhimself”typeofbusinessworld,whereonlythestrongsurvive.Theweakandfrailbusinessesfallbythesidelineandthestrongcontinuetomonopolizeanddominatethemarket.Asabusinessowner,youneedtoconstantlyandcontinuouslyassessyourcompetition.Youneedtoplaceyourselfinfavourablepositionswhereyoucanunderstandandseewhatthecompetitionisdoingallthetime.Youalsoneedtobeonestepaheadofthecompetition.Hirethebestpeopletoworkforyou,treatthemwellandtheywillbeloyaltoyouandyourbusiness.AlwaysconductaSWOTanalysis(strengths,weakness,opportunities,andthreats)ofyourbusiness,ensuringyou

arepositioningyourselfwellinthemarketplaceagainstyourcompetition.Assessyourcompetitionallthetime,neverforgettopayspecialattentiontoyourcompetition,becauseyoucompetitionisnotforgettingyou.

SAYTOYOURSELF:IWILLASSESSMYCOMPETITIONALLTHETIME.

RULE#97

HaveAPlanThevision,themission,thevisionboard,thejottednotes,theto-dolist,andelectronicremindersareallmethodsandwaysofremindingoneselfoftaskswhichneedtobecompletedonalocalandlargescale,broadthinking,visionarylevel.Whetheritisdoneonalocaleminuteleveloravisionaryupscalebroadlevel,aplanneedstobeputinplace,sothatthetaskbecomesidentifiableandachievable.Aplanisaveryimportanttoolusedbythemostsuccessfulbusinesspeople.Businesspeopleplanconstantly,usingvarioustoolsandmethodologies.Successfulplanningallowsfortargetstobeachieved,anddeliverablestobemet.Withoutaplan,thebusinessismerelyexistingandutilisingalotofdamagecontrolmethodologiesalongitsgrowthpath.Asabusinessperson,youneedtohaveaplan,adefinedplanwithsettargets,sothatyoucancontinuetogrowyourbusinesswhileyoustrikeofftargetsastheyareachieved.

SAYTOYOURSELF:IHAVEAPLAN,ANDIWILLACTIONMYPLANDAILY.

RULE#98

Don’tGiveUpSomedaysareverytough,andyouwonderwhyyoubothertoputyourtimeandeffortintoabusinessthatisnotgrowingleapsandboundslikeyouwanteditto.Thefirstthingthatyoumustrealizeisthateverydaywillneverbethesame,andthateverycustomeryoutalktowillalwayshaveaconcernandanissuethatrequiresyourresolution.Customersalsowill,inmostcasesrequireamanagerorownertoprovideresolutiontotheirconcernratherthanspeakingwithfrontendstaff.Yourjobasabusinessowneristoproblemsolveandkeepthepeace,providesolutionstoconcernsraised,andkeeptheprocessmoving.Itcanbecomedaunting,overwhelmingandfrustratinghoweveryouneedtopushahead,witheyestotheskyandheadheldhigh.Don’tgiveup,anddon’tlettasksoverwhelmyou.Lookateachtaskandbreakitdowntominutedetailswhichcanberesolvedpiecebypiece.

SAYTOYOURSELF:IWILLNOTGIVEUP,TODAY,TOMORROWORANYOTHERDAY.

RULE#99

VisualizeYourFinishLineDailyIntheworldofbusiness,itseemsliketasksandpeoplearealwaysbombardingandsurroundingyou.Itseemslikeeveryitemandeverytaskisurgentinnatureandrequiresyourimmediateattention.Mostbusinesspersonshaveprioritytaskandamethodtotheirmadnesswhichworks,becausemost,ifnotallbusinessownersaresuccessfulandgainrecognitionoftheirsuccessbytheirdeliverables.Deliverablesaresometimesdefinedasthetaskstobelisted,butonceachieved,itbecomestheendoftheroad,thefinishline.Theroadseemslessbumpyonceyoubegintovisualizethefinishline.Mosttasksanddutiesareheavyanddaunting,onceyoubegintobreakitdone,youcanseetheendresultsbeingachieved.

SAYTOYOURSELF:EVERYDAYISEEMYFINISHLINE,IAMONESTEPCLOSERTOREACHINGIT.

RULE#100

YourSocialResponsibilityAsabusinesspersonyoushouldstrivetohaveasociallyconsciousbusinesswhileyouseektocapitalizeyournichemarket.Businessesgaininreputationbybeingsociallyconscious,havingthatsocialresponsibilityandsocialallegiancetoasocialorganization.Notonlyisthealliancebetweenyourbusinessandthesocialorganizationacceptable,butitalsohelpstomakeyourbusinessvisiblewithinthesocialorganizationcommunityandinturnenhancesyourbusinesscredibility.Customersdelightinpurchasingproductsandservicesfromsociallyconsciousorganizations,becauseinnatelytheyfeel,ifabusinesscanassistthegrowthofthecommunitybybeingsociallydiligent,thenthatbusinessdeservesmyhard-earnedmoney.Beingsociallyconsciousandresponsibleisgood,itbuildsyourreputation,increasesyourrevenue,andallowsyoutocreateasocialbrandforyourself.

SAYTOYOURSELF:MYSOCIALRESPONSIBILITYISTOMYCOMMUNITY.

RULE#101

Dream,NeverStopDreamingAccomplishments,initiallycomesfromhavingdreams.Greatthinkers,scholars,

philosophers,inventorsandbusinessmagnateseachhadadream.Eachfollowedtheirdream,andwasneverafraidtoDREAMBIGortoSTOPDREAMING.Alifewithoutdreamsisauselesslife,itisalifelackingvalueandpurpose.Boththerichandthepoorhavedreams,therichhastheresourcestomakethedreamsareality,andthepoorhasthedeterminationtosucceedagainstallodds,thepoorhasnothingtolose,exceptathoughtwhichwasadream,whichnevergotactioned.Businesspersonsneverstopdreaming,theyarealwaysdreamingofbiggerandbetterthingsfortheirbusiness.Asabusinessperson,youcannotaffordtostopdreaming,youneedtodreamandaccomplishyourdreams.Neverstopdreaming,nevergiveup,andmostimportantlyNEVERSTOPDREAMINGABOUTYOURBUSINESS.

SAYTOYOURSELF:IAMNOTAFRAIDTODREAM,ANDIWILLNEVERSTOPDREAMING.

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THANKYOUFORREADING.

IHOPEYOUIMPLEMENTWHATYOUHAVEREADTOMAKEYOURBUSINESSASUCCESS.

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ABOUTTHEAUTHOR

CindyBahadur-RamkumaristheCEOandFounderofManagementSystems&Solutions.Shehasbuiltandtaughtbusinesseshowtooperate,sustainandgrowexponentiallyonzero(0)credit,streamlinedandconsolidatedbusinesses,coachedbusinessownershowtomaximizeefficienciesandreducecostallwhilemaintainingaPROFIT.

Cindyiswellknownforcreatingstructureinchaoticbusinessenvironmentswhileimplementingstrategicprocessimprovements.Sheimpartstheknow-howonhowtoaspiretohaveyourtimeequalmoreprofit(time=moreprofit)andhowtoachieveprofitablestatusasabusinessowner.Shecoachesandshowsbusinessownershowtothinkwithpurposeandcreateapathwaytoprofit.

CindyisaLinguist(speaks5languages),ManagementSystemAuditor,ManagementConsultantbyprofession.SheisalsoanAuthor,Reporter,Writer,Facilitator,Lecturer,BusinessCoachandBusinessMentor.

Toenhanceyourbusinesspotentialvisitwww.mssconsultants.com,andemailcindy@mssconsultants.com