1.

2. The Obligatory Boring About Me Slide

http://flavors.me/merubin75

3. Agenda

The First Big Challenge What is Social Media?

The Second Big Challenge Why Social Media?

Mythbusting

Real World Examples

Fifth Thirds Social Media Roadmap

Getting Started Checklist

4. Dont be shy 5. Most Trusted Professions Source: GfK Custom Research, June 2009 6. Least Trusted Professions Source: GfK Custom Research, June 2009 7. 8. 9. 10. 1. Consumers Trust Each Other First Consumers form their opinions about us beforeengaging with us.

Recommendationsfrom people they know

Consumer opinions posted online

Brand Websites

11. 2. Search is the Internets Front Door Brand Brand Social Social Press 12. 3. Everything Lives Forever in Google Ive been a 5/3 customer for eight years.Our local branches are excellent and Ive never had a problem with them at all!Maybe Indiana people are just nicer. 5th 3rd is TERRIBLE!Iwill never ever do business with them again. Latest Comment (August 9, 2010) Has any one else experiencedfraudof this nature? 13. 14. 15. 16. 17. 18. Misperceptions and Realities 19. Myth: Risk Outweighs Benefits Too much Risk Reputational Regulatory Risk is ignoring: Conversation happens withorwithout you 20. Myth: Social Media is just a Viral Video We just need a YouTube video (or a blog/Facebook/Twitter) Marketing best practices still apply: Define the strategy Dont chase the shiny tacticThen select the tools 21. Myth: Social Media is just Teenagers Yapping Grandma and Grandpa are on Facebook Social Networking Usage of Adults Age 65+ 5% in 200526% in 2010 22. Myth: Social Media is just a Mens Only Club Facebook Female: 57% Male: 43% MySpace Female: 64% Male: 36% Yelp Female: 57% Male: 43% LinkedIn Female: 50% Male: 50% YouTube Female: 50% Male: 50% Flickr Female: 55% Male: 45% Digg Male: 64% Female: 36% Foursquare Female: 50% Male: 50% 23. 24. Home Depot 25. 26. 27. 28. 29. 30. May 2007:1 million reviews February 2008: 2.3 million reviews March 2010: 10 million reviews 31. 32. Big Picture: Overall Social Media Goals

Make our customers lives better

Improve the customer experience

Strengthen relationships via listening

33. Big Picture: Overall Social Media Goals

Integrate actionable insights Fifth Third

Acquire new customers

Deepen relationships with existing customers

Increase employee engagement

34. 35. Social Media Infrastructure 36. Social Media Strategic Framework 37.

Define your Roadmap (The Strategy)

Gather internal support (Brain Trust)

Get endorsed from senior champion(s)

Listen first (Free vs. Vendor)

Start small (organic growth first)

Go where your customers are

Getting Started Checklist 38.