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THE INTERNATIONAL MAGAZINE OF THE GEA GROUP ISSUE 12 MARCH 2011 HEALTHY BALANCE KEEPING COWS HAPPY THE RISE OF KVASS
Transcript

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THE INTERNATIONAL MAGAZINE OF THE GEA GROUP ISSUE 12 MARCH 2011

HEALTHY BALANCE

KEEPING COWS HAPPY

THE RISE OF KVASS

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ENERATE is published by the GEA Groupktiengesellschaft, one of the largest systemoviders for food and energy processes with

out EUR 4.4 billion revenue in 2010.

sted on MDAX stock index, the companycuses on process technology andmponents for demanding production

ocesses in various end markets. The groupnerates about 70 per cent of its revenue

om the food and energy industries, both of

hich have long-term growth prospects.of December 31, 2010, the internationally

erating technology group had a workforce ofer 20,000 employees. GEA Group is a marketd technology leader in its business areas.

ontact

EA Group Aktiengesellschaftter-Müller-Str. 12468 Düsseldorf

ermanyl. +49-(0)211-9136-0ww.geagroup.com

EA MECHANICAL EQUIPMENT

EA HEAT EXCHANGERS

EA PROCESS ENGINEERING

EA REFRIGERATION TECHNOLOGIES

EA FARM TECHNOLOGIES Dear Readers,

All of us depend on food, water andenergy to survive – they are inextricably

linked together to form a triangle of

essential human requirements. Water

and energy are also needed to produce

and process food, while water plays an

important role in creating energy.

The GEA Group has a wide portfolio of

innovative engineering solutions for all

sides of this triangle. In this issue we

turn the spotlight on food. Our main

feature focuses on the challengesfacing different parts of the world in

feeding their respective populations.

It also looks at the link between food

and health. GEA companies have a long

history of developing technology that

enables food producers to get the best

out of the resources available.

In the field of healthcare, our expertise

in freeze drying means that essential

vaccines can be delivered in parts of the

developing world that are hampered by a

lack of refrigeration.

Of course, none of us would be here if

we didn’t have blood pumping through

our veins. Blood is another of life’s

essentials where GEA Group is making

a difference. You can read about howour technology is being used to process

blood into its various components for

use in life-saving surgery.

One industry with which you might

not normally associate us is cosmetics.

But they too depend on engineering

expertise to produce the right

quality and texture. Our Question

and Answer feature with a makeup

artist provides a fascinating insight

into this glamorous area.As major players in refrigeration,

heat exchange, dairy and brewing we

were out in force recently at three major

trade shows – Chillventa, Brau Beviale

and EuroTier – where we exhibited a

range of new products.

Finally, innovation is a constant for us

and in this issue we highlight how our

segment GEA Process Engineering has

found the secret of making instant coffee

taste just like the real thing.

Jürg Oleas

Chairman of the Executive Board

GEA Group Aktiengesellschaft

Welcome to the twelfth issue ofGENERATE, published by theGEA Group Aktiengesellschaft.

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GENERATE MAGAZINE ISSUE 12 1

FEATURE STORY

FOOD FOR THOUGHT

Generate looks at theood and health disparitiesbetween the developed anddeveloping worlds

InStant SUCCeSSi m c

SUGara cmm uu

HOW tO DO Itk c

Q&at c c mu

FrUIt & VeG gea c

KVaSSdm c ru

art In enGIneerInG

SHOWtIMegea u x

LIFeBLOOD b – u a Day In tHe LIFeC sm’ m u cu gu C gea m tc

LaSt WOrD

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2

HOW an InnOVatIVeenGIneerInG prOCeSSCan MaKe InStant

COFFee taSte LIKe tHereaL tHInG.

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GENERATE MAGAZINE ISSUE 12 3

cc m c u . a m c m m

cum m uc .

i 2010 Cmm-n i i – ’u f c uc – m m vm, um , u c u.

i -u, cc a kum b m i C b, “ c , u cm , c cum , c c.”

Coee craze

i C J – cuu– c c u. J ’ c m.r c J c, s k,

c Cc 1901. l Us c csuc x c J C, c cu’ c u.

M, Us, c ccu ju c cum.Cmm-n u c c , cum m c . a c c ’ m m

u c.t c- amc c u m “ u m c”.i m c u. a xc gea pce cm gea n c. t cm, c c, u c u cu mucu cm cc c .

i’ cu cc: m c mx c u c . bu m c m u uc uc cu. t gea n cquc uc.

Increased yield

w cqu –m f c – c

cum . r u c c mx ccc xc - m.t mu xc c u cc m c m.i f c cu, qu xc cum.

“w f u ,” s l, M gea n’ & d d. “t f

c – , cum m qu cum – f u cum fu uu.”

f , c m c uc 2011.

with Changing liestyle, rapidUrbanization and growing inCoMelevels, instant Coee ConsUMptionis rising, espeCially in big Cities.

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4

   S   U   G  a   r    I   S

    O   n   e

    O   F    t   H

   e 

   M  a   I   n   S   t

  a   y   S    O   F

    t   H   e

    F   O   O

   D 

  a   n   D    D   r   I   n

   K    I   n   D   U

   S   t   r   I   e   S

 

  a   n   D    I   S

    I   n   C   r

   e  a   S   I   n   G

   L   y 

   B   e   C   O

   M   I   n   G   a    V

  a   L   U  a

   B   L   e 

   F   U   e   L

    S   O   U

   r   C   e   a   S

    W   e   L   L .

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GENERATE MAGAZINE ISSUE 12 5

Cumu b b y o. s g l gm C

i u u c c ac 1492.

i m u- u

Cumu m b l gm m.w f , m cu u c c dmc ruc. au c C, u Us muc su amc.

C m xm ‘u c’: u’ c m uc m u cm . i c, u m’

c cmmc .New World crop

Cumu u u u u c . su u eu c c u Cu 11cu. n su su e a,u c M e i u u u c juc c.

t u c m l gm n w cm sc m

Cumu’ f dmc ruc m uu C.b m 16 cu puu uc u c b u b,duc c c.

bu, cu, ucc cm c. t ufcm , c u c c ’m u c – .b 1505 m 19cu m ac c

n w u .

suc u’ mum cu b amc w ic cumuc m m c C.

Valuable

t u cu ’ m u cmm. a ju u.Cmc mucu u u c; u c, xm

m -mx cc. a m m c u , m m u.

i’ c u uc – . suc u m mcmm -uc c. i suamc, b cu, u c c uc.

au u cum

170 m u c . M 100 cu u c. b um u, uc 36.4 m 2009/10, c m 28 m x.

au 79 c ’ ucm m u c c u-c um. t xc m u, m cu.

h u c cu xc juc c

. t m u c m. u, , c c c u u.t juc c, uc c.

t m juc m c c u. C m,

 juc u c c . Cu u c f u cc mu u-m c.

su u cm .rf u mu. nu u, uc muc m, m m f c. t m -c u c ju u mx m.

w c u c m u, u u , ’ u u uu m .

GEA EXpErtisE in suGAr And EthAnol

World-class cooling, heat exchange, evaporation,

drying and separation equipment rom GEA

is available or the key stages o sugar and

ethanol processing.

GEA Heat Exchangers has developed solutions

specically or processing sugar rom cane and

beets. For example, the plate evaporator EVAPplus

allows careul treatment o the sugar solutionand saves energy at the same time. The Free Flow

plate heat exchanger rom GEA PHE Systems can

be used to heat or to cool down, or example, mixed

juice or molasses rom cane sugar mills. The

company manuactures and supplies a ull range o

leading-edge heat exchange and cooling equipment

to the sugar and ethanol industries. In Brazil the

segment is known or innovative cooling towers, heat

exchangers and evaporators that ensure the energy-

ecient production o sugar and bioethanol.

A number o GEA Process Engineering companies

are involved in these industries. GEA Barr-Rosin has

extensive experience in drying and cooling beet andcane sugars, as well as other sugars and sweeteners.

Its portolio includes rotary dryers, combined rotary

dryers/coolers, two-stage dryers and coolers and

fuidized bed coolers. GEA Liquid Processing provides

systems or dissolving sugar into syrup or making

beverages. Raw sugar juice contains impurities

that have to be removed beore the evaporation

and crystallization steps. Membrane ltration

technology rom GEA Filtration claries the raw

juice at low temperature, making it a cost-eective

solution. Finally, GEA Wiegand evaporation plants

are used to concentrate the sugar solution ready

or crystallization.

Molasses, the waste product rom sugar actories,

contains high levels o sugar that can be ermented

into ethanol. Separators and decanters rom GEA

Mechanical Equipment company, GEA Westalia

Separator Group remove the solids rom the molasses.

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6

Kig cows h

GREEN, GREEN GRASS

Wh cows diffs coss h wold.I wm clims cows m sd ll o h sus. I mos couis hsd h summ mohs ousid d hwis mosl i h slls. Givig imlscl d s ccss o hi food isfudml. Gea Fm tchologis’ cowcubicls dsigd o k io ccouh imls’ ul movms d comibl wih v bd d siz of cow.Cows d som fdom o mov oudd s ccss o hi fd. th lsod dqu w sul – d hw ds o b cl d fsh.

COW COMFORT

Kig cows comfobl, cl, wll-fd d wd c imov hi hlh,duc sss, imov hi fd ik,ics hi lif xcc d ulimlics milk ild. Gea Fm tchologisis globl ld i sulig di fmswih vhig h d o k hicows h d milk oducio hlh,icludig cow cubicls, fdig ssms,

mu mgm ssms, bquim, d milkig los.

h c uc mm – u 500

m, cc c*.rc u uu -m m c uc mm m c

m. l m c u .* rc m nc U’ sc acuu,

ru dm

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GENERATE MAGAZINE ISSUE 12 7

LET SLEEPING COWS LIE

Kig cows comfobl i hi slls isimo fo hi gl wllbig s wlls imovig blood ciculio i h udd.D floos, cow bddig, udd hgid foo c oducs k h imlshlh d h. Good vilio i fmsvs h sss d oil illssslik hoof diss. Mu mgmssms, which iclud mu obos dhdulic mu movl ssms, k hwlkws cl. If cows c s olfo log, sudis hv show i c boosmilk ild. Som fms v l soohigmusic fo hi cows.

FARM MANAGEMENT

Mgig hds ofssioll c dividds. Gea Fm tchologis dsigsffciv d iml-fidl milkig ocsss:oimum wokflows i h di c mkfms’ livs si d imov milk ilds.a g of fm mgm quim dsofw bls fms o s xcl howmuch hi cows ig d how much milkh oducig.

MILKING TIME

Gea Fm tchologis’ mk-ldig omilkig los – h auoroo g – c milkmo h 100 cows hou. this modl dso wok o h bigg di fms, fo xmli h US wh som fms hv 10,000-20,000cows d milkig ll is 24/7 oio. thfms u lik clockwok d h cows kowxcl wh i’s hi u o b milkd. rcGea Fm tchologis iovios lso iclud

oboic milkig d h IQ milkig clus, whichmilks cows mo quickl, gl d fficil.

GEA And thE dAiry industry

GEA Farm Technologies is one o the world’s leading manuacturers and suppliers o

integrated milking products and systems. Since 1926, GEA Farm Technologies has led the

industry in developing technical innovations or livestock arming and i ts AutoRotor milking

parlors revolutionized the dairy industry in 1988.

GEA Farm Technologies is a total solutions provider to the livestock arming business and a

program o acquisitions in recent years has improved the breadth o its product portolio.

It employs more than 1,900 people worldwide in subsidiaries in over 60 countries.

Dierent segments o GEA’s business are also involved in this sector – GEA Mechanical

Equipment (separators, homogenizers, valves and pumps or the dairy processing industry),

GEA Process Engineering (complete liquid and powder process lines, single process plants

and equipment), GEA Rerigeration Technologies (industrial rerigeration or dairy production

and storage) and GEA Heat Exchangers (heat exchangers or the dairy industry and air coolers

or use in rerigerated cabinets).

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8

KVaSS IS a DrInK tHat MOStpeOpLe In WeStern eUrOpeWOULD prOBaBLy nOt HaVeHearD OF, anD tHat WOULD BeVIrtUaLLy IMpOSSIBLe tO FInD Ina SUperMarKet. BUt In eaSterneUrOpe, SaLeS are BOOMInG –WItH tHe BIGGeSt naMeS IntHe GLOBaL DrInKS InDUStry

InVeStInG HeaVILy tO enSUretHeIr SHare OF tHe aCtIOn.

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GENERATE MAGAZINE ISSUE 12 9

m ru c 10 cu, c

u .

t c , m uc u cc 1.5 c . smm u uc m, m u umm.

cu uc mc c u m . bu m c. iu uc ru 1960, m m u m m .t mj 1-3 pet .

i u uu eu cu m s Uuc U. t m 200 uc ru ,

u m c uc, c : u m cum cu (curu, U p) m 250 m.

Strong tradition

i , m m mc c. s ru 2007 eUr 330 m, u 2005 2008.

am c m -s

ru cu’ . acc dm p, rus d U, “ uru-m u – .” k uc, m c m c,m u .

k c f –c m cu -cum c m. t c uc

mu cu xc u c, ru m c. b – ju ru – m. o .

t u c m. iM 2009, sabM uc

- ru c v. C uc ru U 2009, h m m bu m- m 13-25 - m.

i M 2010, bu uc c uc – 500,000 c.

a ’ ju .

i Mc 2010, pC uc

ru cm uc Cc C 2008. t c uuc uc c, uc c u m.

Record sales

t umm 2010 cmu ru. acc c tm Uk, f 2.5 m Mc Ju cm M. w . bu 5.5 m .

i Ju, m c cmn cc , u 89 c mm 2009.

t umm Cc C m amc f m – c Us rup dm M. t ru b f Us .

w ucc?

w . “i

cc,” dm p. a , “amc .”

GEA And kvAss

As a result o the increasing demand or kvass,

GEA Process Engineering Russia began working

with Moscow-based producer Ros, at the start

o 2007, to develop a new production plant.

GEA Process Engineering Russia’s engineering

expertise, combined with a thorough knowledge o

the customer’s processes and tradition, ensured the

project’s success. The new plant, commissioned

in 2009, includes equipment manuactured and

supplied by GEA Westalia Separator Group,GEA Ecofex and GEA Diessel. It maintains the

traditional methods or producing ermented

kvass, but has updated them – reducing

energy consumption and meeting the highest

hygiene standards.

The GEA engineers and the Ros technical

experts also succeeded in signicantly

reducing the kvass production cycle by

shortening the dierent stages while

maintaining optimum product quality.

The highly fexible process they

developed enables Ros to respond

rapidly to changes in demand orwhat is largely a seasonal product.

GEA Westalia Separator Group has

developed sel-cleaning clariers

or the continuous production o

kvass. These remove unwanted

solids rom the product – or

example, residual yeast.

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10

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12

h m c cu . i c

m u.

t m u u cc u u uc ju m . a u

. i 2009 Un’ w pmm cu m u – um c. t’ cm u Us, C eU: c m m ccmc c u c.

h, 388 m, xm xm. t 48-- ml c m c

Ju 2010. f cm u m u-muc qu m . s, uqu.s u m mm – – u u m.

A weighty issue

t m ‘’ cm mc xc 30 . o f b Mx (bMi) c 30 m,

25 m. t bMi mu

’ qu . a c 8.5 24.9 c m .

o m 1.6 u,400 m . t who c um 2.3 700

m c 2015.

M cu f m cu m c m

c . Cum cc u c mm uc m ju

-.

sm - c u u u m, m mcu.t who cum c m cu . a mm cm m c:u m c m m

u uu.

a bMi c, , .o u m c cc. C mu u.

tOtaL

1.6bn

tOtaL

2.3bn

Worldwide weight

(suc: w h o)

OBeSe

700m

OBeSe

400m

worryingly, the obesity epideMiC isnow spreading to poorer nations,partiCUlarly in Urban areas, wherepeople are MiMiCking the Unhealthydiets and physiCal inaCtivity o thewestern world.

2      0      1       0     

:       p    o   p   

u  l   a  t  i   o  

n   o v  e  r  w  e i g ht

2015 : p o p u l a t  i  o  n  o  v   e  r   w   

e   i     g   h   t    (          

r        e    d      i      c    

t        e     d         )             

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GENERATE MAGAZINE ISSUE 12 13

        ‹         1     8

 .     5     1   8.

  5 - 2 4.9  2 5 - 3  0   

3    0     +    

      U     n     d    e     r    w

   e     i   g 

     h    t

  r e g  u

  l a r  O v e r  w  e  i  g h t   

O   b   e    s    e    

Fighting the ab

bu u c . xm, cm Un umm -cmmuc sm 2011, who i omc

Cmm j m c c.

i Us, l Mc omuc ‘l’ M’ cm,m c cu c cmmu m xc. bc Jm o cm m cc u . gm, Uk , c cu cum m u

u .

t cum m -ccu cc, um c c c, u c m um u u c xc uc. M cm cm gea m u, - , u.

M, c,

um , cu m, c m m fm u.t m u: m u xc .

d – cmc – u. sum c uc uc u m . puc c f, uc

um, c u, m u, c m .

NUTRiTiON FacTs

UK's attest woman*

s c: 1

Gender m

Weght 286

Heght 1.52mOverweght y

Obee y

BMi 123.8

*dc Ju 2010

w () ÷ (m)2 = bMi

The meaning o BMI

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14

as well as not having enoUghto eat, Many people in developingCoUntries sUer roM what theworld ood prograMMe terMs the“hidden hUnger” o diets deiCientin vitaMins and Minerals.

Running on empty

bu muc , ’

cc. a cc mc m.acc w pmmwp) 200 m c u

f u cc u-u 3.5 m m u-u.

a u , m cu u m

wp m “ u” fc m m.p m uccum cu ,

c m m m mu.

exm , cuuucu m m cu u . t cu qu u ,uc qu.

w ru uc sm2010 x x cu cuu, Un’ acuuo (ao) c mcm. M ac cu m ru. t u u

dc ao’ am puc h d. “puc cum m m-c mu c xm m

 j m uc .t uqu u

u c cm m c cum m.”

t wp, c m u , cc cc c m u c . s mu mcu c c c u cmm m m. i ,

u qu f c .

i m m m . C puc p (p4p), cm u wp cum 21 cu uc uu m c.

c. cu mj u m cu c u cmc c 2007-2008.

Feeding the world

t ao u. i cu cu mc m cuucqu ucu.

a xm Cac ruc , u m eU’ eUr 1 c m, m f c, cu c, m uu. tu 500m c m m cc uc

c. im, jc x- u c qu m cuu c .

t ao, u j i m Cm n, f m m uc m cm cu uc u m cu.

“g m m 15 m [15.2 m ] , m cu,” smu Ju,

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GENERATE MAGAZINE ISSUE 12 15

NUTRITION FACTS

Developing world

Under-nourished

population worldwide

Total  1bn

  % living in thedeveloping world 98%

Male  40%

Female  60%

Under fives  200m

Annual childhood

deaths fromunder-nutrition 3.5m

Source: World Food Programme

Food TECHnoloGY EXPERTISE

Supplying the world with nutritious ood now and in

uture is a major challenge and GEA has a wide-

ranging ood and beverage portolio that is helping the

industry to meet it.

The company specializes in equipment and processes

to help manuacturers improve the quality and

prolong the shel lie o their products. GEA Group’s

cutting-edge technology can break down oods into

dierent orms. This enables ood companies to

provide novel products that make the most out o

available resources.

One o the most versatile oods is milk. The at is used

to make cream and butter, the protein and at can be

made into cheese, and the whey rom cheese-making

is an important ood industry ingredient. Milk is

available in various liquid orms or it can be turned

into powder – an ingredient in various oods, including

baby ormula.

To gain the raw material or the urther processing o

dairy products GEA Farm Technologies, a world leader

in technical innovations, integrated product solutions

and animal hygiene products, oers technologies and

products or the whole milk production process.

Tomatoes are another example o how ood can beused in various orms. They can be processed as juice,

concentrate, ketchup, peeled and canned (whole or

chopped) and powdered. Tomato powder is added to a

variety o dishes. It can also be reconstituted into a

paste, the advantage being that powder has a longer

shel lie than pre-manuactured tomato paste.

GEA Niro, part o GEA Process Engineering, is the

world’s largest supplier o tomato dryers. The dryers

oer the advantage o producing tomato powder

without the need or additives. GEA Niro’s extensive

drying expertise, which can be applied to a wide range

o oods, includes reeze drying. This involves drying

already deep rozen products in a vacuum so that theice is vaporized.

The advantages o reeze drying are that products

retain their shape, taste and nutritional content.

Also they are light and easy to transport, have a long

shel lie and don’t need to be stored in a rerigerator.

Freeze drying can be applied to ruit, vegetables, meat,

seaood, prepared meals and beverages.

Another GEA Process Engineering company, GEA TDS

supplies complete process lines which are used

to make many well-known oodstus, including

tomato ketchup, mayonnaise, soups, ice cream

and bakery products.

GEA Rerigeration Technologies designs, engineers,

installs and maintains innovative components

and technological solutions or customers

using rerigeration as an essential part o their

primary process.

The segment has more than 100 years’ experience in

providing innovative reezing and chilling solutions

throughout the ood industry.

For example, its installations on fshing trawlers

enable fsh to be preserved resh rom the sea. As

part o a major reurbishment, the GEA Rerigeration

Technologies company GEA Grasso International

designed and supplied a new rerigeration plant

and equipment which has increased the production

capacity o the fshing trawler Jupiter by almost 250

per cent. The vessel is used to catch and reeze horse

mackerel o the Namibian coast. Horse mackerel is an

important source o fsh or West Aricans. Freezing and

rerigeration are essential to preserve fsh which would

not otherwise remain resh or long in the Arican heat.

GEA Heat Exchangers manuactures and supplies

a wide range o heat exchange models that are an

essential part o the processing, storage, distribution

and retailing o ood and beverages. The big challenge

in cooling and storing resh oods is preserving

their moisture content. For example, i carrots lose

just ten per cent o their moisture, their quality and

value reduce signifcantly. Carrots are harvested at

temperatures o 15-20°C then cooled down to 1°C

at a relative humidity o 96 to 98 per cent or up to

seven months. This is made possible by innovations

such as the patented GEA Küba AirGuideSystem, which

provides optimal air circulation. Also GEA Küba’s CAL® 

rerigerant distributor and HFE® tube fn system oer

large cooling areas and an even rosting o the heat

exchangers fns.

Companies in the GEA Mechanical Equipment segment

supply homogenizers, valves, pumps, separators and

decanters to the dairy, beverage and ood sectors.

Separators and decanters rom GEA Westalia

Separator Group have numerous applications.

Increasingly they are being used to make instant teas.

Green tea in particular is growing in popularity among

health-conscious consumers who are attracted by its

anti-oxidant properties. GEA Westalia Separator Group

has developed technology that results in premium

quality tea extracts. The instant tea powder produces

a clear drink when mixed with water.

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GENERATE MAGAZINE ISSUE 12 17

Disease control

t u m ’ -. o , muc mj cu -cmmuc (nCd) uc m , u

mu c cu .

a cu , cc c, c c, u m c nCd c – cucc m – m.

w, mc , cu u , mmc u c c w . t cu

c nCd.t mc c cu cu c u c u c cmmuc .

i c u – uf c u m accu – mc c uc ccu .

acc who c, mnCd c 17 c

x c, cu,cu ac, xc .

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M m m , m c u f ac. i 2010 who u

u m, cu f- uc cu c mc.

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hiv/aids c 30 . au

m

, c cmx m m fcu cu m.

b 2009 u 5.2 m m-cm cu c - hiv m. t 1.2 m m 2008 fu c . a Xviii i aids Cc whoc m hiv , cm cu mmu. i m cu uc m 20 c 2015.

“i , m f,” d g hc, who dc hiv/aids. “bcu m uc u , m hiv- u .”

w cu c , m mu-u-c. ndM-1 -c uu c c c c m u. a m .

ex cu cc undM-1 cu c m c m uc ,um m uu m

cuc.

w c m c, c cu , uc cc, , c, nCd c .

M ’ u c 2050, x mu qu 70 c c uc.M m mj c u c

m u uc u u u, quc c-c. while ineCtioUs

diseases have largelybeen eradiCated inthe developed world,there is a new threatroM MUlti-drUg-resistant baCteria.ndM-1 is the latesto these so-Called

sUperbUgs.

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18

 Ma K e U p a r t I

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GENERATE MAGAZINE ISSUE 12 19

Shideh on location at a photo studio

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20

Q. How did ou bcom mku is?

A. o i u u C. bu fm i i ujc c m . i’ mu i m mu . s i c mu e. a i cm m i uc m c

m .Q. How do ou dcid which oducs

o l?

A.  ’ m c c, xm mu m m u. t ixm m’ c uc mc . i uu mu c -u xc uc . o i m u m. t cc m f . mu m i m u m

f. a uc u, m . t x m c m . a i cc u . t, c,i u , mc. nx i u fx m u. , i u c .

Q. Wh is ssil o good mku: is i

mil colo o is h xu imo oo?

A. i xu m m c. i xu , c . Mu c ju m.t uc . xm, m cu m mf, mu . M uc c -x cm u. i xu, muu c .

Cmc mu-, mu- u. t m m, fm, uc u cm u

mu x. Shideh Nikoukhessal  mu . s uc cm C (gm), , cm.

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GENERATE MAGAZINE ISSUE 12 21

Q. Wh is h sc of lig mku

ol d how log dos i k?

A. yu u c u. u u u u f uc xu – qu u,

cmc mu, mu . i’ m c u mc u c u cc .Mu c u, f, c u .

d’ u c ju m. m ’ m u u fc .i u c c f.

Q. Wh would ou s is h mos

imo fcil fu o g igh wh

lig mku?

A. pc mu c-. im u cu.i c ’ u ’ . i’ xc m u .

Q. Wh h mos commo mku

misks?

A. t m c u .a u m c u

. sm u -uc. o m cu mucu, mc c cum c .

Q. th so m diff cosmics

vilbl i h shos, ll diff

ics. Wh should ol look fo wh

buig cosmics?

A. a mu i u qu cmc qu x. bu, u

u mu u c u u’ . Ju m u cmc u c mu ’ .

Q. Is h hig bou h bu idus

h ou would lik o chg?

A. t cm m cc c i u “”. bu i m f u . t muc c muc f mu. i

c xu.

Q. Wh of h job do ou mos jo?

A. e! ec i u m . i’ u , j m u, ’ .

Q. Wh’s ou mbiio fo h fuu?

A. e m : uc, u, cqu. i ’ uu u i m xc i c cu mu . i u u m. w n y w u , cu,h m i cc.

cosmEtic ApplicAtions

Moisturizers and other beauty creams need to havethe right texture and consistency so that the skin can

absorb them. GEA Mechanical Equipment company, GEA

Niro Soavi is an expert in high pressure homogenization

equipment. It supplies homogenizers capable o reducing

particles to the nano level. This results in a more stable

product that is easily absorbed by the skin. As well as

beauty creams, GEA Niro Soavi homogenizers are used

in the manuacture o perumes, nail varnish, shampoo,

soaps and toothpaste.

Another GEA Mechanical Equipment company, GEA

Tuchenhagen, has developed a range o process

components, including the VESTA® sterile valve series,

which ensure high standards o hygiene are maintainedduring manuacturing o cosmetics and other products

requiring a sterile environment.

GEA Process Engineering is a main supplier o complete

process lines to the cosmetics and personal care

industries or manuacturing a range o creams,

lotions and shampoos.

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22

MODern FOODprOCeSSInG anDreFrIGeratIOn HaVeMaDe It pOSSIBLetO enJOy natUre’S

BOUnty year-rOUnD.

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2424

there are ew thingsthat all hUMan beingsshare – bUt blood is oneo theM. everyone has itand withoUt it we die.bUt what is it? what doesit do? and why is it thebasis o a global indUstry?

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GENERATE MAGAZINE ISSUE 12 25GENERATE MAGAZINE ISSUE 12 25

irst some acts. The average adult bodycontains around ve liters o blood, whichaccounts or around eight per cent o

body weight. Whole blood is a suspension ocells in a liquid called blood plasma. Plasmaaccounts or 55 per cent o the volume oblood and is itsel 91 per cent water, inwhich are dissolved various proteins anda whole host o essential trace elementsrom hormones and neurotransmitters toamino acids and vitamins. Plasma circulatesnutrients around the body and removes wasteproducts such as carbon dioxide.

The other 45 per cent o blood volumeconsists overwhelmingly o red blood cells,together with a small proportion o whiteblood cells and platelets. These are allproduced in the body’s bone marrow. Redblood cells, which give human blood itscolor, distribute oxygen and nutrients aroundthe body. White blood cells are part o theimmune system and platelets are responsibleor blood clotting.

Transfusion

Blood keeps people alive: and even beore thedevelopment o scientic medicine, doctorsknew that it was vital. The practice o blood-letting – deliberately cutting the patient toallow a quantity o blood to fow out – wasone o the commonest medical proceduresrom the ancient world to the 19th centuryand was used to treat virtually any disease.

The rst successul transusion ohuman blood was carried out by a Britishobstetrician in 1818, but the door tosae transusion was only opened in1901 when the Austrian Karl Landsteinerdiscovered human blood groups. Until thatpoint the possibility o incompatibility wasnot understood.

While blood can keep people alive,incompatible – or worse, contaminated –

blood can kill.

Transusion techniques using blood that hadpreviously been donated, cooled and stored,were pioneered during World War I, and therst national system o blood banks wasestablished in the Soviet Union in the 1930s.

Today, worldwide, donors give around 45million liters o blood a year, which is usedor a wide variety o purposes. In afuent

countries, it is most commonly used tosupport invasive medical proceduresand operations like open-heart surgeryand organ transplantation. In low andmiddle-income countries it is used moreoten in pregnancy-related complicationsand severe childhood anemia.

However, it is now relatively uncommon orpatients to be given transusions o whole-blood, as separating the blood into its variouscomponents allows a single donation tobenet several patients. People are giventhe blood component they most need – beit red blood cells, platelets, plasma ormore specialist blood products. Theseinclude lie-saving coagulants used in thetreatment o hemophilia and various liverdiseases, and products that can controlbleeding during operations.

Specialized process

Processing blood into its various componentsis a highly specialized process – in part due tothe inherent variability o the source material,and because o the need or a high degree oproduct purity.

Filtration is used to separate the whiteblood cells and platelets. The remaining redblood cells and plasma are then separatedin special centriuges. Separation o the

proteins rom plasma normally uses a coldractionation process developed duringWorld War II. It involves mixing the plasmawith increasing concentrations o ethanolat -3 to -6°C. Dierent plasma proteinsare precipitated out o the solution atdierent concentrations and temperatures.While the concentrations o some o theseproteins such as albumin are relatively high(about 40g/liter) others are only availablein miniscule amounts – down to a ewnanograms/ml or some coagulation actors.

Demands on the equipment used in the

manuacture o these specialist products areimmense. As well as needing to be an asepticprocess, the ractionation requires the exactcooling o the separation vessel at variousstages, an extremely high dry matter contento the solids and precise control systems.

There are ew companies in the worldthat can meet these demands. GEA isone o them.

GEA And blood

The processing o blood must meet highest

requirements to ensure clinical excellence.

GEA Process Engineering company

GEA Diessel is a specialist in this feld

using its experience and expertise to unite

vital GEA technologies to create complete

processing plants or blood and plasma

processing: centriugation, nano-fltration,

chromatography and precise temperature

control. The company has successully

planned and built plants or plasma

ractionation in Germany, Switzerland

and China.

Depending on the application, plasma

needs to be rozen to -30°C within 60

minutes. GEA Heat Exchangers provides

variants o GEA Küba’s SG air coolers which

can accurately maintain such extreme low

temperatures.

GEA Westalia Separator Group, part oGEA Mechanical Equipment, is at the

oreront o developments in processing

blood plasma. Thanks to a unique design

eature the Westalia Separator® hycon now

allows the discharge process to be ully

automatic. This saves time and makes the

process saer or the product and operator.

The suitability o the separator or CIP and

SIP processes guarantees sterile handling o

the blood plasma protein during the entire

ractionation process. All hycon components

coming into contact with the product can be

cooled – essential or human blood plasma

ractionation. Also production can be carried

out at room temperature, rather than the

entire production area being at -5°C.

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26

u u 2010’C, bu b eut u

qu .

t c 200,000 . a ’ ju cm . o u m cmmm u c .

rc k, Mm Mm b nüM, x c num, c c m x C “u ”.C i t r, a C, v

h pum. “t u m fcum c c x,” k.

t num x c c bu b, c cc m , mucu, -,

u u. summ u cm x , r k, Mm Mm b nüM, : “t cmcc u mu x, u mu m c-m qum.”

i m eut h, ’ m u. odlg, gm acuu sc,

tm u c cmc m eu’ m m. i cu gm c m m .

gea gu c x - c . v cm’ m gea cm mucu u m f .

signs o an eConoMiC UptUrn wereon show at three MaJor tradeairs, with reCord attendanCesand a sales boost or eXhibitors.

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GENERATE MAGAZINE ISSUE 12 27

Brewing expertsgea pc e cm bu b.C gea b sm, f qum. t Millstar™ 2.5 / m m.bu gea b sm’ 30 ’xc , Millstar™cm f c m. a m cc ’ eCo-erM™, um j mx m .

b u u mc, c m ucmm qu.

a m gea pce gea d, f mum cc; gea pcmc, c mucu cm cf . geatds x u juc c,cu c c mum . gea w, c cc

qu , mm f , -c .

a bu b c gea h exc cm geaphe sm. t cm cu - c, u m. t m cc xc u u c m mx

uc. t u m m mugm u mgea phe sm cm c xc.

a bu b gea Mccequm cm gea ws gu gea tuc.gea w s gu, m cu c,m f mc u. C proi 400,

c m. a hC15 c m m.t m m mum- f,cu c c m Co2 .

gea tuc ccc cm uc u m. am m varivent® mx m , ’ f umc m.

Total solutions

eut c gea m tc’ t succ. t m f u cum m , c uc – m uc. i x - cu c uc m qum, umc m m mu m m .

gea m tc u mu-mm eut t su . i uc c, uc Uvpu c uu u m c. t m u u.

Energy efcient

C gea rtc gea h exccm u uc cc -fc c, cm c

. i cmmc c, uc cfc Co2  m. a mc c ie2 - m c. i fcc c m u u c c .

o c cu gea U-dc c c m c ccu mu um cuc cmu c. gea g

u u c c c cmc fcc.

gea r tc geah exc c 1,500 , c 53 c m cu. i 25

 ju m gm, g b, Cc ruc, i tu cc mu-u uc .

On display: A rotating cleaner rom

GEA Tuchenhagen is explained at

Brau Beviale (let) while many

visitors to EuroTier were interestedin GEA Farm Technologies’ new

automatic eeding system (right).

Background image: A plate heat

exchanger rom GEA PHE Systems was

among the exhibits at Chillventa.

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28

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GENERATE MAGAZINE ISSUE 12 29

HOW CHrIStIanSteInKaMp HaSrISen tHrOUGH tHeranKS FrOM StUDentreCrUIt tO GrOUpCOntrOLLer FOr GeaFarM teCHnOLOGIeS.

t, 2006, u gm a C eeu, C, M e, n z au. “t m i u u ccu m,” sm. “Mm cu u

ccu m c fc ujc cmmc c.”

w gea m tc 2009, sm cmgu C. b fc bö fc m c u m 30 cu.

sm m, m 5.45m u c.“oc fc i ccm m cu ,” x. “i’m cmmc jc. xm, mm cuc m m-, cqu u c, u ucu u fc e eu cu u uucmmc -u m cu.”

i’ ucmm mj m eUr 1 m ,c .

ou fc sm j m m mm.

sm m u cuu m muc . h

mj gea m tc u f .

i 1998 uccu j cm’ cmc m. “i j gea m tccu cm c m u cu.”

sc sm ’ c, u c m u . h gea u m, umm Mxc, u .

a , Mc 2002 ,

c m c, u gea mtc u. “i mc c c, uccu m c- c ruccu m,” sm c.“i i a2003 m m 15.”

a c gm x c Cc - su C cm’amc . r C

c ofc , ccu, c cmc u.

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The pristine objects pictured play an important

role in the beer production process. These

steel-coated rollers with grooved surfaces are

part of GEA Brewery Systems’ MILLSTAR™

wet milling system, grinding the malt into grist

which is mixed with hot water to produce a thick

suspension called mash. The kernels of the

malt are crushed in a small gap between the

two rollers, preserving the discarded husks.

To date GEA Brewery Systems, part of

GEA Process Engineering, has sold more

than 400 MILLSTAR™ systems. The picture

was taken at GEA Brewery Systems’

workshop in Kitzingen, Germany.

30

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GENERATE MAGAZINE ISSUE 12 31

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32

GEA AcquirEs convEniEncE Food systEms (cFs)

GEA has expanded its ood processing technology

ortolio with the acquisition o Convenience Food

Systems (CFS). CFS is a multi-aceted supplier o

econdary ood processing and packaging machinery

or meat, sh and cheese). The Netherlands-based

ompany has some 2,000 employees and its turnover

n the 2010-11 nancial year is expected to be about

EUR 400 million. The transaction remains subject to

pproval by the antitrust authorities and is expected

o be approved during the rst hal o 2011.

As a result o the acquisition, GEA is creating new sixth segment.

This acquisition ollows our declared strategy to

xpand the ood process technology activities o

GEA Group horizontally. We are taking our portolio

nother big step orward towards the less cyclical

ood industry. In doing so, we can leverage the brand

alue o GEA by oering our customers ever more

olutions, along their entire process chain, rom one

ingle source,” said Jürg Oleas, CEO o GEA Group.

Brian McCluskie, CEO o CFS, said: “The market

egment o animal proteins is one o the astest

growing within the entire ood industry. As part o

he GEA Group we will have the chance to developew customers and nd access to new markets.

GEA oers ideal growth conditions or an innovative

nd quality ocused company such as CFS.”

www.geagroup.com

GEA AcquirEs bock kältEmAschinEn

GEA Rerigeration Technologies has acquired Bock

Kältemaschinen GmbH, a leading supplier o open

and semi-hermetic piston compressors or stationary

and transport-related cooling applications.

Bock’s products are a perect complement to

GEA’s product portolio in the lower and medium

rerigeration capacity range. The German-based

Bock Group has 340 employees and expects turnover

in 2010 to be just under EUR 70 million.

Bock’s main actory is in Stuttgart, Germany but it

also has smaller sites at subsidiaries in the Czech

Republic, India and China and sales oces in

Singapore, Thailand, Malaysia and Australia. Bock

sells about hal o its products in Europe, about a third

in Asia-Pacic and the remainder in North and Latin

America, as well as Arica. Typical customers o Bock

compressors include the leading ood and beverage

brands as well as some o the largest ood retail chains.

“Strategically, Bock is a very good t with GEA

Rerigeration Technologies” commented Jürg Oleas,

CEO o GEA Group. “Bock instantaneously gives us

access to a much wider range o cooling applications

and they also enhance our know how with regard to

environmentally riendly solutions based on naturalrerigerants or which the market shows rising demand.”

The transaction remains subject to approval by the

anti-trust authorities.

www.gearerigeration.com

nEw sEpArAtor production plAnt For chinA

In line with the increasing globalization o its sales

markets, GEA is planning to build a separator production

acility in Wuqing, China in 2011. The new 80,000

square meter GEA Mechanical Equipment segment

acility will be built next to an existing GEA Heat

Exchangers production plant and an option to doublethe size o the new plant has already been agreed

with Chinese authorities. The new GEA Mechanical

Equipment production plant will help reduce process

and production costs and minimize global procurement

times. It will also improve market proximity to GEA’s

key international partners and, consequently, will ocus

mainly on products in demand in the Asian markets.

“Implementing this project perectly lays the groundwork

or our companies’ continued orward-looking approach,”

said Jürg Oleas, CEO o GEA Group.

Elsewhere in the country, GEA Process Engineering

has expanded its workshop in northern China by 2,000

square meters to 6,800 square meters. The segment

has a similar-sized workshop in Shanghai and both

sites are ISO 9000 certied. In the workshop GEA

Process Engineering produces a variety o equipment

including evaporators, bag lters, chambers,

vessels, IBC tanks, fuid bed dryers and blenders.

www.geaquipment.comwww.geap.com

GEA rEcEivEs biG ordErs From thE oil And

GAs industry

GEA has received three major orders, worth

EUR 28 million in total, to supply Air Cooled

Heat Exchangers or the oil and gas industry

in Papua New Guinea and Brazil.

Global energy giant ExxonMobil and its joint venture

partners are developing a new Liqueed Natural

Gas (LNG) plant in the southern highlands o Papua

New Guinea. The new plant is intended to produce

six million metric tonnes o LNG a year or shipment

to international markets. GEA Heat Exchangers will

be designing, manuacturing and supplying more

than 300 Air Fin Coolers or this project, produced

in the GEA actories in France and China.

In Brazil, GEA Heat Exchangers has received two

orders or Air Coolers or two new reneries or

Petroleo Brasileiro S.A.(Petrobras) – the Pernambuco

Renery in north east Brazil and the Comperj renery

near Rio de Janeiro. Both projects are part o the

country’s USD 200 billion oil investment program.

www.gea-heatexchangers.com

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GENERATE is the externalmagazine of the GEA Group.Published twice per year, it isdistributed across the world.

IMPRINT

PUBLISHER

GEA Group Aktiengesellschaft

Peter-Müller-Str. 1240468 DüsseldorfGermany

EDITOR IN CHIEF

Donat von Mueller

(responsible for editorial content)

EDITORIAL STAFF GEA

Maren Schneider

Marc Poenitz

PHOTOGRAPHY Cover, feature: Will Thom

Page 4-5: Will ThomPage 18-21: James BellPage 28-29: Nick DawePage 30-31: Frank Freihofer

PRODUCED BY

Merchant

20 Lincoln’s Inn Fields

London WC2A 3EDwww.merchant.co.uk

PUBLICATION MANAGER

Ione Minett

DESIGN

JohnstonWorks www.johnstonworks.com

COPY DESK

Lang Communications

www.lang-communications.co.uk

PRINTING Laupenmühlen Druck GmbH & Co. KG

www.l-d.de

COPYRIGHT

© 2011 by GEA Group Aktiengesellschaft,Peter-Müller-Str. 12, 40468 Düsseldorf,Germany. Reprinting only with thepermission of the publisher. The contents

do not necessarily reflect the opinion ofthe publisher.

CONTACT

Questions or suggestions on the contents ofthe magazine: [email protected]

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