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105343076 Pega CPMHC Training

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    1 Pegasystems 2009

    Overview of CTI & PegaCALL

    along with

    CPM for Healthcare

    Matt Ruffing [email protected] Mills [email protected] !ahn [email protected]

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    2 Pegasystems 2009

    "gen#a

    CTI

    CTI What and why PegaCALL architecture Integration with PRPC Application Flow Terminology

    CPM for Healthcare

    eneric CPM HC !"M# CPM HC Cla$$ $tructure "na%ling CPM HC Wi&ard CPM Wi&ard to create flow 'how new flow in HC wor(ing

    )nder co*er$ of flow de$ign and $tructure Changing )$er Interface of flow #*er*iew of integration to e+ternal $y$tem$ with CPM

    ,ue$tion$

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    $ Pegasystems 2009

    %hat is &'()

    Computer Telephony Integration

    Technology that allows telephonyevents (call delivered to agent, calltransferred, etc) to be coordinatedor integrated with a computer

    The timing of events is such that

    telephony and computer eventsoccur practically simultaneously

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    * Pegasystems 2009

    Rules+,ri-en &omputer 'elephony(ntegration &'(/ with Pega&" for PegaR3

    -Legacy pre fetch to drive IVR processing and

    call routing -Re use rules to drive IVR decisioning Adaptive screen pop for effective coordination

    of call arrival -Desktop and workflow based telephony controls

    for improved call management !Implement individually or incrementally

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    4 Pegasystems 2009

    &'( Functions

    Call Control

    Customer datapre-fetch

    Call routing Adaptive screen

    pop

    Desktop

    Telephony ACD!"# $ogin %a&e available 'oldn-hold

    Answer call %a&e call Disconnect call Conference call "lind transfer arm transfer

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    5 Pegasystems 2009

    'elephony 'echnology in a &ontact&enter

    *nteractive +oice esponse (*+) *nteractive phone system that can respond to a callers input(voice &eypad) and either complete pre-determinedservices or assist in properly routing the call to the

    appropriate agent

    Common -endor$. Avaya, /enesys, 0yntellect, 1uance

    ACDCall outing Automatic Call Distributor 2 a device that distributes large

    volumes of incoming calls to agents The ACD contains

    logic that drives routing decisions based on multiple input

    parameters outing parameters can include acombination of data about available agents and their s&ills,and specific information about the callcaller

    Common -endor$. Avaya, Aspect, Cisco

    Computer Telephony *ntegration (CT*) Technology that allows interactions on a telephone and a

    computer to be integrated or coordinated This allows for

    an agent to receive both the voice call and the supportingdata at the same time 0upporting data may come from

    the *+, the phone switch or other sources

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    %hy implement &'()

    Cost 0avings

    Avg savings of 56 secondscall (/artner) A contact center that handles 768callsday cansave over 56,666 agent hoursyear 9ust byimplementing a successful screen pop

    *ncreased customer satisfaction Customers don:t have to repeat information they

    have provided to the *+ Agents start the call more focused on thecustomer:s issue

    !romotes self-service use. Adds perceived value to entering data in the self-

    service *+, once customers learn they will not

    have to repeat information to an agent *ncrease agent productivity.

    !refetch and screen pops ma&e agents moreefficient

    *ntegrated telephony features simplify agenttas&s

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    Pega&" nables PRP& applications with&omputer 'elephony (ntegration &'(/

    *ncreased Agent !roductivity.etrieve customer information in advanceof the agent receiving the callDeliver the call and the customer

    information simultaneouslyules driven screen pop delivers the right

    customer data based on the agent, the

    customer and the call$ower Customer ;rustration. Close the *+ /ap.

    3liminate the need for the customer torepeat information to an agent - *+data is passed to the agent as the callarrives

    Agents can &now the point at which thecustomer

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    &'( (ntegration "pproach

    & u s t o m e r 3 e r -

    8racle ,Mainframe: 83;$90

    SQLNet

    MQ or

    SQL

    (unct

    route from Pega&all

    1

    2

    3

    5

    6

    7

    8

    9

    4

    Rules retrie-e ? e-aluate#ata ? #etermine when;iftelephony functions are

    re=uire# by &3R

    Pega&" maintainsconnection for P8P

    an# &'( e-ents

    &'( mi##leware placescaller in "&, =ueue as

    instructe# ? notifiesPega&" upon call

    offering e-ent

    Member #ial 700 an# is

    #irecte# to (

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    Pega&" for PegaR3!igh e-el "rchitecture

    PegaCALL Installation with enesys

    (

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    Pega&" for PegaR3

    CT* support for most ma9or ACD:s using industrystandard CT* middleware and routing platforms.

    3nvo4 CT Connect /enesys Aspect Contact 0erver Cisco *C%

    0erver-side CT* integration !rovides seamless integration of telephony events and

    business processes 1o des&top D$$:s to install eal time adaptive screen pops

    !uts the right customer information in front of theagents

    3liminates need for the customer to repeat to theagent what they 9ust entered into the *+

    ;ully configurable 2 can trigger different processesbased on the agent and customer profiles forenhanced customer service

    +oice and Data Transfer Transfer customer and wor& ob9ect data with the call

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    &oming soonEE.

    Configuration i=ard 2 should allow basic connectivity and

    features (screen pop) to be configured and running in>6-?@ minutes, including call data mapping, custom

    screen pop, etc This will be a huge help during !C:swhere CT* is reBuired

    0tateful telephony (/enesys only) 2 allows state to besynchroni=ed between !egaCA$$ and the phone, so thatactions ta&en at the phone (ie put a call on hold) will be

    reflected in the !egaCA$$ * This also introduces theconcept of a CT* Toolbar that can be embedded in C!%

    CT*$in& 'ot ;ailover 2 ability to have a hot standby CT*$in&

    that will detect a failure in the primary lin& and ta&eover automatically

    The C!% 7 release (566) will include pre-configuredvoice data transfer ca abilit so that when a user

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    'erms you nee# to now Telephony

    A1* 2 Automatic 1umber *dentification D1*0 2 Dialed 1umber *dentification 0ervice ACD 2 Automatic Call Distributor

    0&ills "ased outing 2 A feature of many ACD:s that provide the ability to route calls basedon call type and agents s&ill set +D1Application 2 +ector Directory 1umber (Avaya) 2 an e4tension that directs incoming

    calls to a specific vector or application Calls are trac&ed by vector, the vector drives aspecific message and Bueues The +D1 or App can indicate to the agent (and thesoftware) the type of call

    Availability 2 Agent driven indication that they are available to receive calls, usuallyentered into the phone set or the soft phone, but can be software controlled

    Auto-*nAuto-eady 2 An indication of the agent state that is automatically establishedupon release of a phone call An

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    1* Pegasystems 2009

    CPM for Healthcare

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    14 Pegasystems 2009

    Pegasystems 'he !ealthcarePM ea#er

    Target Mar$etarge Payers G 2MM Members'op Pharma ; ife3cience &os!ealthcare Ho-ernment3electi-e Pro-i#ers;(,As;PMs

    Mar$et Mo%et'%16 new customers in past 17 months90I license# our solution framewors3ignificant repeat businessnterprise bacbone commitments8-er 94M co-ere# li-es* of top 4 payers44I of &3 Plans

    HC Practice Overview*0I of Pega usiness,eep #omain eCpertise

    (e)'lt) * (OI64I re#uction &laims aclog$0I increase 1st pass rate97I re#uction in group enrollment costs20I increase issues han#le# per contact20I re#uction call han#ling time40I re#uction in training times

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    15 Pegasystems 2009

    . .

    of top " argest # $ Payers

    %

    ! of &lues 'etwork

    %

    " of

    lues (embers " million covered lives

    ar*uee +ealthcare Clients

    r an sf orm in g + a lt hc ar

    c ro s s ,h l o b

    - C O C

    http://www.novartis.com/http://www.cms.hhs.gov/http://www.baxter.com/http://www.kendle.com/http://www.csc.com/http://www.carefirst.com/main/html/HomePage.html
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    16 Pegasystems 2009

    +,ec'tio -a.) Clo)e 0 O'r C')to%er)

    Medical Management

    FDA & OIGCompliance

    HIPAA, CMS & BluesCompliance

    Su!ogation,Collections &

    "eco#e!$

    Inte!nal Se!#icingBac%one

    Claims andAdustments

    Se!#ice '(ceptionsP!ocessing

    'nte!p!ise Case &'#ent Management

    C!oss)Sell, *p)sell

    +e Sel)Se!#ice

    -./ Deg!ee 0iew othe Custome!

    CS" Des%top

    Sales P!ocessManagement

    'n!ollment

    1ailo!ed Oe!ings

    1ime to Ma!%et

    (i)$ 3ra' &Co%.liaceMaage%et

    4ervicig

    Bac$0oe

    C')to%er(elatio)hi.Maage%et

    5ew B')ie))

    http://www.cms.hhs.gov/http://www.csc.com/
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    17 Pegasystems 2009

    2ew BusinessBac%one

    Pega"*3'S P!ocess Commande! 4P"PC5

    Healthca!e Indust!$ FoundationHealthcare Co%%o O06ect MoelX12 +DI Me))age 4'..ort

    4a%.le 4i%'late Data4a%.le Orgai7atioal Moel

    New BusinessNew Business CRMCRM Servicing BackboneServicing Backbone

    RiskRiskFraud &Fraud &

    ComplianceCompliance

    CPM o! Healthca!e

    Me%0er

    4ervice

    )

    Provier

    4ervice

    )

    a le s P ro ce ss

    (anager

    HC P!oductHC P!oductConigu!ationConigu!ation

    62'+662'+6

    Claims Bac%one

    Clai%)

    (e.air

    Clai%)

    849

    BuildBuild"is%"is%

    F!audF!aud&&

    CompliaCompliancence

    "ules"ulesInIn

    Indust!$Indust!$Bac%onBac%on

    eses

    CPM HC FoundationCPM HC Foundation Claims FoundationClaims Foundation

    $mart&P( for +ealthcare

    Ca!e Mgmt Bac%one62'+6

    Care

    Maage%et

    Clinical FoundationClinical Foundation

    5ew Me%0er+roll%et

    A'thori7atioMaage%et

    A..eal) & -rievace)Maager

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    19 Pegasystems 2009

    Healthcare I')tr 3o'atio

    Healthcare Co%%o O06ect & Data Moel

    HC +ter.ri)e Orgai7atio 4tr'ct're

    HIPAA X12 +DI Me))age 4'..ortHealthcare Portal)HealthCare O06ect 4earch & (etrieval HealthCare 4taar 4LA)HIPAA 4taar

    Coe 4et)

    5ew B')ie))Me%0er +roll%et

    C ( MA'thori7atio Maage%et

    4ervicig Bac$0oeA..eal) a -rievace)

    (i)$ a 3ra' Mg%tA'thori7atio Maage%et

    Int raction Manag m nt

    Cas Manag m nt & Control

    HC I t 3 $

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    20 Pegasystems 2009

    HC I')tr 3ra%ewor$ (Representative Functionality)

    ( , , ,-ork Parties member provider broker plan, , )sponsor agency etc

    +IPAA .DI /01 $upport ( , ,+ealthcare Common 2b3ects claims authori4ation

    , , , , )premium benefits C2& policy etc

    -Pre configured +ealthcare Components

    Reusable -ork ,emplates &(ember $earch Review &Claim $earch Review &Provider $earch Review &Authori4ation $earch Review &Policy $earch Review

    -Pre built +IPAA 5unctionality

    Correspondence eneration

    -Reusable standard letter templates compileddynamically when needed

    - ;Automated or on demand choose to re*uire review orallow edits

    (aintained as part of inalterable audit trail forcompliance reporting

    ( & - )Automated file input batch real time &/01 message parsing mapping +IPAA property validation +IPAA /01 .DI samples

    Reporting

    , &2ut of the bo/ productivity *uality aging reports

    -Drill down review capabilities Custom report wi4ard

    Automated Authori4ation Re*uest (anagement

    Provides -eb $ervice $2AP (essage for providers to -submit /01 167 transactions through $elf service

    portal - -5acilitates straight through processing of /01 167

    based on easily customi4ed sample business rules &Routes prioriti4es pending transactions for

    manual processing

    &(ember Application .nrollment Processing

    ,$ample enrollment workflows driving intake data&entry output

    - ;Intent led data entry automated data population for

    PD5 and email applications Intelligent enrollment application routing &Per member risk factor computation underwriting

    approval recommendation based on medicalunderwriting

    &Appeals rievances (anagement

    - - , ,(ulti channel guided intake for web phone email andfa/

    Comprehensive member composite - , ,Pre packaged workflows for Appeals rievances & /Re*uestor Party Information service claims

    information Concurrent assignments to multiple departments for

    &research response -$ecure one time link for e/ternal parties to provide

    data and work cases

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    CPM HC

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    22 Pegasystems 2009

    CPM*HC (Representative Functionality)

    Inbound Customer Call

    &Automated email receipt casecreation

    (anual inbound correspondencecase creation

    Customer verification *

    Interaction Driver ,( with &suggested customer processes

    offers

    $mart Dialog ,( interactionscripting

    &Interaction log audit trail *

    -Automated interaction wrap up

    Communication workflow

    Contact Priority 'ote

    -(ulti policy servicing includinginactivity logic

    Designee management *

    -Role based authority management *

    Reference #tilities for Reference,(aterials Location 5inder and 5ind

    Provider

    $mart View ,( customer data composite( , , , ,policy member provider facility

    , ,claims authori4ations& )contact plan sponsor

    &eneral Informationprofile -(ulti channel interactionhistory $ervice history &enefit Review &Claim search review &Authori4ation searchreview

    'otes Add a Contact

    8uick Contact Add

    pdate Contact 'ame Profile*

    pdate Contact Address Profile

    Add Attachment

    /Complaint Compliment

    Dispute Claim

    5re*uently Asked 8uestions

    eneral $ervice Case

    (aterials 5ulfillment

    (ember .ligibility

    (ember $earch

    ( ,$chedule Activity call

    , )appointment task

    $end Correspondence

    * 5acilitates +IPAACompliance

    nteraction (anagement

    ustomer (anagement

    eneral $ervice

    e*uest Processing

    ember $ervice Re*uest

    Processing Add a 'ewborn

    2rder ID Card ,#pdate (ember Address &irth

    ,date 'ame

    #pdate Primary Care Physician *

    #pdate Privacy $ettings*

    - / (ulti member (ulti policy

    in*uiry facilities

    rovider $ervice Re*uest

    Processing

    Appeal Prior Auth Denial

    .nroll in a Provider 'etwork (anage 'ational Provider ID

    Re*uest Prior Authori4ation

    #pdate Provider Credentials

    #pdate Provider Profile

    ,I 5acilities

    &C,I Login Availability

    -$creen pop with data collection

    from IVR

    Desktop telephony controls

    CPM HC

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    2$ Pegasystems 2009

    -$ystem assigned routing based on

    case urgency , &$ervice level goals deadlinesescalation events

    #ser work lists

    $ystem workbaskets

    et (ost #rgent -ork functionality

    --ork re assignment

    -Customer based service level

    profiles

    -Customer based service level

    override

    Interaction reports

    Productivity reports

    8uality reports

    Aging reports

    Campaign reports

    &Pipeline opportunity reports

    8uality Performance Reports

    9nowledge (anagement Reports

    Custom report wi4ard

    -Drill down review capabilities

    &Automatic manual

    generation

    &Create modify templates

    , , &(ail email fa/

    capabilities

    , &Review editingverification privileges

    , &Access groups privileges userportals for*:

    , &(ember Provider #niversalC$Rs

    , &(ember Provider #niversal(anagers

    $ales Representatives$ales (anagers$ystem Administrators

    , &2perator profile schedule skills

    management

    -orkbasket assignments

    $ecure login

    &Random manual work selection

    , &.mployee review rating scoring

    & -Coaching sessions real time

    coaching tips

    Reporting

    &

    ork Assignment

    ervice evel (anagement

    orrespondence

    eneration

    uality Performance

    (anagement

    /

    ccess Roles

    perator

    (aintenance

    CPM*HC (Representative Functionality)

    nowledge (anagement

    9nowledge content rules and usage

    statistics

    &9nowledge in*uiry response

    #ser suggestions for content

    update

    * 5acilitates +IPAACompliance

    , &ffer 2pportunity

    erritory (anagement

    - , ,Cross sell retention, &restitution reward wellness campaigns - &Campaign set up wi4ard scriptdefinition

    $uggested offer processing

    ,2pportunity creation assignment

    & resolution

    &'amed customer territory

    assignments

    1h CS" d %t i i t t d i d1h CS" d %t i i t t d i d

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    2* Pegasystems 2009

    1he CS" des%top is intent)d!i#en and1he CS" des%top is intent)d!i#en andconigu!ed to optimi7e e#e!$ custome!conigu!ed to optimi7e e#e!$ custome!inte!action and o#e!all CS" eicienc$inte!action and o#e!all CS" eicienc$

    Sma!t Dialog8Cote,t*)e)itiveCote,t*)e)itive.er)oali7e ialog.er)oali7e ialog

    Inte!action D!i#e!8

    Cote,t*)e)itiveCote,t*)e)itive.er)oali7e ta)$).er)oali7e ta)$)

    Sma!t 0iews8Cote,t*)e)itiveCote,t*)e)itive)'%%ar ifor%atio)'%%ar ifor%atioea0le) re)earch &ea0le) re)earch &reviewreviewcoc'rret withcoc'rret with.roce)).roce))

    f'lfill%etf'lfill%et

    Sma!t Sc!ipting8Da%ic )cri.tigDa%ic )cri.tig

    %ii%i7e) traiig a%ii%i7e) traiig ae)'re) )ervicee)'re) )erviceco)i)tecco)i)tec

    Me%0er4.ecificProce))e

    )

    Me%0er4.ecific:iew)

    1h I t ti D i 8 ti i t1h I t ti D i 8 ti i t

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    24 Pegasystems 2009

    1he Inte!action D!i#e!8 anticipates1he Inte!action D!i#e!8 anticipatescustome! !e9uests, suggests ne(t stepscustome! !e9uests, suggests ne(t steps& 9ueues tas%s o! mo!e eecti#e se!#ice& 9ueues tas%s o! mo!e eecti#e se!#ice

    PegaH+ALTHPegaH+ALTHMe%0erMe%0er4ervice)4ervice)

    C')to%er ata availa0le o e%aC')to%er ata availa0le o e%aIteractio logIteractio logwhere C4() 0ee a goigwhere C4() 0ee a goig

    4cri.tig g'ie4cri.tig g'ie')er with %ii%al')er with %ii%alC4( traiigC4( traiig

    Atici.ate) c')to%er itet a g'ie) C4(Atici.ate) c')to%er itet a g'ie) C4(

    - i & A l

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    25 Pegasystems 2009

    -rievace) & A..eal) (Representative Functionality)

    , ,Phone email fa/ or -eb

    / /2riginal email fa/ stored w work item

    uided data entry

    ulti Channel Intake

    istorical Composite (ember View

    Automatic retrieval of relevant legacy data (ember &enefits Provider Contract

    #ser s access group controls information display

    re Packaged -orkflows

    orrespondence eneration

    -Reusable standard letter templates compileddynamically when needed

    - ;Automated or on demand choose to re*uire review orallow edits

    (aintained as part of inalterable audit trail forcompliance reporting

    Appeals (anagement Processes rievance (anagement Processes

    Case Creation Re*uestor Party Information /$ervice and or claims information

    ulti Party Processing

    Concurrent assignments to multiple departments for

    &research response

    -$ecure one time link for e/ternal parties to providedata and work cases

    .asily attach supporting documents includingmedical notes

    Reporting

    , &f the bo/ productivity *uality aging reports

    -l down review capabilities

    m report wi4ard

    ompliance 5eatures

    Automated service levels to ensure compliance andmove cases towards timely resolution

    Comprehensive audit trail documents all human andsystem generated activities

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    26 Pegasystems 2009

    Co%.rehe)ive Care Maage%et

    Care Pla Maage%et

    -oal Maage%et

    Alert Maage%et

    Ta)$ Maage%et

    are (anagement 5ramework

    HealthCare Paer O06ect a Data Moel

    Patiet !"; Portal

    A'thori7atio 4)te% Iterface

    ICD* Coe Loo$'. CPT Coe Loo$'. HCPC4 Coe Loo$'. 5DC Coe Loo$'.

    HC Paer +ter.ri)e Orgai7atio 4tr'ct're

    HC Cliical O06ect a Data Moel

    X12 2 4TP Patiet +vet :i)'ali7er

    Ca%.aig Maage%et

    A'thori7atio Maage%et

    Care Pla Te%.late Maage%et

    -oal Te%.late 8i7ar

    Alert Te%.late 8i7ar

    Ta)$ Te%.late 8i7ar

    Coe -ro'. Maage%et

    A))e))%et Maage%et

    Phar%ac Clai% 4)te% IterfaceMeical Clai% 4)te% Iterface

    Corre).oece Te%.late)

    Cas Manag m nt & Control

    Wor !"tomation

    Int raction Manag m nt

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    27 Pegasystems 2009

    are (anagement 4"ep!esentati#e Functionalit$5

    omprehensive Call (anagement

    atient %:;

    orrespondence eneration

    -Reusable standard letter templates compileddynamically when needed

    - ;Automated or on demand choose to re*uire review orallow edits

    (aintained as part of inalterable audit trail for

    compliance reporting

    , - -Patient %:; degree view provides a complete up to date profile of the member s care and compliancewith Care Plans

    Comprehensive view of patient demographics

    , ,including contacts providers policies/eligibility benefit information

    Reporting

    , &2ut of the bo/ productivity *uality aging reports

    -Drill down review capabilities Custom report wi4ardutomated (onitoring of Care Plans ,Automated monitoring of complications e/ceptions to

    , -optimal care avoidable utili4ations of high cost( ,services emergency department care

    , )hospitali4ations etc Alerts notify Care (anagers of a patient s lack of

    compliance with a Care Plan ,Automated creation of correspondence to patients

    ,providers and case managers

    i4ard Driven Program Creation

    ,$tructured wi4ard driven creation of Care(anagement programs

    Reusable components optimi4e Program creation 5le/ible design allows for Programs to be createdand deployed rapidly by business users Automated documentation of Care Plans help ensure

    consistency and support meeting operational goalsof Care (anagement programs

    nified Care (anagement

    ,$ingle portal for Disease (anagement Case

    (anagement and #tili4ation (anagement

    $upports managing participants across the spectrumof care

    Improves the delivery of Care (anagement programs by providing a complete view of the patient s care

    -Automated straight through processing ofauthori4ations

    $upport for creating and routing of authori4ationre*uests

    , ,Drill down views of medical claims pharmacy claimsand authori4ations

    $chedule Call tasks support fle/ible scheduling of periodic monitoring and assessment of the patient s

    health

    Automated scheduling of follow up calls Powerful assessments support branching and hidelogic for *uestions

    Assessments perform risk calculation and automaticcreation of Care Plans based on risk

    utomated Case Creation

    2ut of the bo/ support for automated case creationwith automatic assignment of Programs and Care

    Plans

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    29 Pegasystems 2009

    ealthcare Claims $uite

    &ealthcare Payer Common 2b3ect Data (odel

    C Payer .nterprise 2rgani4ation $tructure

    ealthcare Portals

    r io ri ti4 at io n an d .s cal at io n

    laims %:; degree

    Dashboard

    l ai m .d itslaim Inventory (anagement

    utomated -ork

    Distribution

    roductivity Analytics

    ( Inbound Claims

    mage Viewer

    Integration

    eg ac y C la im $y ste m

    Connectors

    IPAA

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    $0 Pegasystems 2009

    Finalized Claims

    New

    Claim

    Files

    New

    Claim

    FilesPreProcess

    ing

    PreProcessing

    Adjudicati

    on

    Adjudication

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    $2 Pegasystems 2009

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    $$ Pegasystems 2009

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    $* Pegasystems 2009

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    $5 Pegasystems 2009

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    $7 Pegasystems 2009

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    *$ Pegasystems 2009

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    ** Pegasystems 2009

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    *5 Pegasystems 2009

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    *6 Pegasystems 2009

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    42 Pegasystems 2009

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    44 Pegasystems 2009

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    &PM up#ate new flow


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