106234985 Bata Shoe Company SWOT ANALYSIS Scribd

8/19/2019 106234985 Bata Shoe Company SWOT ANALYSIS Scribd

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SWOT ANALYSIS OFBATA SHOE COMPANY

Master of Commerce

(Banking & Finance)

Semester I

(2!2"2!#)

S$%mitte

In 'artia F$fiment of te re*$irement for te A+ar of

,egree of Master of Commerce (Banking &Finance)-

S$%mitte B.

SATIS/ S01S/ TIWA1I

1o No-234

0ner te 5$iance of 'rof- ,r- An$6a '

MA/A1S/I ,AYANAN, COLL5OF A1TS7 SCINC & COMM1C

'are7 M$m%ai 8 9 !2-


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CERTIFICATE

Tis is to certif. tat Satis s$res ti+ari of M-Com- (Banking

& Finance) Semester I (2!2"2!#) as s$ccessf$. com:ete te

:ro6ect on SWOT ANALYSIS OF BATA S/O COM'ANY $ner

te g$iance of 'rof-

Co$rse Co"orinator 'rinci:a

'ro6ect 5$ie ; Interna


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DECLARTION

I am Satis s$res ti+ari- Te st$ent of M- com (Banking &Finance) Semester I (2!2"2!#) ere%. ecare tat a=e

com:ete te 'ro6ect on SWOT ANALYSIS OF BATA SHOECOMPANY- Te information s$%mitte is tr$e an origina to te

%est of m. kno+ege-

Signat$re of St$ent

>>>>>>>>>>>>>>>

Name of St$entSatish suresh tiwari

1o No- 234


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ACKNOLEDGEMENT

We take o::ort$nit. to e


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Table of contents

Cha'ter Su()e*t Pa+e %,

Executive Summery -

-. Introduction:1.1 Report Background

1.2 Significance

1.3 Scope of report

1.4 Objective of report

1.5 Methodolog

1.!"i#itation of the $tud

-/0-1

-/. Over view of Bata Shoe Company:2.1 %o#pan &i$tor'

2.2 (i$ion) Mi$$ion) *oal) %ulture.

2.3 %u$to#er Service'

2.4 S+O, -nal$i$'

2.5 Marketing #i anal$i$'

2.! Other activitie$'2./ &R 0evelop#ent'

2. %urrent Market o$ition'

2. nco#e State#ent'

2.1 Balance $heet'

-20/


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-3. Findings & Recommendation:3.1 6inding$'

3.2 Reco##endation'

//0/3

-1. Conclusion:9-! %onclu$ion'9-2 Re!ere%*es

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Executive Summery

Tis re:ort is :re:are as a re*$irement of BBA :rogram on te co$rse of I%tr4u*ti%

T Busi%ess- O$r re:ort o%6ecti=e is tr.ing to kno+ a%o$t te o=era :erformance of

Bata Soe Com:an. tat +i e: $s o+ to %e a s$ccessf$ marketer7 eaer7 organi?er

etc- Tis re:ort foc$s on o=era :erformance of Bata she *5'a%6- Its 7isi% is to

%ecome te front ranking m$ti:e soes com:an. in te +or- It 5issi% are To :rotect

o$r :eo:e7 C$stomers an comm$nities- To :rotect o$r nat$ra en=ironment in orer to

e: s$stain $man e=eo:ment- Internationa g$ieines a=e %een e=eo:e in te

areas of en=ironment7 eat an safet.- We aso isc$ses a%o$t te SOWT an Marketing

mi< ana.sis of tis com:an. ten +e fin o$t some :ro%ems of tis com:an. an tr. to

:ro=ie some s$ggestions for tis :ro%em-


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CHAPTER NO.

I%tr4u*ti%,

1.1 Report Bacground:

As a st$ent of M-com(B & F) it is =er. im:ortant to kno+ a%o$t temarketing s.stem of an organi?ation- So +e =isit to @Te Bata soecom:an. +e% sie & tr. to kno+ a%o$t te o=er a :erformance of Batasoe com:an.- O$r re:ort is %ase $:on te o=er a :erformance of Batasoe com:an.- Te re:ort +i efinite. %enefit $s to increase tekno+ege a%o$t te organisationa acti=ities of a soe com:an.-

1.! Significance:

Tis re:ort is te res$t of a of o$r gro$: mem%ers i te ini=i$a en*$ir. of te :rocess of it- An +e a=e com:ete tis 1atio ana.sis s$ccessf$.- Tis re:ortcontains a te Information tat +e gater at te time of o$r en*$ir. in te Bata soecom:an.- In te sort time of making tis re:ort +e +orke togeter to com:ete it a.to a.- We +orke ar an so$- A tese information +i e: te management toientif. =ario$s sco:es an imitations Of te Instit$tion an 'ro6ect e:artment- Besiit +o$ %e a great o::ort$nit. for $s to get famiiar +it tis s.stem- So tis st$. is=er. significant for %ot te com:an. an for a of $s-

1." Scope of report:


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As +e are :re:aring te re:ort on Bata soe com:an.7 so it is =er. eas. tocoect a te reate information7 +ic +i %e re*$ire for :re:aring are:ort- Tat +i e: $s e=eo: o$r f$t$re career-

1.# O$%ective of report:

Tr. to kno+ a%o$t te o=era :erformance of Bata Soe Com:an. tat +i e: $s to %e a s$ccessf$ marketer7 eaer7 organi?er etc-

1.& 'ethodo(ogy:

Research design:


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We coect te seconar. ata tro$g te internet-

1.* +imitation of the study:

=er. organi?ation as some o+n secrec.7 +ic cannot %e & so$ not %eiscosing to an o$tsier- So +e a some imitations to enter in to te affairsof te com:an. in e:t- Te imitations are"

La*# ! i%!r5ati%

Information on +ic is so im:ortant for :re:are a re:ort- Te mainimitation of o$r making re:ort is ack of information- Te imite so$rces of seconar. information & te controe accessi%iit. ca$se iffic$t. ingetting te confientia information-

La*# ! ti5e

O$r co$rse $ration is in imit time- In tis sort time +e can not :re:are o$r re:ort :ro:er. %eca$se +e can not =isit te %rances of Bata SoeCom:an.-

La*# ! 'r!essi%a9 #%w9e4+e

As a st$ent +e are not :rofessiona a%o$t s$c t.:e of task- For ack of :rofessiona kno+ege +e can not make o$r re:ort :ro:er.-


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CHAPTER NO./

O:er :iew ! Bata She C5'a%6,

/. C5'a%6 Histr6,

Bata Lt- is a :ri=ate. o+ne go%a soe man$fact$rer an retaier

ea*$artere in Ontario7 Canaa- Te com:an. is e %. a tir generationof te Bata fami.- Wit o:erations in co$ntries7 Bata is organi?e intofo$r %$siness $nits- Bata Canaa7 %ase in Toronto7 ser=es te Canaianmarket +it 23 stores- Base in 'aris7 Bata $ro:e ser=es te $ro:eanmarket +it 3 stores- Wit s$:er=ision ocate in Singa:ore7 BataInternationa %oasts #7 stores to ser=e markets in Africa7 te 'acific7 anAsia7 Fina.7 Bata Latin America7 o:erating o$t of Me


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Te G 2 E3!"3Fa


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/./ 7isi%& Missi%& Ga9& Cu9ture.

7isi%,

The :isi% ! this *5'a%6 is t (e*5e the !r%t ra%#i%+

5u9ti'9e shes *5'a%6 i% the wr94.

Missi%,

Te Bata n=ironmenta Mission Statement is

J To :rotect o$r :eo:e7 C$stomers an comm$nities-

J To :rotect o$r nat$ra en=ironment in orer to e: s$stain $man

e=eo:ment-

J Internationa g$ieines a=e %een e=eo:e in te areas of en=ironment7eat an safet.-

Ga9,

The +a9s ! this C5'a%6 are,

'ro=ie rigt :ro$cts to te cons$mer7

'ro=ie ig *$ait. cons$mer ser=iceK In:$t ig *$ait. :ro$ct

Cu9ture,


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Bata com:anies a=e a traition of %eing goo cor:orate citi?ens an seek tocontri%$te to te +e"%eing of te co$ntries an comm$nities +ere te.o:erate-Bata stri=es to e=eo: ong"term :artnersi: +it its s$::iers an %$sinessassociates-ac Bata com:an. aro$n te +or is committe to ens$ring tato:erations are con$cte etica..

/.3 Cust5er Ser:i*e,

BataKs commitment to ser=ice contin$es to tis a.7 from te esignerKssketc%ook tro$g to te :erformance of o$r soes on a c$stomerKs foot-Bata com:anies stri=e to s$::. te rigt :ro$cts7 at te rigt time7 at te

rigt :rice7 an in a manner tat f$fis o$r ser=ice commitments to %otretai an +oesae c$stomers-

/.1 SWOT A%a96sis,

Managing te marketing f$nction %egins +it a com:ete ana.sis of teorgani?ationKs sit$ation- Te market so$ con$ct a SWOT ana.sis-

Te swt a%a96sis is te o%ser=ation o=er an organi?ation of its"

J Stre%+th&JWea#%ess&J O''rtu%ities7 an J Threat.

We can see it in tis +a."

,eane

ss

Strengt

h


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The SWOT a%a96sis ! Bata She C5'a%6 is +i:e%

(e9w,

Stre%+th,

. I%te%ti% ! sa9e e%:ir%5e%t Bata Soe Com:an. as an intentionof creating a :rofita%e sae en=ironment in tem-

/. Ser:i*e 5ti:e Bata Soe Com:an. as te moti=e of %etter ser=icegi=ing to te cons$mer-

3. F9e>i(i9it6, Bata Soe Com:an. is a fe


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. De9a6 i% 4e*isi% 5a#i%+ Te a$torit. as to take ecision %.cons$ting +it oter mem%ers- Sometime ong term isc$ssion an arg$ingmake te ecision time cons$ming-

/. La*# ! a4:ertisi%+ A=ertisement :ro=ie %. Bata SoeCom:an. is not s$fficient- Te net information oes not meet to o$rnee-

O''rtu%ities,

. G4 wi99 Bata Soe Com:an. as create a goo +i among tecons$mer %. :ro=iing %etter ser=ice-

/. Dire*t *55u%i*ati% It maintains a irect comm$nication +it te

cons$mer

3. Creati%+ re9ati%shi' Bata Soe Com:an. creates irect reationsi:+it cons$mer-

Threat,

. C5'etitrs, 'o+erf$ m$ti:e stores ike A:e


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/.2 Mar#eti%+ 5i> a%a96sis,

At first +e nee to kno+ +at marketing mi< is- Marketing mi< is te set of controa%e tactica marketing ook" :ro$ct7 :rice7 :ace an :romotion-Te firm %ens to :ro$ce te res:onse it +ants in te target market-So 9:Ks is te set of controa%e tactica marketing toos"

'ro$ct

:rice

:ace

:romotion

In te terms of Bata soe Com:an. te 9:Ks can %e escri%e as


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Pr4u*ts,

The Bata C5'a%6 'r4u*es three t6'es ! 'r4u*ts.

. Ma9e 'r4u*t

/. Fe5a9e 'r4u*t

3. Chi94re% 'r4u*t

Pri*e?

As +e kno+ tat Bata is a m$ti:e soe com:an.- So :rice of te :ro$ctsare fi


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• /ig e=e :rice

• Mi e=e :rice

• Lo+er e=e :rice

P9a*e,

Te /ea

office of BataCom:an. issit$ate at

Tongi(ga?i:$r)- Te. a=e teir o+n agents in foo+ing :aces

o Dha#a

o Ga@i'ur


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o S69het

o Di%a)'ur

o Ra%+'ur

o Ra)shahi

o M65e%si%+o $essre

o Nara6a%+%+

o C5i99a

o Khu9%a

o Barisa

o Chitta+%+

Pr5ti%,

Bata Shoe Company $ses teir :romotion ski in some tactKs tat :ers$aeteir c$stomer to %$. te :ro$ct-

Te. o a=ertising for teir ne+ or e=eo:ing :ro$ct in tene+s:a:er an tee=ision-

Te. o :ersona seing +ic t$rn teir :ossi%e cons$mer in rea

cons$mer- Bata Soe Com:an. $ses teir saes :romotion tact %. gi=ing

isco$nt-


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Bata Shoe Company maintains a irect comm$nication to te

c$stomer-

/.= Other a*ti:ities,

L%+ ser:i*e awar4 Cere5%6 he94 i% Ba%+9a4esh,

1eci:ients of Long Ser=ice A+ars"2 +it Mr- orge Car%a6a an Mr-Fernano 5arcia-

A Long Ser=ice A+ar ceremon. for te em:o.ees of Bata Bangaes +ase earier tis .ear- A tota of 2 em:o.ees +o a=e com:ete 23 .earsof contin$o$s ser=ice in te Com:an. recei=e te a+ars inc$ingCom:an. Manager7 Mr- ,o$gas /earns-


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Ba%+9a4esh Cri*#et (a+s three 6ear shirt s'%sr,

Bangladesh cricket bags three-year shirt sponsor

Te Bangaes Cricket Boar (BCB) as agree a sirts:onsorsi: ea +it m$ti"nationa foot+ear retaier Bata froman$ar. 2E to ,ecem%er 2!!-

Te ea +as anno$nce at a ceremon. at te Mir:$r Ser"e"Banga Nationa Stai$m in ,aka ast +eek- Negotiate %. 0"

%ase agenc. Ni66ar S:orts Management7 te s:onsorsi: is +ort2237-

/. HR De:e9'5e%t,

Meth4 ! E5'96ee Se9e*ti% i% Bata,Bata com:an. foo+s some ste:s to a::oint ne+ em:o.ee- Te. genera.a::oint em:o.ees from te e


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A=ertising As +e kno+ Bata Com:an. genera. coects em:o.ees fromte e


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• Seminars

• Conference

Bata Com:an. as create a $ge reia%e market %. $sing %etter tecnoog.- Te. $se Origina eater7 e*$i:ments tat :ro=ie moern*$ait.7 *$ait. meas$ring scae7 traine +orkers7 moern trans:ortations.stem7 an %etter cemica *$antit. to make %etter soes tat sta.s +itinte $ra%iit. of more tan one .ear-

Mti:ati%a9 'r*ess, Bata Com:an. $ses t+o t.:e of Moti=ationa :rocess to inf$ence +orkers to +ork more attenti=e.-

Moti=ationa :rocess

'ositi=e Moti=ation Negati=e Moti=ation

Psiti:e Mti:ati%,

. Salary Bata Com:an. gi=e te +orkers rem$neration +ic+orks as a :ositi=e moti=ation-

/. Bonus Te com:an. gi=es te +orkers occasiona %on$s %.+ic te +orkers are inf$ence-

3. Loan facilities Tere is an o::ort$nit. of taking oan form tecom:an. for te +orker-

1. Promotion Te Com:an. gi=es te +orkers :romotion +ice:s te +orkers to +ork +it more sincere ness-

2. Financial security Bata Com:an. :ro=ies :ro=ient f$n7gro$: ins$rance7 :ension faciit. aso-

=. Attractive work Te Com:an. often takes attracti=e an

caenging +orks Wic make te +ork more interesting tote +orkers-

. Appreciation Te com:an. a$torit. gi=es te +orkers re+orsfor teir

Better :erformance-


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NEGATI7E MOTI7ATION,

. Demotion: Te Com:an. a$torit. gi=es emotion to te+orkers +o are

not sincere in teir +orks-/. Punishment : Te com:an. as :$nisment s.stem if an. +orker ose not

atten office +ito$t an. :re":ermission or come ate in teoffice-3. Discharge, If an. +orker :ro=es as an insincere :erson ten tea$torit.

aso as a s.stem of iscarging +orkers from te 6o%-1. Lay-off: If an. :ossi%iit. of miss"$nerstaning or time :assing

a%it arisesamong te +orkers ten te a$torit. anno$nce for te La."off-

/.; Curre%t Mar#et Psiti%,

No+"a"a.s Bata is one of te most eaing com:anies inBangaes- It takes a $ge amo$nt of market sare in c$rrent Bangaesiconomic market- Foo+ing fig$re so+s its c$rrent market sare-


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/.< I%*5e State5e%t,

PERIOD ENDING 30Au+0-< 30Au+0-; 30Au+0-

Tta9 Re:e%ue &/1&--- &3=2&--- ;&2=3&---

Cost of 1e=en$e 97E27 37!7 972447


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Grss Pr!it =&=/&--- =&&--- 1&/;=&---

O:erating


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'referre Stock An OterA6$stments

" " "

Net I%*5e A''9i*a(9e T C55%

Shares/&-


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Net 1ecei=a%es 273!7 #7!947 27#337

In=entor. 27E#97 2793#7 !74!E7

Oter C$rrent Assets #97 #E7 !997

Tta9 Curre%t Assets &;;3&--- &=-


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'referre Stock " " "

Common Stock 7 7 7

1etaine arnings 2727 !7!#7 (937)

Treas$r. Stock (!73447) (!7!447) (!97)

Ca:ita S$r:$s E7E37 E79E37 E7!7

Oter Stockoer *$it. (437) (7) (#E7)

Tta9 St*#h94er Euit6 -&-2=&---


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♣ Is a m$ti:e soe com:an.- 0s$a. te. sae a kins of soes

♣ We a=e come to kno+ tis Bata Com:an. :ro$ce tree kins of

:ro$cts for mae7 for femae an for ciren-

♣ Te. aso se tose soes +ic are attracte %. te teenagers-


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♣ It so$ %e more +ie an s:ecio$s-

♣ Te :arking s.stem of tis market so$ %e in tat +a.7 +ere

%$.ers can easi. :ark teir cars-

♣ If te. im:orts foreign soes- ,irect. ten te. ses it at ess :rice so

te cons$mer get more satisfaction-♣ Te. so$ a$nc more im:ro=e soes for cons$mers-

♣ Teir tecnoog. so$ %e im:ro=e-

♣ Te. so$ $se more moern macines to :ro$ce ig *$ait.

soes-

CHAPTER NO.1

C%*9usi%,

Bata com:an. is one of te argest m$ti:e soe com:an. in Bangaes as

+e as in te +or- Teir :ro$cts *$ait. is =er. ig an marketing


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'rocess is aso +e -After a te. faces some :ro%ems7 +e inicate tese

:ro%ems in o$r re:ort7 an ga=e some recommenation- We +is if te.

foo+ te recommenation te. +i a%e to remo=e teir :ro%ems an te.

+i aso a%e to acie=e teir =ision7 mission7 an goa-

Best of $ck for Bata soe com:an.-

1./ Re!ere%*es,

o +++-%ata-com

o +++-gooe-com

o +++-+ki:eia-com

o Bata reate :erson

http://www.bata.com/http://www.gogle.com/http://www.wkipedia.com/http://www.bata.com/http://www.gogle.com/http://www.wkipedia.com/


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