106536398 a Project Report on Comparative Analysis of the New Indian Express Times of India

Comparative analysis of The New Indian Express, Times of India

Executive summary

Project Title: A comparative analysis of The New Indian Express, Times of India

and The Hindu in Hubli city”

Statement of the Problem

The study covers various marketing techniques, which are adapted to attract

the customer towards Daily Newspaper. To know how the Indian Express is

different of Times of India and The Hindu. And delivery time, service, Quality of

news, Quality of news paper has plays an important role in increasing the sales of

newspaper and how they can satisfy the customer through providing better service.

Distribution channel and better delivery is one of the important strategies to

increasing the sales. The present study involves “A Comparative Analysis of

The New Indian Express. Times of India and The Hindu”

Objectives of the Study

The study carried out for to know the Customer Attitude towards News Paper-

A Comparative Analysis of The New Indian Express, Times of India and The

Hindu

To find out the customers attitude towards about Indian Express

To find out the Comparative of Times of India and The Hindu’s Delivery

system plays important role in increasing the sales.

To study the Customers evaluation of the service provided by the

newspaper company.

Proper understanding and analysis of the Indian Express

Study the overall market situation of comparative study.

To know the customer satisfaction towards the delivery system and how

they can improve.

To know the customers evaluation of different newspapers in the market.

To find out the customers expectations about the Indian Express.

Babasabpatilfreepptmba.com 1


To find out the customer evaluation of price of the news paper.

To find out the consumer evaluation of advertising of news paper.

Scope of the study

As a part of dynamic industry The New Indian Express group is constantly

growing and evolving to the changing world .This study or survey is conducted to

design a better Delivery system and Distribution Channel which has been targeted

to all business sectors. Once the area needing improvements are identified then

strategies should be developed to address needed improvements.

This is an era of competition in every business. Due to this reason every

business men are using new business strategy like pricing strategy, quality, service

etc. And for capturing the market, product promotion, profit and better distribution

channel in the market is very important. To Customer attitude Towards News

Paper The present study involves “To know the customer attitude towards news

paper-a comparative analysis of Indian Express, Times of India and The Hindu

Data is collected from the readers of Indian Express, Times of India and The

Hindu To fulfill the above said objectives of the study the responses were collected

from respondents who are the existing customers of all type of English News

paper. The survey includes sample size of 100 and the respondent includes

business men, Students, Employees, Housewife’s, and Others. The responses were

taken by interviewing the respondents directly using a structured questionnaire.

Methodology of the Study

Data collection method

a) Primary Data

The primary data is collected from the readers of business daily with the

help of questionnaire and also interview with the bank employees, stock brokers

and marketing executives.

b) Secondary Data

The secondary data is collected from company publication, magazines,

journals newspapers and websites.

Sampling Design



a) Sample size

The survey is conducted in Hubli city and the sample size is 100.

b) Sampling method

The selection of sample is done by random sampling technique.

Findings

1. It was found that 70% of the respondents are male, and 30% respondents

are female reader of the news paper in Hubli city

2. Most of the respondents news paper readers are 2 years and above

3. It was noted that the usual deliver time of newspaper was between 6 AM to

7AM, and 7AM to 8AM.

4. 80% of the respondents are getting the news paper through news paper boy.

5. The most of the respondents indicates that 94% of subscribers are fully

satisfied of the delivery service of news paper.

6. The delivery of the supplements 96% of respondents said we are fully

satisfying of delivery of supplements.

Conclusion

From the study it is observed that employees, and business persons targets business

professionals. Most of the readers are preferring newspapers because of its content

and prices. But important thing is that the company could go for better quality of

news, and quality of news paper, preference to local news, delivery is an important

factor for customer satisfaction.

On the whole, study concluded that Indian Express requires much more

effective good supplements delivery important towards customer complaints. And

to survive in the market the company has to continue with the improved style of

presentation of articles and marketing strategies.

Suggestions



1. Form better improve the quality of the news and news paper

2. To maintain the good distribution channel and delivery system. So that

there will not be any complaints from subscribers.

3. As most of the readers prefer other three news papers, to attract them, a

complementary copy of The Indian express can be given for a week.

Thereafter if they want they can subscribe it further.

4. Since the circulation is only in major areas it can also be concentrated in

more rural areas.

Industry Profile



Were it left to me to decide whether we should have a government without

newspapers, or newspapers without a government, I should not hesitate a moment

to prefer the latter. -Thomas Jefferson, 178

For my part I entertain a high i 7. dea of the utility of periodical publications;

insomuch as I could heartily desire, copies of ... magazines, as well as common

Gazettes, might be spread through every city, town, and village in the United

States. I consider such vehicles of knowledge more happily calculated than any

other to preserve the liberty, stimulate the industry, and ameliorate the morals of a

free and enlightened people. - George Washington, 1788.

Congress shall make no law ... abridging the freedom of speech or of the press... -

Article One, Bill of Rights of the United States Constitution, 1789.

Here is the living disproof of the old adage that nothing is as dead as yesterday's

newspaper... This is what really happened, reported by a free press to a free people.

It is the raw material of history; it is the story of our own times. -Henry Steel

Commager, preface to a history of the New York Times, 1951

The Origins of Newspapers

The history of newspapers is an often-dramatic chapter of the human experience

going back some five centuries. In Renaissance Europe handwritten newsletters

circulated privately among merchants, passing along information about everything

from wars and economic conditions to social customs and "human interest"

features. The first printed forerunners of the newspaper appeared in Germany in

the late 1400's in the form of news pamphlets or broadsides, often highly

sensationalized in content. Some of the most famous of these report the atrocities

against Germans in Transylvania perpetrated by a sadistic veovod named Vlad

Tsepes Drakul, who became the Count Dracula of later folklore.

In the English-speaking world, the earliest predecessors of the newspaper were

corantos, small news pamphlets produced only when some event worthy of notice

occurred. The first successively published title was The Weekly News of 1622. It



was followed in the 1640's and 1650's by a plethora of different titles in the similar

newsbook format. The first true newspaper in English was the London Gazette of

1666. For a generation it was the only officially sanctioned newspaper, though

many periodical titles were in print by the century's end.

Beginnings in America

In America the first newspaper appeared in Boston in 1690, entitled Publick

Occurrences. Published without authority, it was immediately suppressed, its

publisher arrested, and all copies were destroyed. Indeed, it remained forgotten

until 1845 when the only known surviving example was discovered in the British

Library. The first successful newspaper was the Boston News-Letter, begun by

postmaster John Campbell in 1704. Although it was heavily subsidized by the

colonial government the experiment was a near-failure, with very limited

circulation. Two more papers made their appearance in the 1720's, in Philadelphia

and New York, and the Fourth Estate slowly became established on the new

continent. By the eve of the Revolutionary War, some two dozen papers were

issued at all the colonies, although Massachusetts, New York, and Pennsylvania

would remain the centers of American printing for many years. Articles in colonial

papers, brilliantly conceived by revolutionary propagandists, were a major force

that influenced public opinion in America from reconciliation with England to full

political independence.

At war's end in 1783 there were forty-three newspapers in print. The press played a

vital role in the affairs of the new nation; many more newspapers were started,

representing all shades of political opinion. The no holds barred style of early

journalism, much of it libelous by modern standards, reflected the rough and

tumble political life of the republic as rival factions jostled for power. The

ratification of the Bill of Rights in 1791 at last guaranteed of freedom of the press,

and America's newspapers began to take on a central role in national affairs.

Growth continued in every state. By 1814 there were 346 newspapers. In the

Jacksonian populist 1830's, advances in printing and papermaking technology led

to an explosion of newspaper growth, the emergence of the "Penny Press"; it was

now possible to produce a newspaper that could be sold for just a cent a copy.



Previously, newspapers were the province of the wealthy, literate minority. The

price of a year's subscription, usually over a full week's pay for a laborer, had to be

paid in full and "invariably in advance." This sudden availability of cheap,

interesting reading material was a significant stimulus to the achievement of the

nearly universal literacy now taken for granted in America.

The Industrial Revolution

The industrial revolution, as it transformed all aspects of American life and

society, dramatically affected newspapers. Both the numbers of papers and their

paid circulations continued to rise. The 1850 census catalogued 2,526 titles. In the

1850's powerful, giant presses appeared, able to print ten thousand complete papers

per hour. At this time the first "pictorial" weekly newspapers emerged; they

featured for the first time extensive illustrations of events in the news, as woodcut

engravings made from correspondents' sketches or taken from that new invention,

the photograph. During the Civil War the unprecedented demand for timely,

accurate news reporting transformed American journalism into a dynamic,

hardhitting force in the national life. Reporters, called "specials," became the

darlings of the public and the idols of youngsters everywhere. Many accounts of

battles turned in by these intrepid adventurers stand today as the definitive histories

of their subjects.

Newspaper growth continued unabated in the postwar years. An astounding 11,314

different papers were recorded in the 1880 census. By the 1890's the first

circulation figures of a million copies per issue were recorded (ironically, these

newspapers are now quite rare due to the atrocious quality of cheap paper then in

use, and to great losses in World War II era paper drives) At this period appeared

the features of the modern newspaper, bold "banner" headlines, extensive use of

illustrations, "funny pages," plus expanded coverage of organized sporting events.

The rise of "yellow journalism" also marks this era. Hearst could truthfully boast

that his newspapers manufactured the public clamor for war on Spain in 1898. This

is also the age of media consolidation, as many independent newspapers were

swallowed up into powerful "chains"; with regrettable consequences for a once

fearless and incorruptible press, many were reduced to vehicles for the distribution



of the particular views of their owners, and so remained, without competing papers

to challenge their viewpoints. By the 1910's, all the essential features of the

recognizably modern newspaper had emerged. In our time, radio and television

have gradually supplanted newspapers as the nation's primary information sources,

so it may be difficult initially to appreciate the role that newspapers have played in

our history.

A newspaper is a lightweight and disposable publication (more specifically

a periodical), usually printed on low-cost paper called newsprint. It may be

general or special interest, and may be published daily, weekly, monthly, or

quarterly. General-interest newspapers are usually journals of current news on a

variety of topics. These can include political events, crime, business, sports, and

opinions (editorials, columns, or political cartoons). Many also include weather

news and forecasts. Newspapers increasingly use photographs to illustrate stories;

they also often include comic strips and other entertainment, such as crosswords.

The general variety is issued every day (a daily newspaper), often with the

exception of Sundays and some national holidays. Weekly newspapers, printed

once a week, are also common; they tend to be smaller and less prestigious than

daily papers.

Most nations have at least one newspaper that circulates throughout the whole

country; a national newspaper, as contrasted with a local newspaper serving a city

or region. In the United States and Canada, there are few truly national

newspapers, with the notable exceptions of USA Today in the United States and

The Globe and Mail and The National Post in Canada.

Large metropolitan newspapers with expanded distribution networks such

as The New York Times, The Washington Post, and The Toronto Star can fill the

role of de facto national newspapers. The owner of the newspaper, or person in

charge, is the publisher. The person responsible for content is the editor, editor in

chief, or executive editor. Newspapers have been developed around very narrow

topic areas, such as news for merchants in a specific industry, fans of particular

sports, fans of arts or of specific artists, and participants in the same sorts of

activities or lifestyles.



The Press

Compared to many other developing countries, the Indian press has

flourished since independence and exercises a large degree of independence.

British colonialism allowed for the development of a tradition of freedom of the

press, and many of India’s great English language newspapers and some of its

Indian language press to began during the nineteenth century. As India became

independent, ownership of India’s leading English-language newspaper were

transferred from British to Indian business groups and the fact that most English

language newspaper have the backing of large business houses and has contributed

to their independence from the government. By 1993, India had 35,595 newspapers

of which 3805 were dailies and other periodicals. Although the majorities of

publications are in indigenous languages, the English-language press, which has

wide spread appeal to the expanding middle class has a wide circulation

throughout India.

There are four major publishing groups in India, each of which controls

national and regional English-language and vernacular publications. They are the

Times of India group, the Indian Express Group, the Hindustan Times Group and

Anandabazar Patrika group. The Times of India is India’s largest English-language

daily, with the circulation of 656,000 published in six cities. The Indian Express,

with the daily circulation of 519,000, is published in 17 cities. There are also seven

other daily newspapers with circulation between 134,000 and 477,000, all in

English and all competitive with one another. Indian-language newspapers also

enjoy large circulations but usually on a statewide or citywide basis. For example,

Malayalam-language daily Malayala Manorama circulates 673,000 copies in

Kerala, the Hindi language Dainik Jagran circulates widely in Uttar Pradesh and

New Delhi, with 58,000 copies per day, Punjab Kesari, also published in Hindi and

available throughout Punjab and New Delhi and has a circulation 562,000 and the

Anandabazar Patrika published in Calcutta in Bengali, has a daily circulation of

435,000. There are also numerous smaller publications throughout the nation. The

combined circulation of India’s newspapers and periodicals is in the order of 60

million, published daily in more than 90 languages.



Print Media in India

The Beginnings of Written Communication

One of the earliest forms of written communication in India is traced back

to the beginning of organized society. In ancient India, the ruler is known to have

propagated his ideas to the people through edicts and proclamations. The rulers in

those days created agencies to acquaint them of activities which were inimical to

their authority. These agencies also spread out their proclamations of social and

economic reform to its authority. Later on, machinery was developed to keep the

rulers informed of the main currents of the life of the people. The agency that

collected taxes, for example, provided information on conditions in the prosperous

and backward areas. It is known that organized attempts were made to relieve

famine and distress by affording timely relief. The inference may be drawn that in

the first stages such information was transmitted verbally by messengers who

committed it to memory and in later stages it was reduced to writing.

Print Media Advertising

Concept of Print Media

Throughout the history of mass communication, print was the only readily

accessible means of storing information and retrieving it at will. Print is the keeper

of records, great literature and accomplishments. It differs from broadcast media in

several ways. For example, print media delivers messages that is one topic at a

time and one thought at a time, whereas television and electronic media use a

simultaneous approach, delivering a great deal of information in a rapid fire

manner. Furthermore, print advertising has a history and credibility unmatched by

broadcast advertising. These differences have important consequences for

advertisers and media planner to consider.

Print Advertising

The foundation of modern advertising message strategy and design lies in

the early print formats. The earliest mass produced commercial messages either



appeared in newspapers or as handbills. Thus many advertising guidelines

originated with print and print techniques, such as headline writing, are still

considered basic concepts. Many things have changed over the years. Television

has had a tremendous impact on advertising. Visuals, which were limited in the

early press to infrequent woodcuts, are now as important as worlds. Print

advertising continues to be important, however and still serves as a foundation in

that its techniques are the easiest to understand and analyze.

Table No: 1.1

Table Showing Classification of Print Media

Newspapers Magazines Journals

English Regional

a. Morning

b. Evening

c. Sunday

d. Specialty

(The Economic

Times, Financial

Express)

(A) Frequency of Publication

1. Fortnightly (India

Today)

2. Monthly (Advertising

and Marketing)

3. Weekly (Illustrated

Weekly, Newspapers The

Week)

4. Yearly

(B) Governme

nt Publications (Telephone

Director)

(C) Special

Interest Magazines

1. Women’s Magazine

(Savvy, Woman’s Era

2. Men’s Magazines (GFQ,

Debonair)

3. Business (Business World,

Business India)

4. For Family (Reader’s

House Journals

Technical Journals

Professional Journals



Digest)

5. Film magazines (Stardust)

The Future of Newspapers

The future of newspapers is cloudy, with overall readership slowly declining in

most developed countries due to increasing competition from television and the

Internet. The 57th annual World Newspaper Congress, held in Istanbul in June

2004, reported circulation, with more than 85 million copies of papers sold every

day, followed by India with 72 million – China and India are the two most

populous countries in the world – followed by Japan with 70 Million and the

United States with 55 million. The report said circulation declined by an average

of 2.2 percent across 13 of the 15 countries that made up the European Union

before May 1. The biggest declines were in Ireland, down 7.8 percent; Britain,

down 4.7 percent; and Portugal, where numbers fell by 4.0 percent. One growth

areas is the distribution of free newspapers, which are not reflected in the above

circulation data. They grew 16 percent in 2003.

Another growth area is high-quality tabloids, particularly in the UK, where several

of the major broadsheets are experimenting with the format. Smaller and easier to

hold than broadsheets, but presenting real journalism rather than traditional tabloid

fodder, they appear to have drawn some younger readers who are otherwise

abandoning newspaper.

Newspapers also face increased competition from the Internet for classified ads,

especially for jobs, which have long been a key source of revenue.

India

Compared with many other developing countries, the Indian press has flourished

since independence and exercises a large degree of independence. In 2001, India

had 45,974 newspapers, including 5364 daily newspapers published in over 100

languages. The largest number of newspapers were published in Hindi (20,589),

followed by English (7,596), Marathi (2,943), Urdu (2,906), Bengali (2,741),

Gujarati (2,2,15), Tamil (2,119), Kannada (1,816), Malayalam (1,505) and Telugu

(1,289)



The Hindi daily press has a circulation of over 23 million copies, followed

by English with over 8 million copies. There are four major publishing groups in

India; the Times of India Group, the India Express Group, the Hindustan Times

Group, and the Anandabazar Patrika Group. India has more than forty domestic

news agencies. The Express News Services, the Press Trust of India, and the

United News of India are among the major news agencies.

India, one of the World’s Greatest Media Markets

Bazar is an apt analogy for the country’s media melee, which with more

than 55,000 newspapers and periodicals, 16 round – the –block news stations

among its 100-odd television out an information soup as varied as it is vibrant.

The newspaper- some have suave front type on thick white newsprint, some

printed on paper so thin that the ink smudges on the fingers-are peddled in large

swathes from the capital New Delhi to tiniest towns and hamlets.

Even though its literacy rate is about 65 percent, its billion-strong

population, its vibrant tradition free speech and its myriad tongues, coupled with

constitutionally enshrined democratic freedoms, make India home to perhaps the

largest numbers of news papers and periodicals in the world.

The capital alone sustains more than a dozen national dailies, with multiple

editions and bureaus around the country unheard of in any world capital. In the

beginning of this millennium, newspapers were published in as many as 101

languages and dialects besides English and 18 principal languages.

Subsequently, the circulation of newspapers has shot up from 115 million

in 2001/02 to 142 million in 2002/03- a whopping 24 percent increase. At last

count, the total number of registered newspapers in India stood at 55,780 and the

total circulation of newspapers was 142 million. Experts say India’s multitudinous

media is gathering ever rising numbers of addicts who tune in and pore over its

content, a growth that has been faster than the growth of literacy. Indian viewers

have access to about 100 channels in various languages, including 16 round-the-

clock channels broadcasting in English, the national language Hindi, or several

regional languages. With viewer ship for news growing, a news channel has

become an essential ingredient in any distribution bouquet for cable providers.



Sensing the tremendous potential of the Indian media, leading players from the

global industry are now flocking to the sub-continent-Financial Times, Business

Week and The Wall Street Journal, to name a few.

The floodgates opened after the government lifted a five-decade ban to allow

foreign investors to buy up to 26 percent in the Indian print media. Newspaper

owners saw the potential of roping in strategic investors who could improve the

quality of their products and pump in fresh funds.

Embracing Digital Media

“The media industry has moved in a big way into the digital world. All media

need to recognize this,” briskly painting the picture for those in the analogue

domain. “The media industry has changed more in the past 8 years than in the

previous 80 because of broadband.” Although certain media companies have

different focuses and others work on different platforms, it can be reassured that at

its base, the media is still “all about the journalism.” However, the way journalism

is produced has changed. Because of the Internet, the traditional news cycle no

longer exists; everything is now instantaneous. Most newspapers have realized

that they can no longer wait until tomorrow’s edition to print breaking news.

Rather to remain competitive they must publish their latest copy on their website.

“Newspaper companies will not be able to media. They need to embrace it”



COMPANY PROFILE

The Indian Express Group was the unifying voice behind India’s struggle for

independence. Today, it is the leading light in the battle against corruption as well

as empowering the people of India.

The Indian Express began its journey in 1932. Since then, the Group has grown

from strength to strength. From a single edition to 35 national editions, 14

publication centers and 7 language dailies that reach over 19 million people across

the country.

For the millions of readers, the name "Indian Express" evokes a feeling of faith and

trust in the belief that ‘their Express’ will provide the true picture of India and the

world at large. Published from 21 centers across the country, the newspaper has

been identified with credible and fiercely independent journalism in India. One of

the most influential newspapers of the Indian subcontinent, The Indian Express has

been the watchdog for the Indian people, fiercely treading the terrains of

investigative and pro-active journalism.

Some of the most shocking stories in the history of Indian journalism are credited

to this newspaper. For instance, it showed how slavery existed in 20th century

India when an Express reporter actually bought a woman from the market and

wrote the famous story of Kamla. When the Press was muzzled and gagged and

democracy kept in prison in 1975 during the Emergency, The Express was one of

the few papers to stand up and speak out against the anti-democracy moves of the

government, it was the loudest voice and the strictest critic to bring the guilty to

account, at the highest levels of power wielding authority, and enable the return of

freedom to the people of India. Express, virtually single-handedly, overthrew the

then government by forcing it to hold a free and fair national elections.



Now, adapting to the changing world are the brands of the Group that cover every

sector one can conceive of. The aggressively independent The Indian Express, the

courageous style of The Sunday Express, the supremely analytical nature of The

Financial Express, the indomitable Locate, the insightful Lokprabha, the sprightly

Screen, the breaking-news-at-breakneck-speed providing Express Online and the

comprehensive Business Publications Division throw light on a range of topics

such as Indian politics, economy, business, society and culture.

As India evolves, you can be sure that the Indian Express Group will evolve too, to

keep pace with whatever tomorrow will bring in an unending effort to arm India

with the knowledge to deal with an uncertain future and ensure it remains the

champion of freedom for the world at large.

To turn the above into reality, The Indian Express Group boasts an extensive

newsgathering and marketing infrastructure as well as a state-of-the-art

communications network that is one of the best in the Indian publishing industry.

THE FOUNDER: RAMNATH GOENKA

For Ramnath Goenka, the founder of the Indian Express Group, a newspaper was

not just another business. It was a mission, a vocation and a calling. The running of

The Indian Express was, for him, not a matter of profit and loss but a vehicle of

national empowerment.

Two elements made him a true original. His sense of history and his instinct of

patriotism. He was one of the few who preferred to stay away from the corridors of

power, watching, counseling and cautioning instead. From the 1960s, when he felt

that the country's leadership had strayed from the moorings of the nation's

founders, he led a relentless campaign against corruption in public life.

The persecutions he suffered in the process have since become a part of journalistic

folklore. In the process, he scripted a new chapter in the history of India. That of

Journalism of Courage. It is this pioneering, intrepid spirit that drives the Group

even today.



Ramnath Goenka matters because he was the first to conceive of one newspaper

covering the whole of India. Functioning as a beacon for all those who wanted to

know the true and right path.

He switched on the light, we are guided by it.

CHAIRMAN & MANAGING DIRECTOR : VIVECK GOENKA

An Engineer by qualification, a newspaper publisher by profession and a socially

committed citizen by choice, Mr. Viveck Goenka is the Chairman & Managing

Director of Indian Express Newspapers (Mumbai) Ltd., one of the most

widespread newspaper publishing groups in India.

He is also a Director of the United News of India. He has been Director of The

Press Trust of India (PTI), a Council member of the Audit Bureau of Circulation

(ABC), and was one of the youngest past presidents of the Indian Newspaper

Society (INS). He continues to be an Executive Committee Member at the INS.

His commitment to the progress and development of media had led him to be a

Council Member of the National Readership Studies Council and was on the Board

of Governors of the Media Research Users Council, two leading organizations

providing research data on media in India. He is a member of the Advertising

Association, India Chapter. He was also a member of the International Advertising

Association Inc., New York.

He has developed several business publications like Express Computer in

imparting information in development of modern technology. One of his

initiatives, a North American edition of “The Indian Express”, is a reflection of his

commitment to disseminate information about India to the millions of Indians

living abroad.

In a country where most media, especially print is closely held, and does not

believe in professional management, Mr. Goenka has actively supported, nurtured

and encouraged professionals not just in management but also in editorial. He has

created an atmosphere of freedom and independence for editorial teams of all



Express publications. His only stipulation, be just, be free of bias, be dauntless in

the spirit of the Express founder Ramnath Goenka and live up to the Express ethos

of “Journalism of Courage”. It is his commitment to editorial independence that

has made the Express Group the first choice of editorial professionals across the

country.

As a concerned citizen of India, Mr. Goenka has set up various Trusts to help the

less privileged in some of India's most backward areas. His personal beliefs also

found expression in the group publications which are always at the forefront in

taking up socially relevant causes.

THEIR BRANDS

Today, the Indian Express Group boasts an extensive news gathering and

marketing infrastructure as well as a state-of-the-art communications network

within the Indian publishing industry.

From a single edition to 35 national editions, 14 publication centers and 7 language

dailies that reach over 19 million people across the country.

As dynamic and multi-dimensional as the communications industry itself, the

Group is constantly evolving to keep in touch with tomorrow. Technology is being

constantly updated. Innovative ways of doing business are explored. Expansion

plans into newer areas of communication are under way.

Adapting to the changing world are the brands of the Group that cover every sector

you can think of. The courageous style of The Indian Express, The Sunday

Express, and the supremely analytical nature of The Financial Express, the

indomitable Loksatta, the insightful Lokprabha, the sprightly Screen, the Express

Online and the Business Publications Division throw light on a range of topics

such as Indian politics, economy, society and culture.

As India evolves, you can be sure that the Indian Express Group will evolve too, to

keep pace with whatever tomorrow will bring.



The Awards Won by The New Indian Express

THE INTERNATIONAL PRESS INSTITUTE (IPI) AWARD

Presented to The Indian Express in 2004

The Indian Express received the first International Press Institute (IPI) India Award

for Outstanding Work in Journalism, for its fearless and comprehensive reporting

of the Gujarat riots and their aftermath, Vice-President Bhairon Singh Shekhawat


http://www.expressindia.com/news/expressgroup/company_ie.php

http://www.expressindia.com/news/expressgroup/company_sundayexpress.php

http://www.expressindia.com/news/expressgroup/company_loksatta.php

http://www.expressindia.com/news/expressgroup/company_jansatta.php

http://www.expressindia.com/news/expressgroup/company_expressonline.php

http://www.expressindia.com/news/expressgroup/company_fexpress.php

http://www.expressindia.com/news/expressgroup/company_screen.php

http://www.expressindia.com/news/expressgroup/company_lokprabha.php


presented the award - a trophy worth Rs 2 lakh, with a citation - to The Indian

Express at an awards ceremony on February 23, 2004, in New Delhi.

THE INTERNATIONAL FEDERATION OF JOURNALISTS (IFJ)

Journalism for Tolerance Prize Presented to: Sweta Ramanujan from The

Indian Express in 2004

Sweta Ramanujan (India) won the prestigious International Federation for

Journalists (tolerance) award for "Mill On The Loss", which appeared in The

Indian Express on November 30, 2003. Mill On The Loss is an incisive report on

the economic basis of communal hatred. This piece explores the socio-economic

roots of communal tension in certain areas of Maharashtra.

“SANSKRITI” AWARD FROM THE SANSKRITI PRATISHTAN

FOUNDATION

Presented to: Muzamil Jaleel from The Indian Express in 2004

Jaleel has been noted for his discerning stories on the psychological cost of

violence in Jammu and Kashmir, impact of violence on the children and on the

state’s literature, visual arts and the society in generation.

“7TH POLESTAR” AWARD PRESENTED BY THE POLESTAR

FOUNDATION

Presented to: Stavan Desai from The Indian Express in 2005

The Indian Express reporter Stavan Desai was given The 7th Polestar Award for

Breaking News in 2004.

“CHAMELI DEVI” AWARD

Foundation: The Media Foundation Presented to: Sonu Jain from The Indian

Express in 2004

The Indian Express special correspondent Sonu Jain, whose coverage of

environment and agriculture in this newspaper - from illegal mining to CNG, Bt

Cotton to melting glaciers - touched off judicial intervention and policy debates,

has been awarded The Media Foundation’s 2003-04 Chameli Devi Jain Award for

an Outstanding Woman Mediaperson.


http://www.indianexpress.com/res/web/pIe/archive_full_story.php?content_id=36297


“PREM BHATIA” AWARD FOR EXCELLENCE IN REPORTING ON

ENVIRONMENTAL ISSUES

Foundation: Prem Bhatia Memorial Trust Presented to: Jay Mazoomdar

from The Indian Express in 2005

The award for environmental reporting went to The Indian Express senior assistant

editor Jay Mazoomdar for his series on missing tigers in India’s national parks,

beginning with Sariska. Mazoomdar’s stories forced the government to form a

‘Tiger Task Force’ headed by Prime Minister Manmohan Singh.

“PREM BHATIA” AWARD FOR EXCELLENCE IN POLITICAL

REPORTING & ANALYSIS

Foundation: Prem Bhatia Memorial TrustPresented to: Varghese K George

from The Indian Express in 2005

The Indian Express Principal Correspondent Varghese K George received the Rs 1

lakh Prem Bhatia award for excellence in political journalism for his exposes on

how government officials siphoned-off cores of rupees meant for flood relief in

Bihar.

From cleaning up ancient rocks to getting our POWs back, from putting the

whistleblower mechanism in place to ensuring pure drinking water in Pune, The

Indian Express has been doing what it is committed to: making a difference.

PUMP UP THE JAM

The beginnings of 2002’s biggest expose were innocuous enough. On July 21,

Rakesh Sinha and Dalip Singh reported how then Petroleum Minister Ram Naik

tinkered with selection committee rules to allot petrol pumps and LPG dealerships

to friends and family-members of the BJP and its allies, drawing severe strictures

from the Supreme Court. Sustained old-fashioned investigative reporting by

Express correspondents all over the country showed how far the favours extended:

Every day for more than a week, the paper listed names of petroleum product

dealers who had acquired their allotments since January 2000—and their

connections with the BJP



BIHAR'S BLOODLESS MURDER

In August 2002, 10 days after the country celebrated the 35th anniversary of its

independence, Sankarshan Thakur’s report on 40,000 Bihar government employees

who had not been paid for at least 10 years shook a nation out of complacency.

Beginning with The Sunday Express on August 25, 2002, Express correspondents

began putting humble, middle-class faces to this tale of desperation. There was

Paritosh Bhattacharya, a clerk with Bihar Agro Industries, who had not been paid

his Rs 6,000 salary for 10 years and whose son set himself on fire on Independence

Day. The Bihar government washed its hands of the ‘Bloodless Murder’, claiming,

‘‘Paritosh Bhattacharya’s salary is not the responsibility of the state government’’

because Bihar Agro was under liquidation.

RAPE OF THE ROCK

Along the Manali-Rohtang Pass, Express reporter Jatin Gandhi spotted something

that hundreds of eyes had passed over without thinking. Rockfaces millions of

years old were plastered with paint for advertisements for MNC brands and small-

time entrepreneurs. In his first report on August 11, Gandhi quoted outraged

geology experts, who confirmed that the rocks were part of an ancient ecosystem,

which was threatened the moment the chemicals were slapped on. Even as Pepsi

and Coke head offices passed the buck to their local franchisees, the MBD Books

general manager claimed there was no pollution caused at all.

THE GREAT INDIAN BANK ROBBERY

In December 2002, Samar Halarnkar, Ritu Sarin, George Mathew and Sucheta

Dalal contributed to a series that shook the Indian economic establishment.

Through painstaking, old-fashioned newsgathering, they compiled a list of India

Inc defaulters who pleaded penury when it came to returning loans to banks and

financial institutions, but led caviar lifestyles away from the media glare. The

Mardias, Mafatlals, Lloyds Group, Modern Group, Parasrampuria Group and

sundry other captains of industry together owed Rs 110,000 crore, a humungous

figure that would inevitably affect the man on the street’s home loan and savings.

‘‘This is loot, not debt,’’ said then Finance Minister Jaswant Singh.



THE BIHAR FLOOD SCAM

In April, Verghese K George, Express’ Patna correspondent, sniffed out possibly

the biggest scam of 2005. Money and flood-relief material worth nearly Rs 13

crore had disappeared down a black hole. Sustained investigation indicated the

complicity of then Patna District Magistrate Gautam Goswami and some local

politicians. Over 10 days, reports revealed how funds went to a firm with a similar

acronym as the official relief supplier, how a small-time politician amassed a fleet

of cars and how the relief material found its way into a local politician’s block,

which wasn’t even flood-hit. how a small-time politician amassed a fleet of cars

and how the relief material found its way into a local politician’s block, which

wasn’t even flood-hit.

THE RESCUE OF A CITY

Once the country’s biggest global brand, Bangalore’s downslide caught up swiftly

with its strides. Bangalore Crumbling was a five-part series beginning December 5,

2004. Samar Halarnkar went deep into the city’s underbelly, digging out the facts

behind the fall. And there were many. The Bangalore International Airport, despite

getting a clearance, was grounded. The roads were in a shambles and PWD

minister H D Revanna (Deve Gowda’s son) deflected the blame by strangely

accusing the IT industry of not fixing them. Worse, the state government routinely

ignored the Bangalore Agenda Task Force, the city’s unique urban task force,

headed by Infosys CEO Nandan Nilekani.

The Express, as it is popularly labeled, has always exposed while others covered.

Its legendary founder, Ram Nath Goenka, used it as a weapon to bring truth to

light. For millions of readers in India, the name “Indian Express” evokes a feeling

of trust. Published from 21 centers across the country the newspaper has been

identified with credible and fiercely independent journalism in India for over half-

a-century. One of the most influential newspapers of the Indian subcontinent, The

Indian Express has been the watchdog for the Indian people, treading the terrains

of investigative and pro-active journalism.





India when a reporter bought a woman from the market and wrote the famous story

of Kamala. When the press was muzzled and gagged with democracy kept in

prison in 1975 during the Emergency, The Express was one of the few papers to

stand up and speak out.

The Indian Express’ commitment to “journalism of courage” is mirrored in the fact

that it is the only newspaper in the country to have a special investigative team

based at the National Editorial Center in New Delhi. Another fact that makes

newspaper stand out amidst its contemporaries is its edition in Jammu and Kashmir

and its large bureau in Srinagar.

The express has the largest news network in India with around 400 correspondents

spread across the country. It has launched its News lines, city sections, which

capture the news, people, events and the spirit of metros and other major cities

from where they are being published.

The Indian Express Group includes the following publications Indian Express,

Financial Express, Screen, Kashmir Live, Loksatta, Lokprabha, and North

American Edition.

The New Indian Express Event Management

The Indian Express Group successfully organizes and manages

entertainment and marketing events, which are well promoted reaching to

the buying millions through ground, print, electronic and internet activities.

Screen Cinema Awards, Kids Khazana, Gaon Carnival (promoting Gaon

Tourism), Ganesh Utsav are few examples of our expertise in Event

Management.



Vision Statement

Be in touch with the Relatives of the market place The ongoing process of change.

Be in touch with people their, Aspirations, their needs. Above all, Be in touch with

Your own beliefs

Mission Statement

Uphold the highest traditions of journalism and honour the right to

information of readers.

Crusade of issues of national importance with a commitment to quality,

credibility and responsibility.

Attain a premier position in the news communication industry.

Business Interests

In Print

Dailies :

- The Indian Express (Mumbai, Pune, Nagpur, Ahmedabad, Baroda,

Chandigarh and Delhi

- Loksatta (Mumbai, Pune, Nagpur and Ahmednagar)

- The Financial Express (Mumbai, Delhi, Calcutta, Chennai, Chandigarh,

Bangalore, Kochi)

- Jansatta (Delhi, Calcutta)

- Samkaleen (Mumbai)

Magazines / Weekly

- Lokprabha, Chatura, Screen

Business Publication Division

The Indian Express Group offers a wide range of niche Business Publications

like Express Computers, Express Parma Pulse, Express Hotelier & Caterer,

Express Travel & Tourism and many more to cater to the needs of the fast growing

global economy and booming industries.



TIEOML (The Indian Express Online Media Ltd.)

Express online has in a short span of time, emerged as one of India’s largest

Internet company. It’s site. Expressindia.com receives over 2.5 million hits every

day.

The Indian Express (North America)

India’s National Daily goes to America

The Indian Express Event Management

The Indian Express Group successfully organizes and manages

entertainment and marketing events, which are well promoted reaching to

the buying millions through ground, print, electronic and internet activities.

Screen Cinema Awards, Kids Khazana, Gaon Carnival (promoting Gaon

Tourism), Ganesh Utsav are few examples of our expertise in Event

Management.



India when a reporter bought a woman from the market and wrote the famous story

of Kamla. When the press was muzzled and gagged with democracy kept in prison

in 1975 during the Emergency, The Express was one of the few papers to stand up

and speak out.

The Indian Express’ commitment to “journalism of courage” is mirrored in the

fact that it is the only newspaper in the country to have a special investigative

team based at the National Editorial Center in New Delhi.



Product Portfolio

Table: 2.1: Showing the Product Portfolio

Publication Editions Language Category Periodicity

Indian

Express

Mumbai

Pune

Nagpur

Ahmedabad

Baroda

Delhi

Chandigarh

English News Daily

Jansatta Mumbai

Delhi

Chandigarh

Calcutta

Hindi News Daily

Financial

Express

Mumbai

Delhi

Calcutta

Chennai

Coimbatore

Kochi

Bangalore

English Business Daily

The New

Indian

Express

Bangalore

Hubli

Belgaum

Gulbarga

Mangalore

Kannada News Daily

Loksatta Mumbai

Pune

Nagpur

Marathi News Daily



Ahmednagar

Loksatta-

Jansatta

Ahmedabad

Rajkot

Baroda

Gujarathi News Daily

Samakaleen Mumbai Gujarathi News Daily

Lokprabha Mumbai Marathi Gen. Int. Weekly

Screen Mumbai English Films Weekly

The Indian Express Group offers a wide range of niche Business Publications like

Express Computers, Express Parma Pulse, Express Hotelier & Caterer, Express

Travel & Tourism and many more to cater to the needs of the fast growing global

economy and booming industries



Project Detail.

Company: The New Indian Express

Sector: News Paper Industry.

Project Title: A Comparative Analysis of The New Indian Express, Times of

India And The Hindu.

Statement of the Problem

The study covers various marketing techniques, which are adapted to attract

the customer towards Daily Newspaper. To know how the Indian Express is

different of Times of India and The Hindu. And delivery time, service, Quality of

news, Quality of news paper has plays an important role in increasing the sales of

newspaper and how they can satisfy the customer through providing better service.

Distribution channel and better delivery is one of the important strategies to

increasing the sales. The present study involves “Comparative Analysis of The

New Indian Express. Times of India and The Hindu”

Objectives of the Study

The study carried out for to know the Customer Attitude towards News Paper-

A Comparative Analysis of The New Indian Express, Times of India and The

Hindu

To find out the customers attitude towards about Indian Express

To find out the Comparative of Times of India and The Hindu’s Delivery

system plays important role in increasing the sales.

To study the Customers evaluation of the service provided by the

newspaper company.

Proper understanding and analysis of the Indian Express

Study the overall market situation of comparative study.

To know the customer satisfaction towards the delivery system and how

they can improve.

To know the customers evaluation of different newspapers in the market.

To find out the customers expectations about the Indian Express.



To find out the customer evaluation of price of the news paper.

To find out the consumer evaluation of advertising of news paper.

Scope of the study

As a part of dynamic industry The New Indian Express group is constantly

growing and evolving to the changing world .This study or survey is conducted to

design a better Delivery system and Distribution Channel which has been targeted

to all business sectors. Once the area needing improvements are identified then

strategies should be developed to address needed improvements.

This is an era of competition in every business. Due to this reason every

business men are using new business strategy like pricing strategy, quality, service

etc. And for capturing the market, product promotion, profit and better distribution

channel in the market is very important. To Customer attitude Towards News

Paper The present study involves “To know the customer attitude towards news

paper-a comparative analysis of Indian Express, Times of India and The Hindu

Data is collected from the readers of Indian Express, Times of India and The

Hindu To fulfill the above said objectives of the study the responses were collected

from respondents who are the existing customers of all type of English News

paper. The survey includes sample size of 100 and the respondent includes

business men, Students, Employees, Housewife’s, and Others. The responses were

taken by interviewing the respondents directly using a structured questionnaire.

Methodology of the Study

Data collection method

a) Primary Data

The primary data is collected from the readers of business daily with the

help of questionnaire and also interview with the bank employees, stock brokers

and marketing executives.

b) Secondary Data

The secondary data is collected from company publication, magazines,

journals newspapers and websites.

Sampling Design

a) Sample size



The survey is conducted in Hubli city and the sample size is 100.

b) Sampling method

The selection of sample is done by random sampling technique.

Limitations of the Study

1. It was assumed that all response given by the respondents are true and

unbiased.

2. The information provided by this report can be used to draw conclusions

for readers in Hubli city only.

3. Sample size was restricted to 100 only, so large group could not be taken

into consideration.

4. The study was done for short period, which might not hold true long run.

5. Getting accurate responses from the respondents due to their inherent

problems is difficult.

6. Getting responses from respondents was very difficult, as they were always

busy.

Data Analysis and Interpretation of Data



1. Q.No.3 Gender: Male ( ) Female ( )

Graph No. 1.1

Gender

Gender

FemaleMale

Fre

qu

en

cy

80

60

40

20

0

Analysis

This data analysis shows the gender of different respondents. From the above chart

it is analyzed that out of 100, majority of respondents belong to the 70% of male

and 30% of female.

Babasabpatilfreepptmba.com

Gender

70 70.0 70.0 70.0

30 30.0 30.0 100.0

100 100.0 100.0

CategoryMale

Female

Total

Frequency Percent Valid PercentCumulative

Percent

32


Q.No.4 Marital status

Table No. 3.2

Marital Status

46 46.0 46.0 46.0

54 54.0 54.0 100.0

100 100.0 100.0

Marriied

Unmarried

Total

ValidFrequency Percent Valid Percent

CumulativePercent

Graph No. 1.2

Marital Status

Marital Status

UnmarriedMarriied

Fre

qu

en

cy

60

50

40

30

20

10

0

ANALYSIS

From the above chart it is analyzed that out of 100 respondents 46 % of them

married and remaining 54% are unmarried.



Q.No. 5 Occupation

Table No. 3.3

Graph No. 1.3

Analysis: The analysis shows that mentioned 31% of student, 27% of

Businessman, 32% employee, 9% housewife and others only 1% .

Q.No.7. which news paper you are subscribing?


Occupation

31 31.0 31.0 31.0

27 27.0 27.0 58.0

32 32.0 32.0 90.0

9 9.0 9.0 99.0

1 1.0 1.0 100.0

100 100.0 100.0

cetegoryStudent

Businessman

Employee

House wife

Other

Total


Percent

34


Table No. 3.4

Which news paper are you subscribing?

36 36.0 36.0 36.0

41 41.0 41.0 77.0

23 23.0 23.0 100.0

100 100.0 100.0

The New Indian Express

Times Of India

The Hindu

Total


CumulativePercent

Graph No. 1.4



The HinduTimes Of IndiaThe New Indian Expre

Fre

qu

en

cy

50

40

30

20

10

0

Analysis

From the above we can infer that 36% of the respondents subscribed The

New Indian Express, and 41% Times of India, 23%The Hindu. Times Of India Has

got the highest number of subscribers when compared to other two papers 41% out

of 100 respondents. Times Of India is the leader in the market because of the

information provided by the customer and also its distribution channel and market

coverage is very strong.

Q No.8. Since how long you are the reader of above mentioned news paper?



Table No. 3.5

Since how long you are a reader of above mentioned news paper?

11 11.0 11.0 11.0

18 18.0 18.0 29.0

71 71.0 71.0 100.0

100 100.0 100.0

6 Months to 1 Year

1 to 2 Year

2 Years & Above

Total


CumulativePercent

Graph No. 1.5

Since how long you are the reader of above mentioned news paper

Analysis

The above table reveals that 71% of the subscribers were reading the above

mentioned paper for a period of 2years and above 18% for a period of 1-2 years,

and 11% between 6months-1years.

Q.No.9 How are you getting the newspaper?


2 Years & Above1 to 2 Year6 Months to 1 Year

C ou nt

80

70

60

50

40

30

20

10

0

36


Table No. 3.6

Graph No. 1.6

Analysis

Out of 100 respondents 80% of the respondents preferred through

Newspaper Boys, 12% of the respondent preferred through news paper agency and

remaining are getting nearest petty stalls. Majority of respondents preferred News

paper boys because Delivery time of the Indian express newspaper.

Q.No.10. Usually at what time you are getting the Newspaper?


How are you getting the news paper?

12 12.0 12.0 12.08 8.0 8.0 20.0

80 80.0 80.0 100.0100 100.0 100.0

Category

News Paper AgencyNearest petty stallsNews paper boyTotal


Percent

37


Table No.3.7

Graph No. 1.7

Analysis: The above table mentioned before 6am 11%, 6-7am respondents are

64%, 24% of 7-8am, and remaining are 8am and later.

Q.No.11Are you satisfied with the news paper delivery time?


Usually at what time are you getting the News Paper?

11 11.0 11.0 11.064 64.0 64.0 75.024 24.0 24.0 99.01 1.0 1.0 100.0

100 100.0 100.0

Category

Before 6 AM6-7 AM7-8 AM8 Am & laterTotal

Frequency Percent Valid PercentCumulativePercent

38


Table No. 3.8

Are you satisfied with the news paper delivery time?

84 84.0 84.0 84.0

16 16.0 16.0 100.0

100 100.0 100.0

Yes

No

Total


CumulativePercent

Graph No. 1.8



NoYes

Fre

qu

en

cy

100

80

60

40

20

0

Analysis

The above graph clearly indicates that 84% of subscribers were clearly said

we are satisfied with delivery time of news paper, only 16% were clearly said No,

so they are not satisfied.

Q.No.12 Are you satisfied with the news paper delivery services?



Table No. 3.9

Graph No.1.9

Analysis: The above graph clearly indicates that 94% of subscribers were clearly

said we are satisfied of the delivery service of the news paper and 6% were clearly

said no statement of the delivery time of the newspaper.

Q.No. 13 Are you satisfied with the price of the news paper?


Are you satisfied with the news paper delivery service?

94 94.0 94.0 94.0

6 6.0 6.0 100.0

100 100.0 100.0

Category Category

Yes

No

Total


Percent

40


Table No.3.10

Are you satisfied with the Price of the news paper?

93 93.0 93.0 93.0

7 7.0 7.0 100.0

100 100.0 100.0

Yes

No

Total


CumulativePercent

Graph No. 1.10



NoYes

Fre

qu

en

cy

100

80

60

40

20

0

Analysis: From the above table are shows that 93% of the customers are satisfied

and 7% of the customers are not satisfied.

Q No. 14 whether all supplements (additional) are delivered to you?

Table No. 3.11



Whether all suppliments (additional) are deliver to you?

96 96.0 96.0 96.0

4 4.0 4.0 100.0

100 100.0 100.0

Yes

No

Total


CumulativePercent

Graph No.1.11

Analysis: The above table reveals that 96% of respondents say that all the

supplements are delivered to them and the 4% are dissatisfied with the delivery of

supplements.

Q.No. 15 Are you happy with the print quality of the news paper?

Table No.3.12



Are you happy with the print quality of the news paper?

81 81.0 81.0 81.0

19 19.0 19.0 100.0

100 100.0 100.0

Yes

No

Total


CumulativePercent

Graph No.1.12



NoYes

Fre

qu

en

cy

100

80

60

40

20

0

Analysis: The above table reveals that 81% of respondents say that print quality of

the news paper is good but remaining 19% of the respondent said print quality of

the news paper they are not happy with their needs.

Q.No.16: Which type of news do you prefer to read?

Table No. 3.13



Graph No. 1.13

Analysis:

The above table reveals that political type of news highly prefer to read

40%, prefer to read 43% of the respondent, and remaining 17% some what prefer

to reading the political news. The highest no. of people prefers to read the political

news in hubli city.

Q.No. 17 Do you think your news paper is satisfying your preferences?

Table No. 3.14


Which type of news paper do you refer to read? (Political)

40 40.0 40.0 40.0

43 43.0 43.0 83.0

17 17.0 17.0 100.0

100 100.0 100.0

CategoryHighly Referred

Referred

Some what Referred

Total

Frequency Percent Valid PercentCumulativePercent

44


Do you think your news paper is satisfied your preferances?

80 80.0 80.0 80.0

20 20.0 20.0 100.0

100 100.0 100.0

Yes

No

Total


CumulativePercent

Graph No. 1.14

Analysis:

The above chart shows that 80 % of them said that their news paper has satisfying

their preferences. and the remaining 20% of them said their news paper it has not

satisfying their preferences of Hubli city readers of daily news paper. It can be

inferred that preference has a effect on offer of newspaper in comparative analysis

of Indian Express, Times of India and The Hindu.

Q.No. 18 whether number of pages matters you?

Table No.3.15



Whether number of pages matters you?

50 50.0 50.0 50.0

50 50.0 50.0 100.0

100 100.0 100.0

Yes

No

Total


CumulativePercent

Graph No. 1.15

Whether number of pages matters you?

NoYes

Co

un

t

60

50

40

30

20

Analysis

The above table reveals that 50% of respondents say that all the

supplements are not delivered to them and other 50% are all supplements are

matters them.

Q.No. 19: What is your opinion about the advertisements published in news

paper?

Table No. 3.16



What is your opinion about advertisment published in news paper?

17 17.0 17.2 17.2

53 53.0 53.5 70.7

23 23.0 23.2 93.9

6 6.0 6.1 100.0

99 99.0 100.0

1 1.0

100 100.0

Very Good

Good

Average

Bad

Total

Valid

SystemMissing

Total


Percent

Graph No. 1.16



BadAverageGoodVery Good

Fre

qu

en

cy

60

50

40

30

20

10

0

Analysis: It is found that 53% of the respondents like good in news paper of the

advertisements in newspaper, 17% of the respondents are like very good, 23% of

them said average, and 6% of them said badly about the advertisement published in

news paper. And one responded not specified any thing.

Q. No. 20a) Please mark your satisfaction level in relation to following

parameter



Price

TNIE TOI TH

Highly Sissified 8 11 14

Satisfied 58 48 46

Neutral 24 31 23

Dissatisfied 7 9 13

Highly Dissatisfied 3 1 4

Analysis: From the above we can infer that 58% of the respondents subscribed of

the New Indian Express, 48% Times of India, and 46% The Hindu, The New

Indian Express has got the highest number of subscribers satisfied of the price of

the news paper when compared to other three papers 58% out of 100 respondents.

The New Indian Express is the highest of the satisfied of in the market because of

the information provided to the customer. So here compare to The New Indian

Express news paper can be very strongly satisfied of the customers in Hubli city.

Delivery Time

TNIE TOI TH


Satisfied 36 48 56



Neutral 37 24 13

Dissatisfied 15 14 9


Analysis: The above graph clearly indicates that 36% of the respondents

subscribed of the New Indian Express, 48% Times of India and 56% The Hindu.

The Hindu has got the highest number of subscribers highly satisfied of the

delivery time of the news paper when compared to other two papers is only 56%

out of 100 respondents.

Supplement

TNIE TOI TH




Satisfied 52 51 44

Neutral 20 19 25



Analysis: The above table is reveals that 52% of the respondents subscribed of the

The New Indian Express, 51% Times Of India and 44% The Hindu. The New

Indian Express has got the highest number of subscribers satisfied of the

supplements of the news paper when compared to other two papers are 52% out of

100 respondents.

Quality News

TNIE TOI TH




Satisfied 49 56 45

Neutral 24 12 22



Analysis: From the above we can infer that 7% of the respondents subscribed of

the The New Indian Express, 18% Times of India and 17% The Hindu They Are

Highly Satisfied. Times of India have got the highest number of subscribers

satisfied of the quality of news of the news paper when compared to other three

papers and only 45% out of 100 respondents satisfied with The Hindu. On The

view of customer Times of India providing High Quality News.

Quality News

Paper

TNIE TOI TH



Highly Sasfied 4 26 13

Satisfied 41 42 54

Neutral 29 14 15



Analysis: From the above we can infer that 26% and 42% of the responded are

Highly Satisfied and satisfied respectively with Times of India quality News Paper.

And 25% of responded Dissatisfied with The Ne Indian Express Quality News

Paper also here 54% responded says that they satisfied with The Hindu Quality

News Paper.



Quality Print

TNIE TOI TH


Satisfied 41 37 38

Neutral 36 23 28



Analysis:



Form the above graph we could observe that the New Indian Express respondents

are satisfaction level is more when compared to other newspapers and the highly

dis-satisfied region is very low. So, by this we could conclude that with respect to

the printing quality respondents are normally satisfied.

Coverage

TNIE TOI TH


Satisfied 42 52 31

Neutral 29 16 38





Analysis:

In terms of coverage of the newspaper most of the respondents are satisfied and

only few are highly dis-satisfied. Over all if we consider The Times of India

newspaper is enjoying satisfactory zone compared to other news papers.

Preference to local news



TNIE TOI TH


Satisfied 56 48 51

Neutral 22 22 16



Analysis:

Most of the respondents are satisfied with respect to the covering up of the local

news in their newspapers. Overall the respondents are satisfied as we could see

from the above graph where the majority of the respondents fall in the range of

neutral to highly satisfied region.

Findings



1. It was found that 70% of the respondents are male, and 30% respondents

are female reader of the news paper in Hubli city

2. Most of the respondents news paper readers are 2 years and above

3. It was noted that the usual deliver time of newspaper was between 6 AM to

7AM, and 7AM to 8AM.

4. 80% of the respondents are getting the news paper through news paper boy.

5. The most of the respondents indicates that 94% of subscribers are fully

satisfied of the delivery service of news paper.

6. The delivery of the supplements 96% of respondents said we are fully

satisfying of delivery of supplements.

7. Most of the respondents are happy with the print quality of the news paper.

8. 80% of the respondents are satisfying their preferences with the news

paper.

9. Most of respondents are fully satisfying of the quality of the news of news

paper.

10. In comparative study some means 19 percent of respondents are they are

not happy with the print quality of The New Indian Express.

Suggestions



1. Form better improve the quality of the news and news paper

2. To maintain the good distribution channel and delivery system. So that

there will not be any complaints from subscribers.

3. As most of the readers prefer other three news papers, to attract them, a

complementary copy of The Indian express can be given for a week.

Thereafter if they want they can subscribe it further.

4. Since the circulation is only in major areas it can also be concentrated in

more rural areas.

5. While comparing to other two news papers Times of India should better go

for to preference of local news.

6. To cover the as for as possible business and education news.

Conclusion



Indian Express is daily English News Paper by over-riding its competitors

in all the parameters of service. As it is group of The New Indian Express it has its

own name and fame in the market. It provides good information about the financial

matters happening through out the world and gives high satisfaction to its readers

with the knowledge. The paper is also providing good information related to old

history matters. It has been trying to retain the customers for a longer period.

From the study it is observed that employees, and business persons targets

business professionals. Most of the readers are preferring newspapers because of

its content and prices. But important thing is that the company could go for better

quality of news, and quality of news paper, preference to local news, delivery is an

important factor for customer satisfaction.

On the whole, study concluded that Indian Express requires much more

effective good supplements delivery important towards customer complaints. And

to survive in the market the company has to continue with the improved style of

presentation of articles and marketing strategies.

Finally, the company has to emphasize greatly on quality and friendly

staff. As these are the basic requirements which have to be fulfilled to retain the

customers.



Bibliography

www.indiadexpress.com

www.timesofindia.com

www.thehindu.com

www.pti.com

Magazines

Marketing Text Book (Kilter & Keller)


http://www.pti.com/

http://www.thehindu.com/

http://www.timesofindia.com/

http://www.indiadexpress.com/


Annexure

QUESTIONNAIRE

Dear sir/ Madam,

2. Name: _________________

3. Age : _________________

4. Gender: Male ( ) Female ( )

5. Marital status Married ( ) Unmarried ( )

6. Occupation 1. Student ( ) 2. Businessman ( )

3. Employee ( ) 4. House wife ( )

5. Others please specify--------------------------------

7. Do you think print mass media is essential to keep one self update?

Yes ( ) No ( )

8. Which news paper you are subscribing?

a. The New Indian Express ( )

b. Times of India ( )

c. The Hindu ( )

9. Since how long you are the reader of above mentioned news paper?

a. 6 months-1year ( ) b.1year-2year ( )

c. 2years & above ( )

11. How are you getting the newspaper?



a. News paper agency ( ) b. Nearest pity stalls ( )

c. News paper boy ( )

12. Usually at what time you are getting the Newspaper?

a. Before 6am ( ) b.6-7am ( ) c.7-8am ( ) d.8am and

above ( )

13. Are you satisfied with the news paper delivery time?

Yes ( ) No ( )

14. Are you satisfied with the news paper delivery services?

Yes ( ) No ( )

If No please give the reason------------------

13. Are you satisfied with the price of the news paper?

a. If satisfied give reason---------------

b. If not Satisfied give reason-------------

14. Whether all supplements (additional) are delivered to you?

Yes ( ) No ( )

15. Are you happy with the print quality of the news paper?

Yes ( ) No ( )

16. Which type of news do you prefer to read?

I. Highly preferred

II. Preferred

III. Some what preferred



a. Political 1 2 3 b. Sports 1 2 3

c. Education 1 2 3 d. Spiritual 1 2 3

e. Achievements 1 2 3 f. Innovations 1 2 3

g. Commercials 1 2 3

17. Do you think your news paper is satisfying your preferences?

Yes ( ) No ( )

18. Whether number of pages matters you?

Yes ( ) No ( )

19. What is your opinion about the advertisements published in news paper?

a. Very good ( ) b. Good ( )

c. Average ( ) d. Bad ( ) e. Very bad ( )

20. Please mark your satisfaction level in relation to following parameters:

[NOTE FOR MARKING]

1. Highly satisfied

2. Satisfied

3. Neutral

4. Dissatisfied

5. Highly dissatisfied

A. The New Indian Express

a. Price: 1______2______3______4______5

b. Delivery time: 1______2______3______4______5

c. Supplements: 1______2______3______4______5

d. Quality of news: 1______2______3______4______5

f. Quality of news paper: 1______2______3______4______5

g. Print quality: 1______2______3______4______5



h. Coverage: 1______2______3______4______5

i. Preference to local news: 1______2______3______4______5

B. TIMES OF INDIA:

a. Price: 1______2______3______4______5

b. Delivery time: 1______2______3______4______5

c. Supplements: 1______2______3______4______5

d. Quality of the language: 1______2______3______4______5

e. Quality of news: 1______2______3______4______5

f. Quality of news paper: 1______2______3______4______5

g. Print quality: 1______2______3______4______5

h. Coverage: 1______2______3______4______5

i. Preference to local news: 1______2______3______4______5

C. THE HINDU:

a. Price: 1______2______3______4______5

b. Delivery time: 1______2______3______4______5

c. Supplements: 1______2______3______4______5

d. Quality of the language: 1______2______3______4______5

e. Quality of news 1______2______3______4______5

f. Quality of news paper 1______2______3______4______5

g. Print quality 1______2______3______4______5

h. Coverage: 1______2______3______4______5

i. preference to local news 1______2______3______4______5

Do you have any suggestion for improvement of news paper?

Yes ( ) No ( )

If yes please specify the suggestion-----------------

1. ………………………………………………………

2. ……………………………………………………

3. ----------------------------------------------------------------



Thanking you…..

Code Sheet

Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12

1 1 2 1 3 3 3 2 2 1

1 2 1 1 3 3 3 2 1 1

1 2 1 1 3 3 2 2 1 1

1 1 2 1 2 3 3 3 1 1



1 2 3 1 1 3 3 2 1 1

1 1 2 1 1 3 3 3 1 1

1 2 1 1 1 3 3 2 1 1

1 1 2 1 2 3 3 2 1 1

1 1 2 1 2 3 3 2 2 1

2 2 1 1 1 3 3 1 1 1

1 2 2 1 2 3 2 3 1 1

2 2 1 1 1 2 3 2 1 1

1 2 3 1 3 3 3 2 2 2

1 2 2 1 3 3 3 3 1 1

1 2 3 1 2 3 3 3 1 1

1 1 3 1 3 3 3 2 1 1

1 2 1 1 1 3 1 2 1 1

1 2 1 1 1 3 3 2 1 1

1 2 1 1 1 1 2 2 2 1

2 2 1 1 1 3 3 2 1 1

2 2 1 1 1 2 3 2 1 1

2 2 1 1 1 2 3 2 1 1

2 2 1 1 1 3 3 2 1 1

1 2 1 1 1 2 3 2 1 1

1 2 1 1 1 3 3 2 1 1

1 2 1 1 1 1 3 3 2 1

1 2 1 1 2 3 3 2 1 1

1 2 3 1 1 3 3 2 1 1

1 2 2 1 2 1 3 2 1 1

2 2 3 1 1 3 3 2 1 1

1 2 1 1 3 3 3 2 2 1

2 2 1 1 3 3 3 1 1 1

2 2 1 1 1 3 3 2 1 2

1 2 2 1 2 1 3 3 1 1

1 2 3 1 3 3 1 2 1 1

2 1 4 1 1 1 1 1 2 1

2 1 3 1 2 3 1 2 1 1

2 1 3 1 1 1 3 3 1 1

1 1 2 1 2 3 3 4 2 2

1 2 3 1 3 3 3 2 2 1



1 2 2 1 2 3 3 3 2 1

1 2 2 1 1 2 3 3 2 1

1 2 3 1 1 3 3 2 1 1

1 1 3 1 1 2 2 3 1 1

1 1 3 1 1 3 2 3 1 1

1 1 2 1 2 3 3 2 1 1

1 1 2 1 1 3 1 2 1 1

2 2 1 1 2 2 3 3 1 1

1 2 1 1 2 2 3 2 1 1

1 1 3 1 1 3 3 2 1 1

1 1 3 1 2 3 3 2 1 1

1 1 1 1 1 1 3 2 1 1

1 2 3 1 3 3 3 2 1 1

2 2 1 1 1 3 3 3 1 1

2 2 3 1 2 3 3 3 2 1

1 2 3 1 2 3 3 2 1 1

2 2 3 1 2 3 3 2 1 1

2 1 3 1 2 3 3 3 1 1

1 2 1 1 2 3 3 2 1 1

2 1 4 1 3 2 3 2 1 2

1 2 3 1 2 3 3 1 1 1

1 1 5 1 2 2 3 1 1 1

1 2 3 1 1 3 3 1 1 1

1 1 2 1 2 3 2 3 1 1

1 1 3 1 2 1 3 1 1 1

2 1 4 1 2 3 3 2 1 1

1 2 1 1 2 3 3 2 1 2

2 1 4 1 1 2 1 2 1 1

1 1 2 1 3 3 3 2 1 1

2 2 4 1 1 3 3 2 1 1

2 1 4 1 3 3 3 2 1 1

1 1 3 1 2 3 1 2 1 1

1 1 2 1 2 3 3 2 1 1

1 1 3 1 3 2 3 2 1 1

1 1 2 1 3 3 1 3 1 1

2 2 1 1 2 1 1 3 1 1



2 1 4 1 2 1 1 3 2 1

2 1 3 1 3 2 3 3 2 1

2 1 4 1 2 3 3 1 1 1

2 1 3 1 3 3 3 2 1 1

1 1 3 1 3 2 3 1 1 1

1 1 2 1 2 1 3 1 1 1

1 1 3 1 3 2 1 2 1 1

1 1 3 1 2 3 1 2 1 1

2 1 4 1 2 2 3 2 1 1

1 1 2 1 2 2 3 2 1 1

1 1 2 1 1 3 3 2 1 1

1 1 2 1 3 3 3 2 2 1

1 2 1 1 3 3 3 2 1 1

1 2 1 1 3 3 2 2 1 1

1 1 2 1 2 3 3 3 1 1

1 2 3 1 1 3 3 2 1 1

1 1 2 1 2 3 3 3 1 1

1 2 1 1 1 3 3 2 1 1

1 1 2 1 2 3 3 2 1 1

1 1 2 1 2 3 3 2 1 1

2 2 1 1 1 3 3 1 1 1

1 2 2 1 2 3 2 3 1 1

2 2 1 1 1 2 3 2 1 1

1 2 3 1 2 3 3 2 2 2

Q13 Q14 Q15 Q16A Q16B Q16C Q16D Q16E Q16F

2 1 1 3 2 2 3 2 1

1 1 1 2 2 3 1 3 2

1 1 1 3 3 2 1 2 1

1 1 2 2 1 1 3 2 2

1 1 1 1 2 1 1 1 3

1 1 1 1 3 2 2 2 1

1 1 1 2 2 1 3 2 2

1 1 1 2 2 1 2 2 1



1 1 1 2 2 3 2 1 1

1 2 2 2 1 1 2 1 2

1 1 1 2 2 3 2 3 2

1 1 1 1 2 1 2 3 3

1 1 1 2 1 2 1 2 1

1 1 1 3 2 1 2 1 1

1 1 1 3 3 3 3 3 3

1 1 1 2 3 3 2 3 2

1 1 1 2 2 1 2 1 3

1 1 1 2 2 1 1 2 3

1 1 1 3 1 1 2 2 1

1 1 1 2 2 2 2 2 2

1 1 1 2 2 1 3 2 2

1 1 1 3 2 1 1 1 1

1 1 1 3 3 1 2 2 1

1 1 1 3 2 2 3 2 2

1 1 1 1 2 2 3 3 2

1 1 1 1 1 2 3 1 2

1 1 1 1 1 1 3 1 1

1 1 1 2 1 1 2 2 1

1 1 1 2 2 3 3 3 3

1 1 1 1 1 1 1 1 2

1 1 2 2 2 3 2 3 3

1 1 1 2 2 1 1 2 1

1 1 1 2 2 3 3 2 3

1 1 1 2 1 1 2 2 1

1 1 2 2 2 2 3 2 2

1 1 1 2 1 2 2 3 1

1 1 1 2 2 1 2 2 3

1 1 1 2 1 2 2 1 1

1 1 1 2 1 2 2 2 1

1 1 2 1 1 3 1 1 3

1 1 1 1 2 2 2 1 1

1 2 1 1 1 3 2 3 2

1 1 1 1 1 3 2 2 1

1 1 1 2 1 1 3 2 3

1 1 1 1 1 1 3 2 3



1 1 1 1 2 2 1 2 2

1 1 1 1 1 1 2 1 3

1 1 1 3 1 1 1 1 2

1 1 1 1 2 1 1 1 2

1 1 1 2 3 1 3 1 1

1 1 1 1 1 1 1 1 1

1 1 1 1 3 1 2 1 1

1 1 2 1 1 2 1 2 3

2 1 1 1 1 1 2 1 2

1 1 1 1 2 2 3 1 1

1 1 2 1 3 1 3 2 3

1 1 2 1 2 2 2 2 3

1 1 2 2 2 1 2 1 1

1 1 2 3 3 1 3 1 1

1 1 2 2 2 2 1 2 3

1 1 2 1 2 1 1 2 2

1 1 1 1 3 2 1 3 3

2 1 2 3 2 1 1 3 3

1 2 1 2 2 2 1 3 1

2 1 2 3 3 2 1 1 2

1 1 2 3 2 1 1 2 1

1 1 2 3 3 1 2 1 1

2 1 2 3 3 2 1 1 3

1 1 1 1 3 2 2 1 2

2 1 1 2 2 2 2 1 1

1 1 1 2 2 2 1 3 3

1 1 1 1 2 1 1 1 2

1 1 1 1 1 3 3 2 2

1 1 1 1 1 3 3 3 1

1 1 1 1 1 2 3 2 1

1 1 1 1 1 1 1 2 3

1 1 1 1 1 2 2 2 1

1 1 1 1 1 1 1 2 3

1 1 1 2 2 2 3 1 2

1 1 1 2 3 2 1 3 2

1 1 1 2 3 2 2 3 3

1 1 1 1 2 2 3 2 3



1 1 1 1 2 1 1 3 1

1 1 1 1 2 2 2 3 2

1 1 1 1 1 1 2 2 3

1 1 1 1 1 2 2 1 2

1 1 1 2 2 3 2 3 2

2 1 1 3 2 2 3 2 1

1 1 1 2 2 3 1 3 2

1 1 1 3 3 2 1 2 1

1 1 2 2 1 1 3 2 2

1 1 1 1 2 1 1 1 3

1 1 1 1 3 2 2 2 1

1 1 1 2 2 1 3 2 2

1 1 1 2 2 1 2 2 1

1 1 1 2 2 3 2 1 1

1 2 2 2 1 1 2 1 2

1 1 1 2 2 3 2 3 2

1 1 1 1 2 1 2 3 3

1 1 1 2 1 2 1 2 1

Q16G Q17 Q18 Q19 Q20A1 Q20B2 Q20A3 Q20B4 Q20A5 Q20B6

1 1 1 2 2 2 3 4 4 3

2 1 2 3 2 2 3 4 2 4

1 1 2 2 2 2 2 2 2 2

2 1 1 2 3 2 4 3 3 2

1 1 2 2 2 3 3 3 3 3

1 1 1 4 2 2 3 4 4 3

2 2 2 2 2 2 3 3 3 3

3 1 1 2 3 2 2 2 2 3

2 1 2 3 2 2 4 2 3 2

2 2 2 2 4 3 3 4 4 2

2 2 2 3 4 3 2 2 4 3

2 1 2 2 5 4 4 5 3 3

2 1 2 3 3 4 3 3 2 3

2 1 2 2 2 3 4 3 2 4



3 1 1 1 3 2 3 3 3 4

3 1 1 2 1 2 2 2 2 2

2 2 2 3 2 3 3 2 2 4

1 1 1 2 3 2 3 1 3 4

1 1 2 1 3 3 3 3 3 4

2 1 2 1 2 1 2 2 2 2

3 1 1 2 2 2 2 2 2 2

2 2 2 1 2 4 3 2 3 2

2 2 2 2 2 4 2 4 2 2

3 1 1 2 2 2 2 2 2 2

2 1 2 3 1 1 2 3 2 2

2 2 1 2 3 1 2 2 3 2

2 1 1 4 3 2 2 2 2 3

3 1 2 1 1 1 2 1 2 2

1 1 1 3 4 2 2 1 2 3

1 1 2 1 1 2 1 2 4 2

3 2 2 2 3 2 3 4 4 2

1 1 1 2 3 2 3 2 4 3

3 2 2 2 2 2 2 2 3 4

2 1 2 2 2 2 3 2 3 2

2 2 2 2 2 2 3 4 2 3

3 1 1 1 1 2 3 2 2 3

1 1 2 2 2 2 2 2 2 2

3 2 2 2 2 2 3 3 2 3

1 1 2 . 5 1 3 3 3 3

1 2 1 3 4 3 5 5 4 4

2 1 2 3 2 3 2 3 4 4

3 2 2 3 1 1 3 3 2 3

2 2 1 1 2 2 2 2 2 2

3 1 1 3 2 2 2 2 4 4

3 1 1 2 2 2 2 2 2 2

3 1 1 2 1 1 1 1 1 2

3 1 1 2 3 2 4 2 2 3

3 1 1 1 4 4 4 4 4 4

3 1 1 3 2 1 3 2 1 2

2 1 1 2 2 2 3 3 3 3

2 1 1 3 2 3 4 2 2 2



3 1 1 2 2 2 2 3 2 2

1 1 2 2 3 3 2 2 2 4

1 1 2 4 2 2 2 2 2 2

2 1 1 2 2 2 3 4 2 4

1 1 2 2 2 3 2 2 2 2

1 1 2 2 2 3 2 3 3 2

1 2 2 2 2 4 4 2 3 2

2 2 2 3 3 3 1 2 2 4

1 1 1 3 2 4 2 4 2 5

1 1 2 3 3 4 1 2 4 3

2 1 1 1 2 4 4 2 2 1

1 1 1 4 2 1 3 2 1 3

2 1 2 2 2 4 3 2 5 3

3 1 1 4 3 2 4 3 4 3

1 1 2 1 2 1 4 2 4 2

1 1 1 2 3 2 3 2 3 5

3 1 2 2 2 4 2 1 3 2

2 1 1 2 2 2 2 3 2 2

2 1 1 2 2 3 3 2 4 2

1 1 2 2 3 2 2 3 4 2

2 1 1 2 2 1 2 4 4 5

2 1 1 2 3 2 4 3 4 4

3 1 1 3 2 1 2 1 2 2

2 1 1 2 2 2 1 2 3 3

3 2 1 1 2 1 1 2 3 3

1 1 1 2 2 2 1 2 1 2

2 1 1 1 3 2 3 2 2 2

1 1 2 1 3 3 2 2 2 2

3 1 1 2 1 2 1 1 3 3

1 1 2 3 2 2 2 4 3 2

1 1 1 2 2 1 3 4 4 3

2 1 1 1 2 2 1 2 3 3

3 1 1 1 2 3 1 2 3 4

2 1 1 3 2 3 2 3 4 3

1 1 1 1 2 1 1 2 4 4

2 1 2 2 3 2 3 2 2 4

1 1 1 2 2 2 3 4 4 3



2 1 2 3 2 2 3 4 2 4

1 1 2 2 2 2 2 2 2 2

2 1 1 2 3 2 4 3 3 2

1 1 2 2 2 3 3 3 3 3

1 1 1 4 2 2 3 4 4 3

2 2 2 2 2 2 3 3 3 3

3 1 1 2 3 2 2 2 2 3

2 1 2 3 2 2 4 2 3 2

2 2 2 2 4 3 3 4 4 2

2 2 2 3 4 3 2 2 4 3

2 1 2 2 5 4 4 5 3 3

2 1 2 3 3 4 3 3 2 3

Q20A7 Q20B8 Q20B1 Q20B2 Q20B3 Q20B4 Q20B5 Q20B6 Q20B7 Q20B8

2 2 2 2 3 2 2 1 2 2

3 3 2 3 2 3 2 2 3 2

2 1 2 4 4 4 3 4 4 3

2 3 3 2 2 2 3 2 2 2

3 3 2 2 3 2 2 2 3 2

3 2 2 2 3 2 2 1 1 1

4 4 2 3 2 3 2 3 2 3

2 2 3 2 2 2 2 3 2 3

2 3 2 2 3 2 2 2 2 2

2 2 2 2 1 1 1 1 2 1

3 2 3 3 3 2 3 2 3 2

4 4 3 4 3 4 5 4 4 3

4 2 3 2 3 2 2 3 2 4

4 3 2 3 2 2 2 4 2 3

5 5 3 4 4 5 4 5 4 5

2 2 3 3 3 4 4 5 4 3

4 3 3 2 2 3 4 3 2 3

3 2 3 2 1 2 2 3 2 2

3 3 3 3 3 3 4 3 3 3

2 3 2 2 2 2 1 2 2 2



2 3 2 2 2 2 2 2 2 2

4 2 2 2 2 1 1 2 4 2

4 2 3 2 2 3 4 3 2 2

2 2 2 2 2 2 2 2 2 2

3 2 4 2 3 2 2 3 4 3

2 2 3 4 2 2 2 2 3 4

3 2 3 2 2 2 2 3 3 2

3 1 3 2 2 2 2 3 3 2

2 3 3 2 2 2 2 3 2 2

4 3 3 4 4 2 3 2 4 2

4 3 4 4 4 3 2 3 2 3

4 2 2 2 4 3 2 3 2 3

4 2 3 2 2 2 1 2 3 2

5 1 3 4 2 5 1 5 1 1

3 2 4 2 2 4 1 2 3 2

4 2 3 2 3 3 2 4 4 3

2 2 3 3 3 2 3 3 2 3

3 1 3 2 2 2 2 2 4 3

3 2 2 3 2 2 3 2 4 2

3 2 2 2 2 2 3 4 1 1

3 3 2 3 2 1 1 2 2 2

3 3 3 2 2 2 3 3 2 3

2 2 2 4 3 2 1 2 3 2

4 3 2 4 4 . 4 4 4 4

2 2 4 4 4 4 4 4 4 4

2 2 1 1 1 2 1 2 1 1

2 2 2 3 2 2 2 4 3 2

4 4 4 4 4 4 4 4 4 4

2 2 2 2 2 2 3 3 2 3

3 3 4 4 4 4 4 4 4 4

2 3 4 4 4 4 4 4 4 4

2 3 2 2 2 3 2 2 2 2

2 2 2 3 2 2 2 2 2 2

2 2 2 2 2 2 3 3 2 1

2 2 1 2 2 2 1 1 1 2

1 2 2 3 2 3 2 2 2 2



1 1 2 1 2 1 1 2 1 2

2 2 2 2 3 4 2 1 2 2

2 4 3 2 4 2 4 2 2 4

1 4 2 5 2 4 1 4 5 5

3 4 3 1 4 2 4 2 2 4

1 2 3 2 1 2 4 1 2 3

2 2 2 4 3 1 2 3 4 2

2 4 4 3 2 2 1 3 5 5

5 2 4 2 3 2 4 2 3 3

5 2 5 3 2 2 4 2 2 4

3 5 2 3 2 2 2 3 3 5

4 1 3 1 4 2 3 1 2 4

2 2 2 2 3 2 2 1 2 2

3 2 2 3 2 2 2 2 2 2

2 2 1 2 2 1 1 1 2 2

5 2 1 1 1 2 1 2 2 2

3 2 2 1 2 2 1 1 1 2

3 2 2 1 1 1 1 1 1 2

2 1 1 2 1 1 1 1 2 2

4 2 1 1 1 1 1 1 2 2

2 2 1 2 1 1 1 1 2 1

3 2 2 2 1 1 1 1 2 1

2 1 2 2 1 1 1 2 1 1

2 2 2 1 2 2 2 2 2 2

2 2 1 2 2 1 2 2 1 1

2 1 2 1 1 2 1 1 2 1

3 2 2 1 2 1 2 1 2 1

3 2 1 2 2 1 1 1 1 2

2 2 1 1 2 1 2 1 2 2

4 4 1 1 1 1 1 1 2 2

3 2 2 2 2 2 4 2 2 2

2 2 2 2 3 2 2 1 2 2

3 3 2 3 2 3 2 2 3 2

2 1 2 4 4 4 3 4 4 3

2 3 3 2 2 2 3 2 2 2

3 3 2 2 3 2 2 2 3 2



3 2 2 2 3 2 2 1 1 1

4 4 2 3 2 3 2 3 2 3

2 2 3 2 2 2 2 3 2 3

2 3 2 2 3 2 2 2 2 2

2 2 2 2 1 1 1 1 2 1

3 2 3 3 3 2 3 2 3 2

4 4 3 4 3 4 5 4 4 3

4 2 3 2 3 2 2 3 2 4

Q20C1 Q20C2 Q20C3 Q20C4 Q20C5 Q20C6 Q20C7 Q20C8

4 2 2 2 2 2 2 2

2 2 3 3 2 3 2 2

3 1 1 1 1 1 1 1

3 2 2 3 4 2 2 2

2 2 4 4 4 2 3 2

2 2 2 2 2 2 4 2

2 3 3 2 2 3 4 2

2 2 2 2 2 3 2 2

3 1 2 3 3 3 3 2

2 2 3 3 2 2 2 3

3 2 3 2 2 1 3 4

3 2 3 4 2 4 3 3

2 2 3 3 4 4 3 2

3 2 3 2 2 4 3 3

5 5 5 5 5 4 5 5

2 2 2 3 3 3 3 3

3 2 2 3 3 3 3 4

2 2 2 3 3 3 3 2

2 2 3 2 4 4 2 1

2 2 2 1 2 2 2 2

2 2 2 2 2 3 3 3

3 2 2 2 3 2 2 2

2 2 3 2 2 3 2 2

2 2 2 2 2 3 2 2

1 2 3 2 2 2 3 2



3 4 4 2 2 2 3 2

3 3 3 2 2 3 3 2

1 1 1 1 1 1 1 1

2 2 2 2 1 1 1 1

4 1 1 2 1 2 1 1

5 2 3 3 2 3 4 5

2 1 2 1 1 1 2 2

3 2 2 2 2 3 3 1

1 2 3 4 5 5 5 2

3 2 2 2 2 2 3 2

4 4 4 2 2 3 3 2

2 2 2 2 3 2 3 2

3 3 2 2 2 3 3 1

2 1 1 1 3 4 3 3

1 1 2 1 1 2 1 1

2 1 1 1 1 1 1 1

3 3 3 2 2 2 3 2

5 5 5 5 5 5 5 5

4 4 4 4 4 4 4 4

4 4 4 4 4 4 4 4

2 2 1 2 3 3 3 3

2 3 2 3 2 3 3 3

4 4 4 4 4 4 4 4

3 3 4 2 3 2 2 2

4 4 4 4 4 4 4 4

4 4 4 4 4 4 4 4

2 2 2 2 2 2 3 3

2 1 2 2 2 3 2 2

2 2 2 2 2 2 2 2

2 3 2 3 4 3 3 3

2 3 2 2 2 2 3 3

2 3 2 3 2 3 2 2

1 1 3 4 3 1 3 2

4 2 4 2 4 3 2 5

4 3 2 3 3 3 4 1

2 4 2 4 2 5 4 1

2 4 3 2 2 3 2 4

2 2 3 2 2 2 3 1



5 5 4 5 3 4 3 4

4 3 2 2 4 2 1 2

3 1 1 2 2 2 1 2

3 3 2 3 2 2 2 5

4 2 2 1 2 1 4 1

2 2 2 3 3 3 2 2

2 2 4 2 2 4 3 2

1 2 1 2 2 2 1 1

2 2 3 2 2 2 3 2

1 1 2 1 2 2 1 2

2 2 1 2 2 2 2 3

2 2 2 1 2 2 2 2

2 2 3 3 2 4 2 3

1 2 1 2 1 1 1 2

2 1 2 2 1 2 1 1

2 1 2 1 1 1 2 1

1 1 1 1 2 2 1 1

1 1 1 1 1 1 2 2

1 2 1 1 1 2 2 2

1 2 2 2 2 2 3 2

1 2 1 1 2 2 1 2

1 2 1 3 2 2 2 2

2 1 2 1 3 4 3 2

3 2 2 4 2 4 3 3

4 2 2 2 2 2 2 2

2 2 3 3 2 3 2 2

3 1 1 1 1 1 1 1

3 2 2 3 4 2 2 2

2 2 4 4 4 2 3 2

2 2 2 2 2 2 4 2

2 3 3 2 2 3 4 2

2 2 2 2 2 3 2 2

3 1 2 3 3 3 3 2

2 2 3 3 2 2 2 3

3 2 3 2 2 1 3 4

3 2 3 4 2 4 3 3

2 2 3 3 4 4 3 2


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106536398 a Project Report on Comparative Analysis of the New Indian Express Times of India

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