10THINGS
before sending yourTO DO
SALES DECKto a potential client
Whether your
SALES DECK…
looks more like aDOCUMENT
or like a classyPRESENTATION
IF YOU ARE LIKE
MOSTPEOPLE
YOU ARE USING YOUR
SALESfor your
PITCH DECK
and…SALES MEETINGS
SAME DECK…and the
TO POTENTIAL CLIENTSTO EMAIL
HARMTHAN GOOD
AND THAT IS DOING MORE
if your
SALES DECKlooks more like a
DOCUMENT
first of all, make it look like a
PRESENTATION
but if your
SALES DECKalready looks like a
PRESENTATIONthen here are
3 REASONSWHY EMAILING IT IS A REALLY BAD IDEA
1 YOUR DECK WOULD GET SHAREDwith others who have never heard your pitch
2 YOU ARE NOT GOING TO BE AROUNDto explain things and answer queries
3 YOUR DECK HAS DIVIDED ATTENTIONwith so many things ready to distract
10THINGSso finally here are
to your email decksto ensure they are doing a lot of good and no harm
TO DO
OBJECTIVErethink your
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• You Can’t Close The Deal With It • If Sending Before Meeting, Make It A Teaser To Get The Meeting • If Sending Post Meeting, Use It To Push The Deal Forward
everything elseREMOVE
• Remove Everything That Is Not In Sync With The Defined Objective
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ENGAGINGMAKE IT
• With No Committed Time Slot, It Really Needs To Be Engaging • Consider Adding Images, Icons & Examples
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per slideONE IDEA
• Don’t Fret About The Number Of Slides. • Long Yet Engaging & Simple, Wins Over Short Yet Complicated
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HELP TEXTadd some
• This Sentence Is A Help Text. Use It Sparingly, Though.
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TITLE SLIDEMAKE AN ENTICING
• Come Up With A Title That Creates Interest In The Viewer • Use Large Font Size To Ensure Readability From Attachment
Preview • This Deck’s Title Is A Good Example
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CALL TO ACTIONhave a clear
• Do You Want Them To Visit A Web Page To Learn More • Or Is There A Case Study You Want Them To Download • Have It Only If It Serves The Objective
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SELF SUFFICIENTensure it to be
• Make Sure That Your Deck Doesn’t Require Any Additional Information or Background, Beyond The Obvious, To Be Relevant
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the fileRENAME
• Don’t Name It Something Like “Sales Deck” • Think About How The Other Person Would Search For The File,
Once Downloaded, On His Computer • E.g. “ABC Ltd.’s Sales Presentation for XYZ Ltd.” OR “How Does ABC
Ltd. Fix Recruitment Issues” • And Of-course, Only Send A PDF Version (Or Similar)
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HYPERLINKupload and share
• Sharing A Hyperlink Has Many Benefits Over Sending It As An Attachment. Such As, Tracking User Behaviour, No Heavy Files To Download.
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https://www.flickr.com/photos/126581283@N08/14931694214/sizes/l https://www.flickr.com/photos/126581283@N08/15528742836/sizes/l http://www.flaticon.com/free-icon/service-courier_69011 https://www.flickr.com/photos/126581283@N08/15366297288/sizes/l https://www.flickr.com/photos/126581283@N08/14932266913/sizes/l https://www.flickr.com/photos/126581283@N08/15365818129/sizes/o/ http://www.flaticon.com/free-icon/target_60481 http://www.flaticon.com/free-icon/recycle-bin-container-shape_12960 http://www.flaticon.com/free-icon/heart-outline_63263 http://www.flaticon.com/free-icon/lightbulb-idea_66298 http://www.flaticon.com/free-icon/write_46395 http://www.flaticon.com/free-icon/ice-cream-cone-outline_39783 http://www.flaticon.com/free-icon/finger-pressing-a-button_9606 http://www.flaticon.com/free-icon/tasks_13194 http://www.flaticon.com/free-icon/pdf-document_5097 https://www.iconfinder.com/icons/216660/link_icon#size=128 https://www.iconfinder.com/icons/194920/linkedin_outline_social_media_icon#size=128 https://www.iconfinder.com/icons/194929/facebook_outline_social_media_icon#size=128 https://www.iconfinder.com/icons/194909/outline_social_media_twitter_icon#size=128 https://www.iconfinder.com/icons/194926/google_outline_social_media_icon#size=128
A BIG THANKS TO AUTHORS OF GRAPHICS USED IN THIS DECK
DECK ROOSTER